Episode Transcript
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Speaker 1 (00:13):
I did a video at the
end of 2024 talking about
wholesaling is a war ofattrition, and Google AI
actually broke down saying that80% of wholesalers will fail in
their first year.
Now, my feelings as to why 99%of the real estate investors and
(00:33):
wholesalers that do fail is dueto the lack of consistency that
they have in their business.
Now, the reason why I feel likelack of consistency is a plague
amongst our industry is becauseof the amount of information
that exists nowadays YouTubechannels like this one, programs
(00:54):
, softwares, and now, as AIbecomes a larger part of our
industry.
That's going to become aproblem.
That's going to become aproblem.
Now, these could be solutions,but the issue is the lack of
buy-in to the differentprocesses that are needed across
our industry.
Now, when you break down ourbusiness, it's a very simple one
(01:16):
Generate leads, get propertiesunder contract and then sell
them for more money than whatyou got them under contract for.
No matter if you're a realestate investor, a flipper,
landlord, that's your objective.
So it can be a simple business.
Unfortunately, due to the factthat it is a simple business to
get into and just by looking atit, it feels like, hey, I can
(01:41):
accomplish that.
I think that's what also causesthe failure, because if the
things don't work right off thebat, we start searching for
another answer.
So today I want to talk to youabout how you can be the 1% that
does succeed in this industry.
Now, somehow you found your wayto watching this video and
(02:04):
watching my YouTube channel.
Now, please subscribe if you'renew to this channel.
I appreciate each and every oneof them, but you found your way
here and what I want you to dois buy in to what I'm telling
you works, and you don't have tolook elsewhere.
Now, that being said, if youdon't resonate with what I'm
(02:25):
telling you to do, buy insomewhere in this industry.
Buy in with someone that hasalready succeeded and then copy
that inside of your business.
You don't have to recreate thisindustry.
You can literally just copyyour way to success.
Now let's start off with thesystems that are needed.
(02:47):
Now, this is an area in whichwholesalers specifically love to
crush their businesses.
Rj said that I need to compusing either PropStream, privy
or Batch Leads, but then, jerry,norton rolled out PropWire, and
then there's this and thenthere's that.
Norton rolled out PropWire, andthen there's this and then
(03:08):
there's that, and so you'realways using a different
software or system to compproperties.
Or maybe, when it comes to leadgeneration, rj said use speed
to lead, property leads or leadsolo, but this person over here
said that I need to be runningmy own PPC campaigns.
Or this person said I need touse need to sell my house fast
or motivated sellers.
And so you're alwaysflip-flopping between the
(03:31):
different lead generationsystems.
Lack of consistency.
This also hurts you on trackingyour metrics and your KPIs and
knowing what is working and whatisn't working.
And what normally happens whenwe're flip-flopping from
different systems to differentsystems is that we blame the
lack of results on that specificsystem and not skill sets.
(03:54):
So let's move on to the nextthing that I believe really
hinders this industry is theprocesses that you're building
around the systems that you use.
So for us here at Titanium, wedon't ever flip-flop between
systems.
Very rarely do we even let anew system into our ecosystem.
(04:14):
But when we do, we buy all inand we give it a solid runway so
we can track our metrics, butthen we also build our processes
around that.
This is why it's so importantfor us to say, hey, we're all in
on pay-per-lead, the speed toleads, property leads and lead
(04:35):
solo.
And we actually got rid of ourvirtual assistants and cold
calling and pulling data and allof that.
Why?
Because that was just a shinyobject that we were chasing over
here.
We narrowed down our focus andwere more consistent.
And what happened?
Better results, which isultimately what you should be
(04:56):
after, but unfortunately, themajority of people in this
industry are always after thenext new thing that they can add
, because that will be thesolution to the problems.
So, consistency with yoursystems.
Build out your processes likethe King Closers formula that
(05:17):
works perfect with inbound PPLleads.
So our entire closing process,how we talk to sellers and how
we navigate those conversations,are built around that system
that we're using for leadgeneration.
Next up, the web formula when inbuyers buy.
This is how we comp andunderwrite our deals, using our
(05:40):
profit calculator.
How do we actually comp ourdeals?
How do we determine what we canand can't offer a seller for
their property?
That is all determined basedaround PropStream and Privy and
BatchLeads, the systems that weuse to comp and underwrite our
deals.
