This week we are joined back by the legendary marketing titan, Richard Chapple!
From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million!
Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow.
In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more!
Key takeaways:
0:00 Introduction
5:42 CRO Tool: Order Rescue
12:57 How to Make Money on SEO for Business
16:48 SEO Campaign Example
20:04 How To Scale A Business
24:59 Scaling Gymshark £8M-£200M
33:19 How to beat Google & Meta Ads
39:16 Marketing Network: Search and Retargeting
45:00 Google's AI prompts for SEO
51:01 The Importance Of Testing
57:11 How To Reach Out To Richard
The Growth Foundation: https://www.thegrowth.foundation/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Popular Podcasts
1. Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
2. Start Here
A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.
3. Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.