How Are Podcasters Wasting Time?

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:01):
Ask the Podcast Coach for July 19th, 2025.
Let's get ready to podcast.
There it is.
It's that music.
It is Saturday morning.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson fromtheschoolofpodcasting.com.

(00:22):
And joining me right over thereis the one and only Jim Cullison
from theaverageguy.tv.
Jim, how's it going, buddy?

SPEAKER_01 (00:28):
Greetings, Dave.
Happy Saturday morning to you.
I think today's my brother'sbirthday.
I better reach out.

SPEAKER_00 (00:33):
I'm going to say that's one of those things
you...
I actually did a thing where mybrother's is next week.
And I've already bought himsomething.
I bought him a bunch of Amazonsmart plugs because he needed
them.
And I'm like, don't buy thosebecause it's hard when you get
old to find something.
And so I bought him somethingagain.

(00:56):
So I'm going to surprise himwith another surprise gift.
And you know what would be agreat gift if you needed
something for your brother?
Some coffee, maybe?
Some coffee, maybe.
Absolutely.
And, you know, we'll do the fun.
There we go.
Sorry, a little out of practice.
It is.
We're a little rusty.
Speaking of out of practice,come on, there we go.

(01:19):
Yeah, I'm on the wrong slide.
I got to go all the way back tothis one to talk about our good
friend Mark over atpodcastbranding.co because, you
know, they see you before theyhear you.
And Mark is a great guy.
That's just number one.
Just go give him money becausehe's a nice, polite Canadian.

(01:40):
But also, it's a great bonusthat he is an award-winning
graphic artist.
He's been...
A podcaster for, I think, nineyears now, something like that.
Over 500 pieces of art, but hedoes so much more than just do
podcast artwork.
If you want an entire website,he can do that.

(02:00):
I saw somebody today on Reddit.
They were going to do a mediakit.
I'm like, oh, you know what?
You should call Mark becauseMark is the guy to go.
Really, 30 years in the designfield, and he just does a great
job.
He's going to sit down with youone-on-one.
You're not going to get thatfrom some guy on Fiverr.
And to make sure...
that all the artwork, all thedifferent visuals he makes are
in a line with your brand.

(02:22):
And if you don't have a brand,he'll help you make one.
Look, there's only one place togo, and that is Mark over at
podcastbranding.co telling Daveand Jim Sension.

SPEAKER_01 (02:38):
And a big thanks to our good friend Dan LeFevre over
there, based on a true story,based on truestorypodcast.com.
I mentioned this two weeks ago,we were off last week, but
Titanic is out there andavailable for you.
Titanic, Mark B.
Berry is the guest.
And if you want to know, basedon the old movie, the old movie
Titanic, how much of that basedon a true story, they talk about

(02:58):
that.
Guess what?
They talk about that there.
Check it out this weekend orwhenever.
Check it out today.
Based on a true story, based ona true story, podcast.com.
And Dan, thanks for listening.
your sponsorship dave youmentioned uh plugs amazon plugs
you're talking about yourbrother and amazon plugs uh this
week i've been working on one ofmy new things i've been working
on for home gadget geeks is somesolar power i'm solar was super

(03:22):
cheap during the prime days so ii bought a couple panels just to
test some things out but in oneof the things i did because i
want to test out my battery i'mgoing to feed the battery has a
solar input.
I'm going to, that's how I'mgoing to test it out.
So there's a lot more detailsthere.
We can get into that at some ofthe time.
But one of the things I boughtwas those Amazon plugs that

(03:43):
actually measures the output ofwhat's coming out of the plug.
And I think a recommendation Imight have for a podcaster,
that's something to do in your,in your studio.
If you route everything to asingle plug or, or maybe you're
running it through a batterybackup or whatever, you can put
these plugs in and kind ofmeasure the total output of your
studio or input, depending onhow you look at it.

(04:03):
But But not a bad idea just tosee, like, how much power am I
really drawn with my studio?
Am I getting things shut off?
Am I running stuff that doesn'tneed to be run there?
How much power does thatRODECaster take kind of deal?
It doesn't break it down by,it's not like one of these
sensing, you know, modules thatbreaks it down by piece of

(04:25):
equipment.
But I just found it reallyhelpful in the studio just to
kind of get an idea of, hey,what's my total watt-hour power?
output in the studio, and couldI reduce it if I needed to?
You don't have to if you don'twant to, but...
When

SPEAKER_00 (04:39):
you have 11 monitors...
You know, that can

SPEAKER_01 (04:42):
be...
Hey, you know what I know?
I know those 11 monitorsrepresent about 200 watts in
power.
When I shut them all down, itdrops.
It goes down pretty good.
Some of those monitors areattached to laptops, so you
can't shut off everything to getit done.
Yeah, but it's kind of...
Listen, if you're into thatspace, or you just want to know,

(05:04):
I mean, those, they're handy,and they're$10.
So it's not like...
Yeah.
I got two for 20 bucks.
And, uh, and so you can, you cangive that a try if you're, if
you kind of want to, you know,kind of power nerd out on your
studio setup, just like how muchpower am I taking podcasting?
If you want to know, I use it.

(05:24):
I bought a TP link and it's aTAPO.
That's kind of, I think theirnew brand on TAPO, T-A-P-O, uh,
two for 20 bucks.
It was, it was prettyreasonable.
Not, not a bad thing to do to,Kind of check like, hey, is
there, do I got runaway thingsgoing on here?
What's this, what's my setuptaking?
Inquiring minds want to know.

SPEAKER_00 (05:45):
There you go.
Ralph, I am going to tie thisinto podcasting on us.
Ralph says, hey, Dave, I want tohear more about your walk
through Chicago and the threeugly strippers.
And that is, I did a building abetter Dave episode about this.
I got lost in Chicago and therewas a sign that said Deja Vu
Chicago.
showgirls, hundreds of beautifulgirls, and three ugly ones.

(06:10):
And I was like, well, there yougo, truth in advertising.
But on the other hand, I hadsomething really cool this week.
I think the new drug isauthenticity.
It's never gone out of style.
But I think everybody justappreciates the truth in a world
where we're kind of not surewhat's what.

(06:31):
And I'm trying to find...
a company, eventually I'm goingto have to start doing payroll
with the School of Podcasting.
I'm now an S Corp and blah,blah, blah.
And I was using Waves for myinvoicing.
It's worked great.
And literally the day I signedthe paperwork on my S Corp,
their payroll feature apparentlyhas taken a giant, you know,

(06:54):
crap.
And like when you go into theirhelp desk, they're like, we're
experiencing lots of calls dueto, you know, our payroll thing.
And I was like, oh, I was goingto use that.
And so in looking at the other–and I wish I could– I want to
say it's like Odoo.
If Daniel's around, Daniel–because they have all these free
apps.
And then if you want to use morethan one, you have to pay for it
kind of thing.

(07:14):
And I think Daniel uses them forsomething.
But it's like Odoo or something.
Anyway, so I get the guy.
We do a discovery call.
And I'm like, yeah, really whatI need is payroll.
And he goes, I'm going to behonest with you right up front.
He goes, we have a payroll app.
He goes, it's not our bestfeature.
And I was like, yeah, becauseI'm looking.
He goes, yeah, we don't do that.

(07:36):
And I was like, wow, Iappreciate that.
I go, well, I got you here.
Explain to me what else you do.
And they do everything.
They'll build your website.
They'll do e-commerce.
They do a CRM and all that.
But I just love the fact the guywas like, instead of going, oh,
yeah, we can do that, and thenrun to his developers and go,
how are we going to do that?

(07:56):
It was just refreshing to havesomebody go, yeah, that's not,
yeah, like I'm not going to, Idon't want to lead you down this
path.
And so I think that's reallythe, I saw a couple articles
this week.
I did some research on like, isSEO dead?
And no, it's not.
It's changing.

(08:17):
It's definitely changing.
But ChatGPT and stuff are stillkind of doing web searches
behind the scenes.
And one of the things thearticle said is, which is what
I've been saying, lean into yourhumanness, inject your personal
stories.
Don't have AI write a story foryou.
Um, but it's all about beingauthentic.

(08:38):
So, um, yeah.
And, um, if you're in Chicago,uh, you know, that's, it's,
well, any city in America is agreat place to get shot.
Um, but, uh, uh, don't, don'tstray too far from that.
Um, the odds are a little higherin Chicago.
Yeah.
A little bit.
Um, let's see.

(08:58):
They, um, Oh, they're talkingabout TP link in the chat room.
I agree.
Yeah.
Yeah.
My brother bought some kind ofoff brand, you know, smart
things.
And I just bought my, I'm sobummed.
I got home.
I don't even know what the brandis, but I, my giant suitcase

(09:20):
that I've had for at least eightyears, the zipper just was like,
yeah, we're done.
And it's stuck like half, like Ican't really open it.
I have to either get scissors.
Why am I going to get scissors?
Because it's ridiculous.
I can't.
I'm pulling all my clothes outof this little tiny hole.
And luggage is not cheap.
And so I saw where there was anAmazon, like for the one I want,

(09:42):
it's like 30 inches tall by 20.
It's like I can fit a week'sworth of clothes in here.
You know, and if you're lookingat Samsonite, it's like 200
bucks.
And then I saw kind of the samething, Amazon Basics.
80 bucks.
And I put that in my cartinstantly.
And then I went down and readthe reviews and it was pretty
consistent that the wheels falloff and this, and the zippers

(10:05):
aren't great.
And I was like, you know, I'drather buy one the last 10
years, then, you know, have togo through buying another one
and another one.
I

SPEAKER_01 (10:16):
don't know.
I like luggage is like luggageis one of those things that it's
a, it's kind of a fashion or itcan be for travel.
It can be kind of a fashionstatement.
So, you sometimes wonder maybeit is better to pay twice over
10 years.
Yeah, that's true.
Having one that's half theprice, you know, I don't know
that way you get to kind ofswitch it out.
Everybody's got the black bag,right?

(10:38):
That you go.
And as soon as you're, you'recoming off the carousel, it's
like everybody's black bags.
Yeah.
Maybe it's good.
We bought, Sarah's reminding me,she's listening to me.
She says, we, we bought brightgreen, um, luggage, which you
can see anywhere except, uh, therollers from, you know, if it's
raining outside or whatever, itshows the dirt pretty, pretty

(11:00):
easily.
So yeah.

UNKNOWN (11:02):
Yeah.

SPEAKER_00 (11:02):
I usually, I will put a school of podcasting
sticker on mine and other thingsjust to help it stand out.
Um, yeah.
Um, Chris says Amazon basics orAmazon essentials are usually
slightly better than team.
That was it.
I was like, Oh, it's cheapChinese crap.
Yeah.
Throw that in my cart.
Yeah.

