May 2, 2025 • 9 mins
Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth
Grab the Build Your Audience Book Here: https://platformgrowthbooks.com
In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods.
He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.
00:00 Introduction: The Struggle of Overwhelming Marketing Efforts
00:16 Welcome to The Market Your Message Show
00:26 Introduction to 'Build Your Audience' Book Series
01:17 Chapter Six: Choose Your Own Traffic Adventure
01:52 The Importance of Focused Traffic Generation
02:16 Common Mistakes in Traffic Generation
02:50 The Power of Concentrated Effort
03:38 The Four Main Traffic Methods
04:34 Guidelines for Choosing Your Traffic Adventure
06:47 Today's Exercise: Your One-Day Traffic Method Selection
09:16 Key Takeaways
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 13 (00:00):
Ever feel like you're doing everything in
getting nowhere?
You're posting on social trying,SEO, dabbling in ads, but still
hearing crickets.
What if the real problem isn'twhat you're doing, but how much
you're doing all at once?
Hi, I am Jonathan Milligan.
Welcome to The Market YourMessage Show, where we help you
(00:22):
take your message and build thataudience and get heard.
And today we are diving back into one of the books I've written
called Build Your Audience.
Now this is book four in a sixbook series and I've decided to
release.
The audio books on the podcastone chapter at a time, and today
(00:45):
we are jumping into chapter six,choose Your Own Traffic
Adventure.
I'm gonna be talking about whyall traffic methods really boil
down to just.
Four.
That's right.
Just four methods.
You're gonna learn about it.
If you'd like to follow alongwith the actual book, you can go
to platform growth books.com.
(01:06):
Link is in the description.
You can get the hardcover,paperback, Kindle, and enjoy as
you listen to this chapter.
Let's get right to it.
Speaker 12 (01:17):
Chapter six, choose your own Traffic adventure.
Remember those choose your ownadventure books from middle
school.
You'd flip to page 106 to walkthrough door number one or page
135 for door number two.
Each choice led you down adifferent path making you the
hero of your own story.
That's exactly how I want you toapproach the traffic playbooks
(01:39):
in the following chapters.
This book is not designed foryou to tackle all of the 14
traffic and methods at a time.
Instead, pick one and commit toit for 60 days.
It's your adventure, yourchoice.
Why focus on just one method?
Imagine trying to read all thoseadventure books at once.
Confusing, right?
The same goes for trafficgeneration.
(02:00):
By zeroing in on a singlestrategy, you'll master it
faster and see real results.
So.
Are you ready to choose your owntraffic adventure?
Let's dive in and find theperfect path to building your
audience common mistakes intraffic generation.
Ever feel like you're running ona hamster wheel trying to grow
your audience?
You're not alone.
(02:21):
Many people fall into the trapof juggling multiple traffic
strategies at once.
They post on every socialplatform, write blog posts and
guest blogs, and try to masterSEO.
It's exhausting and franklyineffective.
The problem, lack of focus andconsistency.
When you spread yourself thin,you can't give any one method
(02:41):
the attention it deserves.
It's like trying to learn fivelanguages at once.
You might pick up a few wordshere and there, but you won't
become fluent in any of them.
The power of concentratedeffort, here's a radical idea.
What if you focused on just onetraffic method for 60 days?
Sounds simple, right?
(03:02):
But it's a game changer.
Why 60 days?
It is long enough to see actualresults, but short enough to
stay motivated by dedicatingyourself to a single strategy.
You'll dive deep, learn thenuances, and see progress.
It's like choosing andpracticing one language daily.
Suddenly, you're havingconversations.
(03:22):
This focused approach leads tomastery.
You'll become an expert in yourchosen method.
Understanding what works andwhat doesn't, and with expertise
comes better results.
You're not just throwingspaghetti at the wall anymore,
you're cooking a gourmet meal.
The four main traffic methods.
Let's go ahead and break downyour options.
Think of these as the mainchapters in your Traffic
(03:44):
Adventure Boost.
This is all about social mediatraffic.
It's fast-paced and constantlychanging, and it can be a gold
mine if you know how to navigateit.
Build.
Here's where search engineoptimization, SEO comes in.
It's about creating content thatranks well on search engines
through blogging, podcasting, orYouTube videos.
(04:05):
Borrow this strategy leveragesother people's audiences.
