The Unexpected Path of Entrepreneurship with Pat Hilton

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
win again.
Some think I'm a viking ormaybe a wizard.
I feel like I'm both when I'min the ring.
Victory brings serenity.
I give them a three piecethat's for the three p and then
I leave with the trinity.

Speaker 2 (00:10):
True ball I got all the amenities.
All the others just want to bemini me's.
What's up, guys?
Welcome back to the closersformula.
I am the king closer, rj bates,the third coming to you live
today with a special guest.
We've got the acoustic force,the social authority, mr pat

(00:31):
hilton, in the house.
What's going on, pat?

Speaker 1 (00:33):
hey, all I gotta say is welcome to the revolution
people welcome to the revolution.

Speaker 2 (00:39):
Oh man, I love it so, pat, I wanted you to come on
here today.
You and I were on the phonethat what last week, uh, and you
were just going on and on aboutyour path to where you are
today as an entrepreneur and Iwas blown away because I've

(01:01):
known you for what?
Seven, eight years, nine years,at this point, yeah, and you
were telling me stuff that I'dnever heard of.
So listen bro, I want to go allthe way back.
I mean, we're talking, let's goall the way back to the St
Louis days.

Speaker 1 (01:18):
Yeah, that's where it all came from you know, so
you're from St Louis.

Speaker 2 (01:29):
From you know, so you're from st louis.
Take me back to the, the divebars and all the stuff that was
going on in your life back then.
How did you get to?

Speaker 1 (01:32):
where you are today.
So I think that when I grew upin st louis it was a completely
different era.
The city was completelydifferent when I was a kid than
what it is now number one.
Okay.
So I was born in 83, so early90s, you know.
There was a kid than what it isnow Number one.
Okay, so I was born in 83.
So early 90s.
You know.
There was a music venue downtownon Laclede's Landing, right by
the river that separatesMissouri and Illinois.

(01:54):
There's the arch there.
You could see the arch from theside of the street.
There's a place that was calledMississippi Nights and all the
dopest people played atMississippi Nights.
I saw Kid Rock at Mississippinights $5 Fridays.
Eminem at Mississippi nights $5Fridays.
The band that opened for kidrock was stained that night.

(02:15):
And I'm telling you, like fouror five months after that show,
they were the biggest thing onthe planet.
Four or five months after thatEminem show he was the biggest
thing on the planet.
I didn't even I was like Idon't know.
I mean Eminem show, he was thebiggest thing on the planet.
I didn't even I was like Idon't know.
I mean he's, he's definitelyfast and funny, like I remember
seeing it and I was like, oh myGod, it's very explicit.
But I mean he's fast and he'sfunny, so I think it could work.

(02:37):
And boy was I like whoa, itworked.
And so I kind of came into thismusic scene and this culture in
St Louis.
That was the opposite of, youknow, cbc High School, christian
Brothers High School that I wasgoing to at the time, and in St
Louis it's like a small townwith a big heart, so it's the

(02:58):
best people in the world, but itis a very small town and with
that comes the struggles oftrying to do big stuff in a
small town.
And the local bands that wouldreally open on the bottom of
those shows that would help fillthose venues were so good but
never got the big looks.
There was a band called theUrge that never got the big

(03:20):
looks.
They kind of like were onIntersterscope.
They did a couple albums onInterscope but never got the pop
.
And then, you know, came Storyof the Year and they came out in
like 2003 I think, and justabsolutely were freaking,
unbelievable.
And we used to watch them inhigh school.
They were called Big BlueMonkey and they would swing off
the rafters of the.

(03:40):
They would tie strings to therafters of that place and like
the galaxy and all these placesdowntown and it's so sad because
you can't even really godowntown in st louis anymore.
Uh, because it's just gotten sobad like the leadership is so
bad in st louis city it's toughto even go to blues games and
stuff anymore.
And anyway, the moral of thestory was there was this great

(04:01):
culture but we weren't gettingany looks.
The Blues would lose every yearin the first or second round.
I mean we couldn't get past theRed Wings or the Blackhawks or
I don't know the Avalanche for awhile.
Then it's like the Sharks.
It's like dude, why doeseverybody beat us?
I mean we took the BostonBruins before I was even born
all the way to game seven andBobby Orr scores a flying goal

(04:29):
to beat us.
Like, come on, man, like it'sso hard and, as you know, just
to even be a hockey fan ingeneral, being a blues fan is
pretty difficult and being a fanof that scene was difficult,
and so I was like dude, theseguys, I know they went out and
did it.
You know a couple of these guysgot looks.
If I'm gonna make it, I need toleave the town, I have to get
out of St Louis.
So I started traveling all overthe country with my acoustic

(04:52):
guitar, sleeping in my van,traveling all over and all over
and all over and all overplaying to try and freaking make
it.
Because I knew when I playedguitars along with some of the
people that I grew up with, Icouldn't play electric guitar
like they could, but I was funny, right, and I could write
catchy stuff and I'm like dude,if you play the M and M card,

(05:12):
like that was the two things Iremember about $5 Friday with M
and M, you know he was funny,right, you got funny and you're
entertaining and you're fast.
He was fast.
I was specifically rememberbeing like man, this guy, he's
actually pretty quick, like he'sgot something here, like he's
keeping me, like I can't catchhim, like sometimes you can

(05:33):
catch somebody's flow, you can'tcatch Eminem's flow.
Nobody knew it back then.
Everybody knows that 25 yearslater.
But when I saw it I was like yo, I mean, he's moving, dude, you
got to have moves.
And I think that now I did thatfor 15 years traveled to
California, lived in California,got booked full time in
California.

(05:54):
It got engaged to my hometown,st Louis, sweetheart in
California, and I think that wasthe moment where I was like,
well, now I have full time gigsin the most competitive area in
the country, but I'm broke.
What am I going to do to fixthat now?
Cause I was supposed to be arock star.
Now I'm 35.
You transport the kid thatwatched that, that was inspired

(06:15):
by that, that grew up onwatching story of the year at
warp tour.
The whole lawn in St Louis isthere to see him play.
We didn't have nobody else everwent out and did it, but those
guys, yeah, we wanted to be likethat.

Speaker 2 (06:28):
So you, you end up in california.

Speaker 1 (06:30):
You said you got booked full-time gigs was that
like that meant I was singing atthe bar every night of the week
doing cover songs, so I mean Icould sing brown-eyed girl with
my eyes closed or wagon wheelwith my eyes closed.
And that's why I think, when Istarted to come into the
conference scene and want tolike meet people that could help
me cause that's what's all Iwas trying to do and I'm playing

(06:53):
for free and I was kind offunny, I was fast, I had some
moves, it was.
So it was so different thaneveryone else, cause everyone
else wanted to be Tony Robbins.
I wanted to be like Jack Blackand help you with your marketing
, and they all wanted to be TonyRobbins.
And so what happened was Ilearned all this personal

(07:14):
development and Tony Robbins ishlessons by being around all
these conferences and started tokind of develop the lingo that
it would take to become someonethat's a part of those shows,
because those shows are way moreprofitable, there's way better
people there and it's a waybetter environment than where I
was so, but let me ask you thislike you were, you were wanting

(07:38):
to be a musician.

Speaker 2 (07:39):
Yes, at what point in time did you say, hey, I don't
think being a musician is goingto work.
I need to be an entrepreneur.
How did that come about?