(11:23):
So that was one that I was like,Hmm, But I was bummed.
I was like, oh, I've had thatand I don't really want it.
That's like one of the thingslike, okay, I get it.
You know, I definitely got mymoney's worth out of it because
I've had that for a while.
And I thought all the trips I'vedone in Libsyn and things like
that.
So I was like, well, you got todo what you got to do.
They

SPEAKER_01 (11:41):
eventually wear out.
Yeah.
They eventually wear out, right?
I mean, they take a beating.
Could you imagine if it was yougoing through all those
processes?
Yeah.
Those bags go through, youwouldn't stand a chance.

SPEAKER_00 (11:51):
Yeah.
Well, we do have, I thought thisis an interesting question.
It's a startup founder.
He says, I'm a founder of anearly age startup, and I'm
creating a podcast in my nichewithin technology.
The purpose is for creatingthought leadership in my area.
Okay, got it.
I'm the host of the podcast, andI have several guests who've
already recorded this week orwill record their episodes.

(12:14):
We are batch recording severalepisodes next week for releasing
them in the coming months on aweekly basis, launching near the
end of summer.
which is interesting that he'sjust got the interview, so
that's fine.
The name of the podcast will beseparate to the name of my
startup, but it will bedescriptive about my topic.
That makes sense.
It's a video podcast as mostepisodes are recorded in person,

(12:37):
but a few will be over Zoom.
I'll be uploading the episodeson Spotify and YouTube, Apple
Podcasts, Instagram Reels, andTikTok.
My topic will be specialinterest to two different types
of technical audiences, but itwill also be accessible for
others more generally, as manyepisodes are interesting for
many people.

(12:57):
Okay, that's always interesting.
But again, still kind of on theright path.
My question is, should I recordmy podcast as my startup or as
myself, but sponsored by mystartup?
In other words, should it be mystartup's podcast or my own
podcast?
I've seen it done both ways inmy area by others, so I don't
quite understand theimplications of this decision.

(13:21):
There's still so much space fora podcast with my topic as my
niche is very up and coming,blah, blah, blah, blah, blah.
So I think, in my opinion, we'llsee if we agree, I think it
would sound better.
There are two things.
I would make it his podcastbecause, remember, he said he
wants to be a thought leader.
So let it be his brand broughtto you by his company.

(13:43):
And that way, in the eventthings go stupendous and he ends
up selling his startup, he canstill have his own show.
Now, I don't know how often thathappens, but to me, just like
brought to you by blah, blah,blah, and then he can introduce
himself as I'm the founder ofblah, blah, blah company, and

(14:06):
pretty much within threeminutes, you know, oh, well,
this is really the official showof that company.
I don't know.
What do you think, Jim?

SPEAKER_01 (14:13):
Yeah, I like your idea.
You want to go back to us on thescreen?
I just want to stare at this allday until my corny is...
I mean, not that we're anybetter looking, but maybe you,
maybe you are better looking.
Yeah.
I like that idea.
I mean, that, that, that couldwork.
I wouldn't shy away like theodds of it being, of you being

(14:34):
more successful than yourstartup and separating those two
or whatever.
You can only start anotherpodcast.
Right.
I think the key is don't missit.
Don't miss the brand opportunitywith the business.
That's, Yeah, okay, you becominga thought leader like a Simon
Sinek or like a fill in theblank of these thought gurus

(14:56):
that we have out there rightnow.
But the odds of you being one ofthose are probably a little bit
less than your startup actuallydoing something.
So I would think I would pour myattention into the branding
around the startup.
If you become a thought leader,you can create your own new
podcast about your thoughts andpeople are fine with that.

(15:18):
I think it would be harder to gothe other way.
And your business, I mean, gosh,that's, I think that's where
the, you know, we talk, you andI were talking earlier about
money and podcasting and howeverything's being driven
towards the ad space.
Listen, the merch or the productspace is where it's at.
Let's just be really, reallyclear.
Like, I mean, it takes a lot ofdownloads to get any money for

(15:42):
advertising, but if you have aproduct that you're selling and
you are able to, you know, I, I,I think about Dave Garofalo or
at cigar authority and those, Imean, that's all based on a
product.
They don't, I mean, yeah, theyget a lot of downloads, but if
they were just advertising, not,not, not the value,

SPEAKER_00 (16:02):
not the value.
No, this is 2,400 downloads,right?
My book.
If I had a$5 CPM, Soprogrammatic ads, this would be
2,400 downloads.
So I always go, what's easier,selling one book or getting
2,400 downloads?
You know, I get it.

(16:24):
But yeah, Uncle Marv had a greatpoint that I was like, oh, he
said, or he changes companies orgets sponsored.
Yeah, that'd be kind of weird.
Like, hey, welcome to the Pepsishow brought to you by
Coca-Cola.
Like, that would be awkward.
But if it's your own show, youcan kind of like, hey, guess
what?
My competition is paying me morethan my actual company.

(16:45):
That'd be weird.
It would still be very weird,but it's another thing to think
about.

SPEAKER_01 (16:50):
It's different if it's your product versus your,
you know, I think in the retailspace, you're selling other
people's products.
So now those folks, they'recompetitors with each other, not
necessarily with you.
And so you can get them assponsors, right?
That's, you know, again, in thatspace, that's a pretty good I
don't know why more companiesdon't do that, especially in the

(17:12):
retail space.
And then have the retailerssponsor them.
They'll do that.
That's the real ad money rightthere.
It's not in sponsored ads.
I mean, it is.
Some folks are making it work,right, for whatever.
But most of it, yeah, I'd gotowards the brand.

(17:34):
That's just my

SPEAKER_00 (17:35):
opinion.
Well, Rich Graham, speaking ofmerch, there's a guy that knows
a thing or two about merch.
People follow people, notbrands.

SPEAKER_01 (17:43):
Sort of.
Sort of.
I agree with you, Rich, in a lotof ways in the podcasting space.
But, man, brand is strong, andall you have to say is Apple,

SPEAKER_00 (17:53):
right?
Well, or Harley Davidson.
For sure.
I mean, when my friend comes totown, the first, I got to go to
the Harley store.
I'm like, why?
He goes, I need a HarleyDavidson.
Akron shirt.
I'm

SPEAKER_01 (18:01):
like, can you name one person at Harley Davidson
day?
But you know, you know, thebrand, right?
Right.

SPEAKER_00 (18:06):
Yeah.
Yeah.
And that's, uh, yeah.
So that's a crazy brand.
I

SPEAKER_01 (18:10):
do agree with you, Rich.
I do.
I totally agree with you thatthey, people do follow people,
but man, a strong brand.
It's pretty strong.
Yeah.

SPEAKER_00 (18:20):
Well, I mean, there are, um, you know, like Chris
Stone over at cast ahead, DanLefebvre, those are, you know,
Like if Dan decided, hey, I'vegot based on a true story
podcast or Mark, right?
If Mark decided to come out witha new product or whatever, I
trust those guys.
And that's the one thing thatwas interesting in Chicago.

(18:42):
Greg from rss.com and some otherguy named Rob, who was very
nice.
But Greg said, you're not apodcaster.
You're a brand.
And we all went, what?
And it was like, he's like,yeah, you kind of are.
And he's like, and that's whereI always...
I just answered a question thismorning, and somebody's talking
about handling guests.

(19:02):
And I go, look, if your guestsounds like crap, it's your
brand that takes the hit.
It's not like the audience goes,well, it's too bad for Dave.
That guy sounded bad.
They're mad at you because youlet that caca audio go through
to your audience.
So keep that in mind.
Rich says, I'd listen to a TimCook show before an Apple show.

SPEAKER_01 (19:23):
Not most people, Rich.
Sorry.
Most people...
If it's coming from like, okay,but the show is not making money
in the, in this case, the, butpeople are buying the brand like
crazy.
Like I see, and I'm not tryingto, it's not either or rich.
It's both.
Right.

(19:43):
It's both.
And in this case, people dofollow people, but man, brand
recognition is so, like you'resaying is so important.
And some of those organizationsthat have strong, you know, that
have strong brand in the spaceare, But I would,

SPEAKER_00 (19:59):
I would listen to the gray haired tech guy.
I don't even know what his nameis.
There's a guy that's always inthe presentations.
And when it gets time to talkabout the tech, some older
gentlemen with like white haircomes out and he's always seems
super friendly and superknowledgeable and super
confident.
And he doesn't seem, that's theone thing, Tim Cook.

(20:21):
I just was, he's kind of boring.

SPEAKER_01 (20:24):
Yeah.
I, um, Sasha Nadella is the sameway, right?
Sasha Nadella, who took over forBalmer, but Balmer had taken
over from Gates, right?
Sasha has grown that company.
I mean, depending on the day,they're the first or second
largest company by market cap,right, in the world.
And yet, do we know a lot aboutSasha?
No.

(20:44):
I mean, we know a little bit,but it's not like it's...
It's not like his name.
Tim is the same way in a lot ofways with Apple.
Yeah, we know Tim Cook, but heruns one of the most valuable
companies in the world, right?
But is he a thought leader inthings?
Do we hear him out there?
Maybe it's better that he's notout there all the time.
Right now, we've got folks whoare out there all the time.

SPEAKER_00 (21:06):
Maybe that's not great.
Yeah, Craig Federai something isthe tech guy.
I just watched Colin Boyd, who'slike this webinar guru guy.
And he was talking about how somuch of your communication is
how you, you know, how youpresent yourself.
So he was talking about ifyou're doing a webinar, you
know, shoulders back, speak withconfidence, you know, blah,

(21:29):
blah, blah.
And Tim Cook always sounds kindof soft-spoken.
Here at Apple, we do things andit's nice.
He's done a great job.
He's done

SPEAKER_01 (21:37):
a great job.

SPEAKER_00 (21:38):
And then Craig comes on and is like, let me tell you
about this cool tech thing.
And he just seems a little moreexcited and blah, blah, blah.
But that's the, yeah.
Yeah.
There you go.
Mark said, the gray hair guysounds like you, Dave.
I'm like, yes, that's it.

SPEAKER_01 (21:53):
It's kind of the difference between influencers
and managers and not that theyhave to be mutually exclusive.
Right.
In a lot of ways, you could youcould you could be both.
But but, you know, thoseinfluencers, their marketing,
they're trying to push thingsforward.
The managers are more, you know,worried about product, product
deployment, brand, what thatlooks like, some of those kinds

(22:15):
of things.
And again, that's they're notexclusive.
Those those Venn diagrams cometogether.
But, you know, there's just adifferent it's just I mean,
certainly.
In the Apple space, Tim Cook isa very different leader than
Steve Jobs was.
Steve Jobs moved things.
At the very end of his life, hemoved markets.

(22:36):
He would say things and thingschanged.
Tim Cook says things now.
People are kind of like, okay,well, I mean, keep selling your
iPhones, Tim.
Keep selling your iPhones.
No, they're making a really goodproduct.
I mean, I have a Mac M4 sittinghere on my desk that I really
love.
Oh, that's me.
I got my Mac Mini.
I'm always going to have one.

