Emotions Drive Audiences, Numbers Don't

Episode Transcript
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Dave Jackson (00:00):
Ask the Podcast Coach for August 16th 2025.
Let's get ready to podcast.
There it is.
That's the music.
That means it's Saturday.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson fromtheschoolofpodcastingcom, and

(00:21):
joining me right over there isthe one and only Jim Cullison
from TheAverageGuytv.
Jim, how's it going, buddy?

Jim Collison (00:28):
Greetings, dave.
Happy Saturday morning to you.
Happy Saturday repeat yes,we're here, we're here.
Yes, nothing more fun.
We didn't have to do the wholeshow.

Yeah, nothing more fun than technical difficulties
to start off a Saturday morning.

It happens it happens.

Yeah, on the other hand, you you learn how to roll
with the punches, and that's agood thing.
And it just dawned on me whichis good that I hadn't pressed
record on the road caster, CauseI didn't have the call me thing
set up, but now it is, I haveto admit, I have to admit, I do
not stop enough on, like whenrecordings are not good.

Sometimes I'm like , oh, let's just power through
it, it'll be fine, it'll fixitself, and those things.
That's wishful thinking.
That never happens.
I I need to stop more often andjust say let's fix this thing,
and I just think that's I'm justbad at it.
And so this morning we werelike, okay, no, let's just,
let's get it, let's get it right, let's get it right sound a
million times better.

So yeah, excellent .
Well, the one now that thingsare calmed down.
You know, to get us back ontrack, nothing beats a piping
hot cup of Java, and that isbrought to you by our good
friend, mark over atpodcastbrandingco.
Because, look, they're going tosee you before they hear you or

(01:43):
watch you or whatever you'redoing, and you need that really
good first impression.
And that's what Mark is goingto deliver.
He's done a ton of my artwork,but it's not just artwork.
Hey, if you need a wholewebsite, then simply go over to
podcastbrandingco.
Talk to Mark.
He's going to sit down with youone-on-one and use his insane

(02:04):
number of years in marketing andhe's a podcaster as well.
He's been podcasting since 2013.
And he's going to sit down anddesign something specifically
for you.
This is not some generic Canva,you know template.
No, he's going to make thisspecifically for you and people
are going to go, wow, that lookslike a professional did it.

(02:24):
And the reason for that is aprofessional did it.
And let him use his marketingexpertise, not yours, that's not
your jam.
Your jam is podcasting.
So let Mark handle it over atpodcastbrandingco.
Tell him, dave and Jim sent you.

I like that line.
Tell him a professional did it,unlike us.
Hey, big thanks to our goodfriend Dan Lefebvre over there.
Based on a true story.
Based on truestorypodcastcomthis week again, trail of
vengeance.
If you haven't checked that out, rob Hillard is the the guest
over there.
Good, good idea, just to goover and see how Dan does his

(03:07):
podcast.
He does a great job of bothediting and producing and
working with it.
It's great with the guests.
It'd be a good listen.
If you need something new tolisten to this week, check it
out today.
Based on a true story at basedon a true story podcast dot com.
And Dan, thanks for yoursponsorship.

Yeah, and the thing I like about Dan Dan's a
great example of how many movieshows are there out there?
Like there's a bazillion.
But Dan was like wait a minute,how can I make my show
different?
And so he went for the hey,this is supposed to be based on
a true story, brings on anexpert, and consequently there

(03:44):
aren't many shows like Dan's.
There are plenty of peopledoing movie shows that are like
what do you think?
Oh, I thought it sucked, Ithought it was good.
Oh, you're an idiot.
Like okay, great, but how do Iset my podcast apart?
So John Domingo has a question.
He goes hey, does Ecamm have away, a behind the scene producer
who is off camera?
Yeah, there is.

(04:04):
I don't know what it's calledand I've never used it, but I
believe there's a way that whatyou would do is you would have
Ecamm as a producer, you set upall the scenes and then you
bring people in and then you'rethe person that's going oh,
let's switch to that view andlet's switch to this view and
that whole nine yards, whichwould make it easy for editing

(04:27):
later.
I am right now.
I have both sides of aconversation that I did with
Justin Moore of the SponsorMagnet book and I need to throw
it into Descript and I'massuming that there's some sort
of robot, you know, underlord,whatever they're calling it this
week to go.
Hey, take these two sides andwhen Justin shows, put him on

(04:50):
the screen and when I talk, youknow, instead of just having the
typical Zoom kind of look andI've not figured that out yet
because Descript drives me.
I love Descript.
I use it here for Ask thePodcast Coach, but I don't use
it enough, to where I know it.
So it's not a Descript problem,it's a.
Dave doesn't want to take thetime to read the manual.

(05:10):
How very, you know, male of meto to do that.
Yeah, christopher says I wouldlove to try to produce the show
from behind the scenes.
We'll just get Ecamm and I'll,because I know there is an easy
way for me to send you all thetemplate thingies and things
like that.
So if I had somebody else thatwas flagging, that's the one

(05:31):
thing that it doesn't do.
Jim can't see that.
I flagged John's question.
He can see the things.
Yeah, here comes one of myEcamm people.
The Ecamm virtual producer runsthe app from the computer and
brings the participants in asguests.
It's not like a browser-basedstreaming software.
In that respect, yeah, you gotto have the person.

(05:52):
The producer is the person thathas Ecamm at home.
So, and speaking of joining asa guest, if you'd like to, at
the top it saysaskthepodcastcoachcom slash
question.
You can jump into the video assoon as I start a Zoom thing
going on here in the behind thescenes, or you can use the fun
call me feature thingy there.

(06:13):
Now, if you do that, if you'veever listened to the radio where
people are screaming turn downyour speakers, yeah, you're
going to have to do that becauseyou're listening on the browser
and we're live.
We're about 20 seconds ahead ofyou.
And, no, I don't know what thethe lottery numbers are, so I
can't predict the future thatwell but that'd be great if you
could, though, wouldn't it?

(06:34):
That would be awesome so.

I always tell, I always tell my friends.
A couple of times a month we doconference calls with our
friends in Australia and Ialways tell them keep the future
safe for us because they livein the future.

Well, tanner says, in terms of descript, it's
called auto multicam.
Thank you, I knew somebodywould know that.
Cliff has a question for me.
He says if I do more than onepodcast, should I put them on
the same YouTube channel justunder a different playlist?

That's a question right there.
This is the eternal question.
Yes, yeah, this is yeah.
What do you think, dave?

Well, I used to have Ask the Podcast Coach on
Ask the Podcast Coach's YouTubechannel and then it just
everybody already had anaudience and because the School
of Podcasting and Ask thePodcast Coach are basically both
talking about podcasting, I waslike, eh, let's make it easy

(07:30):
for people.
And so, yeah, ask the PodcastCoach is a playlist on the
School of Podcasting.
But it is weird because Ask thePodcast Coach is 90 minutes and
all my other stuff is like LikeI just did a I know this is
going to shock you, jim I did anepisode about how YouTube is
not a podcast.

(07:51):
I know from Dave Jackson, holycow.
And that was I think and thatwas kind of longer, it was like
10 minutes.
But what say you, jim Cullison?

Yeah, it hugely depends, right.
I mean, it kind of matterswhere your audience is expecting
you.
You know, and I don't thinkthere's a clear cut like, oh,
this is the right way to do it.
I've seen it done successfullyand unsuccessfully, both ways
Right Of taking.
So, you know, maybe taking along form content, and then you

(08:23):
start adding short formdifferent content, or even short
form same content into the samechannel.
And you know, depending on howyou are, depending on how long
you've been around and what youraudience is expecting Some of
them, by the way, you may splityour audience.
Some of them are like, oh, thisis great, having this new, this
new, all in the same channel.

(08:43):
Some of them like that's notwhat I subscribed for and then
they'll, they'll bail out, right.
So, depending on what you haveand what you do and how it works
, I would personally try it acouple of times before I commit
to it.
So if I was, if I had extracontent, I would put it in the
same channel to start with andask the audience is this what

(09:05):
you're expecting here?
Are you going to unsubscribe ifI continue to do this?
And if they say yes and you'reworried about the numbers, you
start a second channel, colinFurze, who's super popular.
He's a UK podcaster, superpopular.
He's building an undergroundbunker and this bunker probably
sounds too weird.
Very, it's a very weird project.

