May 9, 2025 • 19 mins
Harnessing the Power of Daily Posts to Build a Seven-Figure Business
Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com
Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily.
Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.
00:00 Introduction: The Power of One Post a Day
01:20 Meet Justin Welsh: A Case Study in Consistency
03:37 Implementing the Daily Post Strategy
04:20 Common Social Media Mistakes
06:37 Steps to Implement the Daily Post Strategy
08:52 Crafting Engaging Social Media Posts
16:21 Today's Exercise: Creating Your First Template Posts
18:36 Key Takeaways and Final Thoughts
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 15 (00:00):
What if just one post a day could change
everything?
No hacks, no hashtags, nochasing trends.
Just showing up consistentlywith real value every single day
sounds too simple to work.
Right?
Well, today I'm gonna introduceyou to a story of someone who
turned that exact strategy.
Posting once a day into a sevenfigure business.
(00:23):
Hi, I'm Jonathan Milligan and Iam the host of this podcast, the
Market Your Message Show wherewe are helping you build your
audience, scale your income.
And we want you to know yourmessage matters.
And today we're gonna jump intothe next chapter, chapter seven
of one of my books, build YourAudience.
(00:45):
Now Again, build Your Audienceis the fourth book in a sixth
book series.
And so if you wanna follow alongand grab the Build Your Audience
book.
You can click on the link in thedescription or the show notes or
just go to platform growthbooks.com.
Alright, let's jump right intoit.
I am releasing the audiobook onechapter at a time.
(01:08):
This is chapter seven, the DailyPost Traffic Playbook.
Let's jump right in.
Speaker 14 (01:14):
The Boost Method social media traffic, chapter
seven, the Daily Post TrafficPlaybook.
In the bustling world of socialmedia, one name stands out as a
testament to the power ofconsistency and value-driven
content.
Justin Welsh, starting fromscratch, Welsh built a thriving
business.
He gained a devoted following byposting one valuable LinkedIn
(01:36):
Post Daily.
It was a simple, yet powerfulstrategy.
Like many others, Welsh'sjourney began with a desire to
share his expertise and build apersonal brand.
But unlike those who postedsporadically or self-promoted,
he committed to a daily ritual.
He crafted thoughtful, engagingposts each day without fail,
(01:57):
Welsh would show up in hisfollowers, feeds with insights,
tips, and relatable stories.
His approach wasn't aboutconstant self-promotion or
chasing viral moments.
Instead, he focused on providinggenuine value to his audience.
Some days he'd share practicaladvice on building a business.
On other days, he'd offer acontrarian view on a popular
(02:18):
topic, sparking livelydiscussions, and sometimes he'd
share a personal story thatresonated with his followers
experiences.
The results were remarkable.
Over time.
Welsh's audience grew from ahandful of connections to tens
of thousands of engagedfollowers.
His daily post became a mustread for entrepreneurs and
professionals.
(02:39):
They sought insights andinspiration.
More importantly, this presenceled to business success.
Welsh built a seven figurebusiness mainly through
relationships from his dailyLinkedIn activity.
Welsh's story illustrates afundamental truth about social
media success.
It's not about grand gestures orviral hits.
It's about showing up daily withcontent that adds value to your
(03:02):
audience's lives.
It's about building trust andrelationships through
consistent, thoughtfulengagement.
This approach isn't limited toLinkedIn or any particular
industry.
Those who post valuable contentregularly build engaged
audiences.
They reap the rewards in theirbusinesses and careers.
The power of the daily poststrategy lies in its simplicity
(03:25):
and compound effect.
Each post might seem small, butthey build a strong body of
work.
Over time, it will establishyour expertise, grow your
audience, and open doors toopportunities.
In this chapter, we'll explorehow you can implement your own
daily post strategy regardlessof your chosen platform or
niche.
We'll explore four types ofengaging posts.
(03:48):
They can form the backbone ofyour content strategy.
We'll also give tips forcrafting compelling content
every day.
Remember, the goal isn'tperfection or virality.
It's about consistency, value,and genuine connection with your
audience.