Speaker 1 (07:48):
So when I started making the funny tunes for
entrepreneurs like Gary Vee andGrant Cardone, they started to
share them and then they startedto say hey.
I would say hey, gary Vee,you're in town, you remember
sharing my stuff.
Why don't I come perform forfree at your book signing?
So I have a picture of me andgary v from 2016, with the date

(08:09):
on it, from facebook, with myhennessy's la jolla hat on,
because it was the only guy thatwould book me was this guy
named paul hennessy, incalifornia.
Good thing he owned 13locations, right.
So I was like playing everynight of the week which you
would think back home if you'relooking on on, you're like holy
cow.
Pat Hilton's like making it,but it's like dude, I was
getting a hundred 200 bucks.
It was all he could give me bythe way, I'm not dissing him to

(08:31):
play those gigs, and so we'rebarely paying the bills.
Megan's working full time at apreschool.
We have our babies on the way,so we got a first kid on the way
.
We're living in a $900 onebedroom apartment in California
with no space.
Ella didn't even have her ownroom when she was born, but I
was booked to perform on thelunch break at 10X Growth Con in

(08:53):
like September of 2017, whenshe was born a couple months
later, and I'm like dude thisguy Cardone that's given me this
lunch break for making him thissong is going to be the biggest
opportunity of my life.
I have to figure out how tobecome a business person at that
event, because it was the onlyopportunity I had ever had to
meet anybody, which by the way,the reason why you got that gig

(09:17):
is because you posted on socialmedia and tagged Grant Cardone
in the post.
So I made this funny tune forGrant, I posted it and after I
played the thing for Gary V, Iplayed the thing for Gary V in
the corner of the book signingin San Diego and asked him
questions like dude, how do Iturn this into a real business?
And he's like dude, make songsfor everybody.
What if you sold 10 or 15 songsa month?

(09:39):
I mean, dude, wouldn't that begreat?
And then the back of my head Iwas like, eh then, I'm like a
song slave, but I'm like yeah.
So I made one for Grant.
His wife Elena saw it.
They booked me to perform onthe conference and so I went and
I played 2018 at Mandalay Bayat 10X2.
And that's where I met Bradleyand Tim Grover and Tim Story and

(10:03):
, you know, ed Milet and allthose people.
And Russell Brunson probablywas one of the most important
ones too, because he was likedude, you need an offer.
If you've got a good offer,then you're going to make it.
And then Bradley was like yeah,dude, you need to get on Zoom

(10:23):
with people, record with them,chop it up.
They get three videos, videos aweek.
You post their podcast once aweek, charge them 3k a month,
you get three of those and yourwife doesn't have to work her
shitty job and you never have tosing wonderwall again.
And I was like three thousanddollars a month.
And he was like do you thinkyou're not worth it?
And I was like well, I neversaid that.

(10:44):
You know what I mean.
Like when Brad really tries toget you, you can't, don't let
him walk all over you folks.
I'm like whoa, whoa, whoa, whoa, mr Lee.
I did not say I wasn't worth it,it's just uh, yeah, I never had
an offer like that before.
You know, cool dude, make awebsite, make funnel, put your
video on there, say, click hereto sign up.

(11:05):
And I just did that and Istarted filming.
People started making videosand it was freaking.
Corey Thompson was one of thefirst people to ever hire me,
then it was Propelio and RyanHarper, and then it was this,
and then it became RJ and TimHarage.
Everyone was from Texas.
The only people that weresigning up for anything were
from Texas.
And I'm like, dude, we're outhere in California, my client

(11:27):
base is in Texas, we are fromMissouri, and that was when I
realized that that season inCalifornia, those five seasons
that I played out there, hadbeen very successful and it was
time to move on.
But it wasn't before.

Speaker 2 (11:43):
I still tried to play the freaking bar gigs and got
freaking arrested for a seconddui right that was when I built
the funnel real fast when thathappened so that's honestly
about the time that you and Imet right, yes, about 2018 yeah
september of 2018 was when Istopped drinking alcohol forever

(12:04):
because that's when.
That's when you started showingup at the propelio events.
You came to texas.
Uh and and honestly, we met ata propelio event, probably, and
we met through the propeliochannel and cory thompson and
all that social media.
It was the power of socialmedia dude of this.

Speaker 1 (12:24):
Anything that ever happened to me that got me out
of those bar corners and on anystage or around Gary V or Grant
Cardone or Tim anything camefrom a video.
I can easily stem it to acouple, three or four videos
back then that are still on mypages that those guys took and
uploaded.
And then when I messaged himand said, hey, can I come
perform?

(12:44):
I was able to negotiate.
I had the leverage in thenegotiation because they already
got 100,000 or 3 million viewsusing me as the song man.
Why wouldn't you use me for thesong man at your event?
Why don't I play when itdoesn't even matter?
That was my thought process.
If you're going to close thisguy, it has to be such a good
deal for him because you have norecord label, no following, no

(13:07):
hit singles.
Now, it's not negative, it'sjust the analysis of the
situation at the time.
You are a bad bat, but if yougo out there and you do it when
nobody's looking and you get thefootage, and then five, six,
seven, eight years from now youwin and you got your 10 X hat on
and you're well, then you boy,you were a great bet, weren't
you?
At no risk to you, I'll comeout there, I'll pay for my own

(13:31):
stuff, I'll play.
Just get me the footage andgive me that stage dude, I'll be
awesome.
Here's the three songs I'mgoing to play.
So you know what I'm going toplay before I even play it.

Speaker 2 (13:41):
Pat, one of the questions I wanted to ask you
was, I remember, because youcame to me and you said hey,
you've got Beat Kids Cancer,you've got this charity I called
you from California like sixmonths after that event and you
said I need to do charity work.
Here's what I can do.

(14:01):
Can you allow me to do thiswork?
And then, when I hear yourstory, I'm curious how often,
when things happen to you wheresomeone that's listening to this
right now goes well, of coursePat made it, you know, elena
Cardone, you know, heard Pat'svideo and gave him a chance.

(14:23):
That's a once in a millionlifetime opportunity.
But how many of these times didyou kind of relentlessly put
yourself out there and offer asolution and say here's what
I'll provide, here's how Iprovide value.

Speaker 1 (14:38):
yeah, I think that the the thing that would
separate me from the person thatdidn't get Elena and Grant's
attention is the video that theydidn't make.
That I made.
That was the competitivedifference that I had and I say
this all the time to people,even people that sign up for our
service and we talked aboutwhat I kind of want to have a
community too but I've steeredaway from doing it too soon

(15:01):
because I know a lot of peoplejump the gun.
They jump into coaching orwhatever.
We already run a coachingcompany, essentially because we
coach people on how to talk oncamera.
But making people do a videoand requiring a physical
deliverable associated with yourmastermind, most people don't
do that.
That accountability factor hasto be there for everyone every

(15:22):
single day.
If you're not showing up everysingle day and again, don't take
it from me.
I'm going to quote Alex Hormozy.
Ooh, don't take it from me.
Take it from Alex Hormozy, whosaid if you're not doing 100K a
month, which a lot of people use, that number it's a big number.
I don't think I've ever hit itbefore.

(15:43):
I think I've gotten close, butI've never done 100K in big
number.
I don't think I've ever hit itbefore.
I think I've gotten close, butI've never done a hundred K in a
month.
I've never done a million in ayear.
I'm close, but not in a year.
We've done a million dollars insales, not in a year.
Again, these are the things noone wants to say on a pop.
Oh my gosh, you're such afailure bro.
I was broke on a street corner11 years ago 's about net profit

(16:03):
too.
How much are those peoplekeeping okay, I'm not one of the
click funnels guys that thatdidn't make any money because
they just wanted the plaque.
I could get the plaque tomorrow.
I've been so busy making moneyI keep forgetting to send it in
for my little 500 fee and alittle loom video showing my
merchant statements.
You don't qualify for a milliondollar house in murphy, texas,

(16:25):
across the street from the showthat was Dallas house by not
having freaking bank statements.
People, I don't need the thingon the wall, I need the bank
statements, I need the studio.
I think people have this wholething backwards.
When I gave value to theCardones, they gave me an
opportunity.
When I gave value to GaryVaynerchuk, he gave me an
opportunity and with theopportunity came another

(16:54):
opportunity to ask the rightquestions.
The only way you're going toask the right questions is if
you're willing to admit whereyou actually are.
Hey, bradley, tim, grover,lewis Howes and Russell Brunson
the freaking coolest people inthis arena.
I make a hundred dollars anight in bar corners, but I was
able to negotiate with grant toperform here today off this
video.
It's really, really funny.
I'm going to show it to you.