(22:57):
Yeah, Apple.
Got my iPhone.
I'm set to go.
You wouldn't consider him athought leader, though.
He's not out there.
And that's not his style, right?
Right.
That's not know your place.
And I think maybe Tim does knowhis place, right?
Know your place.
He's not out there trying tomove markets.

SPEAKER_00 (23:12):
There is the, sometimes you can be a little
too confident.
What I think, and I'm going topaint with a really, really wide
brush, but when you get intolike the bros, you know what I
mean?
The guy that's like, dude, yougot to do this and I'm going to
do, and I can, you know, I'mgoing to change your life in the
next five minutes.
And then, you know, superconfident and everything.

(23:33):
Oh, you got to do three easypayments, 977, you know, that
whole nine yards.
And there are times when, I getthat vibe.
And obviously, I'm assuming itworks on some people.
But as soon as you come at mehard like that, I'm like...
In fact, I think it was ColinBoyd.
I checked out 10 minutes beforehis webinar was over because I

(23:55):
knew at some point he was goingto flip the switch and start
talking about bonuses and easypayments.
And I was like, I want to getout of there before that.
So yeah, it should beinteresting.
Ralph says, my marketing coachtold me that gray hair has been
tested and it shows confidenceand trust.
Well, there you go.
Then I won't dye mine.

(24:16):
I always hate the fact that whenI put on headphones, I got to
find out a better way to putheadphones on so that it doesn't
squish my hair because I alwaysend up with these weird patches
above my ears.
You

SPEAKER_01 (24:27):
need a...
headset with a toupee built intoit.
You know, that's it.
Yeah, that's it.
There's big black hair thing.

SPEAKER_00 (24:34):
Maybe it's time to do the edge from YouTube and
just start wearing a hat.
I'll just wear a Chris.
That's my favorite is the guythat's wearing the Christmas hat
year round.
Like it's, you know, it's Julyin Texas and I'm wearing, and
I'm wearing a Christmas, youknow, a stocking.
Most

SPEAKER_01 (24:48):
guys, most guys have gone to baseball caps.
Like that's, you know, it's, youcan kind of like, okay, go with
the baseball cap.
Todd, the Gator says everystandup comedian's a brand.
He says, isn't Joe Rogan abrand?
Absolutely.
Yeah.
Joe Rogan hasn't always been abrand, right?
I mean, no, his days on, um, uh,what was the name of the man
show?

(25:09):
No, the one with Eddie eat stuffthat it's

SPEAKER_00 (25:11):
just, uh, fear factor.

SPEAKER_01 (25:13):
I could, Fear Factor.
I could have said that athousand, you know, 99 times out
of 100.
I could have said that, but onthe show I couldn't.
Fear Factor, definitely thebrand.
I mean, he was the host there,but Fear Factor had the brand,
right?
And so, you know, he's, he hasbeen, I mean, he's been
fortunate.
Joe has been able to parlayeverything.

(25:33):
Yeah.
Yeah.
And then they catapultthemselves into their own brand.
Typically, that doesn't go verywell.

(25:55):
There are probably more examplesof those kinds of folks coming
out and trying to do their ownthing.
And it just doesn't work forwhatever reason.
For Joe, he found the...
You know, he found he had goodluck and found the key to
success.

(26:15):
I wonder how long he can stay inthis.
That's a good question.

SPEAKER_00 (26:20):
What

SPEAKER_01 (26:20):
point?
Never lasts forever.

SPEAKER_00 (26:22):
Yeah, never,

SPEAKER_01 (26:23):
never lasts forever.

SPEAKER_00 (26:24):
I know Jim and I will be launching our own
tequila brand shortly.
That seems to be that seems tobe the thing now.
Like, oh, look, I'm famous.
I'll sell tequila or some sortof booze.

SPEAKER_01 (26:36):
Yeah.
We'll put it in bourbon.
We'll put it in bourbon.
So tequila aged in bourbonbarrels sitting next to gin and
a few drops of rum.
And then we cover all theliquors.

SPEAKER_00 (26:48):
There you go.
That's it.
That seems to be the thing.
It's like, oh, what are youdoing?
And if I'm a female, I'mlaunching my own clothing line
that will be at Walmart orsomething.
It's like, you know, but on theother hand, that kind of shows.
There you go.
Ask the tequila coach.
Boy, that'd be a whole differentshow.
Oh, yeah.
Just watching that on YouTube,

SPEAKER_01 (27:08):
by the way.
If you want to watch that,there's already lots of that
going on.

SPEAKER_00 (27:13):
That's a genre.
Let's get wasted and turn on acamera.

SPEAKER_01 (27:16):
You know what's better, though?
So years ago, it would have beenthat way.
Lately, those liquor channels,I'll just call them that, the
liquor channels, and bourbon isby far the biggest, right?
Bourbon has a giant following.
They do pretty well not to gettoasted during the recordings.
Like, they do, but they dopretty well.
It's not like the early days ofpodcasting.

(27:36):
where that happened.
I think that happened a lot morethan, you know, right.
We'd get together and few sipsand all of a sudden, you know,
you're just hammered.

SPEAKER_00 (27:45):
Well, I remember there was one show I listened
and there were like four, youknow, hosts and one was just
hammered.
And so the whole thing, youknow, it should have just been
called the hold my hair podcastor whatever.

SPEAKER_01 (27:57):
There's nothing worse than sober people and
drunk people together.
You all have to be sobertogether.
or you all have to be drunk.
Cause you, Dave, you've probablybeen that one sober.

SPEAKER_00 (28:07):
Oh, I've been, I've been the designated driver many,
many times.

SPEAKER_01 (28:11):
And so you, and it's just, they're laughing at
everything and they thinkeverything's funny.
And you're like, none of this isfunny.
You guys are dumb.
Yeah.
That's the way that goes.
Right.

SPEAKER_00 (28:23):
Yeah.
And I speak drunk pretty well.
I was married to an alcoholicfor years.
I can, I can, decipher that uh

SPEAKER_01 (28:32):
well i have a i have a memory of podcast movement i
think and i was sitting at atable with todd and you know a
bunch of other folks

SPEAKER_00 (28:39):
oh todd man

SPEAKER_01 (28:40):
we had been there a while todd was buying i think
you know blueberries credit cardwas out and and we'd all had a
few and we were laughing andhaving a good time and you
rolled up you rolled in andyou're like hey guys and And I
said to you, we're having agreat time here, Dave.
He goes, you go, I see that.
Just like that.

(29:00):
I see that.
I was like, oh boy, the soberguy has arrived.

SPEAKER_00 (29:05):
My favorite was at the New Media Expo.
And I'm running around like achicken with my head cut off
because I'm the head ofpodcasting thing there.
And I'm making sure all the T'sare crossed.
And I finally get to the afterparty.
And Todd walks out.
So I'm on like...
there's like a steps that comeout and then there's a driveway
with a slope.
So I'm standing kind of, youknow, I don't know, a half a

(29:28):
foot lower than Todd.
Cause he's on a step anyway.
And I come out and Todd raiseshis right hand.
He's like, there's a, there's aFox in the hen house.
There's the something Vivarevolution.
And I was like, okay, grandpafound the gin, you know, it's
just like, it was so funny.
Um, but yeah, that's, uh, yeah.

(29:50):
Tim

SPEAKER_01 (29:52):
Bryant says there's a Christian podcast called
Christian AF, and they speakabout Christianity and drink
craft beer throughout eachepisode.
Beer is a little safer of goingat it.
I mean, with the bourbons andthe gins and the tequilas and
the rums, you get there prettyfast.
Beer, maybe in 60 minutes,you're still okay at the end

(30:13):
there for the most part.

SPEAKER_00 (30:15):
Yeah.
Where was I at?
It might have been...
my ex-wife's wedding, which is aweird thing to say, but I went
to her third wedding and we'rewalking along and she, we walked
by a bar and she goes, let's doa shot.
I go, I have not done a shot inprobably 20 years.

(30:35):
She's like, come on, what'syour, what's your poison?
I go, uh, what's the thing inthe purple bag?
Crown Royal.
Is that the name of it?
Oh yeah.
Yeah.
And I go, I guess that, youknow, And she's like, all right,
I'll do, she goes, I'm doingJack.
I'm like, whatever you're doing.
And I slammed that down and theburn.
And I was just like, how did Ido this as a young person?

(30:57):
And then your face turns allred.
And I was like, I, this is notmy jam anymore.
I, that was when I was like 22,um, black velvet was my, uh,
poison at the time.
And that was the end of that.
Uh, after a while I was like,yeah, I'm, I'm now, um, There we
go.
Randy says, nothing like aChristian podcast that goes

(31:17):
against the Bible's teaching.
Well, yeah.
To not drink and talk.
No, it's not.
No, because we could get into areligious thing.
There's a fun tangent.
Oh, boy.
We should not.
Politics and religion.
Yeah.
But

SPEAKER_01 (31:30):
Lutherans will disagree with

SPEAKER_00 (31:33):
you pretty heartedly, for sure.
Yeah.
It says, do not drink to getdrunk, for that is debauchery.
So that's the thing.
So there we go.

SPEAKER_01 (31:41):
Meanwhile.
Some people can't handle it.
Tim.
Let's see.
Tim had one more.
He said some of those craftbeers will really knock you on
your backside.
And that is very

SPEAKER_02 (31:52):
true.

SPEAKER_01 (31:53):
That's very true.
Watch that in there on that.
But if you're drinking some ofthe regular stuff, you'd be

SPEAKER_00 (31:58):
fine.
Yeah.
And Michelle says third wedding.
I go, yes.
And sadly, that one has alsocome to an end.
So I feel bad for her.

SPEAKER_01 (32:06):
Remember, Bud Light is water in some countries.

SPEAKER_00 (32:10):
Yes.

SPEAKER_01 (32:11):
Yeah,

SPEAKER_00 (32:12):
if you're standing next to somebody from Australia
and you when I was in Australia,I was like, give me an
Australian beer.
Like, give me a real one.
And it looked like this.
No, that's not actually.
But it was it was it looked likechocolate milk.
It was so thick.
I was like, wait, what?

(32:32):
That's beer.
And they're like, yeah, it's areal beer.
Yeah.
Come on, mate.
Okay.
I'm not much of a beer drinkeranyway.
I love it.

SPEAKER_01 (32:40):
We've gone off

SPEAKER_00 (32:41):
the rails, by the way.
We have gone off the rail.
Welcome to The Drinking Show.
We're here every Saturdaytelling you about, yeah.
Well, here's a fun one, just tokeep everyone in mind.
Jay Jackson, no relations, says,hey, thanks for the re-add in a
Facebook group.
Just had Meta take down all ofmy accounts and no option to
appeal.
I hope that's not the button Iwanted, but yeah.