(09:26):
He's actually taking a car.
He's gonna have a car lift, beable to pull his car in his
driveway and it will sink downinto this underground bunker
kind of thing.
How he got away with it in histownship I don't know, but
anyways he had a whole bunch ofcontent and that it was taking
him forever to get his videosout on his, on his main channel,
and so he started putting lessedited content out on a, you

(09:50):
know a Colin 2 channel onYouTube.
That thing got just as popularas the first channel did, and
there were some folks who likedthat better than even the edited
content because it was takingthem so long to get the edited
content out.
So I've seen that work.
I've also seen a couple ofwhiskey guys that I listened to
monkeyed around with theirYouTube channel and then

(10:11):
actually took, was doing thepodcast live on StreamYard and
was putting that live to YouTubeas well, and then I said, well,
too many people are coming toYouTube and we want to bump up
our podcast.
We really want them to listento it as a podcast.
So they took it off YouTube andthere was a revolt.
Like they were, like you, youput that content back on YouTube

(10:33):
right now.
They ended up doing it Right,but it is.
I think it's a big chance toreally measure your audience
participation and and ask themwhere are you consuming this and
how are you consuming it?
Um, I'm a big believer in moreways are better than less, and
so I'd get it.
Wherever the audience wants tolisten to, I'd put it there.

Yeah, Rich Graham says same audience, same channel
, different audience, differentchannel.
The other thing you have to becareful of is you don't want to
make it too hard to find you,and I have a classic example
that the people I talk to arekind of like what is the deal?
And that is our good friends atthe NFL?

(11:15):
It used to be.
You would find the NFL on, youknow, ABC, NBC, CBS or Fox, and
for the longest time it was the.
NFL on Fox right, and now it's,except on Thursdays when it's on
Prime, and then on Monday it'son ESPN, but maybe it might be
over in like wait what?
And so you spent you missed thefirst quarter trying to figure

(11:37):
out where the game is.
I'm like so that's all in thename of greed.
Yes, ralph says it's basicallyit.
I have three shows.
I set up separate channels foreach because it would seem that
YouTube promotes them better.
Just be sure to create them asa brand channel.
Yeah, he built a channel abouttalking about podcasting and

(12:12):
then he tried to expand hisbrand beyond podcasting and
started talking about usingpodcasting for your business.
And, according to Kevin,youtube was like your audience
is looking for podcasting stuff.
So it just didn't do as wellbecause apparently it sends it
to your subscribers first and ifyour subscribers are like, oh
well, this isn't aboutpodcasting.
So when it didn't pass thesubscriber test, youtube was

(12:34):
like well, we're not sending itout to the general public.
So he is.
I believe he is undoing the.
He's coming back to grow theshow.
He still might talk a littleoutside of podcasting, but I had
a feeling, because that was areally strong brand and when he
announced he was dumping thatbrand, I'm like I'll take it.
If you don't want it, I'll takeit, so keep that in mind.

(12:57):
Let's see the other question.
Yes, cliff says thanks so much.
Always happy to do that.
And again, if you want to jumpinto the call and not ask things
via chat, which is fine,whatever you know you be, you
askthepodcastcoachcom slashquestion.
But, jim, have you ever heard?
It's a young independent artist.
Now I guess she's on a recordlabel.
Her name is it's something likemailer or something.

(13:21):
Mailer piff.
Um, oh, I know it's taylorswift oh yeah no and apparently.
Yeah, apparently she was on apodcast.
Well, a podcast?
Well, I guess.
Yeah, they're on.
This week I saw nothing onsocial Really this week.
But there was one line thatjumped out at me that I was like

(13:44):
, oh, I'm going to clip that,and it was this one.
I'm in the business of humanemotion and I think she's a
brilliant A.
She's a brilliant businessperson and she knows what she's
good at and she's like okay,talk about not straying from
your key topic.
I'll be interested to see whather new album is about, because
they really make it sound likeit's not.

(14:05):
You know, here's 12 morebreakup songs from Taylor Swift.
Even though the thing that gotme, I'm kind of a fan now more I
watch her.
Her music has definitely gotthe hooks in it.
And the other thing I didn'trealize she's kind of funny,
she's got a good sense of humor,makes fun of herself and yeah,
uncle Mars says, is that thegirl that made Travis Kelsey

(14:27):
famous?

Yes, yes, yes, it is.
Yeah, he was mildly famousbefore, but there's no doubt.
There is no doubt the worldknows Travis Kelsey now.

Yeah Tim says, is Zencaster a good all-in-one
option for budget consciousclients?
That's a great question.
Here's the thing Zencaster,riverside, which I'm diving into
a little more than I used to,and really Squadcast these are

(14:57):
the three that always, if you gointo Reddit and search for
Zencastr, you're going to havesomebody recommending it as the
best thing since sliced bread.
You're going to have threepeople saying, oh, you should
never use it, it's awful, it'scrap.
I will always have a weirdtaste in my mouth because when
Zen Cluster launched, the owner,the founder, was at Podcast

(15:24):
Movement.
Absolutely almost can't stand updrunk and I was like this is
the impression.
Like nothing wrong with gettingdrunk, you be you.
But it was just weird that hewas like just blotto and I was
like, ok, but you know, firsttime in America maybe I don't
know what was going on, but allof those have we've talked about
this before where they all gothrough and describes another

(15:47):
one that you know everybodyloves it, but it doesn't do this
one thing.
So they introduce this newfeature and everybody hates it
because they introduced bugs andeverybody hates it.
And then the developers fix thebug and it comes back up to hey
, this is the best thing sincesliced bread, and I just wish it
did this one thing.
And then we're back to and Ithink they all go through that

(16:09):
cycle.
So is it bad?
Yeah, yeah, chris, well theyhad done.
Net says he's never workedproperly.
For me it's a buggy.
I have at least five otherstreaming services I recommend
above it.

Yeah you've got a 14 day free trial.
If you want to give a shot.
It's 25 bucks the right.
You know 25 bucks a month theright price for a budget.
So you have to.
I think you have to ask thosequestions.
I'd give it a try, Right?

Yeah, john says they have a drift like trash in
a windstorm.
Okay, that's, that's a bummer,that's no fun.

That was early.
That was early on.
It would be.
It would be interesting to knowif they did get that fixed
early on.
They had, they had a little bitof that.

Yeah, daniel says who had a bigger audience in
their podcast debut?
President, barack Obama orTaylor Swift?
I don't know, because Megaphonehas dropped a very large ball
here and not put out any statsLike, hey, here's how many
downloads they got in the first24 hours.
That would be great to see, butMegaphone didn't.

(17:10):
So, unfortunately, that wouldbe great to see, but megaphone
didn't, so, unfortunately.
Everybody's talking aboutYouTube and you know, then you
have Dave over here screamingYouTube's not a podcast, but
yeah so.
But my, my point of that was soTaylor Swift is like I'm in the
emotions business and there wasa interesting.
Where did my link go?
There was an article came outin the Hollywood Reporter and,

(17:35):
man, is that website a piece ofcrap?
I was, I mean, just, it's just.
I went over it was nothing butPepsi ads and I was like, is
this what?
Like journalism is now Justgiant things.
But they were talking about andI pinned this article and it
has run away from me.
Here we go, podcast ourpodcasters lying about their

(17:59):
stats, and I will put a link tothis article in the chat room
and later in the show notes.
But what was interesting aboutit is and this is again
comparing this to Taylor Swift.
Taylor Swift is all aboutmaking personal connections with
her audience and, if I can getall the little windows to go

(18:19):
where I want them to go, billSimmons said this head of
strategy talk at Spotify and apopular podcast host called it
out as one of the biggestchallenges because they were
saying, hey, are people lyingabout their stats?
And I've said, hey, from myexperience of working at Libsyn,
yes, yes, they are.
The biggest challenge is facingpodcasting.

