Is Your Show Shareworthy?

Episode Transcript
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SPEAKER_00 (00:00):
Ask the Podcast Coach for June 14th, 2025.
Let's get ready to podcast.
There it is.
It's that music that means it isSaturday morning.
It is time for Ask the PodcastCoach where you get your podcast
questions answered live.
I'm Dave Jackson fromtheschoolofpodcasting.com.

(00:21):
It's a new domain that I got.
And joining me right over thereis the one and only Jim Collison
from TheAverageGuy.tv.
Jim, how's it going, buddy?
And he's here.

SPEAKER_01 (00:30):
Yay! Hey! Can you see me?
Can you hear

SPEAKER_00 (00:32):
me?
We can hear you.
That was so funny because itdidn't look like you were locked
up.
It just looked like you werereally...
involved in something, and I'mlike...
It probably was.
And I'm like, Jim, anybody, Jim,but at any rate, you know what
will really get you grounded andback on track if you're a
co-host?
That's right, that coffee pourwill get you going.

(00:55):
And that coffee pour, man, mymouth is already messed up
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credentials been podcastingforever been doing a you know
it's been a an award-winninggraphic artist longer than that

(01:15):
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He will sit down with you one onone and make sure that whatever

(01:39):
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Well, then Mark will help youcreate one and make that great
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And one of the ways you can getthem to click play is by having
a great artwork and by having agreat website.

(02:00):
Check him out over atpodcastbranding.co.

SPEAKER_01 (02:10):
Of course, big thanks to our good friend Dan
LeFebvre over there, Based on aTrue Story,
basedonatruestorypodcast.com.
This week, again, Saving PrivateRyan, a classic.
That's hard to believe that's aclassic already.
A great interview that he doeswith Marty Morgan, and you can
check it out today.
It's available for you.
If you didn't catch it lastweek, catch it this week.

(02:30):
Based on a True Story,basedonatruestorypodcast.com.
Dan LeFebvre.
Thanks for your sponsorship.
Dave, while we come back in, letme tell a quick funny story on
myself.
We're having this morning wherethe video wasn't working and
some of those kinds of things.
But as I was prepping thecoffee, I have a pretty solid
routine.
At 8.15, I go up there, get thecoffee pot ready, grind the

(02:54):
beans, put the beans in.
They boil for eight minutes,then they brew for seven.
It's the same thing everySaturday.
So this morning, now, lastnight, I was hanging out with my
oldest son.
So, you know, we enjoyed a fewcocktails.
So I slept in a little bit thismorning, just kind of, you know,
I got in about one o'clock lastnight.
So maybe that's part of it too,right?
So making the coffee, boil, youknow, do the whole routine, turn

(03:17):
it off, let it steep, do someother things.
And then come down here to pourmyself that coffee.
And as I'm pouring it, it's justwater.
I had totally forgotten to putthe grounds in the, you know,
the most important part ofmaking coffee.
It's the coffee part.
Yeah.
I would think.
Right.
That's how you make coffee.
You grind coffee and then yourun water through it.

(03:40):
So I had some nice hot, Yeah, Idon't know.

SPEAKER_00 (04:05):
What was going on with that?
It was like, he's here, and thenhe's gone.
And then he's, no, it's, youknow.
Yeah, it was weird.
It's a weird morning.
It's okay.

SPEAKER_01 (04:12):
We're here.
I think we're good.
Let's do this thing.

SPEAKER_00 (04:14):
Well, I just looked through the chat.
I didn't see any questions yet.
So I have a fun one.
This came about from a talk wewere doing at the School of
Podcasting.
And that is, there are goodshows, right?
I listened to James Cridlandyesterday.
And that was, I don't know, 20,30 minutes, something like that.
Got done.
was not a bad show, right?

(04:36):
Kept me informed.
Great.
Did I share that with anybody?
Well, I just told you.
But I wasn't running to my phoneto share it.
But yet I watched the movieabout Led Zeppelin on Netflix
and instantly ran to my highschool buddy.
I'm like, dude, this is actuallypretty good.

(04:56):
Apparently they were recordingeverything in whatever, 1968.
And there's tons of footage ofAnd here's the thing, almost
like Dan, right?
When you see that come up on ablack screen and it says based
on a true story, there's a partof you that goes, and so when
they said at the beginning ofthe movie, they're like

(05:17):
something like voice of JohnBonham never heard publicly
before.
There was a part of me that waslike, oh, I'm hearing something
special.
It was different.
It was like, and so like I heargood podcasts all the time, but
I'm trying to figure out what itis that makes me share them.