(33:04):
Or recover anything.
Does anyone have a MetaContact?
Cheesecakes on me if you canassist.
So I don't...
The thing I hate about thatwhole process is they never tell
you besides you broke...
The terms of service are

SPEAKER_01 (33:21):
100% automated.
They're not, there's no personbehind this thing and no,
there's no model where there'sactually people where it works
to have actual people behind youtoo.
I wonder what the stat is on howmany groups they take down on a
day on a daily basis.
It's gotta be a lot.
I'm sure, you know, listen, noneof our groups have shenanigans
going on inside of them, but Iam sure there are plenty of

(33:43):
Facebook groups with shenanigansand you just gotta kind of
wonder.
Listen, if you've built yourcommunity on Facebook, just
expect it to be taken down.
I'm kind of hoping they take oneof mine down.

SPEAKER_00 (33:56):
Come on, guys.
Yeah, that'd be fun.

SPEAKER_01 (33:59):
That'd be a lot easier than me doing it.
Then I can blame it on them.

SPEAKER_00 (34:02):
That's it.
Sorry.
I don't know.
I can't appeal.
What am I going to

SPEAKER_01 (34:06):
do?
Oops.

SPEAKER_00 (34:08):
Yeah.
Oops.
Here's the Ask the Podcast Coachdrinking game, apparently.
Okay.
Every time Dave says a video onYouTube is not a podcast, you
have to drink.
Not good enough.
Let's see.
Here we go.
Chris says, I got in trouble forreposting another person's post

(34:31):
in my Instagram stories from along time ago.
So don't ask me what the sharebutton's for then.
That's kind of weird.
So that's weird.
I brought this one up because,If I remember right, Chris Stone
is in Atlanta, and this is inthe PodFest Facebook group.

(34:51):
I am noticing less activity inall Facebook groups.
I don't know if that's a summerthing or what, but he says, hey,
PodFam, this is from the admin.
There's still time to join us atVidFest Expo this coming August
21st through the 24th inAtlanta.
I've never heard of this.
We're featuring some of theindustry's top experts on topics

(35:12):
including YouTube thumbnails,Uh, of course, how to use AI to
scale your visibility, how touse YouTube to expand your
business by selling digitalproducts, uh, a surprisingly
unconventional tactic to turnvideo interviews into social
proof for your business, how toget your first 1000 subscribers
as a go to thought leader inyour industry and more.

(35:34):
So, uh, The thing is, of course,I didn't copy the link to that.
That would have been helpful.
I'll have to go back and findit.
But it was in the PodFestMultimedia Expo group, and I was
like, oh, I did not know thatwas going on.
I know they do little satellitemeetups, but that was when I was

(35:55):
like, oh.
Because Atlanta is one of thoseplaces, again, it's a little
longer than seven hours, butAtlanta has a really strong
podcast network, much likeNashville.
And speaking of that, next week,we're going to try it.
So it'll be fun.
I'm in Nashville next week.
Here's a weird one.
I'm opening a kind of all-in-onestudio.

(36:20):
It looks like a big white cubefrom the pictures I saw.
Inside a Walmart.
So I'm going to come down, andmyself and David Hooper are
doing presentations aboutpodcasting.
Thanks to our good friends atFocusrite.
And...
It's inside Walmart.
And the only thing that made mescratch my head was, wait, this

(36:40):
is in, it's in Franklin,Tennessee, which is like, you
know, Nashville South.
And I'm like, okay, I get theidea.
I think it's kind of odd.
Like, honey, can you go to thestore and pick up some eggs,
bread, and we need some moreyogurt.
Oh, and while you're there, canyou record a podcast?
That's the part that is a bit ofa head scratcher.
And also, it's in Nashville,Tennessee, where doesn't

(37:02):
everybody already have podcasts?
A studio in their basement.
I don't know.
So one of the reasons I'm goingthere and there is I want to see
what it is, and we'll go fromthere.
There we go.
Let's see.
Does Mark have a question?
Oh, Mark says, Mark Farquaad, mypodcast is getting very popular.
Congrats.

(37:23):
With lots of listenerengagement, more congrats.
I'm hesitant to start a Facebookgroup.
Yep, wouldn't do it because ofwhat you guys just spoke about.
I would go.
Let me see if I can put this inhere.
the, um, chat room.
I do support this show.com slashheartbeat is my favorite.
There's a circle.
There are other ones, but, um,I'm a big fan of heartbeat

(37:45):
because a, you can put coursesthere.
You've got to build incommunity.
It ties into your zoom account.
So if you want to do groupcoaching, it's really, really
cool.
So, uh, that's going to be, uh,That would be my number one.
I know way too many.
Now that I'm looking for it, Ikeep running into people that
got booted or kicked off of somesort of social thing.

(38:06):
I don't know.
Jim, you're using Facebook,right?

SPEAKER_01 (38:09):
Does Substack have community?

SPEAKER_00 (38:13):
They don't.
I'm surprised because they havejust about everything else.
You can stream video there now.
You can do email.
You can sell access to content.
Their community is kind of ontheir app where everybody can
comment on stuff, but not somuch like a Facebook group.
Discord is another one.
We

SPEAKER_01 (38:33):
use Discord as a family, and then I use Discord
for Home Gadget Geeks.
That kind of depends on, like,Discord's ugly, and it's very
techy.
So it kind of depends.
I wouldn't put my mom ondiscord.
She would, you know, that what,what are we doing here?
Kind of thing.
But as a family, we figured itout.
Circle is another, is anotherone I've heard folks moving to

(38:57):
that seems pretty friendly.
By the way, you asked me, do Ihave, Do I have groups on
Facebook?
I have 20,000 group.
You know, I have a 20,000 membergroup on Facebook.
A 6,000 member that's very, veryengaged.
I asked them if we could dosomething different and they
revolted.
They're like, don't leave.

(39:17):
I don't want to log in, youknow, kind of thing.
Eventually we will move, Ithink, to our own.
I think we'll probably build ourown or something like that.
But I don't know, Dave, I kindof wonder.
Those that, that mode ofcommunity, you know,
conversation has gotten so toxicin so many ways.
And it's so bad.
The experiences are so bad.

(39:38):
I wonder if we're at the end ofthat cycle.
I wonder if there'll besomething that disrupts that.
That's better.
It

SPEAKER_00 (39:45):
would be interesting.

SPEAKER_01 (39:46):
Cause this it's definitely, I mean, it's
definitely a freak show when it,when it comes to all the stuff
that's going on and geez, don'tdo it on Twitter or on X, right?
You know, some of those, um, So,you know, I don't know.
It's a good, it's a really goodquestion.
You know, you think about, youcould create a community group
around your YouTube channel.
They've got some communityfeatures as far as conversation

(40:07):
that goes on.
Not that that's not toxic onYouTube, right?
So, you know, I don't know.
It's a good, it's a good.
Yeah.

SPEAKER_00 (40:17):
Daniel

SPEAKER_01 (40:17):
says.
Just know as the groups getbigger, the moderation gets
harder.
Yeah.
And it's a lot like parenting,right?
The sooner you enforcedisciplines, the better off you
are.
So if you nip those things inthe bud super early, make sure
everybody that's thereunderstands the rules and what
you're doing.

(40:38):
Never apologize for removingsomebody who's out of hand.
It can get really bad.
So make sure you're doing agreat job of moderations.
I throw people out at the dropof a hat.
Like, nope, you're out, you'regone.
You're out, see you, bye.
Yeah, this is not going to work.
I delete comments prettyregularly.
Like, no, we're not going to dothis in this group.

SPEAKER_00 (41:01):
Yeah, Daniel agrees with you.
He says it's ugly for Discord.
Notifications and threadingfeatures are horrible.
Yeah, when I attended the EcammCreator Camp, I had to use
Discord.
And I did go in and change it towhere it wasn't the dark theme
and it made it somewhatreadable.
But I was constantly scrollingto find out where the new stuff

(41:22):
was, which I think was at thebottom.
It was just– it was horrible.
Steph says, you can do privatesubscriber comments on Substack.
Yeah, but it's not like a– likehere's the general topic.
Here's the monetization topic.
I don't think it's kind of thatkind of thing.
Dan LeFebvre says, Jim makesgood points that it's not for

(41:44):
everyone.
It's probably impossible to finda tool that everyone loves.
Yeah, I have– I mean, I loveHeartbeat, and I have people go,
but I'm in Facebook every day.
So that's why I still have myFacebook group, because there
are people that just won't leaveit.
Jody, the awesome supporter,said, I was hoping Clubhouse

(42:04):
would be that.
Yeah, it's still around.
I mean, Mark Roenick, the guyfrom Empowered Podcast,
happening in September in NorthCarolina, where I'll be, does a
daily show on Clubhouse everyRandy Cantrell from the yellow
studio.
I have one Facebook group that'ssuccessful, but the demographic
is key.
Yep.
It's a retirement age.

(42:25):
Yep.
There you go.
That's true.
Yeah.
Right on.
Yeah.
Randy's been doing research.
The Walmart studio createdstudios.
Yes.
Thank you to create studios as aminimum of$70 an hour.
And that's where I'm like, okay,if you buy a Samson Q2U, that's
70 bucks and it's yours forlife.

(42:47):
And then Chris says, go to wherethe people are.
Yeah, it's fun.
Stephanie says, Kit has podcaststudios for those that use their
email service.
That's interesting.
I've never heard of that.

(43:08):
But Mark says, we're sevenmonths in.
We're about to do a listenersurvey.
That's about seven months late,but okay.
So we will ask our listeners.

SPEAKER_01 (43:16):
It's better than, I mean, it's early for some,

SPEAKER_00 (43:19):
right?
Yeah, that's true.
That's one I never will.
So we will ask our listenersdirectly where they would like
our community.
Perfect.
Yeah.
Just get ready.

SPEAKER_01 (43:30):
just get ready, right?
You're going to ask some folksand they're going to say, you
know, bippity bop is where Iwant to be.
I want

SPEAKER_00 (43:36):
to be

SPEAKER_01 (43:36):
on bippity bop.
I love bippity bop.
And you'll have two people whowant to be on bippity bop and
then you won't go to bippitybop.
And then those two people willcontact you and said, you asked
me And I said Bippity Bop, andhow dare you not use

SPEAKER_00 (43:50):
Bippity Bop?
Use Bippity Bop.
Yeah, that's it.

SPEAKER_01 (43:52):
And you're like, yeah, well, we kind of went with
the numbers who had the most.
I know, but I said Bippity Bop.
And then they will remind you,you know, this would have never
happened on Bippity Bop.
And, you know, we could havedone this on

SPEAKER_00 (44:07):
Bippity Bop.
I want to use Keeper, butthere's no E's.
It's just K-P-R.
How would you spell Bippity Bop?

SPEAKER_01 (44:15):
That's

SPEAKER_00 (44:16):
a chat room.
Let us know.
B-I-P-B-I-P-I-T-Y-B-O-P.
But we'd have to.
Yeah, it's one of those.
That's a weird one.
But yeah, that's the bad news iswhen you ask your audience for
feedback.