(17:14):
You know, boom.
How do I make money off this?
I was 100 vulnerable with thoseguys 100 there go.
That's why they were like boom,boom, boom, boom, boom, boom,
boom, build a funnel, put alittle video on there, click now
to buy.
Have them do what Brad saidBoom, boom, boom, boom.
Like it was a wholeconversation for like three

(17:34):
straight minutes about what Patneeds to do.
And then and then SherryHamilton from Cardone's team was
like all right.
And I was like, okay, it'sprobably time to leave.
Love you, sherry, but stillshe's got a job to do I have.
I have times.
I could see the timer Like Iwas running out of time.
I only had so much time.
When you're in an opportunity tobe vulnerable and you try to

(17:57):
skew it to look bigger than youare, you don't get the right
answers.
People do that all the time atthese masterminds.
They want to be the coolest,biggest guy at the mastermind.
It's like, bro, it's seven, 45in the morning.
I have no idea who the fuck youare and, honestly, no one cares
.
At the end of the day, what canI do for you is usually the

(18:18):
thing I'm thinking, not likewho's this guy?
No one thinks that.

Speaker 2 (18:24):
Right.

Speaker 1 (18:27):
Like I hope everyone in the audience can understand
that Like no one in that room at10 X growth con gave a shit
that Pat Hilton was broke as adick bag making a hundred bucks
a night.
No one cared.
He's willing to do the work,he's got a skill, he's got a
talent.
He just needs to refine hisoffer.
And and even Bradad was like Imean, you're gonna have to
refine your presentation too.
If you want to get paid amillion bucks, you got to show

(18:49):
up like a million bucks.
You got freaking holes in yourshoes.
What are those?
I'm like okay, okay, I get it,but they were like my men's
warehouse shoes from my wedding.

Speaker 2 (18:59):
We could barely afford our freaking wedding but
you know, I look at it and I goin 2021.
You were the host and I guessslash mc right of closers
olympics.
Yes, you were getting paid todo a job.
Yes, you looked at that as anopportunity.

(19:21):
You were sitting there going,hey, I'm gonna perform.
You did a great job of hostingthat.
But immediately after theclosures olympics, when I won on
that belt right there, yeah,you, you called me and you were
like, hey, uh, I've got an offerfor you and you're not doing

(19:42):
this and I can help change yourbusiness.
And that's how we startedworking together on my shorts
and my reels, and I didn't evenhave a TikTok.
I legitimately did not evenhave a TikTok account.

Speaker 1 (19:56):
Right, we're actually almost.
If you were to analyze how weare as creators, we started off
as almost the complete opposite,because I'm a short form jingle
writer, Right, and you werelike a long form Just I'm just
going to turn the camera on andlike call people, which that's
not even really a podcast.
No, this is where people needto understand that, like, being

(20:20):
different is so good because wecould do these interviews all
day.
I could interview anybody inthe country, anybody in the
world, hundreds and hundreds andhundreds of podcasts or like
you've done and again, I take alot of examples from you Start a
podcast, get people on screen,give them real scripts, record
with them, build your owncommunity, but bring in RJ and

(20:43):
this person and Kyle Mallion'speople first.
Deal champs people, all thecoolest freaking people that you
work with that built yourcareer, tim Harage people you
know I, ryan Harper, all thesepeople that put you on.
Put them in one little pod andlet everybody start to get
creative and post videos and besuccessful, and then you'll get
the business anyway.

(21:04):
Yeah, but I think that thepodcast format that you've done
is different from everyone else,cause you're literally just
coaching live on the on thephone you started that.
No, I've never seen anybody dothat until after you did it, by
the way.

Speaker 2 (21:18):
I think the the two people that might've done it
before me, not necessarily atthe same level of which I took
it tolike turning it into ashow, right?
Yeah, jerry norton and kongking kong I think those two guys
, jerry norton, yeah, he's beenaround for a minute doing it
yeah king kong.

Speaker 1 (21:36):
I don't know him well , but I do like his shit.
He's the money yeah, that's thecool thing, like there is a
culture inside of every singleentrepreneur movement and so
when you come into the spacelike I did, old school 10 X it
was that event lineup.
Grant Cardone was never able toduplicate that lineups purity.

(22:00):
When it came to undergroundchampions I'm not saying flair
and flair and all of that kindof stuff he did outdo it with
all the pizzazz.
But as far as a real dog,lineup 10x2 is the best one ever
, plain and simple.
Everybody would agree with me.
That was at any of them.
It was the best lineup.

(22:20):
Milet Frisella Frisella neverdid it again.
He's just as big as anybody.
Yeah, I, frisella Frisellanever did it again.
He's just as big as anybody.

Speaker 2 (22:26):
Yeah.

Speaker 1 (22:26):
I think Frisella.
In my opinion, Frisella madethe mainstream like celebrity
podcasting, while Grant Cardonemade like the celebrity
entrepreneur.
Those two guys did it biggerthan anybody.
And Gary Vee is just aninternet creator for the streets
.
He just does whatever he wants.
He's like the freestyle rapperfrom the brocks of the

(22:49):
entrepreneur space.
You know what I?

Speaker 2 (22:51):
mean, but that I mean you.
You're talking about theseother guys and how they kind of
change the game.
They have like their own littlestyle.
Yeah, I feel like that's whatyou did.
I mean, yeah, and your business, the way that you approached me
was not hey, I'm going to be,I'm going to edit these videos

(23:11):
for you.

Speaker 1 (23:12):
No, because anybody can edit a video.
Anybody can film a video.

Speaker 2 (23:16):
It was.
I'm going to work together andwe are going to grow your social
media.
We're going to talk about howdo we go viral, what's the point
in going viral?
When should we not attempt togo viral?
And you really pushed me out ofmy, my comfort zone.
I remember the first severalvideos that you gave me.
I remember I looked at him, Iwatched him and I called you and

(23:39):
I was like pat, why would Ipost this?

Speaker 1 (23:42):
sucks well, yeah, because it was especially in the
beginning, because you callpeople for so many hours, yeah,
and so we went through the firstones and this was back.
There was no AI tools back then, really, but you could like
find certain words to eitherlike delete in Descript or like
keep in or get like breath marksout or whatever, like who has

(24:06):
an us, like it did kind of havethat capability and I just typed
in like RJ Bates, and so thenit would say hello, this is RJ,
hello, this is RJ.
And so that one thing I'm likeall right, well, let's pull that
out, that's our hook.
He's, he's taken calls.
So hello, rj, that's our hook.
Introduce the uh, the avatar.
Right, we want people that arelooking for phone calls.

(24:30):
We wanted to.
I was in my head I'm like thejerky boys of real estate,
because I remember being a kidand hearing the jerky boys and
shitting myself and the languagewas so bad.
I'm like you can't play thisfor your mom and dad.
But then when my mom and dad didhear it, they laughed too yeah
that's when you know something'sfunny and that's kind of what I
was getting from these callsand I'm like dude, he is getting

(24:51):
dissed by some of these peopleand like the first seven or
eight videos I sent you werelike you just getting crapped on
.

Speaker 2 (24:59):
Yeah.

