Pat LaCroix - Head of Global Media & Sponsorships - Bose

Pat LaCroix, Head of Global Media and Sponsorship for Bose, has a sincere appreciation for how important it is to represent a good brand in an exciting category. Pat stresses the importance of having key role models who have a common set of core values and pragmatic decision-making capacities. Some people that were fundamental in challenging him and pushing him towards success include: Mike Mangioni, who hired him at Bose, Nicola Emsley, head of Bose global marketing, and Bob Maresca, their recently retired CEO. On the personal side, Pat has learned invaluable lessons from his parents and recognizes that the support of his family has allowed him to get to where is today. He also cites a quote from past mentor John Moore who once said to him “when you are presenting a product just tell them what time it is, not how you built the watch.” When you put ego away, are concise, and have an influential story to tell, you will see your opportunities accelerate. This edition of the Forty Under 40 Spotlight Podcast, featuring interviews with winners of Sports Business Journal's prestigious Forty Under 40 Award, is brought to you by Turnkey Search.