(18:40):
I'd say some of the biggershows lying publicly about their
deals, lying about theirpodcast numbers and lying about
their YouTube subs becauseapparently they're paying for
subscribers, which, to me, theonly reason you want more
subscribers and more downloadsis if you have ads.
So this is where the peoplethat are making money solely on
advertising need more of those,and they don't care if they're

(19:02):
from Singapore or wherever.
I can't believe how many peopleare dishonest about this stuff.
Timmons tells the HollywoodReporter and then in a previous
part of it, I just had to clipthis.
Meanwhile, youtube, which isthe most popular podcasting
platform, launched its own toppodcast charts in May and they
go into how the chart, likeApple charts, are not like the

(19:25):
most downloaded.
It's the show that's had themost number of new followers.
That has the.
That has, you know, peopleclicking play and then also and
this is my favorite part oftheir algorithm how far people
are listening.
That's part of the Apple.
So I really like Apple chartsand there's a guy over there

(19:45):
from I forget the one.
There's a measuring service andthey use, I think not pod,
maybe it is PodTrack, but that'sthe fun thing is that's by
participation only.
I want to say it's not.
Trinity Trip is something Idon't know.
There's a T or an I in theresomewhere.
But anyway, once again, wecannot get the truth.

(20:08):
But I just thought it was funnythat you have some people who
are buying downloads to get abigger audience and then you
have Taylor Swift who has itbuilt number one.
If you listen to that, thatepisode, she I was like wow,
that's because I'm a guy thatplans about a week in advance.
That's about as far as I get.

(20:29):
You ask me what's going on inOctober, I got no clue right now
.
And at the end of her concerttour, the Heiress tour or
whatever it was called and thisis what's so freaky is, her fans
watch every single detailbecause she's trained them to.
And instead of going down adoor or whatever it was, she

(20:50):
walked out this ramp thing andat the very end of it it turned
orange.
And to me and you we're like,yeah, ok, leave something, right
.
Well, her new album if you buythe vinyl, it's orange.
So she leaves all thesebreadcrumbs and stuff.
But just the fact that that waslike months ago and she already

(21:11):
had this planned, I was likeokay.
And the fact that there areparts of her concert because you
can't escape them on YouTubewhere they pick a kid out of the
audience and they put her at aspecific spot on the stage.
I don't know whose dad paid howmuch money for that, but at any
rate it looks very random thatthey pull this cute little,

(21:34):
probably eight-year-old girl andshe's dressed in head to toe
and Taylor stuff and she's thisand she sits there and Taylor
does her thing and they'redancers and all that.
And at one point she comes downand gets down on her knees,
gives this girl a hug and thisof course the little girl is
like totally freaking out andgives her some sort of friend
bracelet or who knows what it is.

(21:54):
So Taylor of course puts it onand then gives her a hat and
it's this cool and the wholelike, however, 40,000 people go,
oh, and I was like that womanis in the business of emotions
and I was like I give youexhibit A and if you it's one.
I'm going to dig into her alittle more because I've just

(22:16):
seen so many examples of hergoing to hospitals and having
people at her house, which isreally spooky because I know she
has a whole team of security.
So we've got one person who istrying to make personal
connections with her audienceand other people that are trying
to buy them and I'm like, hmm,I wonder which ones?

(22:39):
Who's having the mostpopularity with that?
I'm like I think Ms Swift iswinning in that category.

Well, right now, yeah, I mean she's at the peak
of her popularity for sure.
Now, yeah, I mean she's at thepeak of her popularity for sure.
The thing I think important toremember oftentimes we think, oh
, if I just did my podcast or ifI just did it like Jason and
Travis do?
Well, you know what they're,Jason and Travis, and listen,

(23:04):
they have experiences that arenot yours.
They have contacts that are notyours.
You know, there's going to be,I'm sure, with New heights
popularity, there is going to bea whole host of podcasts.
And listen, to be honest, jasonand Travis are not doing
anything earth shattering.
It's two guys, it's two bros,literally two bros talking about

(23:25):
football, that who one of themhappened to start dating, you
know, taylor Swift, in themiddle of this.
They're living their life andand I think sometimes you know
it would also be easy to say inthis situation oh, if I cause,
listen.
I have a big belief that I thinkpeople follow healthy

(23:45):
relationships, like people liketo see other people in healthy
relationships.
And you know, you and I wedon't fight on the show.
You and I, we have a goodfriendship.
I think that's attractive tosome people.
Now it'd be easy to say well,every podcast should have
healthy relationships.
Well, I don't know if that'strue either.
Certainly all of the realityshows and all of the

(24:06):
dysfunctional relationships.
It attracts people too, likethere's that.
That's those kinds of podcastsdo just fine.
I think the key in all of thisand what I like to see, what I
loved about that podcast, is allthree of them were just being
themselves.
Like there was no Taylor wasTaylor, travis was Travis.

(24:26):
He sat there and looked pretty,as they say, as the Swifties
say, they like to call himpretty.
He's eye candy, right.
And then that's just so funnyhow that's flipped.
And then Jason, of course, he'sa pretty good interviewer and
did his homework on that one.
As far as what to do, his introfor Travis or for Taylor was

(24:48):
incredible.
I mean he yelled the wholething right and it was.
She was just like wow.
I mean you could see the lookon her face, like wow, like he
was ready for that.
You know he would have beensuper easy to come in.
Oh, everybody knows withoutintroduction, everybody knows,
you know.
Well, yes, but he used that asan opportunity to really

(25:12):
introduce her to that audience.
And she knew, listen, she knew.
Like at one point in theinterview it was like I'm sure
that your audience talking withTravis and Jason, I'm sure your
audience wants to hear a femalecome in here and dispense advice
.
She knew what she was on, tooright, and so it was just.

(25:32):
It was a well done.
It was a very well doneinterview.
That could have been a milliontimes worse.
You know you get celebrities oryou get right it could.
It could have gone a milliontimes worse.
So I think they did a nice job.
It was well done.
The key to that is they wereall themselves.
They didn't try to act or besomebody.
They're not right they.
They did their jobs themselves.
They didn't try to act or besomebody.
They're not right they.
They did their jobs.

And the only thing that, as somebody, I listened
to the Heights once and they didlike the whole like let's do
seven minutes of ads at thebeginning and I was like, yeah,
I'm done.
And the only thing I I was like, ooh, I don't know what that

(26:13):
was, but and this is where youget the curse of knowledge is
she was saying how she handedher cat and I'm assuming it's to
one of Jason's kids and shesaid their name and the the kid
said, ooh, I have been, which Iguess is a cat, blah, blah, blah
.
And I'm like, I'm like I don'tknow what you guys are talking
about and I was like, ah, curseof knowledge there.

But and we learned a lot about sourdough that- I
was like okay, you know, butthose guys like to eat
apparently.
So you know, sourdough,sourdough is not bad.
Sourdough is not a bad bread,that's my favorite.

I'm bear with me Audio listeners just to show you
, this is the Hollywood reportersite and it's just nothing but
ads and more ads.
And I love when they put ads inthe middle of the story and
then related.
I'm like who's your marketingdirector YouTube?
Hey, here's 15 different waysto send you someplace else than

(27:03):
the thing you came over to lookat.
I was like you got to bekidding me.

Well, I love when ads look like the site right.
They don't even make an attemptto make it look different.
It's in the same font, oh yeah,it's in the middle of a, it's
like in the middle of aparagraph.
But you're reading it, you'relike, oh, wait a minute, this,
this doesn't fit.
Oh, it's an ad, you know.
And you're like, yeah, well,where's where's the content?

(27:27):
Like yeah, where'd the contentgo?
And then lately I've been kindof coming to some sites and you
know, big, dramatic headline andthere's like one paragraph and
that's the whole thing, thewhole thing.

Yeah, that's it.
It's crazy.

Where's the article?
Like what's?
Yeah, listen, it's out ofcontrol.
I mean, right now, everybody's,you know, and we're spending a
bunch of time thinking about howdo you write for generative AI
right, because they havedifferent requirements than SEO
did.
And so we're, you know,everybody's trying to game the
system.
Listen, I love, I'm going tolove it when ads enter the AI

(28:04):
space.
You know that's coming right.
I mean, this period of AI usagewhere most of it's free and for
the most part, and you know youget in all these awesome
results and stuff.
This gravy train will end atsome point, friends, so just
know they're going to sneaktheir way in, but the first
thing that will happen is you'regoing to see some ads in AI.

Oh, dude, it's already here.

See how that goes.

Amazon has already announced that they did.
Yeah, dude, it's already here,see how that goes.
Amazon has already announcedthat they did.
Well, not Siri, but the otherone, I don't want to say the A
lady Lexi is going to startrecommending hey, you know, I
see you're going out for a walk.
If you say like, hey, what'sher name, am I leaving, turn off
the light she might go oh,going for a walk.