By committing to this dailypractice, you too can build a
loyal following and createopportunities for your business
(04:09):
or career to thrive.
So let's roll up our sleeves anddiscover how you can harness the
power of the Daily Post to buildyour audience and achieve your
goals.
What most people do wrong onsocial media, most people
approach social media with ahaphazard strategy, if any at
all.
They post when inspirationstrikes, often leading to
(04:30):
irregular and infrequentupdates.
Some fall into the trap ofself-promotion.
They turn their feeds intodigital billboards, not spaces
for engagement.
Others lack a strategy.
They post whatever comes to mindignoring their audience's needs.
Many users also make the mistakeof chasing viral moments.
They try to copy trendingcontent or create flashy
(04:52):
attention grabbing posts.
They don't consider if theyprovide real value to their
followers.
This method may get a few likesor shares, but it rarely leads
to lasting engagement orbusiness success.
Why that doesn't work?
These standard approaches failfor several reasons.
First, social media algorithms.
Favor accounts that postconsistently and generate
(05:14):
regular engagement.
Sporadic posting makes gainingtraction and visibility in
followers feeds difficult.
Self-promotion is sometimesneeded, but it hurts.
Social media's goal of buildingrelationships.
Followers quickly tune outaccounts, constantly selling,
leading to decreased engagementin reach.
A lack of strategy leads toinconsistent messaging, which
(05:36):
makes it hard for followers toknow what to expect from an
account.
This inconsistency can erodetrust and make it difficult to
build a loyal audience.
Chasing viral moments mightprovide a temporary boost, but
it's not a sustainable strategy.
Constantly changing your voiceor content style to fit the
latest trend can also damageyour brand.
(05:58):
The daily post strategy, anoverview.
Instead of these ineffectiveapproaches, I suggest adopting a
daily post strategy.
This involves committing tosharing valuable content every
single day on your chosenplatform.
The key is consistency andfocusing on providing genuine
value to your audience.
The daily post strategy isn'tabout promotion or sales, it's
(06:21):
about building relationships,establishing trust, and being a
valuable resource in your niche.
By posting daily content thateducates, entertains, empowers,
or empathizes with youraudience, you build a strong
foundation for lastingengagement and success.
Steps To implement the dailypost strategy one, choose your
(06:41):
platform.
The first step in implementingyour daily post strategy is
selecting the right platforms.
While it might be tempting to beeverywhere at once, it's more
effective to focus your effortswhere your target audience
spends their time.
Research where your idealfollowers are most active.
Are they professionals?
Scrolling through LinkedIncreatives browsing Instagram,
(07:03):
gen Z users on TikTok?
Choose one or two platforms thatalign best with your audience
and content style.
Remember, quality trump'squantity.
Having a strong, consistentpresence on one platform is
better than a weak, sporadicpresence on many two.
Write your posts once a week.
Consistency doesn't have to meandaily stress.
One of the most effective waysto maintain your daily posting
(07:25):
strategy is to batch yourcontent creation.
Set aside one hour each week towrite your seven social media
posts for the upcoming week.
This approach lets you focusyour creativity, stay
consistent, and save time toengage with your audience.
Choose a time when you'retypically at your most creative
and energetic.
(07:46):
For some, this might be Sundayevening as they prepare for the
week ahead.
For others, it could beWednesday afternoon when they
need a break from other tasks.
The key is to find a time thatworks for you and stick to it
during this focused hour.
Aim to write seven helpfulsocial media posts.
Remember, these can be short.
(08:07):
Shorter posts often performbetter on most platforms.
Aim for posts that can be readin under a minute, but provide
real value to your audience.
It's important to note thatgraphics, while sometimes
helpful, are optional for someposts.
Many successful social mediapersonalities build large
followings with text-only posts.
The power is in the words youwrite and the value you provide.
(08:30):
Not in flashy visuals.
The good news is that you don'tneed to reinvent the wheel for
every post.
You can use and reuse provensocial media templates.
These templates provide aframework.
You can plug in different topicsor insights.
They keep a structure that youknow resonates with your
audience.
Let's take a closer look at someproven templates you can use.
(08:52):
Three, utilize the four types ofengaging posts.