Then, once we have thoseproperties under contract,
(06:03):
what's up next?
Dispo, the Dispo formula.
Now this is built around ususing InvestorLift, investorbase
and DealSpeed the softwaresthat we use for dispositions.
Now, all of these processes, wehave been I don't even know what
the right words are, butcritiquing and maneuvering to
(06:27):
make them better over the courseof time.
This is not like a static thingwhere it's like all right in
2021,.
We developed this process andwe've been using it for four
years straight and we haven'tchanged anything.
No, we change it based off ofthe results and the feedback and
the metrics that we arecreating for ourself, but what
(06:50):
we don't do is go back andchange the systems that we are
creating for ourselves.
But what we don't do is go backand change the systems that
we're using.
We don't go and do a wholesalechange and say, well, jerry
Norton said to do this, or PaceMorby said to do that, so we're
going to stop using the closersformula or we're going to stop
using the web formula to dosomething else.
However, what I do see withwholesalers that fail is that
(07:14):
that is a regular occurrencewhere we are just completely
wholesale changes across ourorganization and then failure
follows.
Why?
Because there's not a buy-in tothat consistency that is needed
for long-term results.
Now, one of the worst ways thatI've seen wholesalers
(07:38):
specifically wholesalers, butreal estate investors fail is
once they've tasted success andthey start seeing it.
They start running multiplesix-figure months in a row and
they decide they wanna scale uptheir business.
This is where I've seen peoplehonestly be in a like absolute
(08:00):
fantastic position and theycrush their businesses by
stepping away and saying I amthe visionary, I don't need to
be in the business, I'm going towork on the business.
But unfortunately, they don'tactually do that.
They don't actually work on thebusiness.
They really just want to stepaway and have other people do
(08:21):
the work, and it's lack ofmanagement and leadership and
actually truly casting thatvision amongst their
organization, their organization, and that's what leads to that
what was already succeeding andworking, falling apart and
crumbling.
So here's what I want to giveyou guys and how you can be the
(08:43):
1%.
You found your way here.
You obviously resonate with meto a certain degree, because
otherwise you wouldn't watcheight and a half minutes of this
video.
So I do want to give you aresource, and it's a free
resource.
You don't have to do anything.
This is our titanium toolkit,this is the processes that we
(09:04):
use, the systems that we use andgiving you breakdowns of the
title companies that we use andan outline of how we feel about
each market.
So you've got each and everysystem, why we use it, the
closers formula, the web formula, the market breakdown, the
dispo formula everything that wecould possibly give you for
(09:26):
free.
It's over a hundred pages ofinformation.
You can get that right now attitaniumucom slash toolkit.
Again, that's titaniumucomslash toolkit.
You can get that for free rightnow.
If you were to buy in on thesystems and processes that are
(09:50):
given inside of that toolkit andconsistently work within those
systems and processes and notchase any shiny objects, success
will follow.
Why?
Because it's proven to not onlyby us but other Titanium
University members and just likeanything in life, consistency
(10:14):
will bear results eventually.
Now you will have to work todevelop your skill sets.
You're going to have to getbetter at asking questions and
comping and underwriting andbuilding relationships with your
end buyers.
But this for free is a massivehead start on your competition
(10:35):
because the facts are, yourcompetitions will always be
chasing that next shiny object,that next magical lead
generation system or thatmagical new formula where I
don't have to comp andunderwrite and develop skill
sets to determine if this is agood deal or not.
That will always be the caseand that's why the majority will
(10:59):
always fail.
Wholesaling, real estateinvesting is a simple business,
but it will always be a massiveopportunity for you, because the
majority are not willing to dothe boring.
Show up day in and day out anddo the same things that are
necessary to generate resultsand be consistent with it,
(11:21):
because it's boring, it'smundane and they don't truly
want that.
They want the new, shiny,exciting thing that they're
supposed to go do, and that'swhat leads to their failure.
So don't fall into that.
Fall into the boring and themundane and the consistency and
tracking that and fall in lovewith that process, because if
(11:44):
you do that, that is how youultimately create your own
reality.
Let me know what you guys thinkof the comments.
Make sure you show me some lovein this video and give me a
like and, for the love of God,please go to titaniumucom slash
toolkit, get the free resource,follow the process, be
(12:06):
consistent, be boring.