TMDP 018: Being a Responsible Digital Citizen with Greg Verdino

Greg Verdino is the author of 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), and co-authored a chapter in 'Reinventing Interactive and Direct Marketing' (ed. Stan Rapp, McGraw-Hill, 2009). Over the years he’s appeared in a wide range of media including Advertising Age, Bloomberg Business, CNN, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He’s written for the American Marketing Association, MediaPost, OMMA magazine, and his own blogs.

Greg is also the managing partner at VERDINO & CO | A Content Consultancy. They help organizations craft smart content strategy and translate that into the creation of high quality (mostly digital) content that really works. He also rescues websites that no longer work for their owners. His clients have included FIS Global, MicroEdge+Blackbaud, Great Hill Partners, Campbell Soup Company, and several agencies that use us as their outsourced content strategy team.

Follow Greg on Twitter at @GregVerdino, as well as his agency @verdino_co. He can also be found on LinkedIn, as well as GregVerdino.com and Verdino & Co.

 

You’ll Learn: 

• How Greg went from sociology major to professional marketer.
• How his skills as a sociologist translates in today’s social media landscape.
• How formal business education could have furthered Greg’s career.
• Industry thought leaders are more accessible than ever.
• Nothing new ever seems to kill off anything old; it just changes forms.
• There needs to be more opportunities for marketers to think and act strategically.

 

3 Key Points: 

1. Roll up your sleeves and get it done.
2. A lot of digital marketing thought leadership is recycled; there doesn’t seem to be enough institutional knowledge to get our thinking & strategy ahead.
3. Many consumers of information have not been taught how to think critically and discern what’s being put in front of them.

 

Resources Mention: 

Greg’s book: 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010),

Greg’s personal site: GregVerdino.com

Greg’s content agency: Verdino & Co.

 

Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.

2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.

3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}