(28:50):
If you say like, hey, what'sher name, I'm leaving, turn off
the light, she might go oh,going for a walk.
You might want to try one ofthese new, you know Nike walking
shoes.
And I was like, oh great,because here's the thing we're
just switching from one thing tothe next, because right now,
google has a good page.
Now, like, ranking number oneon Google is really ranking
number one on page two, becausepage one is nothing but ads.

(29:13):
And so we're going to end upwith AI and you're going to pay
to have your you know sitementioned or whatever, and it's
going to be the same thing.
It's like it's you're going tohave AI becoming a kingmaker,
and who paid the most money iswho gets mentioned.

No for sure.
Yeah, no, no, they're going tofollow the Google ad model and
open AI will probably replaceGoogle and then they'll dominate
the space and then they'll have.
You know they're going to this.
Listen, this cycle is going torepeat itself.
So just be careful as you'rethinking about some of the work
that you're doing to takeadvantage of AI, and be careful
not from like you're going to beharmed maybe, maybe, but be

(29:53):
careful from your expectations.
The, the, the sponsored ads arecoming and it'll, like I said,
it'll just be interesting to seehow they implement them in what
, what we do with them, becausethere's lots slicker ways to
implement them with with AIresults as opposed to just
purely search results.

(30:14):
So that day is coming.

Get, get, get prepared for it and I I I've
learned something, jim.
Are you aware of the readerfunction?
Chris from castaheadnet says Iuse the reader function whenever
possible on websites.
The whack-a-mole and process ismaddening.
I've never heard of the readerfunction.
Do you know of this readerfunction?
Is this I?

haven't either, but there are.
Listen, there's a variety ofways through the browsers or
through uh.
Through uh, plugins or someantiviruses provide this for you
you can block all those ads.
So it's not like you, you know.
The real dilemma is that, aspodcasters and content creators,
we're in the monetization spacein most cases.

(30:59):
Now, if you're a pure podcasterand you don't do any ads at all
, great, that's awesome, happyfor you, super glad that you can
self-fund your own podcast.
But most podcasters have somekind of ad or in the ad space
right, we block those ads.
Right, we block their way ofmaking income.
So there's a dilemma, you know,I get it, I get it.

Yeah, john Jemango , I love this.
He said I heard a dynamic adinterrupt a live read ad.
He goes I kid you not, weinterrupt this ad for an ad.
And that's where one of thethings I'm going to try to find
out at Podcast Movement and Ithink I already know the answer

(31:43):
is that I go back to the days ofbanner ads.
Banner ads you could make adecent amount of money, which is
in my latest YouTube video thathas, by the way, talk about
things I should have hired Markfor my YouTube thumbnail on.
That is horrendous.
But it's a case where back inthe day you had the banner ads,

(32:07):
you know you could make a decentamount of money on banner ads
because there weren't that manywebsites.
And then everybody got awebsite and the price of banner
ads went down the toilet and I'mlike hey, you know used to be,
you could make a decent amountof money with a podcast ad and
then everybody got the abilityto insert dynamic ads and, from

(32:27):
what I all I know is, libsynused to post the average price
CPM for ads and then threemonths in a row it went down
just a tiny bit, but it was down.
And then they stopped and I waslike why?
Well, that makes me, withoutany kind of announcement.

(32:47):
Your audience, which would beme, is going to go negative, in
the same way that when the cableguy is supposed to show up
between noon and three and it's3.30, you instantly think
they're dead or something, butyou're not happy about that.
So it'll be interesting, let'ssee.
Yeah, ralph says, by the way, Itook your advice this week and

(33:09):
did some public relationspromotions and ended up winning
an award and got a ton ofpublicity.
Well, that's cool.
Now is this one of those whereyou won an award, because there
are awards you can just straightup buy.
I know there are things.
What was the one?
The Webby's?
Webby's, because even thepodcast awards which, hey, for

(33:30):
the record for everyone who goes, oh, he's Dave Jackson, he gets
to do everything.
I kind of asked people on theschool of podcasting and I'm
like, hey, like, go over andvote for me and let's see if we
can get one of these other onesback here.
And I didn't make the cut.
So I was like you know, andthen I went in and saw where I
thought I had dynamicallyinserted it.
Maybe I didn't, or, again, 3percent of your audience is

(33:53):
probably going to do that.
Or maybe people went Dave, youhave enough awards, stop it.
It's an addiction at this point, who knows?
But I know there are awardsthat you can just buy, but I,
because I went to, there was onesite I was looking at and and
literally there were awards thatwere like best podcast with a

(34:15):
host named Jim Like here's youraward.
And I was like huh.
And then it was like bestsports podcast with you know
somebody named Jermango, and Iwas like, wait so, but yeah,
it's, it's great to get some PR.

(34:36):
Congrats on the award.
However, you got it and youknow that'll get you some
exposure and it's just a matterof, is it?
I always say, if the internetwent down tomorrow, we would
find creative ways to market ourshow.
And when I have somebody goes,I've done everything and I'm
like, well, have you, you know,do you have any business cards?

(34:58):
No, oh, okay, well, then youknow.
Or have you, you know, reachedout to know?
If you know, it's like well,what, what have you done?
Why post it on social?
Okay, well, that's have youdone?
Well, I posted on social?
Okay, well, that's a thing youcan do that.
But I think sometimes and lookI'm as guilty as anybody.
I do a show for the city ofAkron Every Friday.

(35:21):
A sizable chunk of the Akronaudience is in downtown Akron
and every Friday I go.
I should go down there and handout business cards.
Got a box full of them.
Have I done it?
No, I have not.
Have I done any kind ofpromotion on Friday when a big
chunk of the city is in downtownAkron?
No, but yet I don't know why myshow isn't growing.

(35:42):
Come on now, kids, it's time toget out of the chair.
I know it's a comfy chair, youspent a lot of money on it and
it's cool, but you know you gotto get out there and do that.

So I think you and I might have the same chair.
I don't know if I would guess,because mine's comfy too the.
I don't know if I'd be the youknow the, the card hander outer
on city streets.
That might be.
I mean that you know, in vegasthey do that, but it's not you
know, so.

It's for a different service.
Yeah, I don't know.

I'm not sure.
I'm not so sure people want you, if nothing else.

just I have a shirt that says AkronPodcastcom,
just to walk around down thereand you know, maybe record
people to be on the show youknow.

You know a sticker on your car that says that, not
like maybe on the paint, but onthe window, maybe a you know a
nice sticker that has thatwebsite on.
There might be a nice localadvertisement you could buy.
I'd buy a billboard in townjust to be honest with you.
Yeah, you know that would makesense.
That would be for a localpodcast, if you can get.

(36:45):
We we've had a lot of new ofthese new, you know, video
billboards go up here in in townand and you know they rotate
through so you don't look at thesame thing all the time might
be a nice option to get,especially local right to get
that to help get the word outthere you go.

Ralph says this was a nominated award.
I figured as much, not apurchase award, but my pr team
did the draft and the promotionfor it.
Well, there you go.
That's cool, he.
He won best Christian financepodcast of 2025.
Nice yeah.
And then Chris Nessie says-.

That's fortunate timing.
If you can do that in a week,that's pretty awesome.
You can get it, submit it andwin it, and win it.
Yeah, nicely done.

The reader mode, according to Chris Nessie, is a
Chrome extension.
There you go.
And then John says he mightlose the.
No, if there's a Jemango awardbuddy, you're at the top of the
list.
Yeah, chris says, get out ofthe chair.
Stickers with QR codes.
There we go.
Yeah, just go around and youknow.

Don't gorilla stickers, though, don't go
around putting them on polls andposts.
And you know, don't don'tgorilla stickers, though, don't
go around putting them on pollsand posts.
And yeah, you'll get a call.
We we had some.
We had some, we had some local.
For a lot of years.
We have this race called marketto market, and it goes from the
old market in downtown omaha tothe hay market in lincoln.
It's an all-day event.
They, you put together theseteams, and it's a relay race

(38:11):
from one place to the other.
And we had a team that, withthe folks that I work with,
called run Jovi, and they got sopopular they had stickers they
started giving out.
So along the course they wouldbe handing out stickers and
stuff, and they and other peoplestarted putting these stickers
all over the place, and then ofthe lincoln police came to them

(38:32):
and said could you please nothand out stickers or instruct
your, your fans, not to stickthese all over the place,
because they were super branded,like you knew exactly who, who
it was right well, so be careful.