Guest blogging, being featuredin newsletters or appearing on
podcasts are always to expandyour reach through partnerships.
Buy while not always necessary.
Paid advertising can be apowerful tool when used wisely.
Remember, you don't need tomaster all of these.
(04:25):
Your adventure, your choice.
Which path will you choose?
Guidelines for choosing andimplementing your traffic
adventure.
Ready to start your journey.
Here's your roadmap.
One.
Assess your strengths andresources.
Take a good hard look atyourself.
What are you good at?
What do you enjoy doing?
(04:47):
Do you have a knack for writingor are you a natural on camera?
How much time can yourealistically dedicate to this?
Choosing a traffic method islike selecting the right tool
from a toolbox.
Pick the one that fits the job.
If you're a wordsmith, bloggingmay be your path.
If you're charismatic on video,YouTube could be your gold mine.
Two, identify your targetaudience's preferred platforms.
(05:11):
Where do your ideal customershang out online?
Are they scrolling throughInstagram or are they more
likely to search on Google?
Do they prefer reading blogposts or watching videos?
Remember the old marketingproverb, fish where the fish
are.
There's no point in masteringTwitter.
If your audience is all onLinkedIn, three, select one
(05:33):
traffic playbook.
Now match your strengths withyour audience's preferences.
Choose one method that alignswith both.
Yes, just one.
And commit to it for 60 days.
Your traffic strategy is like agarden.
Plant one seed, nurture it dailyand watch it grow into a
flourishing source of visitors.
Trying to plant the whole packetat once will result in a mess,
(05:56):
not a garden.
Four.
Create a 60 day action plan.
Break your chosen method downinto bite-sized daily tasks.
What do you need to do each dayto make this work?
Be specific and realistic.
Antwan de San Exupery said best.
A goal without a plan is just awish.
Don't just wish for moretraffic.
(06:16):
Plan for it.
Five.
Implement and track progress.
Now comes the hard part actuallydoing the work.
Stick to your plan.
Be consistent, and mostimportantly, track your results.
Tracking your traffic is likeusing a GPS on a road trip.
It shows you if you're on theright path or need to make
adjustments.
(06:37):
Are your numbers going up?
Great.
Not seeing results.
Time to tweak your approach.
Remember, this is youradventure.
You are in control, ready tochoose your path.
Today's exercise, your one daytraffic method selection.
Let's put theory into practice.
Today.
You will choose your trafficadventure and map out your
(06:57):
journey.
Grab a pen and paper or open upa new document.
Ready?
Let's go one.
List your top three skills.
What are you great at?
Maybe you're a wizard withwords, a video virtuoso or a
social media savant.
Jot down your top three skillsrelated to content creation or
(07:18):
marketing.
Be honest with yourself.
What truly comes naturally toyou?
Two, identify your audience'sfavorite platforms.
Where does your target audiencehang out online?
Think about the three onlineplatforms they use most.
Are they LinkedIn professionals,Instagram, scrollers, YouTube
Watchers?
If you're not sure, it's timefor some quick research.
(07:39):
Check out industry reports orask a few of your ideal
customers.
Three, choose your trafficplaybook.
Now.
Match your skills with youraudience's preferred platforms.
Which traffic method sits at theintersection of what you're good
at and where your audience is?
That's your winner.
Remember, you're committing tothis for 60 days, so choose
(08:01):
something you'll enjoy.
Four.
Outline your 60 day plan.
Time to get specific.
Break your chosen method downinto actionable steps.
What will you do daily or weeklyto make this work?
Here's what to include daily orweekly action items.
Be specific post on Instagramisn't enough.
(08:22):
How about create and post onecarousel infographic on
Instagram every Tuesday andThursday?
Key metrics to track.
How will you measure success?
Followers, engagement rate,website, traffic, resources
needed.
What tools will you use?
How much time will you dedicateeach day?
Do you need to collaborate withanyone?
(08:44):
Five, get feedback.
Don't keep your plan toyourself.
Share it with a colleague,mentor, or even a fellow
entrepreneur.
Ask for their honest feedback.
Are you being realistic?
Have you overlooked anything?
Remember, this exercise isn'tabout creating the perfect plan.
It's about getting started.
You can and should adjust as yougo.
