252. BONUS: Plants for your pets

From the outside looking in, most would be shocked to learn that Mahsa Vazin was once afraid of dogs. The PawCo Foods founder went from a career in chemistry and nanoscience to plant-based diets for humans in her role at Impossible Foods – and eventually, her work trickled into pet animals. AgriNovus spoke with Mahsa during the Rally Innovation Conference in Indianapolis to talk about gaps in the pet food market, key allergens in dogs and her fast-growing line of fresh, plant-based dog foods.  

She gets into the emerging trends surrounding plant-based foods for humans and animals, approaching the direct-to-customer subscription sales model and her plans to grow and scale PawCo (hint: it involves the Midwest). Masha also talks about her advice to entrepreneurs and what’s ahead for her company. 

PawCo Foods was announced as the winner of the Rally Innovation Conference In-Prize Pitch Competition and could receive up to $1M in funding for her company. Learn more here.