Creating DOUBT to Influence People and Drive Success?

In this information-packed podcast, join Wayne Sutton as he unveils the power secrets of persuasion that are rooted in scientific principles and tested in practical life. Sutton illustrates that the strength of persuasion can be one of the most potent resources you could ever explore. He cites numerous methods of overcoming objections and prevailing adversities.

Through practical examples, Sutton talks about creating certainty and clarity in people's desires and linking those aspirations to the services we offer. He argues that making people feel confident about us, our products, and our services will allow us to guide them towards their destination. When there is competition, Sutton suggests asking questions that induce uncertainty about competitors’ capability and experience, paving a pathway for considering an alternative course of action.

Sutton emphasises that while trying to differentiate oneself from competitors, the key isn't to be 'better,' but to be 'different’ and ‘novel’. He describes this as the allure of novelty and its irresistible call to our unconscious mind, recommending that this quality must be ethical and genuine.

Sutton then moves on to the power of asking the two potent questions, 'How certain are you?' and 'Have you considered?' By using these questions, you challenge people's beliefs, inducing them to contemplate the topic at hand and steering them to your desired conclusion.

Sutton wraps up his discussion by underlining the reasons for his clients’ constant return, attributing this to a solid track record in maximizing sales efficiency, aiding people in making more money, influencing others, and pushing towards a passionate future.

For a deeper dive, visit YourPersuasionCoach.com, and consume the wealth of valuable, free knowledge available there. Don't miss the opportunity to sign up for the newsletter for more exciting updates. Remember, language holds immense power, and deploying it effectively can yield incredible results.

Episode Transcript

(00:00):
Your ability to persuade others is one of the most powerful resources you will ever discover.
During this eye-opening podcast, you'll join Wayne Sutton as you uncover the
secrets of influence based upon science and proven in the real world.
There's a number of ways of overcoming, overcoming objections.

(00:25):
Now, obviously, mostly most people are looking for like word for word,
like Wayne, just give me the language pattern. Tell me exactly what to say.
Well, what we are doing in Persuasions, we're helping people find certainty
and clarity in their own desires and hopefully linking that to our product, our service, our offer.

(00:45):
So we want them to feel certain about us, have clarity about us,
have confidence that we can get them where they want to go.
So one of the ways of doing that, when there's competition, when there's competition,
is to make sure that they see us with clarity by maybe not seeing the competition the same way.

(01:07):
For example, how certain are you that they, meaning the competition,
how certain are you that they had the experience to get the best outcome for you?
And listen to the tonality there. How certain are you that they had the best experience?
To get you the best outcome? How certain are you that a lower cost option will

(01:32):
actually leave you more money in your pocket overall?
How certain are you that selling your home without the use of a realtor will
actually save you money?
When you ask someone, how certain are they?
It opens the possibility for an alternative course of action. How certain are you?

(01:53):
Hey, I'm curious. How How certain are you that thinking about this for another
seven days is going to change anything for the good?
What we want to do is when you're asking how certain are you,
it presupposes uncertainty.
You're challenging their position.
You're asking them to commit to be certain on a point of view. Does that make sense?

(02:18):
So then we want to shift back. So if I were to say, how certain are you?
I'm curious, like, how certain of you that ABC competitor had the experience
to get you the best outcome?
Then I want to counter the reason our clients keep coming back to us time and
time again is not only our track record in maximizing what they're looking for,

(02:43):
as well as having a team to navigate them through the whole process.
One of the things I'm helping with now is helping people understand their offer, their sales process.
So, example, if they're looking at your offer, whatever you're selling,
and you are one of many, you're one of many, you have to distinguish yourself.

(03:08):
And if you just say, hey, here's why we're different.
Now, never say better. better. People don't want better. People want different.
People want something new. People want novelty.
Novelty is just like an attention, focus grabbing, you know,
reality and unconscious mind.
If yours is better, if it is novel, if it is, okay.

(03:28):
So you have to make sure, again, ethics above all things.
But we're coming in here, we're saying, this is why we're different.
So how certain are you, Mr.
Prospect, that using the same material or the same protocol,
how certain are you that using the outdated information from years ago are truly
going to help you achieve your goals?

(03:51):
The reason we use this new technology is this.
And then we go into that. So I'll give you an example.
I'm taking a, wow, I'm taking this multivitamin blend that I've been taking for years, okay?
And now the dietician did
not come to me and say how certain are you when she was

(04:13):
a little more bold and she was like hey look at these ingredients look
at these ingredients this based on your gene structure because we had gene testing
done your body isn't full able to fully assimilate or to methylate these you
know these vitamins in fact this could be causing this other problem that that
you're having in your health.

(04:34):
So when I saw that, she said, this is what I recommend because of the new technology.
She had meant new technology, okay? This new technology allows the vitamins
and minerals and so forth to be methylated, to be used in the body,
and it can help with this problem, this problem, this problem.
If she just said, hey, you're buying this, if you're buying these vitamins from

(04:58):
Walmart, you need to be buying them here. or just kind of, you know,
I'm like, yeah, I get that. It sounds like a better quality.
This wasn't a better quality. It was a new technology.
This new technology here will actually cause your body to increase the number
of active stem cells that are going through the going through the bloodstream. Now, that's powerful.

(05:22):
But to begin with that, you could say, have you considered have you considered
how as we get older and older, it's like we begin to age. age.
The skin isn't as elastic. The joints are not as flexible.
Have you considered how that could be a decline in stem cell activity?

(05:44):
Have you considered it? Then you can give them the data. So I want a consideration, then the data.
So they start to consider it. They can fight that. They can resist it.
They can believe it. They cannot believe it. But then you back it up the data.
An example, I just read a PubMed study that said by age 40, we release as little
as 40%. So 40, we're only releasing 40% of the active stem cells that we were as well as the child.

(06:09):
So now have you considered, I've given them the data to back it up.
And the reason why I'm recommending this technology is it does this.
And now we're bringing certainty and we're bringing and novelty.
Okay, kind of danced around a couple different topics here, okay?
But I really want us to jump into this. Language is powerful.

(06:30):
And so when we ask somebody, have you considered, or how certain are you?
You can do it either way. How certain are you? Have you considered?
Both of these are going to be extremely, extremely powerful.
So that's the reason that people keep coming back to us time and time again.
Because of a proven track record in maximizing sales efficiency,

(06:53):
helping people make more money, influence others, as well as the passion of
what we're doing and where we're heading in the future.
Could it be possible? Well, that's for another.
That's for another podcast. So here's what I want you to do,
guys. I want you to jump over to YourPersuasionCoach, YourPersuasionCoach.com.
Go through the articles, spend some time. If you're on that site,

(07:17):
as of me recording this, which is March 23 of 2024, there is nothing you can buy.
There's nothing that you can invest in at this point. I want you to go and fully
just envelop in that. Sign up for our newsletter.
There's nothing to buy. There's nothing to be sold there. We are fully booked
up with our current clients at this time.
Now, if you're listening to this podcast in a future date, maybe we'll have

(07:41):
an opening, but right now we're fully booked up and we're happy with that.
So go to yourpersuasioncoach.com and go through our articles,
go through other podcasts and be sure, be sure to sign up for our newsletter for more updates.
Make it a great day. Go to yourpersuasioncoach.com for more powerful resources

(08:04):
on how to influence yourself, influence others, and impact the world.