(09:05):
The important thing is to chooseyour adventure and take that
first step.
So what's it gonna be?
Which traffic method will youmaster in the next 60 days?
Key takeaways, focusing on onetraffic method for 60 days is
more effective than tryingmultiple strategies
simultaneously.
Choose a traffic playbook thataligns with your strengths and
(09:28):
where your target audience ismost active online.
To build your audience, you mustconsistently use and track your
chosen method.
Ever feel like you're doing everything in
getting nowhere?
You're posting on social trying,SEO, dabbling in ads, but still
hearing crickets.
What if the real problem isn'twhat you're doing, but how much
you're doing all at once?
Hi, I am Jonathan Milligan.
Welcome to The Market YourMessage Show, where we help you
(00:22):
take your message and build thataudience and get heard.
And today we are diving back into one of the books I've written
called Build Your Audience.
Now this is book four in a sixbook series and I've decided to
release.
The audio books on the podcastone chapter at a time, and today
(00:45):
we are jumping into chapter six,choose Your Own Traffic
Adventure.
I'm gonna be talking about whyall traffic methods really boil
down to just.
Four.
That's right.
Just four methods.
You're gonna learn about it.
If you'd like to follow alongwith the actual book, you can go
to platform growth books.com.
(01:06):
Link is in the description.
You can get the hardcover,paperback, Kindle, and enjoy as
you listen to this chapter.
Let's get right to it.
Speaker 12 (01:17):
Chapter six, choose your own Traffic adventure.
Remember those choose your ownadventure books from middle
school.
You'd flip to page 106 to walkthrough door number one or page
135 for door number two.
Each choice led you down adifferent path making you the
hero of your own story.
That's exactly how I want you toapproach the traffic playbooks
(01:39):
in the following chapters.
This book is not designed foryou to tackle all of the 14
traffic and methods at a time.
Instead, pick one and commit toit for 60 days.
It's your adventure, yourchoice.
Why focus on just one method?
Imagine trying to read all thoseadventure books at once.
Confusing, right?
The same goes for trafficgeneration.
(02:00):
By zeroing in on a singlestrategy, you'll master it
faster and see real results.
So.
Are you ready to choose your owntraffic adventure?
Let's dive in and find theperfect path to building your
audience common mistakes intraffic generation.
Ever feel like you're running ona hamster wheel trying to grow
your audience?
You're not alone.
(02:21):
Many people fall into the trapof juggling multiple traffic
strategies at once.
They post on every socialplatform, write blog posts and
guest blogs, and try to masterSEO.
It's exhausting and franklyineffective.
The problem, lack of focus andconsistency.
When you spread yourself thin,you can't give any one method
(02:41):
the attention it deserves.
It's like trying to learn fivelanguages at once.
You might pick up a few wordshere and there, but you won't
become fluent in any of them.
The power of concentratedeffort, here's a radical idea.
What if you focused on just onetraffic method for 60 days?
Sounds simple, right?
(03:02):
But it's a game changer.
Why 60 days?
It is long enough to see actualresults, but short enough to
stay motivated by dedicatingyourself to a single strategy.
You'll dive deep, learn thenuances, and see progress.
It's like choosing andpracticing one language daily.
Suddenly, you're havingconversations.
(03:22):
This focused approach leads tomastery.
You'll become an expert in yourchosen method.
Understanding what works andwhat doesn't, and with expertise
comes better results.
You're not just throwingspaghetti at the wall anymore,
you're cooking a gourmet meal.
The four main traffic methods.
Let's go ahead and break downyour options.
Think of these as the mainchapters in your Traffic
(03:44):
Adventure Boost.
This is all about social mediatraffic.
It's fast-paced and constantlychanging, and it can be a gold
mine if you know how to navigateit.
Build.
Here's where search engineoptimization, SEO comes in.
It's about creating content thatranks well on search engines
through blogging, podcasting, orYouTube videos.
(04:05):
Borrow this strategy leveragesother people's audiences.
Guest blogging, being featuredin newsletters or appearing on
podcasts are always to expandyour reach through partnerships.
Buy while not always necessary.
Paid advertising can be apowerful tool when used wisely.
Remember, you don't need tomaster all of these.
(04:25):
Your adventure, your choice.
Which path will you choose?
Guidelines for choosing andimplementing your traffic
adventure.
