In this thrilling episode of ALL IN, I'm joined by Michelangelo Gerardi, a name that's as unique as his approach to building an online fitness empire. Michelangelo, who once shied away from his standout name, now fully embraces it, along with the incredible journey he's embarked on in the fitness industry. With over $50K a month in revenue from his online fitness business, Michelangelo shares his secret sauce: organic growth. Unlike many who rely heavily on paid advertising, Michelangelo has leveraged the power of social media platforms, particularly Instagram, to build a brand that attracts and retains a dedicated following. From crafting engaging content daily since 2018 to understanding the intricacies of social media algorithms, Michelangelo's story is not just about fitness; it's about passion, perseverance, and the power of organic marketing. This episode is a goldmine for anyone looking to scale their business without breaking the bank on ads.
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We Meet: Michaelangelo Gerardi, Personal Trainer & Founder of Gerardi Performance
Episode References: https://coach.gerardiperformance.com/podcast-gifts
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Connect with Michael: https://www.instagram.com/gerardiperformance
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About Michaelangelo: Italian-American born and raised in Boston. My entrepreneurial journey started when I was a sophomore in college. I was posting everyday in hopes of building a brand by the time I had graduated. My dream was to open my own PT clinic as a hybrid trainer/PT. Fast forward 2/3 of the way through graduate school in pursuit of my doctorate in physical therapy, I dropped out. It came to a point where I needed to decide if I was going to be a business owner or a physical therapist.... and now we are here. I scaled my online fitness business to over $50,000k/mo consistently over the last few years (without any paid ads). Since then, I have transitioned into helping other online fitness coaches scale their businesses with the exact organic strategies I have used in my fitness business. I love the game of business and all the benefits that come along with it such as friends, mental fortitude, and financial freedom.
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