Speaker 1 (25:00):
And I think that was part of the thing.
You're like, dude, I mean I'mnot closing anything.
I'm like, well, I mean, I'vesat here for about six and a
half hours and I haven't heard aclose yet.
So, yeah, that's, that soundsabout right.
No offense, I know, I know yougot the belt coming, but I mean,
with what I'm listening toright now, I mean this you're
like, well, what state are youin?
I'm like I don't know, freakingWashington.

(25:23):
And you're like, well, dude,you need to be in Ohio or you
need to be in the air.
And I'm like, all right, well,which one is that one?
It's right, it's that's likeday 36.
So then I started targetingstuff where you closed and then
just letting play stuff whereyou got dissed, and then we were
able to kind of like mix andmatch.
So it was almost like a gameshow of what's going to happen.

(25:45):
Is, is he going to?
Is it going to be good or bador ugly?
Is he going to close something?
Are they going to yell at himand hang up?
I remember one guy just wasjust like out of control hey, he
said he'd break my jaw.

Speaker 2 (25:58):
That's what it was.
Yeah, yeah, but I'm gonna breakyour goddamn jaw.
And I was like wow, oh crazy.
But I remember the first timeyou gave me a video that went
viral.
It ended up with like 1.1million views on TikTok.
It was literally.
How did you get my phone number?

(26:19):
I told them and he goes you arethe last person I would ever
sell my house to, oh my God.
And it ended up with 1.1million views, horrible comments
, except my followers went fromzero to like 10 000.
See, there you go.
And then all of a sudden, Istarted seeing positive comments

(26:41):
on other videos and then theywere like hey, this is inspiring
how you stick with it, how youdon't give up when people are
negative, how you're okay withpeople yelling at you.
And it was like hey, pat, Ithink we're on to something here
.
No one ever shows the negative.

Speaker 1 (26:57):
That was the first time you really ever saw someone
getting clowned on a phone callin real estate.

Speaker 2 (27:03):
Yeah, and it turned.
You know what it turned into Inthat format.
Yeah, and you know what itturned into In that format it
turned into.
Now my brand is that I'm thereal.
The raw RJ will show anything,he'll go live and I have to give
you a lot of credit for thatman.
You were the one that pushed meout of my comfort zone.

(27:30):
I had done the eight hour wivesbut never shown a clip of the
negative side of this in that 30second to one minute, and you
really pushed that and I thinkyou continue to do that with
your clients across allindustries well, and I think
that, uh, that's that when yousay, like when did you really
become an entrepreneur?

Speaker 1 (27:46):
like when I couldn't show up with a guitar anymore
and have a guaranteed paycheckfor freaking being ripped, I had
to Right, I had to become anentrepreneur, because I'm like,
well, they've disabled mylightsaber.
You know what I mean.
They disabled my lightsaber andthe freaking Millennium
Falcon's down.
What am I going to do now?

Speaker 2 (28:07):
But I mean, when you?
The point in today's interviewis is you know, we called it the
unexpected path of entrepreneurentrepreneurship I mean, cassie
and I, when we decided tobecome entrepreneurs, we had no
idea what business we were goingto run.
Right, we had, we just came upwith one.
And then they turned into webecame contractors and

(28:29):
remodeling houses yep, and gotinto real estate.
You wanted to be a musician yep.
When you moved to california,if someone told you, hey, five,
six years, ten years from now,you're going to live in texas
and you're going to be editingpeople's videos for social media
, I mean you would have beenlike what the fuck are you
talking?

Speaker 1 (28:49):
about no way.
I would have been like dude.

Speaker 2 (28:51):
We're gonna be living in the hollywood hills right,
you know I'm touring with storyof the year.
What are you?
Totally?

Speaker 1 (28:58):
and then you realize that that a lot of the people
that were able to get thosetypes of deals and now I know
this stuff because I understanda little bit more about
acquisitions these big labelsare essentially acquiring equity
in your brand.
A band is a brand, and so whenthey come and they invest in

(29:18):
your brand or your music or yourrecord label comes in and this
and that.
Look at Taylor Swift.
She had to go rerecord all thesongs, so she owned the masters,
then eventually bought all themasters back just recently for
like, however, much money,because a lot of people that
have one hit or a two hitspeople call them one hit wonders

(29:38):
.
It's like well, dude, we gotwhat we needed out of this group
.
They had a hit, they toured,they made us a couple million
bucks and then we went into thenext person.
They toured, they made it.
You know, they did two albums.
Second, one did okay, and thenwe're onto the next person and
that's how the music industryworks.
That is not a sustainablebusiness.
No At all.

(29:58):
You could be a hit one day andbe broke as a joke the next day.
I've seen it over and over andover again and I've seen it over
and over and over again andI've seen it over and over and
over again in business, what Ilearned from real estate people.
I remember sitting in one ofthose events or whatever, and
somebody is up on the stage andthey're like, yeah, so you know,
I got 20 rentals and eachrental pays me $500 a month and

(30:23):
blah, blah, blah, blah, blah,blah, blah, blah.
And this is before I knew thatlike water heaters blow up and
like roofs get hailed on andlike all this kind of stuff.
So I'm like, holy shit, he'smaking like eighteen thousand
dollars a month.
It's like I thought it was likewhoa.
And then I, and in my head I'mlike, well, if I apply apply

(30:45):
brad's formula to this and Ihave 18 houses, you know rj
bates, carlos reyes, alexottawell, carlotta thompson, and
they all pay me three thousanddollars a month, I'll make way
more money than this dickheaddoing videos in my house.
But how am I going to findthose people?

(31:07):
And what I realized was and Iand I say this, it bothers my
wife and stuff, but it's so true, what we sell is not like some
lure that you can find at BassPro Shop for $20.
What Grant Cardone or Gary Veeor you sell or me sell.
It's not some kind of $100 thatyou you play with for a couple

(31:31):
days and then you know you comeback on fourth of july.
It's like you know where I'mfrom in missouri there's not
much to do but drink and gethigh and fish and, you know, go
to silver dollar city and see ashow.
It's, we're in the big leagueshere in Dallas.
This is not some kind of likesmall country town, it's the big
leagues.
There's power players here andwhen you don't win it you get

(31:55):
fired.
You got three tries to win it,you didn't win it.
We're moving on to the nextperson Got to close the deal
here in Dallas.
It's the big leagues.
And I think even Dallas getsskirted a little bit because
Dallas is just as cool as LA,way cooler than LA, but it's
like LA.
It's like dude.
They're burning you guys down.

(32:15):
It's so not cool.
So cheers to Dallas.
But the moral of the story iswhat you think in your head of
your skillset is different thanwhat the marketplace is
demanding from your skill set,and when those guys looked at
what I did and they were likedude.
The first minute of your showwhere you told that story about

(32:35):
how you picked up a guitar in StLouis, missouri, and people
back home they dream aboutmoments like this.
And when you're a kid with aguitar in a small town, this is
the moment you work your wholelife for.
And I married my hometownsweetheart and my baby's at home
.
And here I am and we were like,yeah, and I had my credit card

(32:56):
out and you didn't ask me forany kind of sale.
Like Brad was like she had hercard out.
She's like, whatever this guy'scharging, I want to buy it.
And you didn't sell us anything.
So you need a video on a littlefunnel with a button that says
I'll do your videos.

Speaker 2 (33:18):
But, pat, that's everybody in this industry,
everybody.
I mean.
I just did a video about yougot to turn the damn lights on
Yep.
If you're in a position rightnow where you're not getting
results and you're not postingon social media every day and
you're not doing video, thenyou're hurting yourself four

(33:40):
hours a day.