(05:37):
Colin Gray, over at the podcasthost, did a YouTube video about
five podcasters that had addedvideo to their podcast.
The first one had great success.
The second one did it, said itwas too hard, too much work, and
not enough return.
The third one, and it was justlike this report that And I was

(05:59):
like, it was very non-biased.
It was just like, what happened?
What did they do?
Why did they keep doing it?
Why did they not do it?
And I was like, oh, this isreally good stuff.
You get to learn from fivedifferent podcasters and Colin.
And so I instantly shared it atthe School of Podcasting.
So I don't know, what makespeople share stuff?

(06:21):
Because that's all we want.
We know that podcasting is 70%.
word of mouth, depending on, youknow, somewhere between 60 and
80, depending on the differentreports that it's word of mouth
that usually spreads podcasting.
When people go, there's nodiscoverability.
I'm like, yes, there is.
It's called word of mouth.
Because if, when I ask like,what is the, what is YouTube?

(06:43):
They go, they have the algorithmand it knows exactly what you've
been watching and what you'vebeen listening to.
And it recommends things thatare similar to that.
I go, I have one of those.
It's called my brother, youknow?
And so, I don't know.
I think that's what we're alllooking for is because our shows
don't suck, right?
We make shows where the peoplelisten to this show.
We're trying to make– we makegood shows.

(07:05):
We know the drill, Dave.
Listen to what your audiencewants and give them what they
want in an entertaining andeducational fashion.
But yet they're not running tothe streets to go, you've got to
listen to this show.
I don't know.
Any thoughts on what you thinkmakes something shareable?
What makes us go to that sharebutton?

SPEAKER_01 (07:23):
Jim Collison Yeah, we, listen, you and I spend a
lot of time talking about thecontent, right?
And yes, that's part of it,right?
And it's a big part of it,right?
Your content can't be, well, Imean, it can be anything you
want it to be.
But depending upon the audienceyou're trying to reach, right?
Yes, the content has to be goodand authentic.
But I think The key, not thekey, part of the key.

(07:46):
Let's think about Americanbaseball here for a second.
If every player was judged onlyby the home runs that they hit,
most of the players would be afailure.
You have one or two players onthe team that's consistently
hitting those, and everybodyelse hits a couple a year.
But you know what?
They keep playing, and there'ssome really good players there.

(08:08):
Why does it work?
Because they show up every day.
right?
They show up every day to playbaseball.
You throw in any sport, you can,I mean, you can make a thousand
analogies about this.
I think the, you know, the tablestakes are just good content or
the content that really is yourbest content.
I'd rather say it that way.
Whatever you're doing, your bestcontent.

(08:29):
Because Right.
Right.
Right.
success gurus, settle down.
We, we can, you can get better,but you're, if you're giving it

(08:51):
your best and you're, you likewhat you're doing and it's
working for you, okay, that'syour content.
I think sometimes we have theexpectation then, though, that
every time we produce anepisode, it's got to be a home
run.
That's just, I just don't thinkthat's true.
Like, I think it's not a homerun.
It's, am I consistent at whatI'm doing?
I think a lot of us sometimesaren't the most consistent at

(09:15):
You know, we don't have the mostconsistent brand.
Somebody in the chat room talkedabout the word trust.
Your brand is really just atrust statement to your customer
or your listener, right?
That brand that you have says,can you trust me, right?
And those are table stakes.
Because if they don't trust you,then they'll just stop listening

(09:37):
altogether.
And then they'll never be therefor the home runs when you hit
them.
Because every once in a while,you're going to hit a zinger.
right?
It's going to be a great one,right?
So I think the key isestablishing that trust brand
with people that you're there ona regular basis.
They can trust your content.
They know who you are.
You don't go flying off thehandle on some, you know, one

(09:59):
week you're Pinky and the Wizand the next week you're sad
Dave Jackson, right?
You have this consistent, youknow, I think this is kind of
what we bring to Saturdaymornings is a pretty consistent,
week in, week out, kind of know,you know, we have some technical
problems there once in a while.
But I think it's a, I think it'sa trust issue, right?
And then once you've gained thattrust, then you have the ability

(10:22):
to hit that home run with theshare, right?
But you're not going to get theshare on a, and there's probably
examples where this isn't true.
Rogan is probably in this camp.
Someone saw when they had Roganhad somebody as a guest, and
they just saw, they got wind ofit, or they saw a snippet on
YouTube, and they're like, oh,yeah, you got to go watch Joe