Yeah, a qr code maybe, but when you put a qr
code and the website, they kindof know who's responsible.

Yeah, that stuff may start showing up, gorilla.
You know that's gorillamarketing, right, just be ready
for the the backside of that.

If it gets posted somewhere, it shouldn't be yeah,
and then the whole like oh, Ididn't tell them to do that kind
of that.
you're going to lose thatargument eventually, maybe or at
least ask you, because I knowback in the day when Howard
Stern was, was more of a shockjock.
He, if somebody said somethingbad or whatever, he would just

(39:25):
release the Kraken and you wouldfinally have.
I think was Kathy Lee Giffordwas like hey, can you kind of
like?
You know I'm out for dinnerwith my family and people are
screaming baba booey at me, likecan you please, you know kind
of any chance you can call offthe hounds?
So keep that in mind.
Yes, well, here's a funquestion that I talk about a

(39:48):
fair amount on my show onoccasion, but somebody asked
SoftPesimon4158, yeah, on Redditsaid I'm writing a book about a
podcaster and consider runningthe podcast that she is running,
and I am considering runningthe podcast that she is running.
Okay, I need her to be on apodcast-themed cruise ship.

(40:09):
I found that Virgin is runningone.
What do you think the dealwould be between the cruise line
and the podcaster?
I just heard somebody talkabout this on a show.
You get $50 per person thatbuys a cruise ticket, or you get
10%, and sometimes cruisetickets are $5,000, so that'd be
$500.
What kind of things havecompanies given you as a

(40:32):
podcaster, jim?
Do you got any fun things thathave happened?

All right, right here.
It's funny that you ask.
So I just got sent this Lutronoutdoor smart plug switch and
actually I run my shed out inthe back off the house power so
I run a cord out to it and it'skind of handy to be able to turn
things on and off.
They contacted me and said, hey, would you test out our outdoor
plug?
I said, sure, send it.
So listen, I've had otherthings, but this is was

(40:58):
literally sitting on the floorright here and I haven't talked
about it yet.
I need to get it on my showhere at some point.

But yeah, yeah, I've had this cool cool product,
the electro voice re320, wasgiven to me on a trial and then
I went to ship it back and theywent hey, if you talk about it
on your show for a month, we'lllet you keep it.
So that wasn't really free, butI got that.
You know, a job or two or threehas happened from the show,

(41:28):
just from building yourreputation.
So let's see what else.

I've been sent plugs to test.
I got a power charger one timeto test.
I got this cool Bluetoothkeyboard it was a mini Bluetooth
keyboard to try out.
So yeah, those are some thatcan be helpful.

I've had private demos and you have to be careful
with that one, because on onehand, you want to see the toys
but on the other hand, when theywant to pick your brain on
whether or not that's a goodthing, that's called consulting
boys and girls and you get paidfor that.
But you know, there are timeswhen people like I want to get

(42:11):
your opinion on this.
Well, they want to get youropinion because you know,
whether you want to admit it ornot, you're kind of an
influencer and they hope youthen talk about it, and that's
one of the things I'm going tobe interested to see if we, if
we dip our toe just back in asecond about emotions.
I watched stick on Apple TVwith Mark Maron and it has a

(42:32):
definite Ted Lasso kind offlavor to it, to where, when you
get done, you're just like, oh,that was nice, that was fun,
Wasn't that cute?
You know, kind of almost notquite as sugary as a Hallmark
movie, but it definitely had youfeeling good and you were ready
to see the next thing.
And where was I going with that?

(42:52):
How you feel?
So Mark Maron is stopping hispodcast.
My question is going to be howmany more speaking gigs is Mark
going to get?
Because in this one Mark playsa middle-aged white guy who's
kind of cranky.
And I'm like, way to stretchyour acting skills, Mark,

(43:13):
because he's kind of amiddle-aged guy that's cranky.
And I was like, if he doesn'thave this huge audience to talk
about how I'm doing a show onApple TV with Owen Wilson, is he
going to get the speaking gigs?
That will be an interestingthing.
Speaking gigs, that will be aninteresting thing, Cause, in the
same way you know, you knowhe's, he's had a lot of acting

(43:35):
gigs and he talks about them onhis show.
It'll be like, Hmm, I'll beinterested to, uh, to see.

So I would think he has something already lined
up, like you don't give up thatgig, you know, unless there's
something somebody's like okay,we got a big thing we want you
to do, but we want you to stoppodcasting, well, let me.
So I bet there's something hehasn't announced yet or
something along those lines.
I mean, or you know, mark'sbeen doing this a long time and

(44:03):
he's just tired of it.
You know, he's like I saideverything I'm going to say.
Well, you know, you and I havebeen doing this a decade.
We've said the same things for10 years.
At some point we'll be like Ithink we're done.

Here is a slide possible too, from presentation
at Podcast Movement, where I'mtalking about different ways you
can monetize.
And Mark was selling his backcatalog he would have.
The last 50 episodes were free,and after that it was five
bucks a month.
And so I asked Rob Walsh I go,because I've heard Rob say this
stat before I'm like how many hehad.

(44:35):
You want to guess how manypeople he had subscribed for
five bucks a month?
Fifteen hundred, that is a goodguess, but I'm sorry You've
underbid.
Oh, 3,000.
Nope, keep going.
10,000.

Keep going 25,000.

Yeah, it was 43,000 people giving him five
bucks a month.

That's probably why he's retiring.

He's like you know what I got, you know he's got
some money in the bank, he's gota bit of a thing.
So yeah, $215,000 a month forthat.
And here's the fun thing.
I need to double check.
I know I'm speaking Tuesday atPodcast Movement and so is this
guy named Adam Curry, and I'mnot positive, but I have a bad

(45:19):
feeling that I am up against thepodfather which means I'll be
talking to four people.

You should advertise.
You're going to be talkingtrash about them just to see.

That's it.

You can pull some people over.

Yeah, back to the reader function.
Chris says on iOS devicesselect the icon next to the URL
on Safari, ios devices selectthe icon next to the URL on
Safari.
On desktop Mac, you can evenhide the distracted items and
select ads.
Clear reading RSS feeds arealso good.
To avoid ads, very good.
I'll have to check into thisbecause I saw many bad websites

(45:53):
this week that I was just like,oh, holy cow, what are you doing
?
Here's another question fromRalph.
He says as a podcaster, I oftenwrestle with whether I should
use a full script for polish andprecision or stick with the
bullet points for more naturalconversation flow.
What are your thoughts?
Bullet points for the win.
I don't know that many peoplethat can read a script.

I don't know, jim Well, unless you suck at bullet
points, then you should read ascript Like it's what you're
best at.
Bring your best game all thetime.
Listen, there are moments whenscripts are appropriate and you
know, I always memorize scriptsfor openings and you know,
intros and outros, just so thatthey are crisp and clean and no

(46:34):
caffeine, and so we want to getthose in there.
We want to get them done well,you know, we want them well
practiced.
If you can do the content onbullets and it's, it's natural
and your audience likes itAwesome.
You know, listen, paul Harvey,who is one of the most
influential radio guys, read ascript every week that he was.

(46:57):
You know, hello Americans, goodday Right, that's not him.
He's not vamping, he's.
He had a script for everysingle thing that he did and his
.

His script was amazing, though, because it had
a hook.
Yeah, it had a lot of you goingI wonder who he's talking about
, and so your brain's going wait, is this?
Is this Michael Jordan Is hetalking about?
Oh, and then, so he's reallythe whole thing hooked you rest
of the story.

Yeah, he would when he would do because he had
a news he had he covered newsand then he had one called the
rest of the story.
He listen.
He was a podcaster beforepodcasters like, yeah, if you
think about I mean his contentwould do well today, but he
scripted it.
So if you can do a scriptedstyle that that people like, go
script, if that's your best game, if bullets are your best game,

(47:46):
if you're conversational orthere are some folks who just
prepare enough that they don'thave anything in front of them.