Speaker 1 (33:41):
That was the harmosi thing.
I probably went off on a rant.
Harmosi said if you're notmaking 100k a month, get on and
advertise four hours everysingle day.
Wake up in the morning fromeight to noon and advertise for
four straight hours.
Wake up the next day, advertisefor four straight hours and do
that until you have a hundred Ka month.
It's crazy to me when he saysthat it's okay.

(34:03):
But when we say it, sometimespeople don't listen.

Speaker 2 (34:06):
I know it's crazy to me how many people join titanium
university and when I onboardthem after the the hour
onboarding, then we open it upfor a Q and a and someone will
raise their hand and they'll belike RJ, I've been watching your
videos for years and I'm soexcited to be here and I'm like

(34:28):
I have never seen this person'sname before.
They've never commented,they've never liked, but they've
watched my videos and now theychose to give me money and this
is a.

Speaker 1 (34:40):
this is a really good topic.
I call this one the codebreaker, the Chris Jericho code
breaker, because everyone asksme what's the ROI?
Well, how do I measure the ROIIf you're going to charge me
$5,000, if you go to socialauthority, dot com or dot AI
right now it's $5,000 for onevideo a day.

(35:02):
Well, what's the ROI?
That's a lot of money, is it?
Do you think you're not worthit?
Do you think your company isworth getting beat by some idiot
that's willing to pay $5,000 amonth to get their videos edited
and posted for them?
How much is your time reallyworth and how much confidence do

(35:23):
you have that you can go outinto the marketplace and close
deals?
Because when you really asksomeone that like, are you
really even?
Do you really even have abusiness?
Let's get to.
What's the revenue?
What's the net profit?
You see all these guys onlinetalking wealth, talking cash,
driving their rolls.
Rice Royce is great.
I love that shit too.

(35:44):
I remember when I first got intoCarlos Reyes, his rolls voice,
and I was like Ooh, the button.
The button closes the door.
The button closes the fuckingdoor.
It's awesome, dude.
I love it.
No one's hating on that here.
How do I help people get there?

(36:05):
Because I remember thinkingdriving a Porsche and living in
a nice house across the streetfrom the show Dallas House in
Murphy's Fucking, that'simpossible.
Let's just pay the rent inLittle Elm, let's just get the
Beat Kids Cancer CommunityService done.
Then they tried to deny me theKing closer.
Let her have it.
That was over with quick.
It was like two minutes and tenseconds into the first round.

(36:28):
That one was over, and so it'sjust like.
The 10x theory from grantcardone is a very important
lesson, because you think thatyou can have all these things in
your head.
I didn't think it wasnecessarily impossible, but how
I was going to get there was sodelusional compared to what it

(36:48):
really actually, statistically,is going to take to earn that
revenue wise, net profit wise.
What kind of team do I need?
What kind of community do Ineed to build?
What do I really need is thetrust.
Do people trust you Not?
Do they trust you when they'relooking in your face?
Do they trust you when theywalk away and they're backstage

(37:09):
with Pat Hilton talking aboutwho's full of shit and who's not
?
Because I hear it all now I'vebeen in all the back rooms.
I learned business by being ingreen rooms with business people
.
Some of their advice was great,some of their advice wasn't so
hot.

Speaker 2 (37:27):
You want to know what Trust is everything.
You want to know what One videoa day.

Speaker 1 (37:32):
You can't fake one video a day when someone goes
and scrolls through your stuff,and you missed six months.
Well, what happened in thosesix months?
Clearly you weren't making anymoney or you would have been
posting about it because you gota big mouth when you're doing a
deal.
Everybody knows you all got bigass mouths when you're closing
a deal, but when it comes todaily videos, you don't say

(37:53):
anything.
It's hilarious.

Speaker 2 (37:56):
What stood out to me about you, pat, was when you
approached me about doing mysocial media and you said it'll
be.
Uh, it started off with onevideo a day.
We, very quickly, 30 days in, Icalled you and I said let's go
to two.

Speaker 1 (38:15):
RJ was choking people out.

Speaker 2 (38:17):
I was like, let's go to two a day.

Speaker 1 (38:19):
He was like send me location.

Speaker 2 (38:22):
So we went up to two videos a day.
But I remember asking you.
I was like so you're going todo a video every single day?
And you're like yeah, and I'mlike including Sundays.
You're like yeah, I'm likeincluding holidays.
You're like yeah, I'm likeChristmas, thanksgiving.
You're like yeah, every day,every day, and I'm like this is

(38:46):
the most RJ type thing ever,right that's the way you beat
them exactly I'm like that's howyou beat them.

Speaker 1 (38:53):
I've beaten people for 15 years with a guitar and a
van just by playing on memorialday and fourth of july and the
night before thanksgiving andthanksgiving and thanksgiving
night.
The day after Thanksgiving, theday after that, christmas Eve,
christmas Day, the day afterChristmas, people go to the bar
on Christmas night.

(39:14):
They don't want to be aroundgrandma anymore, they want to
get drunk, especially whenthey're from St Louis.

Speaker 2 (39:18):
Do we think people don't scroll on social media on
holidays?

Speaker 1 (39:22):
All day now, it's all day now, it's all day and
they're seeing someone else.
Every time you're not postingthey're seeing somebody else.
They're seeing somebody else.
Who do I see on my page?
I see I like Tom Kral a lot.
I see Tom Kral.
Again, I'm thinking of peopleI've never done business with
Tom.
Love him, talked to him before,giving me recommendations,

(39:44):
giving me value, boom.
But we message each other but Isee him all the time now
because it knows he's clearlygetting.
Uh, he's going to stay on theplatform If I keep showing him
Tom crawl.

Speaker 2 (39:54):
Nathan pain.

Speaker 1 (39:55):
I think I've met him at events before.
He's got some kind of thinghe's doing, he's posting, he's
posting, and then it's like RJ,rj, rj.
It's like our people Likethere's like I see other people
and then there's like our peopleare just on repeat dude New
stuff every day.
Kyle Mallion went from hisfirst event I did for him three
years ago.
30 people were in Vegas and nowthere's 500 people showing up

(40:23):
to learn how to buy a companybetween one and five million
bucks.

Speaker 2 (40:25):
Nick Perry's in there .
Nick Perry's in there.
How does he get there?
Nick Perry's in there, but howdoes he get there?
I mean, he gets there byturning the lights on, and
everybody knows what KyleMallion does now.

Speaker 1 (40:34):
Yeah, yeah.
And the other thing is thathe's getting people deals.
You got a physical, statistical, measurable result by getting
new people into your business,new people that want to be in
your community.
And now I even have helped.
Like I said, like Kyle builtthat whole community, he could
care less.

(40:55):
If he goes viral.
It brings down his, his, hismessage rate.
If he, like we, could easilyfolks listen.
If I wanted to juice all themetrics in our company, I
totally I told I told Sineadfrom RE, simply that because
they just started with us andI'm like dude, first couple
months I mean you're going totake some shots.

(41:16):
It's going to.
Whoa got 16 views.
Hey, that's part of the deal.
I still get 16 views.
Sometimes I do Donald Trumpimpression.
I get honored.

Speaker 2 (41:27):
Does the?
Donald Trump impression bringme business or not, it doesn't,
it doesn't none but, pat, I'vetold every single person that
I've ever referred to you it'sthe ones that don't get a lot of
views that get the dealsexactly, and I've also said this
don't hire pat unless you'rewilling to commit to it for the
next three years.

(41:47):
Yeah, because otherwise you'renot committed to this.
If you're just hoping thatyou're going to come in and then
there's going to be this bigboom, it's just not going to
happen.

Speaker 1 (41:58):
And you're not even going to be prepared for it.
You are not prepared for thatas a new creator, right?
Unless you're built for it orUnless you've got a business,
you've got intake forms, you'vegot a client avatar, you've got
an offer.
In fact, you're going to likethis.
I just was sending this to theteam before I got on.
That's what we have nowOnboarding questions.