(10:43):
Rogan, right?
Okay, that's, I think that's anexception.
I think that's an anomaly,right?
I don't think that happens allthe time.
So I think you've got to justhave a consistent brand out
there that people learn totrust, and then once they've
trusted it, and you come upwith, and there's a couple
comments in the chat about this,once you've earned that trust,
then when you hit the topic ofthat, that, that pertains to

(11:05):
whatever, you know, someone'stalking to somebody else, and
they're, I mean, this justhappened to me last night, Sarah
was, we were talking about thenews, and she's like, Oh, I need
to stay, you know, it's a lotgoing on in the news right now,
right?
And as she's like, I, she'slike, I can't keep up.
And I'm like, Why don't, justtry the Wall Street Journal
podcast.
That's the one I listen to.
I like it.
It's twice a day.
It's 12 minutes.

(11:26):
Like, that may be a great, thatmay be a great, now, is that the
best news podcast out there?
No.
but it's the one I listen to.
It's the one I like, right?
And so, but you know what?
They're every single day, twicea day on the Wall Street Journal
podcast, right?
They've earned my trust fromconsistency and consistency of

(11:46):
both time and of content.
And it hit the mark for what shewas looking for.
If anybody else asked me, Iprobably wouldn't, you know,
like, hey, what's your favoritepodcast?
I'm not going to say it's theWall Street Journal podcast
because it's not.

SPEAKER_00 (12:00):
Right.
It is for that application.
I need to keep up because I knowI listen to Erica Mandy.
Newsworthy is the name of it.
And it's just the headlines andmaybe a little bit about it.
But I think you hit the nail onthe head.
Some of it, like, right now, I'mlistening.
I'm listening.
I'm watching.
Oh, crap.
I just told you about it aminute ago and it's on my screen

(12:20):
and I can't see the name of it.
About the woman with thetattoos.
Blindspot.
Blindspot.
Blindspot.
And this goes back years agowhen I was married to ex-wife
number one.
She really liked that show.
And so if I was off playing agig with the band, she'd watch
Blindspot.
And so it comes up on Netflix.
And I was like, oh, I was neverreally a big fan of kind of

(12:43):
whodunits and crime scenes andall that stuff.
And I was like, you know what?
But she liked it and she wasn'tstupid.
So let's see what in the wholeshow.
It reminds me a lot.
of the show lost which was it'sa giant brain gap like you don't
know what's going on she's gotall these tattoos on her body
she doesn't remember who she isor anything about herself but

(13:06):
slowly by slowly each tattoo isa clue and then people start
shooting at each other and youknow by the end they save the
day and whatever all because ofher tattoos But the whole time
you're like, wait, who is the–and I was like, that's why this
show is popular because we'reall dying to find out who she
is, where she came from, and youjust know however many seasons

(13:28):
there are of this thing.
That would be really bad if itgot canceled and you never get
to find out.
like why she's covered intattoos.
That would be, hey, guess what?
You just wasted, you know,whatever, 57 hours of your time.
But I think that's really it.
It's about not wasting theirtime.
It reminds me a lot of books.
Like right now, I'm listening toPat Flynn's book about learning

(13:52):
stuff, and he makes a reallygood point.
We spend– and it's funny becausethis week I bought not one but
two courses– And I put it on thegiant pile of things that I will
learn later.
It's very dusty.
And I was like, oh, but it's 87%off.
I got to get this SEO course.
And his whole point is quitlearning and start doing.

(14:15):
And then when you hit a snag,learn some more of whatever you
need to learn.
But I'm listening to his book.
And of course, the introductionsare always horrible.
I don't understand why.
why people spend the first partof their book saying, what's
coming in the book?
In chapter one, we'll talk aboutthis.
In chapter, I'm like, yeah, ifyou would quit telling me what's
coming in the book, we couldactually just get to the book.

(14:37):
That drives me crazy.
But the first chapter was reallygood.
And I'm like, cool.
Now, if the second, third, andfourth are meh, now it's Pat
Flynn, so I know it's not.
But if I blow through threechapters and I'm not getting
anything, it's highly likelythat I'm not going to listen to
chapter five.
For me, it's like you've got, soI think your consistency thing

(14:59):
is right on.
If I have one chapter that goeslike Don Miller's book about
coaching, I'm like, oh, this isme.
And he kept saying, now I knowyou might think this doesn't
apply to you, but let's say youwant to make$10 million and your
product is$40,000.
And I'm like, well, Don, I'm notselling a$40,000 product.
I'm selling a$99 a monthproduct.
And yeah, you're right.