Ready to start your journey.
Here's your roadmap.
One.
Assess your strengths andresources.
Take a good hard look atyourself.
What are you good at?
What do you enjoy doing?
(04:47):
Do you have a knack for writingor are you a natural on camera?
How much time can yourealistically dedicate to this?
Choosing a traffic method islike selecting the right tool
from a toolbox.
Pick the one that fits the job.
If you're a wordsmith, bloggingmay be your path.
If you're charismatic on video,YouTube could be your gold mine.
Two, identify your targetaudience's preferred platforms.
(05:11):
Where do your ideal customershang out online?
Are they scrolling throughInstagram or are they more
likely to search on Google?
Do they prefer reading blogposts or watching videos?
Remember the old marketingproverb, fish where the fish
are.
There's no point in masteringTwitter.
If your audience is all onLinkedIn, three, select one
(05:33):
traffic playbook.
Now match your strengths withyour audience's preferences.
Choose one method that alignswith both.
Yes, just one.
And commit to it for 60 days.
Your traffic strategy is like agarden.
Plant one seed, nurture it dailyand watch it grow into a
flourishing source of visitors.
Trying to plant the whole packetat once will result in a mess,
(05:56):
not a garden.
Four.
Create a 60 day action plan.
Break your chosen method downinto bite-sized daily tasks.
What do you need to do each dayto make this work?
Be specific and realistic.
Antwan de San Exupery said best.
A goal without a plan is just awish.
Don't just wish for moretraffic.
(06:16):
Plan for it.
Five.
Implement and track progress.
Now comes the hard part actuallydoing the work.
Stick to your plan.
Be consistent, and mostimportantly, track your results.
Tracking your traffic is likeusing a GPS on a road trip.
It shows you if you're on theright path or need to make
adjustments.
(06:37):
Are your numbers going up?
Great.
Not seeing results.
Time to tweak your approach.
Remember, this is youradventure.
You are in control, ready tochoose your path.
Today's exercise, your one daytraffic method selection.
Let's put theory into practice.
Today.
You will choose your trafficadventure and map out your
(06:57):
journey.
Grab a pen and paper or open upa new document.
Ready?
Let's go one.
List your top three skills.
What are you great at?
Maybe you're a wizard withwords, a video virtuoso or a
social media savant.
Jot down your top three skillsrelated to content creation or
(07:18):
marketing.
Be honest with yourself.
What truly comes naturally toyou?
Two, identify your audience'sfavorite platforms.
Where does your target audiencehang out online?
Think about the three onlineplatforms they use most.
Are they LinkedIn professionals,Instagram, scrollers, YouTube
Watchers?
If you're not sure, it's timefor some quick research.
(07:39):
Check out industry reports orask a few of your ideal
customers.
Three, choose your trafficplaybook.
Now.
Match your skills with youraudience's preferred platforms.
Which traffic method sits at theintersection of what you're good
at and where your audience is?
That's your winner.
Remember, you're committing tothis for 60 days, so choose
(08:01):
something you'll enjoy.
Four.
Outline your 60 day plan.
Time to get specific.
Break your chosen method downinto actionable steps.
What will you do daily or weeklyto make this work?
Here's what to include daily orweekly action items.
Be specific post on Instagramisn't enough.
(08:22):
How about create and post onecarousel infographic on
Instagram every Tuesday andThursday?
Key metrics to track.
How will you measure success?
Followers, engagement rate,website, traffic, resources
needed.
What tools will you use?
How much time will you dedicateeach day?
Do you need to collaborate withanyone?
(08:44):
Five, get feedback.
Don't keep your plan toyourself.
Share it with a colleague,mentor, or even a fellow
entrepreneur.
Ask for their honest feedback.
Are you being realistic?
Have you overlooked anything?
Remember, this exercise isn'tabout creating the perfect plan.
It's about getting started.
You can and should adjust as yougo.
(09:05):
The important thing is to chooseyour adventure and take that
first step.
So what's it gonna be?
Which traffic method will youmaster in the next 60 days?
Key takeaways, focusing on onetraffic method for 60 days is
more effective than tryingmultiple strategies
simultaneously.
Choose a traffic playbook thataligns with your strengths and
(09:28):
where your target audience ismost active online.
To build your audience, you mustconsistently use and track your
chosen method.
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