(44:36):
And half of them want you to putyour cat in the show and half of
them say, I'm tired of Bernie.
Like, okay, well, I'm going toupset 50% of my audience doing

SPEAKER_01 (44:46):
this.
Hey, Mark, Mark does clarify.
It's a second survey.
Okay.
All right.
So good job.
Good job.
There you go.
Yeah.
And the best survey you couldever run is the one you're
running right now.
Yeah.
So that's like, you know, that'sthe, that's the best thing
that's good.
Good for you for, for checkingit

SPEAKER_00 (45:04):
out.
Rich is saying it's two words,Bippity Bop.
I was going bop with a P.
I was using a P too as well.
Bippity

SPEAKER_01 (45:15):
Bop?

SPEAKER_00 (45:16):
Yeah, I was flashing back to my Rick Springfield.
My sister loved Rick Springfieldand he had a song called Bop
Till You Drop.
There you go.
Wow.
Dan

SPEAKER_01 (45:29):
has a version without the vowels in there.
That's pretty good.

SPEAKER_00 (45:33):
Yeah, there you go.
B-P-T-Y-B-P.
Exactly.
That's pretty good, Dan.
Good work.
Chris is now changing thedrinking game to Bippity Bop.
Excellent.
But Chris has an actualquestion.
He goes, do people actually carethat much?
Yes, I think so.
Do you think, like you said,when

SPEAKER_02 (45:51):
you...

SPEAKER_00 (45:51):
on groups.
Like when you threatened toleave Facebook, I had people
like, no! And it's like, oh,really?
I was hoping they'd be like,well, okay, if you have to.
They were like, no, I'm notusing another platform.
And I'm like, but it works onthe web.
It's another app I have toinstall.
It works on the web.
It works on this.
It works on your phone.

SPEAKER_01 (46:12):
I'm not going to be there.
Yeah, they do care.
Not all.
Just a few.
Again, the bigger your group,the bigger the fringe.
So you're going to have thesefolks out on the edge who are
going to be very vocal aboutsomething.
They don't know that nobody elseis.
That's just the way they'regoing to want.
Bippity bop.

(46:33):
That's it.
That's

SPEAKER_00 (46:34):
it.
Exactly.
All right.
Well, we have an actual podcastrelated question.
Ralph asked this early.
I'm sorry, Ralph.
I had this pinned and thenforgot about it.
What's the one thing mostpodcasters are wasting time on
that they think is essential,but really, Ooh.
Ooh, my knee-jerk reactionwithout thinking it through.

(46:59):
Hmm.
And that's just because of GaryArndt.
Social media.
But that makes it sound like,because Gary was the guy, gets a
million downloads a month, doesa daily show, everything,
everywhere, daily.
And he said, I just couldn't dosocial media anymore, so I quit.

(47:21):
And I'm like, cold turkey?
And he's like, yeah.
And I go, what happened?
And he said, nothing.
And I was like, wow.
He goes, yeah, my downloadsdidn't change.
Nothing changed.
And he goes, all the time Ispent doing social was that.
So there's that.
Time wasters.
Just the person that has a Rodemic, they love their sound, and

(47:44):
then they spend three hoursresearching, should I get an
SM7B mic?
Should I get a Rode?
You know what I mean?
Like, when your sound's fine,there's really no reason.
Like, check that box and moveon.
When your arc work is finebecause you had Mark do it,
check that box and move on, youknow.
They think, so what's somethingthey're wasting their time on,

(48:06):
they think is essential, butreally isn't.
So what's a waste of time?
Uh.
Correcting the spelling in theirtranscript, that's one that I'm
like, again, going back tobranding, that could bite you in

(48:28):
the butt, but that's one I don'tspend time on that I probably
should.
I don't know.
Jim, can you think of any?

SPEAKER_01 (48:35):
Yeah, I think worrying.
They worry.
So you know what happens whenyou start worrying, you start
coming up with other things todo.
other than doing what you shouldbe doing.
I listen, you and I have talkedabout this before.
There's plenty of time in mostpeople's days to do the things
that they need to do to getstuff done.
We get, we get diverted andblocked by other things.

(48:56):
And so we're like, Oh, you knowwhat I need to, I really need to
figure out, fill in the blank.
I really need to figure outthis.
And then I'm like, well, but I'mgoing to go get a root canal
instead, you know, and, or I'mgoing to go clean out the
garage.
And you're like, okay, that'sno, no, no, that's not the task.
The task is to sit down andfigure out your editing process
or how to make things fasterfrom a posting perspective.

(49:17):
Or can I clean up my audiofaster in, in what I do?
Or how do I, How do I make itquicker to schedule guests?
Right.
Those kinds of things.
But we get distracted.
And I think a lot of times weget distracted because we get
worried.
We worry about it.
And then we start deflectingthat worry into, well, I don't
want to think about that now.
I'm going to go do somethingelse.

(49:37):
And I think at some point we gotto just overcome those and start
just you got to just dive in andstart doing those things that
you've been putting off themost.
They're slowing you down.
Like those things you haven't,those things you're worrying
about.
We all have them, right?
Those things that you'reworrying about, you haven't
taken care of yet.
You haven't figured out how todo it more efficiently.

(49:58):
You haven't, you know, youhaven't, you haven't done, you
know, you need to do it.
You're, but you're, you're doingother things instead of doing
that thing.
You got to trick yourself or dowhatever it takes based on who
you are to get in there, get aton, knock it out.
You feel so much better whenit's done.
I think worry is just a hugetime waster.
I always say this.

(50:18):
Maybe it's not you.
But this is the way it is forme.
I start obsessing over things.
I mean, I can't tell you howmany times I put off my own
personal budget, you know, goingin and reconciling the budget
during the, oh, you know, I needto do that.
I need to get that done.
I need to do that.
It's not fun, but you got to doit.
As soon as I get it done, I'mlike, why don't I just do this

(50:39):
two minutes a week?
And then I'm not trying to catchit up over four months, you
know, type deal.
So that would be, I, that wouldbe my, I think we waste a lot of
time worrying about

SPEAKER_00 (50:49):
things that don't.
We're getting some interestingcomments here.
Dan from based on a true storypodcast.com for many people.
He says, uh, videos, the answer,they think it's essential to
success.
And then Chrissy over at, uh,creating great grooming dogs,
uh, My audience said that one ofmy podcasts is talking head
videos on YouTube, a year'sworth of doing all the extra

(51:12):
work to do the videos for whatended up to be 15 to 20 views.
So Daniel says, from theAudacity to podcast, I've been
recording full videos of myepisodes since bringing back the
Audacity to podcast, but I'venot published them because the
time it takes to edit videos.
And that's I just did an episodeon this on your podcast
consultant where people go, it'snot any more work, man.

(51:33):
You just record the video andthen you take the audio out of
it.
And I'm like, no, because thenyou got to do the thumbnail and
then you got to do the hook andyou got to do, you know.
Yeah.
Chris says gear, video, mics,logos, anything other than the
content.

SPEAKER_01 (51:49):
Yeah.
Sometimes those are easydistractions.
They're a lot more fun.
You know, when you think aboutlike, oh, I can think about
microphones or I could buy.
Listen, the whole buyingprocess, Dave, is an adrenaline
junkie, dopamine addict.
Like, you know, you buy half.
Listen, buying something onAmazon or wherever you buy it
feels a whole lot better thanediting for three hours.

(52:12):
Just be really clear about that.
Right.
It feels a lot better.
So it's a lot easier to go inthere and like gear acquisition
syndrome and start buying thingsor thinking about stuff that.
doesn't really matter.
You're like, oh, you know, if Ihad one more thing, I could do
this.
And you're like, no, how aboutjust do the thing?
Like, oftentimes, you're justputting it off.

(52:33):
Do the thing.

SPEAKER_00 (52:34):
Bingo.
Chris from castahead.net,there's a point of no return,
especially when it comes toover-editing.
He goes, that's the biggest timesuck.
There's a point of no return foreach of us.
At some point, it needs to begood enough to move on.
That's from Craig Rochelle.
or Groschel or Grillo shell.

(52:55):
I forget how to pronounce thatguy's last name.
Really good author.
Pippity bop, I think is what itwas.
Pippity bop drink.
That's yeah.
Um, uncle Marv says, I foundthat over editing was a pain
wasted time.
Most listeners don't care.
And actually I had this.
No, I don't want that.
Um, a guy mentioned this in, um,Reddit editing out breaths

(53:19):
without ruining the show.
And we, we all kind of said thesame thing.
It's like, Hey, you know, peoplebreathe.
Um, and so keep that in, in mindthat, uh, and deleting the
breath manually can be grueling.
He's using Adobe audition.
And I was like, either a throwin, well, first of all, you
know, don't interview loudbreathers.

(53:40):
Um, so I'm sorry, Mr.
Vader, but you're not coming onthe show.
And, uh, Be careful withAuphonic.
Auphonic will think, if you dohave somebody who maybe is just
a little too close to themicrophone and, you know, they
just do this and all of asudden, as soon as you notice
it, I'll be interested to seebecause I'm going to have, I'm
going to use, I get one freetrial of this.

(54:01):
Buzzsprout is where this show ishosted and they have automatic
um removal now.
And I'm going to have them dothat.
There is a cleanup.
They say, don't use cleanup ifyou have good audio.
So I'm not going to use that.
But I've seen where Auphonicwill think breaths are words,
and then it levels out theaudio, and all of a sudden you
have somebody who's just, well,here's what I think.

(54:24):
I think it's just ridiculouslyloud.
That's a different story than,hey, people breathe.
In fact, I've been breathingthis whole show.
Jim, how about you?
No, I stopped about 45 minutesago.
Oh, that was nice of you.
Yeah, see?
I'm going

SPEAKER_01 (54:38):
to breathe now.

SPEAKER_00 (54:42):
Yeah.
He says, my talent coach wantsme to throw away the script.
Yes, throw away the script andjust talk.
But I've heard Ralph talk.
And Ralph is great just talking.
He doesn't need a script.
That's why I say that.
If you need a script, that'sfine.
But, you know, I like a scriptbecause it focuses.

(55:04):
I write a blog post to figureout what the heck I'm trying to
say.
And then I make bullet points.
But obviously, you don't have topodcast my way.
But I just...
It's a hard skill to learn howto read a script that doesn't
sound like you're reading ascript.

SPEAKER_01 (55:19):
No, for sure.
No, for sure.
Listen, I have a guest host whosays over-preparedness is the
key to spontaneity, right?
And so when he talks, he soundslike, and he has a script, but
he's not following it, but he'sdefinitely over-prepared for it.
But he makes really goodcontent.

(55:40):
And so for some people, right?
This is where I think, you know,you got to kind of figure out
where are you best?
Like, what's your best stuff?
How do you know what your beststuff is?
You know, your best stuff iswhen people say, other people
say, man, that was really good,right?
When you get that positivefeedback unsolicited from people
who are like, you got to do moreof that.