(15:20):
That doesn't apply to me, eventhough you keep telling me, no,
it does.
It does.
And by about six episodes, Icould not get what he was
teaching to tie into what I'mlike, no, Don, I know you think
it ties in, but it doesn't.
And I never finished the book.
So.
He had me, but then he lost me,even though he kept telling me,
oh, no, this applies.
I'm like, no, it doesn't.
Sorry.
And so I never finished thebook.

(15:41):
So I think that's it.
When we talk about consistency,we always talk about consistency
of schedule.
And that is huge because youbecome part of their routine.
But you also got tooccasionally, Chris Stone said,
he goes, sometimes we just gotto hit a base hit.
We don't have to hit a home run.
Just keep the ball moving.
The problem is that it's not...

(16:03):
that we're not growing ouraudience and that we're not
getting new people.
We are getting new people thatreplace the people that quit
listening to our show.
So the net result is, you know,and that's where I forget who I
was listening to.
It might've been Kevin Michael.
It's not Kevin Schmidlinanymore.
He's Kevin Michael said that ifyou do a show about how to be

(16:24):
more bold and I'm making up myown example, I forget what his
was, but if the show is abouthow to be more bold and be more
assertive, That's great.
And people listen to your showand they become more bold and
assertive.
Guess what?
They might stop listening toyour show because they don't
need it anymore.
So you have some churn.
That's the fun membership termthat people love to use.

(16:45):
It really just means people quitlistening or they cancel their
membership.
But I think that's a lot of itis being consistent.
Let's see what the chat roomhere.
Dave says, the thing that makesus willing to share is whether
or not a bit of content enhancessuccess.
The image we have of ourselves,either for or against.
Content helps clarify ourself-image.

(17:06):
Yeah, if we, that's going backto my story about Jack from the
Darknet Diaries I always talkabout.
He said, hey, if you like thisinformation, could you share it
with a friend?
Because you're going to lookcool because you're the person
that found it.
Back in the day, I mean, backway, like, you know, 87, I read
Hit Parader magazine articles.

(17:27):
I read Circus Magazine.
I was up on all the heavy metalbands.
I knew about Quiet Riot beforethey were Quiet Riot.
And I was the guy that was, oh,Dave knows about whatever.
But I'd say, oh, I read aboutthis band.
They're really cool.
And then I'd go out and buy analbum based on what it looked
like.
I hadn't even heard the bandyet.
But I was always finding newmusic.

(17:48):
So anytime we can be that coolguy that knows all the stuff, or
the cool girl that knows all thecool stuff...
You know, that kind of comes inhandy.
Ralph is chiming in.
He says, word of mouth is finefor a small business, but it
will only allow you to grow,only allow you to go quickly.
You need to advertise to buildawareness.
That's true.

(18:09):
Jim

SPEAKER_01 (18:09):
Collison, Ph.D.:

UNKNOWN (00:00):
:

SPEAKER_01 (18:10):
No, I think it's very true.
Listen, word of mouth is a way,right?
And as your audience is small,the chances of someone sharing
that is even smaller, right?
It's a percentage of your brand,basically, if you're thinking
about that.
If you want to get, I mean, ifyou're going to break out and
you're going to go, you know,you want the larger numbers, you

(18:31):
have to advertise.
You have to.
It's not, word of mouth will notgrow you fast enough.
You know, the, you know, we, wedon't have the advantage of the,
you know, the Rogans of theworld or the John Teshes of the
world, you know, or the MikeRose of the world who already
had giant existing audiences,right, to be able to tap from.