Here's something else to do, because I think
Ralph has said this on the show.
I'm not giving away tradesecrets, but Ralph is too
passionate about accounting andwhatever else he's talking about
to where he starts to go uphere and this is really what you
need to do.
And then he never comes backdown.

(48:15):
And so I was thinking about you.
Last night, ralph, I waswalking around and I was like
you know, the advice I need togive Ralph is this this is an
army thing maybe, but it'ssomething like four for four,
and what it is is you breathe infor four seconds, hold it for
four seconds and then exhale forfour seconds, and the idea is

(48:40):
and I, if I'm having a hard timefalling asleep, I will do that
and make it through about two ofthose before, and it's a
relaxing thing, so you might tryjust good old fashioned
breathing.
I thought that was hooey.
I had severe test anxiety when Iwas in college and actually
trying to get good grades, andone of the things that would

(49:01):
always help and I always thoughtit was just malarkey, to quote
my grandma was breathe, becausewhat happens is, when we get
excited, we rob our brain ofoxygen, and this is when it
really needs it and so just kindof calm down a bit maybe would
be part of that.
But and I always say bulletpoints because that's what I do

(49:24):
but and if you do write a script, when you write the script, not
chat GPT when you write thescript, write it the way you
talk, and so throw outpunctuation, throw out grammar
rules If I was saying it wasthis and then do that and then
just and also read it slowerthan you think, not super slow,

(49:46):
but slower than you think,because when we're talking, like
right now, my brain isprocessing what word to come out
of my mouth next, and sooccasionally there are pauses
because I have to figure it outwhere, when you're reading a
script, even if you're soundinglike this and it sounds like I'm
talking kind of to you but notat you and there's nothing else,
I can just talk forever becauseI've got the next word right in

(50:08):
front of me and it's just likeno, occasionally breathe.
And then, when in doubt,practice, practice, practice.
I talk to myself a lot.
There are times when I'm justweird and I will remember an old
Pepperidge Farm commercial Doyou remember those, jim?
Because Pepperidge Farmremembers right and I would just

(50:31):
be in the kitchen making baconand eggs and I'd be like today,
we're using the red spatula.
I like this red spatula, eventhough it's got a dent on the
side.
I don't know how, and I willjust improv a weird commercial
about the red spatula that I'mmaking my egg with, because I'm
a little weird, but it's, it'sthe art of getting words to come

(50:51):
out of my mouth in a way that Iwant them to come out and so
you know when you're feeding thecows out there, ralph, or ride
your new motorcycle or whateveryou're doing.
Practice it really.
You know how do you get betterat anything?
Practice so it's just, it takestime.
I yesterday we were talkingabout this at the School of

(51:12):
Podcasting and I said I know howto read music, but I am awful
at it.
It takes me forever.
But if I every day sat down andstarted to read music, I could
look at.
Now I kind of go let's see allcars eat gas.
So that's, that's an A, andthen I do that, and basically
what I do is I will do it untilI get the notes, and then I hear

(51:34):
it, and then I learn by ear,and so I'm like oh, I know what
this is now.
I've heard it once, so we allhave our own ways of doing that.
Tanner says I'm starting towonder if apps are going to pop
up with a Kindle Unlimited typeof service Add free content for
all the podcasts on the platformand pay creators a royalty for
download monthly.
It's definitely a thing.

(51:55):
I remember Kevin Smith you knowthe guy that did Clerks and all
that and his show and Jay Moore.
For that fact it's the YouTubemodel.
It's I'm going to play so manyads that either A you will leave
me or you will pay me.
And I've seen that model and inthe Kevin Smith model.

(52:18):
For me it didn't work in themodel with Jay Moore.
It didn't work In the model ofYouTube.
I was like, fine, take my money, I cannot, because just every
10 seconds they wereinterrupting for an ad.
So YouTube got me.
But it's one of those thingsJohn Jumango says I need to know
where did you get that popfilter for the RE320?

(52:38):
That was at yep, not B&H.
They used to be a very popularsite for audio and their app
podcast BSW, has one, I believeI knew I was like come on, brain
.
So yeah, it's a 309A.

(52:59):
Daniel says Actually, don'tlike that shock mount because
it's so big.
Yeah, so am I on the expertstage?
No, I think I am talking in the, what you call it, where the
vendors are.
I'm also.
Are you ready for this?
How fun is this Thursday?
I am now on a panel with theone and only Jeff C.

(53:19):
And when you think it can't getany better and I'm going to
feel bad because there's oneother person I can't remember
her name, but I know Jeff andI'm also going to be on a panel
with Lou Mangiello how cool isthat?
I mean, come on, the king ofDisney, that's going to be fun.
And then another lovely womanwho I will get to make a new
friend because I don't know who.
When I will get to make a newfriend because I don't know who.

(53:40):
When I saw her name, I didn'trecognize her, but that just
means I'm going to get a newfriend.
And so, speaking of that, firstof all, some of my favorite
friends are these people, andthat is our awesome supporters
over at askthepodcastcoachcomslash awesome, where we like to
remind you that this show isbrought to you by
theschoolofpodcastingcom, whereyou get unlimited coaching, you

(54:02):
get step-by-step courses and anamazing community.
I just was saying how Ralph isin that community.
We were talking yesterday andhelping him out and Jim is a new
guy that does real estate andhe's helping seniors all sorts
of fun people over there.
Use the coupon code COACH in acoast that comes with a 30-day
money-back guarantee.

(54:22):
And if you go to ask the podcastcoach, that is pod page.
And you can try pod page bygoing to tripod pagecom, because
it's just going to save youtime and headaches and try quit
squeezing a podcast into a yogastudio theme on Squarespace and
get yourself a pod page.
If you want to see pod page, goto theaverageguytv.

(54:42):
That's where my buddy JimCullison hangs out.
And if you need more JimCullison, check him out
theaverageguytv and his showHome Gadget Geeks, and we're not
going to talk about that oneagain.
And it's time for the featured.
That's one of the things I'mdoing when I come back from
podcast movement is I want toplay more with vidIQ.
But I know people that love itbut I haven't played with it

(55:03):
enough and I'm like, well, I'dfeel bad if I would go get vidIQ
and then find out it reallystinks.
So the wheel of names these arepeople that are supporting us in
the form of $20 a month, and weappreciate that, like Jody
Kringle.
And there's Ralph and RossBrand and Shane Whaley, who I
will see at CEX in Cleveland,coming up, and so who is going

(55:24):
to be the winner?
I know last week Ralph got over700 mentions because you get
stuck to the front of our showand it's going to be our buddy,
john Muntz.
You can find him atjohnmuntzcom.
He's been a longtime supporterand Muntz is M-U-N-T-Z.

(55:44):
So thank you so much for yoursupport, john.
I deeply appreciate it.
And again, if you'd like to bean awesome supporter, it's super
simple.
You can join this awesome listof people.
If you're watching the YouTube,people like Matt Talk Online and
ShootingStraightPodcastcom andSonic Cupcake and you know
there's always, since he's inthe chat room AskRalphcom All

(56:06):
sorts of fun people AviationNews Talk.
All you have to do is go overto AskThePodcastCoachcom slash
awesome.
And you might ask yourself hey,are Dave and Jim?
Are we saving you time?
Are we saving you money?
Are we saving you headaches?
Are we saving you money?
Are we saving you headaches?
Are we keeping you educated ormaybe even helping you avoid
mistakes?
Well then, go over toaskthepodcastcoachcom slash
awesome.

(56:29):
And I was listening to MelRobbins last night.
She has a book called the Letthem Theory, which is
interesting because, from what Ihear, this was not her theory.
This was somebody else had thisidea and she was like, oh,
that's a really good theory andthen wrote a book about it which
is kind of it's not plagiarismexactly, but it's like I've

(56:51):
heard people go, yeah, that'snot her thing, and I'm like,
well, that's weird.
But one of her things was thefact that we're all lonely, like
the people are marrying theirchatbots now and all sorts of
crazy thing.
I just heard where Grok thething from Elon and Twitter that
it has come out that his AIassistant and that's what

(57:13):
they're calling these can get alittle sexy if you want it, and
I was like, well, that's kind oflike you can ask it to moan or
you know when I was just likethat's, that's the well, okay,
and so people are getting reallyattached to their, their AI
tools and so, consequently, theepidemic of loneliness is having

(57:37):
some really weird symptoms.
And she said, basically, justmake yourself be the first.
Let me be the first tointroduce myself.
I'm Dave, so when I go toPodcast Movement, I'm going to
forget that I'm stilloccasionally shy and just get
out there and make some newfriends, because you know,
podcasts lead to relationships,relationships lead to

(58:00):
opportunities.
Well, I have the opportunity togo to Podcast Movement.
I should probably make somerelationships there, because I'm
really starting to notice Iheard this at an event is you
are known for what you're knownfor.
So, like Jim, is Mr Home GadgetGeek.
So if I want to know aboutrobot lawnmowers, I'm going to

(58:21):
Jim.
If I want to know about homeautomation, I'm going to Jim.
And so what do you want to beknown for?
Make your show about that andthen just introduce yourself to
people and it's yeah, it'sawkward and it's weird and she's
like, but she was saying how,and she did this when she was 54
.
She said we moved to acompletely different city.
They were in Boston.