(56:02):
Then you need to say, okay, whatdid I do?
And then deconstruct that tofigure out, okay, what did I do
to get that done and get itthere?
You, you know, so Ralph, Ithink, You know, yeah, the key
may be throwing away the script,but the key may be make sure
you're amply prepared.
Then just have the script as abackdrop.

(56:24):
Certainly doing the script ordoing that gets you prepared.
Now, maybe you don't read itword for word.
I'm not a good Dave.
I don't like doing voiceoverwork because I'm terrible at
that medium.

SPEAKER_00 (56:35):
I'm just terrible

SPEAKER_01 (56:36):
at

SPEAKER_00 (56:36):
it.
I used to have to read a scriptwhen I read it, when I worked at
Libsyn and there were times wewent sentence by sentence and I
was like, but I wouldn't saythis.
Like this is not the way thatwould drove me nuts.
The people

SPEAKER_01 (56:48):
asked me in my job, people asked me, Hey, could you
record that?
Would you do some voiceover?
I'm like, I have to, this isreally hard.
And I have to say, no, I'm notreally good at that.
To be honest.
Listen, I know you've heard meon a podcast before.
And you've heard me talk aboutthese things.
None of that is scripted.
If you give me a script, it'snot going to be very good.
Let's just be honest.

(57:08):
There are people, there areprofessional voice actors who do
that amazingly.
That is not me.
So don't, don't make me do that.
That's tough in a worksituation.
It can turn away work that wayjust because I know I'm not very
good.
Could I get better?
I absolutely could.
Am I gonna?
I don't know.
Maybe.
you know, maybe I'll, maybe I'llput some effort because I think

(57:28):
you can get better at it.
There is, this is, you know,it's an area where talent meets
experience.
And if I did it more, I'dprobably be better at it.
I could probably use a goodvoice coach.
I might know somebody in thechat room.

SPEAKER_00 (57:40):
Yeah, there you go.
Jody Crangle.
Dan says, I think it depends onthe type of show in terms of the
script for my history show.
The planning phase is looking upthe facts and, And, and the
things to that show, you know,the, the planning phase is huge
for Dan because it's based on atrue story.
Jody says, I really need to finda sponsor.

(58:02):
Producing all of this isexpensive.
Yeah, it is.
Yeah.
Even like Ralph has, you know,whatever, 400 shows now and, you
know, or 400 episodes probablyis more like it.
I mean, it really does, but he'sgot a guy that's doing$500 a
month for all of his shows andthat's a great deal, but it's
still$500 a month.
I mean, that's, That's a chunkof change.

(58:23):
Speaking of Ralph, but all thegurus are saying you have to be
on YouTube for discovery.
I still say I have a discovery.
I have an algorithm.
His name is Doug, and he tellsme all the time about great
stuff to go watch.
I just saw the Superman movielast night.
If you like Superman movies,you'll like this one.
because it's got the exact samescript, except this one has a

(58:44):
dog, so it's different.
Yeah.
That's it.
That's really it.
Is it a poodle, too?
No, it's Crypto.
It's this white dog with a cape.
No.
No, I'm not kidding.
It's a super dog?
Super dog, yeah.
And at the very end, did we havesomething go wrong with Ecamm?

(59:08):
No, we're good.
Okay.
I just had a bunch of screens.
Oh, my Zoom meeting quit forsome reason.
Nobody's calling anyway.
Whatever.
Some other things here.
Yeah, but no, Crypto is in thenew Superman movie.
He actually kind of steals theshow.
He's a super dog?
He is a super dog, yes.
He

SPEAKER_01 (59:28):
goes super fast?
Can he fly?

SPEAKER_00 (59:30):
He flies.
What's great is he's a dog.
He's not a very good dog.
And they can't get him to dowhat he's supposed to do.
So he's the comic relief.
Sounds

SPEAKER_01 (59:37):
like a Saturday morning 80s really bad.

SPEAKER_00 (59:41):
Right.
We got to do something to savethe franchise.
I know.
Let's add a dog.
Let's add Scrappy Doo.
Yeah.
The other fun thing is this is agreat sign of a not great movie.
And it's not really a spoilerbecause you expect it.
Yes.
there's an alternate universe inthis movie.
That's when anytime you're like,wait, how are we going to save

(01:00:03):
the movie?
How are we going to make that?
I know alternate universe.
You're like, wait, what?
Um, yeah.
Uh, Jody says, Hey, does it haveto be a full video?
Like, can't you just do shorts?
You could, there are a lot ofpeople that just do shorts.
Um, Randy says editing, likewhat's editing.
And we've got a really goodquestion coming up.
Um, there we go.

(01:00:24):
Uh, going back to Craig, is it,Groeschel?
I should go to, I know I listento his podcast off and on.
Groeschel?
Get Mo Changed My Life, Relatedto Perfectionism with
Over-Editing.
Yeah, a lot of really good, Ithink he's the author of the
book Weird.
So if you're a person of faith,Weird is a great book.
But Mark came in and turned thewhole thing on its head.

(01:00:47):
He says, let's flip this on itshead.
What are people not doing thatthey should be focused on?
And so for me, that one's easy.
know your audience.
Like, know them like what theyhad for breakfast.
Kind of know your audience andgive them what they want.
Easier said than done.
But that's the thing.

(01:01:08):
My last episode, I kind of had arant.
A rant.
I was like, because I keephearing, ah, you know, the OGs
are going to say this.
What worked before doesn't work.
And I'm like, easy there onthat.
Because to me, great contentthat delivered in an
entertaining fashion is thatmakes you feel something will
never go out of style.

(01:01:29):
The War of the Worlds was aradio show, right, that made you
feel something, made people pooptheir pants, right?
People still talk about thattoday.
The last episode of MASH madepeople feel something because
they were sad.
It was going away.
People still talk about thattoday, and that set a record.
So making amazing content that'sso good that you can't help but

(01:01:54):
tell your friends about it Ican't say right now because my
brother occasionally watchesthis show, but the thing I
bought him for his birthday issomething I bought for me first.
And I was like, oh, this isreally cool.
Wow.
And I mean, it's like I got toget this for my brother.
So to me, I don't.
What is so that's I think, Jim,is anything else we should be

(01:02:15):
focusing on?
Smart marketing.

SPEAKER_01 (01:02:18):
Definitely put your stuff on YouTube.
Definitely put it on YouTube.
For discovery.
Sorry, just poking the bear.
Just poking the bear there.

SPEAKER_00 (01:02:28):
Hey, I always say if you've got the time, the budget,
and the desire, you'd be dumbnot to.
I just keep running into peoplethat say, I don't really want to
be on YouTube.
I don't want to have to getcamera ready.
I'm like, then don't.
I run into that constantly.
Do what you want.
Yeah, exactly.

SPEAKER_01 (01:02:44):
Listen, friends, do what you want to do.
Like, could your video be betteron YouTube?
Could it do some things?
Maybe.
How would you know?
try it.
If it doesn't do anything, takeit down, stop doing it.
Like, but just to say, I'm notgoing to do it because I'm
against it.
Okay.

(01:03:04):
I mean, that's fine too.
If you want to be againstYouTube or whatever, you can
ignore maybe the world's largestvideo platform that does a
pretty great job of when it doespromote people, they, they get
millions of subscribers.
Like, Now, are you going to beone of those?
Probably not.
But could you be?
Sure.
Is it expensive?

(01:03:26):
No.
I mean, unless you don't haveany video equipment.
Would I go buy a bunch of videoequipment?
Well, maybe.
It feels good to buy stuff, somaybe.
But, you know, try it.
See.
See what works for you.
Give it a try.
Try some things.
Shorts, maybe.
Shorts or reels or whatever theheck they call them.
They might they might do reallywell for you.

(01:03:48):
But you don't know until youtry.
Try,

SPEAKER_00 (01:03:51):
yeah.
Well, that's like Chrissy.
Chrissy with the, you know,getting better dogs for
groomers.
Chrissy, I hate that.
Why can I never remember thename of your show?
But her dog is about gettingyour dog ready.
Here it is.
Creating great grooming dogs.
It's for getting your dog readyto go to the groomers.
It's actually more for groomersin a way.
But anyway, you know, she triedvideo and was like, hey, you

(01:04:13):
know what?
You know, The juice isn't worththe squeeze.
But it might have taken off andgone crazy.
You don't know becauseeverybody's audience is
different.

SPEAKER_01 (01:04:23):
Yeah, give it a go.
Put as much time into it as youwant.
I mean, certainly really wellput together edited content on
YouTube can do pretty well.
And I've even watched somevideos that aren't put together
very well, and they do prettywell.
You know, it's a good...
It's a good, listen, I, Iwatched this guy in Norway

(01:04:45):
who's, who bought this old beatup piece of property and he's
putting it back together andbuilding this.
He's taken a 200 year old barnand rebuilding it.
It's pretty cool.
He has 105,000 subscribers.
Wow.
And he doesn't, he does hisvideos.
He's not listening.
I hope, I hope he's notlistening.
He, he wouldn't know.
He wouldn't know if I wastalking about him anyways.

(01:05:07):
He, um, His content is not evenedited very well.
I mean, it's okay, but for me,it's fascinating.
And for whatever he's doing,he's doing it pretty well.
And so for me, I kind of likeit.
And so I think you've got togive it a try.

(01:05:29):
I think you have to have somekind of content out there, your
best of whatever you like to do,whatever you're most proud of.
Needs to be out there in someform.
I think you're missing if you'renot.
Now, do you have to?
No.
But I think you're missingsomething if you're not.

SPEAKER_00 (01:05:42):
It's worth sticking your toe in the water to see.
For sure it is.
Yeah.
It's a good growing experience.
Yeah.
Chris says my next project isgoing to be because he's hanging
up his podcast.
I saw that on Twitter.
And so he's going to jump intoYouTube to see what that's like.
And then Jody says part of thereason I'm doing a video is to

(01:06:03):
add the No like and trustquotient.
I was audio only for the first150 episodes, but I do feel
people are getting to know mebetter this way.
So there you go.
And holy cow, I get to hit thebutton.
Come on.
It worked this morning.
Honest, it did.
I want to hit it again.
Nope, that's the wrong button.

(01:06:24):
Where is...
I want this button.
There we go.
We got a lovely super chat fromMark saying, Which is two, is
that two pounds?
Oh, and the hits keep coming.

SPEAKER_01 (01:06:37):
Yeah, two pounds.

SPEAKER_00 (01:06:38):
There we go.
Thank you, kind sir.
I appreciate that for the superchat.
Daniel says that, can I have?
Okay.
He says.
Oh, this is

SPEAKER_01 (01:06:51):
in response.
This is in response to aquestion about artwork.
Can I use an image of likeWarren Buffett?
There

SPEAKER_00 (01:06:59):
we go.
Read that.
Yeah, so he says, another quickquestion.
This is from Ralph.
Is it legal to use someone'spicture in your cover art?
I did a show about WarrenBuffett this morning, and I'm
using his AI face on the coverart.
So my first knee-jerk reactionwas, I don't think so.
And then I saw AI, and I waslike, hmm, because I don't know

(01:07:22):
where the law stands oncopyright yet with AI.
And then I also know it'ssomebody else's face and I
wouldn't want my face onsomebody else's artwork if I
didn't give them permission.
So I legally don't know theanswer to this one.
I just, it sounds dangerous tome.
It sounds like you're leavingyourself open.
I don't know.
What say you, Jim?