(42:20):
Here's our onboarding questionsfor a video strategy what do you
do and what is your niche?
What's your Instagram handle?
What do you sell?
What are your offers orproducts?
Why do people buy from you?
Who's your ideal customer?
Write 10 dream results of youraudience.
These are questions I'm goingto send you, actually this form
in the chat.
Yeah, these are good questionsfor you to potentially even ask

(42:43):
your community people, because,again, if I'm going to do a
community, I need to know, whensomeone comes in, how my video
service is going to serve thatperson, because I can't just
sell them fluff.
We sell a physical deliverablethat you can look at RJ Bates,
carlotta Thompson.
Every day you can see boom,boom, boom, boom, boom, boom,
boom, boom.
This guy's got a calendar.

Speaker 2 (43:04):
RJ's got a calendar.

Speaker 1 (43:05):
He's way ahead of us.
He's doing long form and shortform.

Speaker 2 (43:09):
I love this.
You just took on a TitaniumUniversity member, JW Epstein.
Yes, JW is a wholesaler and areal estate investor in Amarillo
, Texas.
Yep, that is the only like hebuys in the surrounding cities
and counties, but mainlyAmarillo is where he wants to do
business.
Yep, he hired you and what Ilove that you've made him do is

(43:32):
you're like JW who are youtrying to attract People that
live in Amarillo?
You want them to sell you theirhouse.
Go to the restaurant, go to thecar dealership, go to the
freaking zoo or whatever it isin Amarillo, Texas, and be like

(43:53):
hey, so I'm down here at buddy'sbarbecue shop.
I'm about to grab a bite to eat.
If you've ever been to buddy'sand you need to sell a house,
maybe you'll find it there.
Come inside and ask for jw andhe goes inside and I'm like
that's brilliant it's great.

Speaker 1 (44:10):
It's great.
Not only is he, he's using thesame thing, not only is he
advertising an existing businessthat needs sales, whether it's
grant, cardone or garyee orJimmy's Barbecue or the King
Club, it doesn't matter who'sthe customer or what already
exists that has customers.
Remember Grant Cardone 101,who's got my money?
Well, it's not Grant, it's theaudience that Grant already has.

(44:34):
He's got a packed stadium.
You've never played for apacked stadium before, but
you've been practicing for 15years, four hours a night, every
single night of the week, everyholiday I performed somewhere
with my guitar.
I'd get dj stuff out and clickon songs.
Whatever I gotta do to get paid, I'll plug in spotify.
I don't care, no ego, justgotta close a deal.

(44:58):
It's it's friday somewhere onTuesday, it's Friday, somewhere
in the alcohol business.
This is a great example.
If you're an alcoholic, like Iam, you're going to find booze,
you're going to find weed andyou're going to find people that
have it for free.
If you're really, really good,hey, how about this?

(45:21):
I'll play your song.
You give me some weed and somebooze and a hundred bones.
Come on, dog.
It became too easy.
The new challenge is how do Ihelp you be the venue.
How do I help you be the brand?
Because I was always reliant onHarpo's or Hennessy's or French
quarter or alibi or whoever.

(45:42):
But now I'm the venue, I'm thebrand, and the more I can help
someone be monster or J dubs orKing closer, the more I win.
Or?
Or Kyle Mallion.
Kyle Mallion just helpedsomeone who isn't really even on
Facebook, never posts anything.
She's like a I don't ever wantto say a woman's age.

(46:03):
She's a woman, I know, butshe's not trying to be an
influencer or a coach oranything.
She just bought a $5 millionflower business and she came
into his event through thevideos.
She bought a $5 million flowerbusiness with $810,000 a year in
net profit.
The business has been aroundfor over 25 years.

(46:23):
She acquired it with otherpeople's money.
No money down.

Speaker 2 (46:28):
Yeah.

Speaker 1 (46:29):
I mean, there's people out there doing deals
because of the people that areputting their videos out there
that are educational andinformational and knowledgeable.
And now people are like, oh mygosh, this type of a deal
structure is possible.
I can wholesale five houses amonth from my house and raise my
kids as a mom.
Absolutely, you can.

(46:50):
I know you can.
I've seen people do it?

Speaker 2 (46:56):
Going back to the unexpected path, like when you
and I started doing videos,because you never wanted to be a
coach, you just wanted deals Icould have never anticipated
what this was going to do for us.
Right, we had zero.
Well, I take that back.
We had about six to seventhousand dollars a month in

(47:17):
recurring affiliate revenuecoming in.
It was all coming in from batchleads.
Since then, we have been ableto now partner up with Speed
Elite, leadzolo, property Leads,investorlift, rei, sif Funding,
grow ReSimply I mean justcompany after company, easy REI

(47:39):
closings, and all I have to dois continue doing what I was
already doing, which is do deals, so actually do the business.

Speaker 1 (47:48):
That's the key.
By the way, everybody, when Pathad no business, he was broke.
Pat has a business and an offerand a service and a physical
studio.
Now he's doing better.
You've got to build thebusiness, because the business
will build you.
But go ahead.

Speaker 2 (48:02):
And I turn on the camera and I say, hey guys, I
just bought this lead for speedto lead.
It costs me $29.
I closed it.
Here's the closing and I postedit on InvestorLift.
I use easy REI closings as mytransaction coordinator.
I closed it at this titlecompany.
I use this hard money lender.

(48:22):
I referred this to the endbuyer and then they all give me
affiliate income and now I havethis stream of revenue that I
never even anticipated wouldexist from affiliate partners.
And all I'm doing is tellingpeople this is how I'm already
winning, this is how I'm alreadymaking a living and I get paid

(48:44):
even more from it.
So when people ask what's theROI on Pat, I look at it and I
go.
Honestly, if you're worriedabout that, you're thinking
about this incorrectly.
You have no idea what that is.

Speaker 1 (48:58):
I can't measure it.
It's limitless for the rightpeople.
It just depends on if you fitthat criteria and that's what I
was saying earlier about.
We don't sell like a $20 or$100 fishing lure.
You know, I was a bass pro shopin good old branson and I'm
like dude.
It's like it's no wonder whywhen I grew up here, I felt like
I didn't fit in sometimesbecause, while I love all this

(49:19):
stuff and I love the people I'm,I feel like I'm jumping out of
my skin because it's like quiet,calm, on the lake, drinking a
good old Budweiser at 6 am, likeI'm ready to freaking listen to
Metallica and take on the world.
You know, I mean, where are weright now?
There's no internet here, dude.

(49:41):
Some of us are just freakingwired a certain way and I think
that now when I try and educatepeople, I need to understand
that I they're not.
I have to pull them to thatlevel.
That's why the JW thing is sucha good example.
He's actually the first personwe've ever done the little
collective package for and it'slike was a trial run.

(50:03):
Like I got it, I remember,cause he came in at the
beginning of the month and evenpayment wise, he like ran his
card, but I set it to like hitat the end of the month, so that
by the end of the I actuallydid it with Sinead too.
By the end of the montheverything was filmed, edited,
posted, boom, boom, boom, boom,and then the payment hit right

(50:23):
so it's like we were already onfreaking mach 3, third round.
I got I'm winning the thisfight's over.
Well, I think that's important.
Everybody's so quick to getyour cash and so and so slow to
give the value.
Man, just give them the damnvideos and then send them the
invoice and and listen recently,I love that company they're

(50:45):
going to blow up.
The AI thing is crazy,absolutely.
And here's the thing.

Speaker 2 (50:52):
It's about the fact that they actually reached out
to me about social media andthey said hey, what do you
recommend?
And I said you need to reachout to Pat.
Like you need to reach out topat, like you need to reach out
the pat, this is what I do.
I gave them my perspective froma content creator.
Right, hey, this is what Irecommend that you do.