(18:51):
And then the name, what do theyhave?
They have brand, right?
Their name is their brand.
When you hear Joe Rogan,everybody knows who that is.
Yeah.
Right.
You know, everybody knows, youknow, everybody knows, well, I
shouldn't say everybody.
A lot of folks know John Tesh.
He's been around.
By the way, talk about a guywho's reinvented himself a
couple of times in his career,right?
Doing some, doing, and now he'sgot a, you know, real popular

(19:14):
syndicated radio show.
But their name is their brand.
And most people don't know you.
And you're going to, you caneither wait for, you know, for
organic growth and word of mouththat way kind of thing.
Or, you can buy it.
You know, and in the advertisingbit, you've got to, we get, I

(19:34):
say this all the time, and like,Well, what should I do?
And I'm like, Okay, that's awhole nother question.
Like, buying advertising is awhole art in its own.
This isn't Ask the AdvertisingCoach, because I don't know, you
know, you, there are ways to dothis that are, that are beyond,
I mean, there's just a ton ofways you can spend money to do

(19:54):
advertising.
And You can advertise all youwant.
It may not do any, may not, ifyour product doesn't live up to
the brand, the advertisingbrand, you get a bump.
You know, I remember I wrote anarticle for Byte Magazine, I
think, back 2015, maybe,something like that.
I had a friend over there.
I was reviewing some things atthe time.
I wrote an article.

(20:14):
I got a giant spike to HomeGadget Geeks.
Like, you know, like 10 timeswhat I would normally, what I'd
normally see.
and then yeah or whatever listenmy brand on home gadget geeks is
unique right it's a we're a techbut we're a tech show but we're
not a how-to show and it's moreabout community and friends and

(20:38):
you know it's kind of a it'skind of just for we just want to
talk about it we don't we're notgoing to teach you how to do it
but we're going to talk about itright well that's not that's not
that popular to be honest righti'm not i wouldn't expect
hundreds of thousands oflisteners to come over because
it's a unique style.
But you know what?
I like doing it, so I keep doingit.
It's actually a good place topractice for me, practice what I

(20:59):
do for work.
Now, however, at work, it'sdifferent.
We do have a brand.
We do have a big brand promise.
People do come expecting certainthings out of the content,
right?
And for that, For that, wedeliver them.
I was just reviewing numbersthere.
One of the podcasts had justcrossed over a million.
We were at 1.2 million.

(21:20):
I was like, okay, well, theseare pretty good numbers, right?
These are some pretty goodnumbers.
I guess it's all those things.

SPEAKER_00 (21:26):
Well, if you think about it, Pepsi could come out
with, I don't know, PurpleNurple.
Come on, everybody.
It's the new drink from Pepsi.
It's Purple Nurple.
But they don't do that becausenobody knows what a Purple
Nurple is.
So what do they do?
They slap the word Mountain Dewon it.
And it's Mountain Dew PurpleCrush.
Check it out.
Mountain Dew the Dew PurpleCrush.
It's new.
And people are like, well, Ilike Mountain Dew.

(21:47):
And to me, there's only one kindof Mountain Dew, and that is the
green stuff in a can.
But nonetheless, if you go look,instead of releasing new
products, they just slap theword Mountain Dew on it.
And it's Mountain Dew Orange,Mountain Dew Purple, Mountain
Dew.
And a lot of that stuff looks alot like Gatorade, just with
more sugar and bad stuff foryou.
You know, but that's an examplewhere they're, instead of

(22:10):
starting from scratch, they justuse another brand to, because
all they're trying to do is getyou to drink at once.
And then, like you said, fromthere, that is the movie thing.
And even now, they're stilladvertising for Mission
Impossible.
I'm like, okay.
And it's been like number threeat the box office, so a couple
weeks in a row.

(22:30):
So it's not that people aren'tgoing to the movie.
They just can't beat Lilo andStitch or whatever.
Right.
And I'm like, so, but yet theother day, I forget what I was
watching on TV.
And they're like, MissionImpossible is the number one
action movie in America.
And I'm like, I think it's theonly action movie out right now,
just for the record.
But okay, I'll take that.
You know, so it's kind of crazythat way.

(22:51):
Chris has a great point.
People remember how they feelafter listening or watching.
They're more inspired to sharethat feeling with others.
Yeah, that's a good one.
Because I know I've shared manya...
comedy special because I justthought it was hilarious and
especially if it's kind of darkhumor then I'll

SPEAKER_01 (23:10):
share that thing it's like somebody's like hey
what do you got you know tell meI need to go do this and you're
like oh I got a great podcastfor you and you know you hype it
up and it was good for you andthen you share it with them and
then they come back and they'relike that's the worst thing I've
ever heard yeah how dare youI've had that I've had that
happen a few times wheresomebody's like you thought that

(23:32):
was good It's like, yeah, Ithought it was really good.
Yeah.
Yeah.
I don't think so.
You know, and you know, youjust, it's kind of a hit or
miss, you know, let's justremember to your mountain,
mountain dew brand comment.
They've spent a lot of years anda lot of money and a lot of
failures, you know, remember newCoke.