(01:07:43):
You're a lawyer.

SPEAKER_01 (01:07:45):
Yeah.
I didn't even stay at a HolidayInn Express last night.
Now that we all know what thatmeans.
Right.
The, um, The image thing is kindof interesting in the sense that
I wouldn't.
I mean, someone's face is veryrecognizable, and especially as
we're thinking about a guy likeWarren Buffett.

(01:08:09):
You could do it, and they couldchoose to do nothing, or you
could do it in a way that theycould choose to do everything.
So it's kind of a risk thing.
I think most...
copyright trademark people wouldsay don't do it yeah like don't
don't now could you and claimfair and fair use you see this

(01:08:33):
all over you see this all overyoutube all the time right and
where people are putting youknow putting images of other
things out there so just thequestion is do you want to risk
it You know, do you want to riskthat, have that coming back on
you?
Because it's not, you know,they're going to see it and then
someone's going to contact youand say, I don't, you know,

(01:08:54):
that's an interesting question.
Does YouTube have an algorithmfor their thumbnails that
recognizes trademarkable or, youknow, that kind of stuff, that
kind of content?
They do pretty good on the videoside of things.

SPEAKER_00 (01:09:09):
Yeah.
My guess is probably because Iknow I was watching somebody
talk about Instagram and And hehad a shirt on that said
something about fishing, andInstagram thought the post was
about fishing, and it wasn't.
But it thought it because of hisshirt.
And I was like, that's kind ofcreepy.
So there's–

SPEAKER_01 (01:09:28):
Yeah.
And Ralph asked, does it changeit that it's an AI image?
It's an image of a person andyou're calling out who that
person is.
And so, I mean, I'm assumingyou're putting the image there
because you're talking aboutthat person in your podcast.
If you do it in a way that'stasteful and they decide to do
nothing, does that lower therisk?
Yeah, maybe a little bit.
If it's distasteful, will theycome after you for...

(01:09:52):
it being misrepresenting theimage.
I mean, certainly with what'sgoing on in current affairs,
this idea of misrepresentationof someone, as we think about
what's happening with CBS rightnow, certainly that's a thing.
Now, you doing that at yourlevel, will that get the same

(01:10:13):
amount of attention as somethingelse?
I don't know.
You'd have to see.
Does it Does it clear you ofthat if you don't use it?
Yeah.
If it's not there, you're notgoing to get busted for it.

SPEAKER_00 (01:10:26):
Randy says an individual's face cannot be
copyrighted or trademarked.
The copyright issue is over thephotographer who took the
picture.
But in this case, there isn't aphotographer.
It's odd.
I would be very careful withthat statement.
Because that guy's got plenty ofmoney

SPEAKER_01 (01:10:43):
to hire a lawyer.
Um, you know, not necessarilyabout the picture itself.
It's more about therepresentation of the person in
your, you know, so now we getinto libel, right?
Are we, have we said things andI'm not implying you did at all,
Ralph, but I'm just saying, didyou say things that are true and

(01:11:04):
accurate and you're using that?
image to portray that, thatcould come back to you on a
takedown or something.
I'm not a lawyer.

SPEAKER_00 (01:11:14):
There's some legislation out there.
They're trying to figure thisout.
The other thing about FairHughes on YouTube, have you ever
heard of Doc Rock?
I'm like, I always think it'skind of weird when you gloss
yourself.
Like if somebody else called himDoc Rock and then we all jumped
in like Tarjay, right?
But when Radio Shack said, hey,we're the Shack, we're like, no,

(01:11:35):
no, you don't gloss yourself anickname.
But Doc Rock is this guy with a,he's got a little hat and
sunglasses and they're notsunglasses, but glasses.
And he talks about music all thetime and he did a top 10
interview.
He does a lot of these, like top10 songs of 1991, and he'll talk
about them, and he'll explainwhy this is a good song, and

(01:11:55):
this was written by so-and-so,and blah, blah, blah, and all
this behind-the-scenes stuff.
Well, you've got to take downnotice.
And he's like, what the heck?
We're promoting, like, it's beenproven that this helps promote
old music to new audiences.
This is dumb.
And so Rick Beato, who hasmillions of people on his
channel, admitted, he goes, Ihave, he goes, I got contacted

(01:12:16):
by a lawyer, and he goes, youcan beat this in court.
because it's absolutely fair usewhen you talk about music the
way this guy does.
He goes, but I have a full-timelawyer now that does nothing but
fight and win my takedownnotices.
He goes, but it's a full-timejob.
And he goes, and I'm paying thatguy for that.

(01:12:37):
He goes, so, and he goes, andthe only way I make money on
this channel is if people buyhis courses.
He goes, so, if you'd like tokeep the channel on, please go
buy my courses, even if youdon't need them.
And I'm like, that guy needs abuy me a coffee or something,
because everything's goingthrough YouTube, which is going
to take a big chunk of it.
But it's one of those thingswhere I always say fair use is
the defense you use when you goto court.

(01:12:59):
So it gets kind of sticky.
Dan says the legality of thingslike this can start to go back
to the concept of a person beinga brand.
A random person's image isdifferent than a person who is a
brand.
And I know on the No Agendashow, and most of those are
parodies, right?
Like, they'll have pictures ofsomebody there.

(01:13:20):
But a lot of times, their peopleon their artwork are just
characters, like randomcharacters of stuff.
So, yeah.
So, in this case, Ralph says hemade a great quote, and I'm
praising what he said.
Yeah,

SPEAKER_01 (01:13:35):
okay.
Yeah, listen, we're not...
We can't tell you if it is orit's not.
It just depends if they decideto say something about it.
Chances are you're going tobe...
I mean...
I shouldn't say it that way.
Yeah, it just depends.
I mean, it really all depends.

SPEAKER_00 (01:13:52):
Chris Stone says, create an image of Dave Jackson
and Gene Simmons makeup.
If you want to get sued, there'ssomebody that'll sue you.
Good old Gene Simmons might getyou what you want, but it
doesn't mean that eventuallysomeone won't come after you
named Gene Simmons who...
Yeah.

SPEAKER_01 (01:14:07):
Well, there's this concept of brand confusion,
right?
In this space where you talkabout is what you're doing,
confusing a consumer to believethat you are something else,
right?
If I, you know, say we, youknow, say Dave, you changed the
background to red and it hadswoopy, you know, and you used

(01:14:29):
the font that looked likeCoca-Cola and it was, and we
were like, we're the real thing.
And we were both in polar bearoutfits.
Exactly, right?
Okay, that's probably going tocause a little bit of brain
confusion.
Now, would the makers of Cokecome after us for something like

(01:14:53):
that?
Dave and Jim with...
40 live listeners on a Saturdayand a couple hundred downloads,
probably because they're superaggressive about their brand,
right?
Coca-Cola is super aggressiveabout their brand.
So

SPEAKER_00 (01:15:05):
is Disney.
Disney went after Daniel J.
Lewis because Daniel's so great.
I mean, he used to designwebsites and he knows his way
around a graphics program.
And when he was doing the, Iforget the name of it.
It was this fairy tale thing.
Oh, what was the name of it?
Um, It's not frozen.
It wasn't lost.

(01:15:26):
It was...
Once

SPEAKER_01 (01:15:27):
Upon a Time?

SPEAKER_00 (01:15:27):
Once Upon a Time.
And Daniel did such a good jobof recreating a lot of the
artwork style that they went,hey, hey, hey.
And he's like, no, it's like...
So he had to then say anunofficial Once Upon a Time, the
unofficial podcast of Once Upona Time.
He had to throw in the wordunofficial.
Chris corrected me.
Thank you so much.
It's not Doc Rock.

(01:15:48):
Oh, I

SPEAKER_02 (01:15:49):
know the Professor

SPEAKER_00 (01:15:50):
of Rock.
The Professor of Rock, yes.
How could...
He's got great glasses.
He does have

SPEAKER_02 (01:15:55):
great

SPEAKER_00 (01:15:56):
glasses.
And Jody says, I honestly hopethat someone with a lot of money
starts to prosecute this stuff.
If my voice is used without mysay-so, I want to know, and I
have some legal recourse.
Yeah, there was a woman inScotland that did some sort of
voiceover and didn't realizethat she somehow ended up being

(01:16:19):
the voice of the train.
And she's like, hey, I didn't Ididn't sign up to do that.
And all of a sudden they clonedher voice and it was like, next
stop, you know, whatever.
And it was like, Hey, that's me.
And I didn't do that.
Yeah.
So, um, yeah, the professor ofrock, not to be confused with
doc at Ecamm, um, Rick Beato andjust Hawkins are leading this

(01:16:40):
charge record labels andcopyright strikes.
Yeah.
Because it's been provenmultiple times that like, like,
uh, Phil Collins got back on thecharts because of, I think there
was a one with the, guy thegorilla playing the drums and
there was a couple otherinstances where in the air
tonight has you know come backbecause people featured it in a

(01:17:01):
video

SPEAKER_01 (01:17:02):
oh yeah but they're they most are likely paying
licenses to do that yeah youknow they're not you you're not
in most cases you're not listenthere's tons of i the the i
think that the professor of rockalso has an episode on certain
songs that sound like othersongs and they're in litigation

(01:17:24):
like and then oftentimes thatgets settled by a credit right
they'll say oh all you got to doled zeppelin was famous for this
by the way oh yeah zeppelin lotsof

SPEAKER_00 (01:17:36):
their songs they were inspired by other and they

SPEAKER_01 (01:17:40):
would settle in most cases they would settle beatles
too had one this way theysettled by putting a credit on
the song of that person, right?
It was settled that way.
Those guys have gajillions ofdollars to settle these
lawsuits.
Most podcasters, not so much.
You don't want to be, you don'twant to, you know, you don't

(01:18:01):
want to be taken to court forthat

SPEAKER_00 (01:18:02):
kind of stuff.
Kim Kragi says, Clint Eastwoodsued over a newspaper ad of a
TV, wait, a newspaper ad of a TVthat showed his face on the ad.
Yeah, sued.
Yeah.
and Eastwood won.
Yeah,

SPEAKER_01 (01:18:15):
brand confusion.
And, you know, hey, I didn't, mybrand is this, and I didn't say
this, and this isn't me, andyou're not, you know, you're
not, I did not want to representthat.
Don't put it there.
And then you've got to take itdown.
And if you made money off of it,you might owe them.

