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July 24, 2025
How do you bring AI into your agency — without losing the personal touch that made you successful in the first place? Kirstin Dunn started Semple Property Group from her dining room table back in 2013. Since then, she’s grown the business to over $54 million, all through strong relationships and exceptional service. Now, she’s taking things to the next level — integrating AI tools across every part of her operation. In this episode, Kirstin shares how she’s saving hundreds of hours for her team while still delivering the standout service her clients love. In this episode, you’ll learn: How one AI tool helped save 17+ hours per week The moment Kirstin realised AI could transform her workflows How to spot the right workflows for automation Which AI tools are powering her business today Her team-friendly for easy adoption Why she uses a one-in, one-out rule for AI subscriptions How she trains her team to get the most out of each new tool Chapters: Chapters 00:00:00 Introduction & AI in Business 00:00:33 Meet Kirsten Dunn 00:02:13 Early Adoption: Embracing AI & Overcoming Fears 00:04:49 AI Tools in Action: From Reviews to Inbox Management 00:08:46 Building an AI-Ready Team 00:10:49 Experimenting with AI Tools 00:12:53 Deep Dive: Using Go List & RiTA 00:18:30 Training, Quality Control & AI Ethics 00:23:02 Client Reactions & The Human Touch 00:26:31 Advice for AI Adoption in Real Estate 00:29:08 Final Reflections & Kirstin’s Recommendation To Take Action Resources Mentioned: ChatGPT: https://openai.com/ Fyxer AI: https://www.fyxer.com/ Go List: https://www.golist.com.au/ RiTA: https://www.cotality.com/au/products/rita Connect with Kirstin Dunn LinkedIn: https://www.linkedin.com/in/kirstin-dunn-7a92a631/ Semple Property Group: https://www.semplepg.com.au/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #PropertyManagement #RealEstateAustralia #PropTech #RealEstateInvesting #PropertyManagers
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