(58:42):
They moved to the middle ofnowhere and she didn't know
anybody.
And she said and yeah, I waslonely.
And she said I met this oneperson one day out walking and
she said then I was walking withmy daughters and saying this is
so weird, I don't have anyfriends here, and her daughters
forced her to go up to thatwoman's house and knock on the
door and she wasn't home but herhusband was and brought her in

(59:04):
and gave her a tour of the houseand just kind of welcomed her
to the neighborhood.
And she goes.
And that person led me to otherpeople and she goes.
Now I have a group of friends,she goes, but I you know it took
my daughters to, you knowbasically push their mother of
54 up to a door and knock on itand she's like so.
So I thought about that.

(59:26):
I was walking around last nightI was like, yeah, when I'm at
podcast movement I am veryguilty of looking for Harry
Duran and you know all thepeople I know, because it is
like summer camp and it's greatto get caught up with people.
But I also need to just startintroducing myself to people.
I remember I was with Coreyfrom Libsyn and we're at Podfest
and we walked into the last bigthing at the end of the night,

(59:49):
right and it's.
You know, you got the oomps,oomps, oomps going and I looked
around and I said this is soweird.
And she goes.
What I said I used to knoweverybody.
When I walk into a room likethis, I said, aside from you, I
don't know anybody, because theywere all a lot younger than me
and she said yeah, I'm kind ofin the same boat, I go.
Well, I got to go make some newfriends and I just started

(01:00:09):
walking around to people goingwhat brings you to the show.
So you know it's.
It's awkward and weird, but ifyou're going to any events cause
we've got podcast movementcoming up, we've got the
Empowered Podcasting Summit inNorth Carolina coming up
Introduce yourself to people,jim.
Do you have a problem doingthat?

Jim Collison (01:00:27):
No, I don't, but it's a great reminder.
So, with the job that I do forGallup, our podcasts in our
community get a lot of listensright, and so it's kind of nice.
But when I go to speak, we havethese coaching classes and I do
these 15-minute drop-ins onthere and the instructors of

(01:00:50):
these courses, they all know meand so they introduce me like,
oh, jim's famous and I'm sureyou've heard.
So I don't start by thinkingeverybody knows who I am.
So I just I say let me juststart over.
My name is Jim Collison.
I'm Galveston Clifton, strengthsCommunity Manager.
It's my job to take care of youpost GGSC, to set those

(01:01:11):
expectations.
Then I say how many have neverseen me on a podcast before?
That we've done In almost everyclass.
Half have not or more have notever seen me.
So I also you can't assume inthose kinds of situations you
know like, oh, of course theypeople would know who I am.
I think, well, to go for fullcircle, back to taylor swift.

(01:01:31):
She introduces herself topeople.
Still, she'll people shedoesn't know she'll come up to.
She's like hi, I'm taylor andyou.
And so I think it's really,really important in those
situations, like you're saying,at the conferences or whatever
that we come at, it never assumethey know who you are and come

(01:01:52):
in, introduce yourself.
This is what I do and of course,sometimes I do that and they
laugh at me.
They're like of course I knowwho you are.
Like, I listen to you everyweek.
I'm like, oh, that's great,thank you for listening.
I greatly appreciate it.
You know it's an honor you getto see me, but I never get to
see you, so it's great to meetyou.
I always try to make them thebig deal in the conversation and

(01:02:14):
shift that away from yeah, youknow we've got a lot of podcasts
out there, but it's about themat that moment and I think those
are the most memorableconversations for people is when
you switch it in that person,even though they've got a,
they've got a lot to say orthey've done, they've been very,
very successful, when they takean interest in you, that makes

(01:02:35):
you feel super special.
Yeah, I think sometimes we haveto stop talking about us and
ask them some questions.

Dave Jackson (01:02:43):
Yeah, I, if I share my screen here and I'm
yeah, you can see that this isanother slide that I'm going to
talk about a podcast movementand the fact that you don't
monetize a podcast, because Ihave a picture of me in my
office an old office, many, manymoons ago because I see the old
school of podcasting logo on mycomputer.
There you monetize an audienceand so I did exactly what you
did and that is this is me, Ithink a podcast movement again.

(01:03:06):
And I said if you don't knowwho I am, if you've never seen
me speak, I'm not worried aboutit.
I got extra skin.
Please raise your hand.
And I'm going to say about halfthe room is going.
I don't know who you are and Ilove the fact I got people
standing in the back with theirhands up, and I always say
that's how you grow youraudience.
You get your show in front ofpeople who should be watching

(01:03:28):
but aren't, and I love thatpicture has Rob Greenlee in the
front row.
Yes, and Paul Culligan.

So, yeah.

So yeah, it's.
It's one of those things whereyou just got to get out of your
shell, you know, get out of yourchair, get out of your shell.
You know, maybe I'll go todowntown Akron tonight and put
up some stickers.
I don't know, maybe not.
Don't put stickers on, don't doit.

Yeah, don't stick them in the bathrooms.
I'm telling you as a friendyeah, don't put them in the
bathrooms bathrooms?

No, it's not appropriate.
Yeah, tanner has a question.
Are there any stats on howeffective Storefront is on
PodPage?
I just started under thefeature and would love some info
on maximizing that feature toour merch and other products.
Podpage does not have anystatistics period but, like we
always do, we integrate with thebest ones, so you can integrate
with Google Analytics.
I love Fathom.
If you go to supportthisshowcom, slash Fathom just F-A-T-H-O-M,

(01:04:26):
and the reason I like that isbecause it's so simple.
Google Analytics will let youknow what your visitor ate for
lunch last Tuesday on a fullmoon, right?
It's insane number ofstatistics.
I just need to know how manypeople and where did they come
from.
But yeah, and in terms ofeffectiveness, that's where you

(01:04:46):
could.
I use a tool all the time calledSwitchy.
If you go to supportthisshowcom, slash Switchy and Switchy is
S-W-I-T-C-H-Y.
That's a one-time fee andanything you want to track you
can make a.
It's basically a link shortener.
So if you're linking to yourshow or your book on Amazon, you

(01:05:09):
could make that link a.
You know a trackable link.
I have a QR code on my businesscard from Switchy and I can see
.
Like I looked last night andfrom my last presentation, I had
eight people point their phoneat the screen because I have a
slide that says questions andthen there's a QR code and eight
people used that QR code.

(01:05:31):
So if you want to tracksomething, I love Switchy.
It's one of the few things onAppSumo that I'm like oh, this
was a game changer.
So again, supportthisshowcom.
Slash switchy is where you canfind that, jim, a question for
you.
Chris wants to know.

(01:05:54):
You don't pull the, don't?
You know who I am?

Sometimes I do Like are you kidding me?
Don't you know who I am?
No no, I try not to no I trynot to my listen.
My, my friends do this crazything.
They love, like when we getaround our audience and they
know, like they see this coming.
You know someone who willrecognize me from the podcast
and they'll come up.

(01:06:18):
They think it's so much fun tothis.
Then pile on.
You know they'll start pilingon the oh you're so famous kind
of thing you know, settle down,friends, settle down like we
don't.
This is, we're just all humanshere, let's just not get crazy.
But it's my friends who like towork that piece when we're out
in public.
You know, they're all, all myco-workers during the day.

(01:06:40):
I'm just jim with them, rightand right.
We, we do some of these eventsand they think it's hilarious
that this happens.
So they make.

