This audio was stripped from a webinar on May 4th, 2020, Building Your Brand Currency. Join my email list to find out about upcoming webinars.
Just like you have the ability to spend, save, and invest actual currency, we can complete similar actions with our brand currency.
Here's a quick rundown of the 3 brand currency principles we dove into:
#1 - Invest early and often. Start taking control of your brand as soon as possible, and check in on your brand periodically.
#2 - Save, save, SAVE because what you save becomes wealth. This is in terms of relationships; nurture them to the best of your ability and the ROI you receive on your brand currency doubles.
#3 - Spend more than you earn, meaning give more than take. Your brand, and even further your connection with others, is like a bank account. In order to withdraw anything, first, you must deposit something.
Grab the freebie mentioned in the episode: Brand Audit Worksheet to determine the value of your brand currency.
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