First episode of 2023! Be sure you're following The OCR Report on Instagram and text Will at (619) 485-2726 to join his OCR text chat. And leave a review for the show! Five Starrrrrs!
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Chris Maltbie is the Senior Director of Global Brand and Product at Tough Mudder. Chris joins us today to talk about the new Tough Mudder Innovation Lab for 2023.
The Tough Mudder Innovation Lab is a year-round program for members of the Tough Mudder community to submit their obstacle ideas, win prizes, and potentially get their obstacle ideas onto a Tough Mudder course.
- Post an image and description of your idea on Instagram, including the hashtag #tminnovationlab
- Generate support for your concept by getting as many ‘likes’ as possible.
- TMHQ will review the most liked concepts monthly, looking for ideas that can be feasibly constructed while delivering an incredible experience.
- Selected concepts will be passed to beta testing, where we’ll build and test them with live participants.
- Exemplary concepts that succeed in beta testing will have the chance to be added to the permanent Tough Mudder obstacle menu.
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