They make a much bigger a deal of it than than I
think I ever would I mean totalback in the day, nick suberling
the guy I can see him with hisglasses that did the white socks
Ivy envy show man I can'tremember his name and John
Domingo used to do I think itwas called podcast therapy and

(01:07:09):
we would just get together andjust hang out and I remember
John said something I alwaysthought was so funny.
He said you know what's funnyabout you, dave, and I go.
What he goes, you don't know.
You're Dave Jackson and I go.
I have I go.
I have no idea what that means,you know, and so and it's

(01:07:31):
always weird when I hear peoplego oh, I was going to say hi to
you.
I rode down an elevator withyou but I felt too nervous and
I'm like what is there somethingabout me that seems?

intimidating.
It's people.
Dave, I think the mostimportant thing as we're
speaking to podcasters here, forme anyways, I think the most
important thing is whensomeone's had the courage to
come up to you and thank you.
Don't dismiss them.
No, oh, it's nothing.
Oh, you know, listen, I knowfor some of you it's terribly

(01:07:59):
uncomfortable I get it right, bythe way it's terribly
uncomfortable for all of us, forthe most part, but don't
dismiss them.
Look, they took a lot ofcourage to get to you and say
the words they're going to say,say thank you.
I appreciate you listening.
How can I help you?
Like?

(01:08:19):
Let them do most of the talking.
Don't feel like you have tostart dispensing advice.
Just let them talk.
Let them be.
They are having a moment andyou have to understand.
This is your breathingtechnique, like when this
happens, you may start havingyourself some anxiety.
Start practicing your breathingwhile they're talking.

(01:08:39):
Let them talk, they, they.
It took a lot and and be sureto thank them Like.
Just make sure that youunderstand.
Hey, I really appreciate thatyou listen.

And here's something else If you and this
sounds weird, cause you knowthat, I know that, you know that
I'm just a dude and you're justa dude Ask them if they want to
take a selfie, because I've hadpeople tell me I was going to
ask, but I was afraid to and I'mlike it's a selfie, like I'm
not a.
You know I'm not.
I have what's the correct wordfor Indian, I have Native

(01:09:13):
American blood in me, but I donot think you're going to steal
my soul, because isn't that anold wives tale that Native
American people thought?

Oh, dave, let's just keep going, let's just keep
going Shall we?

Yes.
And meanwhile the other thingis and cause I am awful, I I'm
much better at that than I usedto.
I remember when I was marriedand my ex-wife was was was with
me at a an event and somebodycame up and at the end they're
like and you're funny, and I go.
Well, you know, looks aren'teverything.
And that person walked away andshe goes you are horrible at

(01:09:44):
accepting compliments.
She goes.
You just, you just bat themaway.
She goes.
They said really nice things toyou and what's funny is I was
at a book signing and somebodycame up and said are you Dave
Jackson?
And I go, yeah.
And and she's like, oh, thankyou so much.
And I'm like, oh yeah, I'm glad, glad to help.
And she literally was like no,you don't like.
And I it was a great practice.

(01:10:06):
I think I've told the storybefore, but three times she was
like no, no, and I was like ohwell, that makes me feel really
good, thank you so much.
Usually, what I say is thankyou so much for listening, why
do you like my show?
And then find out, mike, isthere anything you'd want me to
change?
And on occasion somebody willactually answer that question
yeah, but yeah.

Yeah, just engage, stop what you're doing, put
things down and really look themin the eye and say thank you,
yeah, and let them say somethings, because they've been.

That's it.
Get them talking, they'rehaving a moment.

Yeah, yeah, yeah, yeah, yeah you, you stop, let
them talk.

Yeah, chris says I remember meeting Dave and
Daniel back in 2015 at podcastmovement, one of the most pod
memorial times of my life.
There you go.
And yeah, chris says greatadvice, jim, let them talk.
And that's usually what I willdo is like, oh, do you have a
podcast?
And if they say yeah, I'm likeoh, tell me about it.
Whatever, you know that wholenine yards, but it's my, here's
my biggest, my like.

(01:11:03):
As somebody comes up and says,hey, I just wanted to say hi.
In my brain I'm like look atthem, look at them.
Do not look behind them, do not.
I know you're ADHD and you'redying to know what else is going
on, but give them if, for thelove of God, dave, would you
focus for 10?
For the love of God, dave,would you focus for 10?
Can you give us 10 seconds,Dave?
Just because I will do that andI hate that.
I'll be talking to them and allof a sudden, I'll see Lou

(01:11:25):
Mangiello walk back there andI'm like OK, just ignore Lou,
you can see him later.
Ignore Lou.
And it drives me nuts.
That's where I'm like can I notbe?
That feels like hey, I'm, I'mmeeting somebody and they're
just looking behind me and I'mlike no, don't, don't do that.

(01:11:47):
That's my biggest fear.
As soon as somebody comes upand says hey, it's great to meet
you, and I'm like focus, focus,focus, focus, like do not when
they walk away and they're likethat guy was a jerk, that was
the guy.

Like that's it jerk, that was the guy, that's
it.
Oh my gosh.

That guy was a jerk.
I've always heard don't meetyour heroes.
And I'm like, yeah, I justtotally blew that.
So I do not want to do that atall.
So let's see, here's an oldie,but a goodie, especially if
you're starting a podcast.
This was over in the Buzzsproutgroup, which, by the way, I got
to talk about.
You know bucket list stuff.

(01:12:23):
I got to be on the Buzzcast andit was really, really cool.
I got to be Kevin for a day,but I'm the co-host of Booked On
Planning.
Did we talk about this lastweek?

We did.

Yeah, I was going to like wait.

Because you quizzed me with Booked On.
Yeah I, I was like wait aminute like that's looking what
else we got here?

weird guerrilla marketing.
We all start somewhere andhitting those first 100
downloads is huge.
Let's hear your most creative,desperate I like that or
shocking statistics or, I'msorry, shocking tactics that got
you to that milestone.
Was it from constantly buggingfamily, sticking your podcast
onto friends' phones, printingflyers I feel like we talked

(01:13:05):
about this last week too.
Did we Sticking code stickers?

on bus stops.

Yeah, we did.
I need to unpin these Greatshow prep, Dave.
Speaking of going back toTaylor Swift, maybe plan next
week's episode a little better,holy cow Sometimes.

you know we could wrap it if you want.
It's a good it is.

We've got eight minutes.

I have a student here oh that's good, well, let's
hey.

You know what, when you're out of stuff, don't
waste their time.
And you know, hit it and quitit, in the immortal words of
James Brown.
So excellent.
Well, Jim, what's coming up onthis kind?

of has a James.

Brown feel to it.
You know Podcast, yeah, Allright.
What's coming up on theAverageGuytv?

I don't know how you have any throat left after.

James Brown You're really good at that.

Yeah, you're really good at it.
I am not.
I am not good at it.
Oh, I mentioned we have astudent from Japan here this
weekend, and so I did.
I took the week off because Iwanted to spend as much time as
I could with them.
It's good sometimes to takesome time off.
Let me just remind you youdon't have to do your podcast
every week, but we have plentyof episodes out there

(01:14:21):
HomeGadgetGeekscom.

Slash follow and you can follow the show and go
cherry pick your episodes,Because that's on.

PodPage right, that is.
Homegadgetgeekscom is a PodPage.
Yes, there you go.

Excellent.
And what did you learn from theexchange student in 10 seconds
or less?

Oh, the translators are getting better
every year, Like we are justusing translators for you know
the Microsoft translator orGoogle translate.
They are really good, so it'seven better than last year.
So it's nice.
You can go anywhere and usethose things.
They're great.

On the school of podcasting.
I got smart.
I have an interview in the canwith David Hooper and who is now
working at Sirius SatelliteRadio.
So I was like wait, how did youget a gig in radio and what's
the difference between radio andpodcasting and what are you
learning and what can you share?
And there's a lot ofsimilarities there.
So that will be atschoolofpodcastingcom and I'm

(01:15:16):
slowly working on episode 1000,which is going to be right
around the corner.
So if you're at PodcastMovement, please stop by the
Podpage booth and say hi and wewill see you in two weeks,
because I'm not here.
No, I will be here next week.
Yes, I think we're on.

Yeah, I think we're on next week.

Right, okay.

Yes, we are.
I'll be back Friday night.

Friday night.
All right, we'll see you nextweek.

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