SPEAKER_00 (01:18:34):
Yeah.
Well, you know who's not goingto sue us?
Our awesome supporters.
That's right.
If you can be an awesomesupporter by going over to
askthepodcastcoach.com slashawesome.
And while you're there, theremight be a button to sign up for
the School of Podcasting whereyou can use the coupon code

(01:18:54):
COACH and get access to reallycool courses, unlimited
coaching, and just the bestcommunity on the internet when
it comes to people who reallycare about creating great
content for their audience.
And when you go to ask thepodcast coach, you're looking at
pod page.
If you want to check out podpage, it's super simple.
Go over to tripod page.com.

(01:19:16):
And if you want to learn podpage, go to learn pod page.com.
And, uh, those both involve myaffiliate link.
And if you need more JimCullison and Hey, who doesn't,
um, we'll then go over to theaverage guy.tv and check out a
show home gadget geeks.
And if you, uh, you know what,it's funny.
I, I bought this, uh, Iinvestigated it for like two

(01:19:38):
days, and I do like what I saw,but I have not sniffed vidIQ
since, of course, I had to go toChicago and talk and things like
that.
But what I saw, I really liked.
I know Ralph was talking abouthow, because Ralph is a member
of the School of Podcasting, wassaying how he likes it and has
all these checkboxes that it'llkind of give you hints on what

(01:19:59):
makes a good video and, ofcourse, what will go viral,
which no one can really predict.
But if you want to check it out,supportthisshow.com slash vidIQ.
And it's time for the supporterof the week.
Who will it be?
Will it be Ralph?
Will it be Ross Brand?
Will it be Shane?
Will it be York?
Well, we're going to find out.
Will it be Randy over atShooting It Straight?

(01:20:22):
Dang, is it?
No.
Bam, son.
Here we go.
I'm going to click.
Honest, I am.
There we go.
And the winner is...
Is it Craig?
No.
Is it Jody?
Is it going to make it to Jody?
Is it?
Oh, so close.
It's...
It is the one and only JodyKrangel.
Audio branding show.

(01:20:42):
Check her out.
The hidden gem of marketing.
And I've been on there twice, Ibelieve.
So good show.
And her voice is like butter.
That's really the case.
It just...
She's got a great voice and...
I could listen to her read aphone book.
So check that out.
Jody, thank you so much forbeing an awesome supporter.

(01:21:04):
And if you would like to be anawesome supporter, it's super
simple.
Just go over toaskthepodcastcoach.com slash
awesome and you can join today.
And thanks to all of our awesomesupporters that are over there.
And we deeply appreciate it.
And it keeps us, you know,giving up our Saturdays.
And coming here to hang out withthe most awesome group, the

(01:21:29):
world's greatest chat group,although I think Adam Curry
would probably disagree withthat.
So you can do that by going, oh,yeah, that guy has a chat room.
Holy cow.
But again, go over toaskthepodcastcoach.com slash
awesome, and you can be anawesome supporter today.
And of course, that always comeswith an extra shout out.

(01:21:49):
And speaking of shout-outs, thething, it's kind of funny this
morning when I was over there atReddit and Facebook, I saw this
kind of stuff, which is, hey,I'm looking for an alternative
to a highly unstableRiverside.fm.
So I've always said that when itcomes to Riverside or Squadcast

(01:22:14):
or, you know, Purple...
Castle, whatever, you know,there's all these different
names out there.
And they're all kind of like,eventually, you know, like,
here's another one.
This was from this morning.
And that is, hey, you know,Descript's getting kind of
clunky.
Is there another alternative toit?
And there is a part of me thatkind of goes, why can't we get

(01:22:37):
something stable?
And I guess we do.
It's called StreamYard.
And they tripled their prices.
Yeah.
Maybe that's what you're payingfor.
They just

SPEAKER_01 (01:22:45):
changed their front end, too.
I mean, I logged into StreamYardthis week, and the controls at
the bottom had changed.
And I'm like, how do I...
Yeah.
So, I mean, you know, they're...
Yeah, nothing stays the sameforever.
This is the feedback loopproblem, right?
You continue to get feedback, soyou change and change and change

(01:23:07):
and change.
You end up changing it so nobodycan use it.

SPEAKER_00 (01:23:10):
Yeah, and you end up with something...
You know, like I played withtheir, what would be their
studio sound on Descript, likethe automatic cleanup thing.
And it definitely made thingssound better, but there wasn't
as much control.
And I was kind of like, not myfave.
But it's just odd that, youknow, all of these, and I always

(01:23:33):
say it's the, that's the path.
Everybody loves it.
Because I remember when I was atPodcast Movement, I think
Evolutions, right?
And a lot of people say, oh,man, Riverside is so much
better.
You need to come back.
And I'm like, okay.
But it's always like, it's thebest.
I just wish it did this onething.
And then the engineers add theone thing, and they introduce a
bunch of bugs.
And everybody's like, what's thebest alternative?

(01:23:55):
And then they fix the bug, andit comes back, and we're back
to, this is great.
I just wish it did this onething.
And so I'm starting to justthink, wherever you're at, stay,
and they will fix it.
Or, you know, go find somethingelse.
But if you find something that'sworking, realize it's probably
just a matter of time until itdoesn't work again.

(01:24:16):
And then you just have to, thething is, always reach out to
the company first.
It doesn't really do much goodto scream into a Reddit group
that this isn't working becausemost of the time the companies
are not reading Reddit, youknow.
So keep that in mind.
Yes, Daniel, thank you for OnceUpon a Time.
I could not think of the name ofthe show.

(01:24:40):
Yeah, Chris says, going back tothe Coca-Cola discussion, you
can have Pepsi.
Wait a minute, what's he say?
If you step foot at a Coca-Colaproperty, you cannot have Pepsi
on or even in your car.
Yeah, that's one of the thingsabout, again, I read this book
by Justin Moore called SponsorMagnet.

(01:25:01):
And he talks about that's aphrase that they will slip into
a contract where it's like, youcan't mention the competition
for a year.
And so their ad thing was forthree months.
The ad was good.
They didn't renew.
And then they went to, like,their competition came and said,
hey, you had those guys as asponsor.

(01:25:21):
We'll give you some money.
So they did.
And they didn't realize in theprevious contract that it said,
yeah, you can't have ourcompetition anymore.
as a sponsor on your show for ayear, and they got sued.
And it's like, oh, oops, Ididn't read that.
Yeah, it's really good.

SPEAKER_01 (01:25:36):
Listen, when you take on an advertising, as a
podcaster, when you take on anadvertising spot for someone,
you're agreeing to couple up totheir brand, right?
And If all of a sudden you'remaking a switch or you, you, you
know, when the, when thecontract is over, if you start

(01:25:57):
bringing in the competition,they, that's not like now all of
a sudden you've created brandconfusion again, right?
With people.
They're like, Hey, wait aminute.
You used to be HelloFresh andnow you're a factor.
They're actually owned by thesame company now.
So, but now you're a factor.
Like that's a, for, for thecompany paying you to represent
their brand, that's a problem.

(01:26:18):
So make sure to your point,Dave, make sure you're doing
these advertising relationships.
that you are careful with thatto make sure they're okay on
the, you know, or they haven'tadded it into their contract at
the very end.
Does that mean you absolutely,you know, if the contract says
you don't have to do it, do younot have to do it?
Yeah, you don't.
I mean, you know, your, yourmileage might vary, but just be

(01:26:40):
very, very careful in the, youknow, the longer you advertise
for them and the more tractionyou get on your podcast, that's
going to mean more to theadvertiser.
Now you can use that in yourfavor too and say, Hey, Like
I've built a pretty good brandfor you.
You might want to continue to,you might want to continue to
have me do this, right?
That's all in the negotiation,right?

(01:27:01):
There's no right or wrong onthat.
That's just all in thenegotiation of the contract.
So just make sure, I mean, youare coupling to their brand.
You know, a lot of folks know meas the HelloFresh guy because I,
in my podcast, we talked aboutHelloFresh a lot.
I talked about it more recently.
than before it became realpopular on YouTube that

(01:27:22):
everybody's doing HelloFresh,right?
So I also, for a while in thetech space, became the Drobo
guy.
We talked about Drobo, you know,a lot on my show.
And so, you know, now that givesan opportunity for another brand
to swoop in there.
If like, you know, in this case,another brand could have come in
behind it and say, no, I'm goingto pay you more to be favorable

(01:27:43):
to my brand.
Just be careful.
Just be very, very careful inthat space.
They're paying you to be arepresentative of their brand,

SPEAKER_00 (01:27:52):
right?
Yeah.
It's a really good book.
And I'm lucky enough, he's goingto come on the School of
Podcasting.
So I'm excited to have him on.
But it's all about, instead oflike, how do I negotiate with
the sponsor?
He's like, no, no, get up fromyour side of the table, come
around, sit next to them and go,what are you trying to do by
sponsoring my show?
Let's work together as apartner.

(01:28:13):
Very cool stuff.
So- Jim, I can't believe thatwent really quick.
I know.
I looked up and I was like, man,it's only 11.15?
Yeah.
And then we went from 11.15 tonoon like that.
And you

SPEAKER_01 (01:28:25):
did the awesome supporters.
I kind of swore to God we'd donethat already.
I was like, didn't we do thatonce already today?
But we hadn't.
We had gone so fast to the endhere.
Anyways, coming up on HomeGadget Geeks, I am at the end of
my three-week vacation, whichwas super nice to get away from
podcasting.
And so, yeah, as podcasters, youcan take a vacation.

(01:28:48):
So did I produce anything?
Nope.
Did I have anything in the can?
Nope.
Did

SPEAKER_00 (01:28:52):
anybody punch you in the face?

SPEAKER_01 (01:28:54):
Nope.
I'm still here.
You can do it as well.
Consider taking a vacationyourself.
But if you want to catch what'sgoing on, you can find it right
now, homegadgetgeeks.com.

SPEAKER_00 (01:29:05):
There you go.
On the School of Podcasting, agood friend of mine, I've known
her forever, and I was like, howhave you never been on the show?
Tracy DeForge is coming on.
And in general, it's kind offunny because Tracy kind of does
everything.
So we just kind of talked abouteverything, podcasting.
So that's coming up.
on the show.
And then the week after thatwill be David Hooper, who is now

(01:29:26):
on Sirius Satellite Radio.
How cool is that?
He's going to give the behindthe scenes on how that happened.
And so next week, it'll be fun.
It'll be new and exciting.
So go to askthepodcastcoach.comslash live because that'll be a
different landing page thanusual.
So thanks to the chat room.
Thanks for the super chats.

(01:29:47):
We appreciate that.
And we will see you next week,live from Nashville, with
another episode of Ask thePodcast Coach.

All Episodes

Episode Transcript

Popular Podcasts

Fudd Around And Find Out

Crime Junkie

24/7 News: The Latest

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How Are Podcasters Wasting Time?

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Fudd Around And Find Out

Crime Junkie

24/7 News: The Latest

All Episodes

How Are Podcasters Wasting Time?

Fudd Around And Find Out