Let's cover the main four typesof social media posts.
Once you learn them, you can usethem over and over again.
Each type is designed to beengaging and get you those
likes, comments, and shares.
Remember, the goal is not tosell directly with these social
media posts.
(09:12):
The goal is to boost engagementand make yourself and your brand
more visible.
Post template one.
Educate me how to postseducational content is a
cornerstone of valuable socialmedia content.
These posts provide practical,actionable advice that your
followers can apply as soon aspossible.
(09:32):
Focus on posts that deliverhow-to practical advice and
step-by-step blueprints byconsistently offering this
content.
You become a trusted expert.
This will encourage followers toreturn for more valuable
insights.
Structure your how to postclearly.
Start with a compellingheadline, break down the process
(09:53):
into clear, manageable steps.
Use bullet points or numberedlists for easy readability.
Include tips or common pitfallsto watch out for and with a call
to action, encouraging followersto try the technique.
Here's an example template.
Educate me Post example, want toachieve, insert a certain goal.
Here's how.
(10:14):
Step one, step two, step three,pro tip, offer insider advice.
Try this today and let me knowhow it goes.
Once you have a template, youcan reuse it repeatedly with new
topics.
Here's an example of one of myactual educate me posts.
Want to build a thriving emaillist?
Here's how one, create anirresistible lead magnet Two.
(10:38):
Design a high convertinglanding.
Page three, promote your offereverywhere.
Pro tip consistency is key.
Email your list regularly withvaluable content to keep them
engaged.
Try this today and let me knowhow it goes.
Post template two, entertain mestories with lessons, stories,
captivate audiences, and makeyour content more memorable.
(11:00):
The key is to tell engagingstories that provide value
through their lessons or morals.
Guidelines for compelling storyposts.
Start with a hook that grabsattention.
Keep the story concise andrelevant.
Build tension or curiosity.
Clearly articulate the lesson ortakeaway.
Relate the story to youraudience's, experiences or
goals.
Here's an example templateEntertain me post.
(11:22):
Example.
I once write about an intriguingsituation.
At first, I thought, share yourinitial reaction, but then share
your turning point.
Here's what I learned.
Share the lesson to the story.
Has anyone else experiencedsomething similar?
Post template three.
Empower Me Contrarian Views.
Sharing unique perspectives canset you apart and stimulate
(11:44):
engaging discussions.
The goal isn't to becontroversial for its own sake,
but to offer thoughtfulalternative viewpoints, tips for
contrarian posts, choose topicsrelevant to your niche.
Present your view respectfullyand back it with logic or
evidence.
Invite discussion and be open toother perspectives.
(12:05):
Focus on empowering youraudience with new ways of
thinking.
Here's an example template.
Empower me post example,unpopular opinion.
Share your contrarian view.
Here's why.
Reason one, reason two, reasonthree.
What do you think?
Agree or disagree?
(12:26):
Here's an example of how I woulduse this.
Empower Me Post template.
Unpopular opinion.
Traditional book publishing isoverrated.
Here's why.
One creative control is limited.
Your vision might get lost inthe publisher's agenda.
Two, the royalties are tiny.
Most authors earn pennies perbook sold.
Three, the process is slow.
(12:48):
It can take years frommanuscript to bookshelf.
What do you think?
Agree or disagree?
Post template four.
Empathize with me.
Relatable content, empatheticposts connect by showing your
human side.
They acknowledge sharedstruggles.
By opening up about your ownchallenges or experiences, you
create a sense of community andtrust with your audience.
(13:11):
This vulnerability can lead todeeper engagement as followers
feel more comfortable sharingtheir own stories and
perspectives in responsestrategies for empathetic post.
Share personal stories ofchallenges or failures.
Acknowledge common pain pointsin your industry.
Offer support and encouragement.
Here's an example template.
(13:33):
Empathize with me.
Post example.
Ever felt like share a commonstruggle.
I've been there.
Here's how I dealt with it.
Share your approach.
Remember, it's okay to thenshare a positive affirmation.
We are all in this together.
Here's an example of how I woulduse the empathize with me post
template.
