379. Cause Matters Corp.’s Michele Payn on consumer acceptance + making the agbioscience story personal

From the early days of biotechnology to the growing voice of today’s consumer, a desire exists for knowledge and understanding of the work being done by scientists, farmers and agbioscience innovators to bring food to our tables. Today we are joined by Michele Payn, author and founder of Cause Matters Corp., who has made it her mission to bridge this gap, to make agriculture less defensive and to put emotion and heart at the center of the work happening across the industry. We get into:  

• Michele’s boots on the ground perspective from scientists, farmers and industry professionals on what’s evolving in how they share their stories with consumers 
• How Cause Matters Corp. came to be and how new eras present a fresh set of challenges for her tackle and communicate in her business 
• The biggest gaps agbioscience has in bridging the technical to the practical  
• Helping others adapt and stay nimble in their communication and acceptance of new information in a fast-paced world 
• Artificial Intelligence, its role in how consumers learn about agbioscience, the pros and cons and how it can be leveraged as a trusted source in the future 
• Disinformation vs. Misinformation – the distinction and the dangers between the two 
• How she would compare agbioscience today to other decades of her time in the industry – from a communications and consumer acceptance perspective 
• Finding emotional center in your agbioscience story – and the importance of making it personal to seek understanding when you communicate 
• Her new book, Science Story Speak, and its opportunity for readers to connect with science understanding on a more meaningful level 
• What’s next for Cause Matters Corp.