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July 18, 2025 32 mins

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team!

Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.

Inside the episode:
0:00 What to expect in this episode
3:45 Is Google Shopping the best channel for sales?
8:11 Are you maximising your customer reviews?
11:02 How to improve your CPA targeting
17:27 The truth about PPC in PMAX vs Google AdWords
21:25 Game-changing tips to increase your average order value
23:45 The real way to make paid ads profitable
24:57 Why adding Price Assets can skyrocket your conversions
28:01 The smart 80/20 split every brand should use
29:32 How to Double the Price of Your Products & Make More Profit

If you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.

Tune in now and turn your ad spend into a revenue machine!


Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/


Check out our awesome sponsors!
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

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