Ever felt like your marketingefforts are falling on deaf
(13:55):
ears?
I've been there.
Here's how I dealt with it.
I started sharing more personalstories like Shasta or Husky
Photo bombing, my coachingcalls.
Remember, it's okay to feelunseen sometimes your message
matters, even when it seems Noone's listening.
We're all in this together.
Keep showing up.
(14:16):
Keep being you.
I.
How do you handle feelinginvisible?
Let's chat four.
Craft compelling headlines andhooks.
Your opening lines are crucialin the fast-paced world of
social media.
Craft headlines and hooks thatstop the scroll and compel
followers To read moretechniques for attention
grabbing openings, ask a thoughtprovoking question.
(14:36):
Start with a surprisingstatistic or fact.
Make a bold statement.
Use how to or numbered listformats.
Create curiosity with anincomplete idea.
Five, optimize for eachplatform.
Your message may stay the same,but you must optimize your posts
for each platform's features andaudience platform specific tips.
(14:57):
Twitter use threads for longercontent.
Incorporate relevant hashtags.
LinkedIn.
Start with the compelling firstline.
Use paragraph breaks forreadability.
Instagram.
Pair your caption with aneye-catching image or carousel
post.
Facebook longer posts can workwell, but still prioritize
readability with paragraphs andemojis.
(15:18):
Six, engage with your audience.
Posting consistently is just thefirst step.
Engage your audience.
Respond to comments, askquestions, and foster
discussions.
Some engagement strategiesinclude, respond to comments
promptly and thoughtfully.
Ask open-ended questions in yourpost to encourage responses, use
(15:40):
polls or other interactivefeatures when available.
Share and comment on yourfollowers content when relevant.
Seven, analyze and adjust.
Review your post performanceregularly to understand what
resonates with your audience.
Use platform analytics to trackengagement, rate reach, and
(16:00):
follower growth metrics.
Here's a few key metrics tomonitor engagement, rate likes,
comments, shares, reach andimpressions, follower growth,
click through rates ifapplicable.
These insights can help yourefine your strategy, doubling
down on what works and adjustingwhat doesn't.
(16:21):
Today's exercise, crafting yourfirst set of template posts.
In this exercise, you'll createfour social media posts, one for
each of the template types we'vediscussed.
This will help you practiceusing these templates and give
you a headstart on your dailyposting strategy.
One.
Choose your primary social mediaplatform.
(16:42):
This is where you'll be postingyour content.
Two.
For each of the four post types,educate, entertain, empower, and
empathize.
Write one post, use thetemplates provided in the
chapter as a guide, but feelfree to adapt them to your style
and niche.
Three, educate me how to postwrite a post that teaches your
(17:04):
audience how to do somethingrelated to your field of
expertise.
Remember to start with acompelling headline.
Break down the process intoclear steps and end with a call
to action.
Four, entertain Me Story with alesson.
Craft a post that tells a briefengaging story with a valuable
lesson for your audience.
Begin with a hook.
(17:25):
Keep the story concise andclearly articulate the takeaway.
Five, empower Me ContrarianView.
Develop a post that presents aunique perspective on a topic in
your niche.
Present your view.
Respectfully back it with logicor evidence, and invite
discussion.
Six, empathize with me.
(17:46):
Relatable content.
Create a post that shows yourhuman side and acknowledges a
common struggle in yourindustry.
Share a personal challenge orexperience and offer support or
encouragement.
Seven.
After writing your posts, reviewthem to ensure they're optimized
for your chosen platform.
Pay special attention to yourheadlines and opening lines.
(18:07):
Eight.
If you feel comfortable, shareone or more of these posts on
your chosen platform.
Observe how your audienceresponds and engage with any
comments you receive.
Nine.
Reflect on the process.
Which type of posts felt mostnatural to write, which do you
think will resonate most withyour audience?
Remember, the goal is topractice using these templates
(18:27):
and start building your dailyposting habit.
Don't aim for perfection.
Focus on creating valuablecontent that serves your
audience.
Key takeaways.
Consistency is key.
Commit to posting valuablecontent daily to build trust and
stay top of mind with youraudience.