Speaker 1 (51:12):
Um, I think shanae is going to be amazing she's
brilliant yeah, like look at herclips on the microphone, like
Like again, my job is to getassists.
Here's a great hockey one foryou hockey-nators.
So Alex Ovechkin just brokeWayne Gretzky's scoring record
for goals, but Wayne Gretzky hasthe most points ever and in

(51:37):
fact, if I pull it up, nhlall-time points leaders you'll
see, no one's ever going totouch it.
No one's ever going to touchthis, and I'm going to explain
why.
So all-time points, leaders,actually, all-time points.
Actually is not Ovechkin, he'sa number 11.

Speaker 2 (51:57):
No, Ovechkin is number one on goals.

Speaker 1 (51:59):
Number one on goals is Ovechkin, but he's number 11
in all time points.

Speaker 2 (52:06):
Yep.

Speaker 1 (52:07):
Wayne Gretzky's number one and the reason is
because of his assists.
His number of assists is 1,963assists.
The next person is 1,155.
He's got 800 more assists, orsomething like that not the best
at math, I think seven or eighthundred more assists than the
second guy and the second mostgoals of all time.

(52:30):
So this is what you need tothink about, why this even
matters.
If you can help other peoplescore, you actually get points
anyway.
You get points for assists.
This is what RJ is doing.
Affiliate money, affiliatemoney affiliate money why would
I pay a title company or this orthat and the other thing, the
whole fee when I'm bringing them30 deals a year?
Of course they're going to giveme a cut.

Speaker 2 (52:54):
People don't want to think about the fact that when
they ask me, hey, what is likeyour profitability at Titanium
Investments?
And I'm like I can't evenreally explain that to you
because I don't have to buy myleads anymore.
I just turned on a camera andactually just did it live and I

(53:15):
did it for so many years.
I started making so much moneyfrom that that now I get paid to
buy my leads.
They're the.
The lead company is paying meto use their leads, to use the
leads.
And people just kind of laughand they go, oh well, no, I
can't do that.
And I'm like, yeah, you canyeah, I've done the exact same

(53:38):
office.
I'm telling you who I've used todo it.
Pat Hilton, he's right here.
You can hire him, you just gotto fucking pay every month.

Speaker 1 (53:50):
And the other thing is that's where people get
scared, I think, with content,because content exposes the
actual work that you do.
So if you're not doing any work, then there's really nothing to
make content about because youdon't do anything.
And again, that might soundharsh, but I think when you
really analyze here's anotherhormosy for you.
Alex hormosy said this.

(54:11):
So listen, if you write downeverything you do in the day I'm
guilty of it too write downeverything you do in the day,
and minutes and seconds andeverything, and you'll find all
these holes and gaps of timethat you waste All of us do it
and when you're able to compressthat whole thing down into work

(54:32):
, work, work, work, work, work,work.
And then maybe there's threehours you waste with the kids in
the afternoon it's not a wastebeing a parent, but you consider
everything a waste when you getto a certain point that you're
actually all the way in on thisthing because you're willing to
work 20 hours a day.
I was willing to build posters,book shows, play, all.
I sent you a video from henryhudson's in houston in 2008

(54:54):
that's still on youtube.
Flash cassidy the originalgroup we totally wanted to be
story of the year and we werepretty good.
But we were.
We were willing to die to winand that's why we were getting
some looks.
Nobody else was playing inhouston.
No one even knew who we werethat night we came in and rocked
the place.

Speaker 2 (55:13):
You can hear people cheering at the end like whoa,
these guys are good we didn'tknow anybody the other thing I
want to talk about here ispeople need to understand that
there's levels to this as wellthere are, and you got to be
able to admit where you're attoo.
That's a tough one for peopleyeah, someone asked me the other
day rj, why do you put outvideos every single day?

(55:34):
Actually, funny enough.
My son asked me.
Oh, really, my son asked me theother day.
He goes uh, are you gonna stopat a thousand days in a row?
I said why would I stop at athousand days in a row?
And he said because you made itto a thousand, take a day off.

(55:56):
I said no, said the.
The videos are what have givenus the life that we have right
now.
Do you understand that, son?
I said Justin Helms, garrettLittleton worked for me from
videos.
Garrett Littleton has workedfor me for two and a half years

(56:19):
and he found me on TikTok.

Speaker 1 (56:21):
Really he's doing well.

Speaker 2 (56:24):
Oh, bro, bro, he's a killer.
Nice, it's like it's not justabout the money.
What in the world could you,how could you ever quantify what
the return on investment to avideo is to have someone?
He is 23 years old, he's workedfor me for two and a half years
and I love him.
He's made me tons and tons ofmoney and he shows up every

(56:46):
single day.
I'm like I will never stopmaking the videos.
I'll keep repeating myselfuntil I'm blue in the face.
The industry will always change.
Ai is going to come.
Don't be second.
After AI.
We keep making the videos.
It won't stop.
I actually made them.
Google it.
What is the world record formost amount of days in a row

(57:07):
that a video gets released?
And I told them I said guesswhat?
I'll beat it.

Speaker 1 (57:13):
Well, dude, that's, that's what it takes.
I mean it's it's almost tooeasy for me now to just skip the
15 years from when I was 20till I was 35, singing in bars,
making no money, and just goright to where I'm at today.
But unfortunately, it's those15 years that made it so easy
for me to even run gear like I'mdoing right now, Like it's just

(57:35):
it's get.
You get to a point where it'sjust part of who you are, it's
part of what you do and it'salso an accountability and a
discipline thing from everyonewho's on lookers.
They look at that and they'relike gosh, you can measure that
every single day.
This dude's just going to showup with something prepared to
give you.

(57:56):
That says a lot about howdedicated somebody is to their
business.

Speaker 2 (57:59):
That's what we do, Pat.
I got the AC units out here inthe content hub up what we do.

Speaker 1 (58:02):
Pat, you show up.
I got the AC, the AC units outhere in the content hub.
We're still doing the show, youknow there you go.

Speaker 2 (58:10):
I love it.
Hey, for those of you that arewatching right now, do y'all
have any questions for Pat?

Speaker 1 (58:15):
before we let him go.

Speaker 2 (58:17):
I noticed that it's short on air.
Every time I noticed that it'sshort on air time, it is Pat's
getting his AC repaired rightnow.
Why, totally they?

Speaker 1 (58:26):
would have to add a return to their own.
Can you send me all of this onan email, because I'm actually
streaming live on YouTube rightnow?
This is amazing.
You should come say hi.
Come say hi, we'll promote theAC Wizard.
The AC Wizard shows up within24 hours.
Come on man, come on the ACwizards here here.

Speaker 2 (58:47):
hop on the thing here , the AC wizard.

Speaker 1 (58:48):
Come on now.
What?
Hey?
Home services, we were talkingabout home services.
There you go, yeah, if youcould email me that, yes, sir,
and then it's covered, thewarranty or whatever you guys
need from me, I'll make surethat we we get it done.
Okay, thanks, man.
Appreciate you, dude, hit meanytime.
I think you got our number andstuff.
So, yes, all right, man, if youneed a water or whatever, grab

(59:11):
one from the fridge, my man.
Thank you, appreciate it.
Yeah, I mean whatever rightthat.

Speaker 2 (59:18):
That's one of the greatest moments on one of my
live streams ever right there.

Speaker 1 (59:21):
There you go, the AC wizard.
We just gave him some love.

Speaker 2 (59:24):
It reminded me of Carlos Reyes.
I was live streaming withCarlos Reyes and all of a sudden
, in the middle of the livestream, he goes hey, rj, hold on
a second.
And this guy comes in and he'slike yeah, man, he's great
seeing you today.
Yeah, we should totally go havedinner.