Variety.
Engages, use different posttypes to keep your content fresh
(18:49):
and exciting.
Educate, entertain, empower, andempathize.
Value first, focus on providinggenuine value to your audience
rather than direct promotion.
The relationships and trust youbuild will lead to business
opportunities.
What if just one post a day could change
everything?
No hacks, no hashtags, nochasing trends.
Just showing up consistentlywith real value every single day
sounds too simple to work.
Right?
Well, today I'm gonna introduceyou to a story of someone who
turned that exact strategy.
Posting once a day into a sevenfigure business.
(00:23):
Hi, I'm Jonathan Milligan and Iam the host of this podcast, the
Market Your Message Show wherewe are helping you build your
audience, scale your income.
And we want you to know yourmessage matters.
And today we're gonna jump intothe next chapter, chapter seven
of one of my books, build YourAudience.
(00:45):
Now Again, build Your Audienceis the fourth book in a sixth
book series.
And so if you wanna follow alongand grab the Build Your Audience
book.
You can click on the link in thedescription or the show notes or
just go to platform growthbooks.com.
Alright, let's jump right intoit.
I am releasing the audiobook onechapter at a time.
(01:08):
This is chapter seven, the DailyPost Traffic Playbook.
Let's jump right in.
Speaker 14 (01:14):
The Boost Method social media traffic, chapter
seven, the Daily Post TrafficPlaybook.
In the bustling world of socialmedia, one name stands out as a
testament to the power ofconsistency and value-driven
content.
Justin Welsh, starting fromscratch, Welsh built a thriving
business.
He gained a devoted following byposting one valuable LinkedIn
(01:36):
Post Daily.
It was a simple, yet powerfulstrategy.
Like many others, Welsh'sjourney began with a desire to
share his expertise and build apersonal brand.
But unlike those who postedsporadically or self-promoted,
he committed to a daily ritual.
He crafted thoughtful, engagingposts each day without fail,
(01:57):
Welsh would show up in hisfollowers, feeds with insights,
tips, and relatable stories.
His approach wasn't aboutconstant self-promotion or
chasing viral moments.
Instead, he focused on providinggenuine value to his audience.
Some days he'd share practicaladvice on building a business.
On other days, he'd offer acontrarian view on a popular
(02:18):
topic, sparking livelydiscussions, and sometimes he'd
share a personal story thatresonated with his followers
experiences.
The results were remarkable.
Over time.
Welsh's audience grew from ahandful of connections to tens
of thousands of engagedfollowers.
His daily post became a mustread for entrepreneurs and
professionals.
(02:39):
They sought insights andinspiration.
More importantly, this presenceled to business success.
Welsh built a seven figurebusiness mainly through
relationships from his dailyLinkedIn activity.
Welsh's story illustrates afundamental truth about social
media success.
It's not about grand gestures orviral hits.
It's about showing up daily withcontent that adds value to your
(03:02):
audience's lives.
It's about building trust andrelationships through
consistent, thoughtfulengagement.
This approach isn't limited toLinkedIn or any particular
industry.
Those who post valuable contentregularly build engaged
audiences.
They reap the rewards in theirbusinesses and careers.
The power of the daily poststrategy lies in its simplicity
(03:25):
and compound effect.
Each post might seem small, butthey build a strong body of
work.
Over time, it will establishyour expertise, grow your
audience, and open doors toopportunities.
In this chapter, we'll explorehow you can implement your own
daily post strategy regardlessof your chosen platform or
niche.
We'll explore four types ofengaging posts.
(03:48):
They can form the backbone ofyour content strategy.
We'll also give tips forcrafting compelling content
every day.
Remember, the goal isn'tperfection or virality.
It's about consistency, value,and genuine connection with your
audience.
By committing to this dailypractice, you too can build a
loyal following and createopportunities for your business
(04:09):
or career to thrive.
So let's roll up our sleeves anddiscover how you can harness the
power of the Daily Post to buildyour audience and achieve your
goals.
What most people do wrong onsocial media, most people
approach social media with ahaphazard strategy, if any at
all.
They post when inspirationstrikes, often leading to
(04:30):
irregular and infrequentupdates.
Some fall into the trap ofself-promotion.
They turn their feeds intodigital billboards, not spaces
for engagement.
Others lack a strategy.
They post whatever comes to mindignoring their audience's needs.
Many users also make the mistakeof chasing viral moments.
They try to copy trendingcontent or create flashy
(04:52):
attention grabbing posts.
They don't consider if theyprovide real value to their
followers.
This method may get a few likesor shares, but it rarely leads
to lasting engagement orbusiness success.
Why that doesn't work?
These standard approaches failfor several reasons.
First, social media algorithms.
Favor accounts that postconsistently and generate
(05:14):
regular engagement.
Sporadic posting makes gainingtraction and visibility in
followers feeds difficult.
Self-promotion is sometimesneeded, but it hurts.
Social media's goal of buildingrelationships.
Followers quickly tune outaccounts, constantly selling,
leading to decreased engagementin reach.
A lack of strategy leads toinconsistent messaging, which
(05:36):
makes it hard for followers toknow what to expect from an
account.
This inconsistency can erodetrust and make it difficult to
build a loyal audience.
Chasing viral moments mightprovide a temporary boost, but
it's not a sustainable strategy.
Constantly changing your voiceor content style to fit the
latest trend can also damageyour brand.
(05:58):
The daily post strategy, anoverview.
Instead of these ineffectiveapproaches, I suggest adopting a
daily post strategy.
This involves committing tosharing valuable content every
single day on your chosenplatform.
The key is consistency andfocusing on providing genuine
value to your audience.
The daily post strategy isn'tabout promotion or sales, it's
(06:21):
about building relationships,establishing trust, and being a
valuable resource in your niche.
By posting daily content thateducates, entertains, empowers,
or empathizes with youraudience, you build a strong
foundation for lastingengagement and success.
Steps To implement the dailypost strategy one, choose your
(06:41):
platform.
The first step in implementingyour daily post strategy is
selecting the right platforms.
While it might be tempting to beeverywhere at once, it's more
effective to focus your effortswhere your target audience
spends their time.
Research where your idealfollowers are most active.
Are they professionals?
Scrolling through LinkedIncreatives browsing Instagram,
(07:03):
gen Z users on TikTok?
Choose one or two platforms thatalign best with your audience
and content style.
Remember, quality trump'squantity.
Having a strong, consistentpresence on one platform is
better than a weak, sporadicpresence on many two.
Write your posts once a week.
Consistency doesn't have to meandaily stress.
One of the most effective waysto maintain your daily posting
(07:25):
strategy is to batch yourcontent creation.
Set aside one hour each week towrite your seven social media
posts for the upcoming week.
This approach lets you focusyour creativity, stay
consistent, and save time toengage with your audience.
Choose a time when you'retypically at your most creative
and energetic.
(07:46):
For some, this might be Sundayevening as they prepare for the
week ahead.
For others, it could beWednesday afternoon when they
need a break from other tasks.
The key is to find a time thatworks for you and stick to it
during this focused hour.
Aim to write seven helpfulsocial media posts.
Remember, these can be short.
(08:07):
Shorter posts often performbetter on most platforms.
Aim for posts that can be readin under a minute, but provide
real value to your audience.
It's important to note thatgraphics, while sometimes
helpful, are optional for someposts.
Many successful social mediapersonalities build large
followings with text-only posts.
The power is in the words youwrite and the value you provide.
(08:30):
Not in flashy visuals.
The good news is that you don'tneed to reinvent the wheel for
every post.
You can use and reuse provensocial media templates.
These templates provide aframework.
You can plug in different topicsor insights.
They keep a structure that youknow resonates with your
audience.
Let's take a closer look at someproven templates you can use.
(08:52):
Three, utilize the four types ofengaging posts.
Let's cover the main four typesof social media posts.
Once you learn them, you can usethem over and over again.
Each type is designed to beengaging and get you those
likes, comments, and shares.
Remember, the goal is not tosell directly with these social
media posts.
(09:12):
The goal is to boost engagementand make yourself and your brand
more visible.