(59:46):
We should do this.
Like five minutes later I'mlike hey, carlos, uh, there's
like 150 people on here watching, like hey, we're still actually
on the show carlos can we comeback to the live stream?
Yeah, I was, yeah.

Speaker 1 (01:00:01):
I was like, oh man, I got to make sure I can take
care of this guy.
Well, the other guy yesterdaytold me the whole AC unit was
dead and it was going to be 11grand.
This guy's like the coil, justneeds this.
There you go.
But the home warranty guy, he'sprobably going to say something
else than the other guy, so wegot both whiz.
The AC wizard has spoken.

(01:00:21):
I'd rather fix a coil AC wizard.
I love it.
Hey, that's a nice little name.
But I mean, uh, yeah, dude, foranybody out there that's not
making videos and posting everyday, everyone else that you're
going to be going up against,especially in the next two or
three years, we'll be postingevery day.
And you can tell the differencebetween between who's really got

(01:00:43):
the lingo and the business downand who doesn't, based on that
one measurable thing.

Speaker 2 (01:00:50):
So, speaking of posting every day, what do you,
what do you make about what AIis doing?
The video right now.

Speaker 1 (01:00:56):
I love it.
So I think that AI is going tomake it easier for you to move
faster.
So if you're someone who wantsto be a creator and you're not a
creator, this is going tocreate a lot of funny, silly
stuff and a lot of stuff thatlooks real but that isn't.
So the world's going to getfaker, and so the more you're

(01:01:17):
able to be a real human thatpeople can connect with and do
deals with, the more you'regoing to win.
This is going to help everybodyin the business categories,
because an ai robot, an aigenerated robot, we have been
making these baby videos.
We want to be the best.
That's the.
That's the one thing.
The one breakthrough thing I'veseen that everyone did first

(01:01:38):
was these yeah, where's my baby?
video I got one.
I got one coming for the, forthe king closer.
We got it where the hat looked.
They keep spelling tight whenyou prompt it, like it gives you
whatever you put in.
Like I can't go and like, editit like adobe illustrator, right
.
So then I have to tell it well,titanium, is that wrong?

(01:01:58):
Boom, boom.
It's struggling with the wordtitanium.
The robots are not perfect.
People who think that AI isjust going to make all your
videos.
You're going to get a millionsales.
You're going to get a milliondeals.
Your robot does not have asocial security number, it does
not have a bank account, it doesnot qualify for an SBA loan or
a hard money loan or qualify foranything.

(01:02:18):
You have to be the person thatuses those tools to get them to
you.
You still need to be the expert.
You still need to be on video.
Use whatever tools you wantmake comedy skits, generate ads.
Um, I made songs.
I sent you some song I made atthe airport, just giving it a
prompt, bro.
I prompted the thing like 70something times to get that

(01:02:39):
output.
Like there were a ton of thosebefore that.
I'm walking around like no,it's hard Solo socks, you know.
Boom, boom, boom, boom, boom,boom, boom, boom, boom, boom.
And then it would like changeit and send me another one.
There's so much opportunitywith AI, but you have to get
good at prompting.
And then you still got to geton the camera, because now the
people that can talk on cameraare going to become even more

(01:03:02):
rare.

Speaker 2 (01:03:03):
Yeah.

Speaker 1 (01:03:04):
It's going to become even more rare to have that
communication skill that alreadyeverybody's already afraid of.
They say public speaking islike the number one thing people
are afraid of, more than likedrowning.
Give me a break, give me amicrophone and I talk shit for
45 minutes.
That's not scary at all.
Nobody said I was going to beany.
That's not scary at all.
Nobody said I was going to beany good, but I'll do it.

Speaker 2 (01:03:27):
Oh, I love it.

Speaker 1 (01:03:34):
Does baby AI version of RJ have a beard?

Speaker 2 (01:03:36):
I think that we could probably add one.
I need the beard, all right.
Next question, before we hopoff here, because I know you got
your big AC wizard what's thebest way that people can find
out more about your offeringsand reach out to you and connect
?

Speaker 1 (01:03:56):
So just go to social authority dot a I.
If you just go to socialauthority dot a I, that is the
new, updated corporateenterprise level version of what
I've created here.
It started as acoustic forcemedia in the closet in
California and that is still themain company.
But our new offer, our newresults driven packages, are

(01:04:21):
really transparent on thatwebsite the cost, what you get,
and we're launching the socialauthority collective community
and it's exclusive to peoplethat use our service, because
anything I sell, I want to beable to measure a metric of it,
or anything I invest or anythingI want to be able to measure.

(01:04:41):
And I and I only do that becauseit's important as, as someone
with a background of not havingany cash, I didn't care that I
didn't have any money because Icould easily measure what was in
my hand my $45.
What am I going to get with my45 bucks?
$20 gas, $20 weed and a $5 dietMountain Dew.
You know I can get three ofthem.

(01:05:02):
Back in the day you could getlike four or five diet Mountain
Dews five bucks, not anymore.
But that's hey, if you canbudget with 45 bucks, you can
budget with 45,000 or 450,000.
And so you know, even I'm a.
I'm a proud share owner of aTernus.

Speaker 2 (01:05:18):
Yeah.

Speaker 1 (01:05:18):
I'm the owner of this , this home.
So all the things that peoplespent the money that people
spent over the last three orfour years on pat hilton can
easily clearly be shown that allthat money was put back into
the future success of thecommunities that made him
successful what's the?
point of even having this house.
It's not even for timemanagement issues.

(01:05:39):
I don't blame you I.
The only reason why I have thishouse is so I can.
I don't blame you I.
The only reason why I have thishouse is so I can record people
, do masterminds, build thecommunity.
But I also think that bywatching people like you who
waited to do a community, whenother people jump the gun, it's
very important to make sure that, like what you do and how you
help people close deals isincluded in the community.

(01:06:01):
There's gotta be a deliverable.
What are you help people close?
Deals is included in thecommunity.
There's got to be a deliverable.
What?

Speaker 2 (01:06:04):
are you giving?

Speaker 1 (01:06:04):
people, I'm in your thing.
You got documents and this andthat scripts and this and that
and the formula and this wholething.
I'm like, oh my god, there's alot of shit.
I'm not watching any of this.

Speaker 2 (01:06:14):
This right here, I just want to network tyler's an
og first class to you.
Member nice he's building hisyoutube channel.
For those of you you haven'tsubscribed, go subscribe to
tyler's channel.
He's saying he switched to 90shorts.
Almost all of your content upuntil really recently has been

(01:06:38):
short form.
So what do you think abouttyler switching short?
Just shorts.

Speaker 1 (01:06:42):
Do do them, do them every day.
I think that if that's whatworks for you, do it every day
talking to the camera and postit every single day and then, if
you can try and film some kindof 20 minute episode every week,
at least one a week, you know,I mean, I switched to that
format even with our clients.
It's so much easier for me toget good content out of people

(01:07:04):
by just having a conversationwith them.
Not everybody's good at scripts.
If you're good at scripts, theshort form stuff is what closes
deals.
Anyway, you got to ask for thesale.

Speaker 2 (01:07:14):
Absolutely All right, mr Hilton.
I've taken up an hour and sevenminutes.
Oh, you're good, you're good.
I appreciate you hopping onhere.

Speaker 1 (01:07:22):
Absolutely Thanks for having me.

Speaker 2 (01:07:24):
Uh, I mean you left Afro man out, but outside of
that I mean you you guys can gowatch Pat Hilton and Afro man on
YouTube.

Speaker 1 (01:07:31):
lives forever the greatest party in French quarter
history.

Speaker 2 (01:07:34):
That's it Ever, all, right guys.

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