Post template one.
Educate me how to postseducational content is a
cornerstone of valuable socialmedia content.
These posts provide practical,actionable advice that your
followers can apply as soon aspossible.
(09:32):
Focus on posts that deliverhow-to practical advice and
step-by-step blueprints byconsistently offering this
content.
You become a trusted expert.
This will encourage followers toreturn for more valuable
insights.
Structure your how to postclearly.
Start with a compellingheadline, break down the process
(09:53):
into clear, manageable steps.
Use bullet points or numberedlists for easy readability.
Include tips or common pitfallsto watch out for and with a call
to action, encouraging followersto try the technique.
Here's an example template.
Educate me Post example, want toachieve, insert a certain goal.
Here's how.
(10:14):
Step one, step two, step three,pro tip, offer insider advice.
Try this today and let me knowhow it goes.
Once you have a template, youcan reuse it repeatedly with new
topics.
Here's an example of one of myactual educate me posts.
Want to build a thriving emaillist?
Here's how one, create anirresistible lead magnet Two.
(10:38):
Design a high convertinglanding.
Page three, promote your offereverywhere.
Pro tip consistency is key.
Email your list regularly withvaluable content to keep them
engaged.
Try this today and let me knowhow it goes.
Post template two, entertain mestories with lessons, stories,
captivate audiences, and makeyour content more memorable.
(11:00):
The key is to tell engagingstories that provide value
through their lessons or morals.
Guidelines for compelling storyposts.
Start with a hook that grabsattention.
Keep the story concise andrelevant.
Build tension or curiosity.
Clearly articulate the lesson ortakeaway.
Relate the story to youraudience's, experiences or
goals.
Here's an example templateEntertain me post.
(11:22):
Example.
I once write about an intriguingsituation.
At first, I thought, share yourinitial reaction, but then share
your turning point.
Here's what I learned.
Share the lesson to the story.
Has anyone else experiencedsomething similar?
Post template three.
Empower Me Contrarian Views.
Sharing unique perspectives canset you apart and stimulate
(11:44):
engaging discussions.
The goal isn't to becontroversial for its own sake,
but to offer thoughtfulalternative viewpoints, tips for
contrarian posts, choose topicsrelevant to your niche.
Present your view respectfullyand back it with logic or
evidence.
Invite discussion and be open toother perspectives.
(12:05):
Focus on empowering youraudience with new ways of
thinking.
Here's an example template.
Empower me post example,unpopular opinion.
Share your contrarian view.
Here's why.
Reason one, reason two, reasonthree.
What do you think?
Agree or disagree?
(12:26):
Here's an example of how I woulduse this.
Empower Me Post template.
Unpopular opinion.
Traditional book publishing isoverrated.
Here's why.
One creative control is limited.
Your vision might get lost inthe publisher's agenda.
Two, the royalties are tiny.
Most authors earn pennies perbook sold.
Three, the process is slow.
(12:48):
It can take years frommanuscript to bookshelf.
What do you think?
Agree or disagree?
Post template four.
Empathize with me.
Relatable content, empatheticposts connect by showing your
human side.
They acknowledge sharedstruggles.
By opening up about your ownchallenges or experiences, you
create a sense of community andtrust with your audience.
(13:11):
This vulnerability can lead todeeper engagement as followers
feel more comfortable sharingtheir own stories and
perspectives in responsestrategies for empathetic post.
Share personal stories ofchallenges or failures.
Acknowledge common pain pointsin your industry.
Offer support and encouragement.
Here's an example template.
(13:33):
Empathize with me.
Post example.
Ever felt like share a commonstruggle.
I've been there.
Here's how I dealt with it.
Share your approach.
Remember, it's okay to thenshare a positive affirmation.
We are all in this together.
Here's an example of how I woulduse the empathize with me post
template.
Ever felt like your marketingefforts are falling on deaf
(13:55):
ears?
I've been there.
Here's how I dealt with it.
I started sharing more personalstories like Shasta or Husky
Photo bombing, my coachingcalls.
Remember, it's okay to feelunseen sometimes your message
matters, even when it seems Noone's listening.
We're all in this together.
Keep showing up.
(14:16):
Keep being you.
I.
How do you handle feelinginvisible?
Let's chat four.
Craft compelling headlines andhooks.
Your opening lines are crucialin the fast-paced world of
social media.
Craft headlines and hooks thatstop the scroll and compel
followers To read moretechniques for attention
grabbing openings, ask a thoughtprovoking question.
(14:36):
Start with a surprisingstatistic or fact.
Make a bold statement.
Use how to or numbered listformats.
Create curiosity with anincomplete idea.
Five, optimize for eachplatform.
Your message may stay the same,but you must optimize your posts
for each platform's features andaudience platform specific tips.
(14:57):
Twitter use threads for longercontent.
Incorporate relevant hashtags.
LinkedIn.
Start with the compelling firstline.
Use paragraph breaks forreadability.
Instagram.
Pair your caption with aneye-catching image or carousel
post.
Facebook longer posts can workwell, but still prioritize
readability with paragraphs andemojis.
(15:18):
Six, engage with your audience.
Posting consistently is just thefirst step.
Engage your audience.
Respond to comments, askquestions, and foster
discussions.
Some engagement strategiesinclude, respond to comments
promptly and thoughtfully.
Ask open-ended questions in yourpost to encourage responses, use
(15:40):
polls or other interactivefeatures when available.
Share and comment on yourfollowers content when relevant.
Seven, analyze and adjust.
Review your post performanceregularly to understand what
resonates with your audience.
Use platform analytics to trackengagement, rate reach, and
(16:00):
follower growth metrics.
Here's a few key metrics tomonitor engagement, rate likes,
comments, shares, reach andimpressions, follower growth,
click through rates ifapplicable.
These insights can help yourefine your strategy, doubling
down on what works and adjustingwhat doesn't.
(16:21):
Today's exercise, crafting yourfirst set of template posts.
In this exercise, you'll createfour social media posts, one for
each of the template types we'vediscussed.
This will help you practiceusing these templates and give
you a headstart on your dailyposting strategy.
One.
Choose your primary social mediaplatform.
(16:42):
This is where you'll be postingyour content.
Two.
For each of the four post types,educate, entertain, empower, and
empathize.
Write one post, use thetemplates provided in the
chapter as a guide, but feelfree to adapt them to your style
and niche.
Three, educate me how to postwrite a post that teaches your
(17:04):
audience how to do somethingrelated to your field of
expertise.
Remember to start with acompelling headline.
Break down the process intoclear steps and end with a call
to action.
Four, entertain Me Story with alesson.
Craft a post that tells a briefengaging story with a valuable
lesson for your audience.
Begin with a hook.
(17:25):
Keep the story concise andclearly articulate the takeaway.
Five, empower Me ContrarianView.
Develop a post that presents aunique perspective on a topic in
your niche.
Present your view.
Respectfully back it with logicor evidence, and invite
discussion.
Six, empathize with me.
(17:46):
Relatable content.
Create a post that shows yourhuman side and acknowledges a
common struggle in yourindustry.
Share a personal challenge orexperience and offer support or
encouragement.
Seven.
After writing your posts, reviewthem to ensure they're optimized
for your chosen platform.
Pay special attention to yourheadlines and opening lines.
(18:07):
Eight.
If you feel comfortable, shareone or more of these posts on
your chosen platform.
Observe how your audienceresponds and engage with any
comments you receive.
Nine.
Reflect on the process.
Which type of posts felt mostnatural to write, which do you
think will resonate most withyour audience?
Remember, the goal is topractice using these templates
(18:27):
and start building your dailyposting habit.
Don't aim for perfection.
Focus on creating valuablecontent that serves your
audience.
Key takeaways.
Consistency is key.
Commit to posting valuablecontent daily to build trust and
stay top of mind with youraudience.
Variety.
Engages, use different posttypes to keep your content fresh
(18:49):
and exciting.
Educate, entertain, empower, andempathize.
Value first, focus on providinggenuine value to your audience
rather than direct promotion.
The relationships and trust youbuild will lead to business
opportunities.
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