(23:53):
Oh

SPEAKER_00 (23:53):
man.
Dude, I worked at a grocerystore during new Coke and it
was, there was like a run on theold Coke and Like they were,
when people walked in, they'relike, you don't have any old
Coke?
Like, no, it's gone.
Like, no, you got to have somein the back, man.
I need it, man.
So.
Yeah.

SPEAKER_01 (24:11):
Well, it's, I also, Ralph had made a comment earlier
in there, you know, even with asmall audience, you should have
a a few avid or rabid listenersin there who, I actually think,
like, they drive us crazy, butthose listeners who consume all
our time, they want to talk tous all the time, they're sending

(24:31):
us emails with comments all thetime, they're, right?
And at some point, you go, Oh,stop! Okay, enough! Right?
Ever, we, listen, we've all hadlisteners like that, where it's,
they're very, they'rehyper-engaged, right?
That's a good sign.
It's actually a good sign.
If you're, if you've got, now,you've got to manage, you've got
to manage those relationships,because you will get listeners

(24:51):
who want to consume 100% of yourbandwidth, right?
You will get them.
It'll happen.
If you don't, well, okay,there's a sign.
That's a sign all in itself.
You will get those.
You've got to learn to, you'llhave to learn to work with them
and then make sure you set theproper boundaries and
expectations that they can't,like, you know, I can't spend

(25:13):
100% of my time thinking aboutyou.
You know, there's other thingsthat need to be done.
And so watch out for that.
I don't think it's bad.
You just got to manage it well.
But it is a good sign you'recreating some engaging content
when you get those.
Yeah.
One or two or three or five orwhatever it ends up being.
Be very active, engagedlisteners.

(25:34):
Now, they're going to take upsome of your time, right?
They're going to take up some ofyour time.
Well,

SPEAKER_00 (25:41):
at any time, I need to come up with some sort of
three-lettered or unsoliciteduser feedback or listener
feedback.
When I get somebody that emailsme and goes, hey, just listen to
the episode about such and such.
Man, that was amazing.
Really got me thinking.
When I didn't, like, they justdid it.
That's when I'm like, okay,that's my stamp of approval.

(26:04):
Like, okay, that's, you know,that they're emailing me back.
I'm getting closer to that.
They're going to share.
Ralph says he's cheering you onabout, you know, you need to
advertise.
But if you have 100 listeners,that is only going to be so far.
We need to stop lying toourselves about organic growth.
That I'm going to push back on.
I wouldn't say it's not a lie.

(26:24):
It's not a lie because whenyou're paying somebody to put
your name in front of somebody,that's still word of mouth.
It's an advertiser's word ofmouth versus somebody that they
trust.
But in the end, you're gettingyour show in front of someone
that isn't listening to yourshow but should.
One comes from a trusted friend,which has a whole lot of weight

(26:48):
behind it.
And the other one is like, yeah,well, it's a banner on the side
of a website or it's aninterruption in the middle of
the show I was really listeninguntil you came in.
So they're both getting the wordout.
I'm just saying that I think ashare– and I think my Zoom
meeting just stopped.
Or no, it just changed.

(27:08):
Who knows?
But

SPEAKER_01 (27:09):
anyway, go ahead.

(27:38):
for our business, right?
So the basic question was,should we plan quarterly for the
stock market, or do we planannually to get better results
from a company standpoint?
Peter's answer is similar towhat I would say in this
conversation, is he said, youhave to do both.
You don't have the option ofpicking one or the other.
They're both super important,and you have to figure out how

(28:02):
to do both at the same time.
How do you plan annually to makesure you're getting, you know,
ample, you're getting the rightgrowth and going the right
direction, and you're not aslave to the quarterly results
that are in there.
But you also have to, becauseyou're a public company, you
also have to pay attention,attention to what's going on in
the stock market.
And you've got to, you have toplay to your investors.
That's why they gave you money.
I think public companies forgetsometimes that's why investors

(28:24):
invest in their company, is togrow the asset, right?
So it, I've always kind of heldthat in my mind sometimes.
We, I think sometimes we thinkIf I could just do one thing,
because it's simpler, right?
It's easy to just, man, if Icould just concentrate on one
thing.
Sorry, friends.
In this scenario of growing orthe influence of your podcast,

(28:45):
there's actually a bunch ofdifferent things you have to do
all at the same time.
Some of them seem contradictive,right?
Some of them may, you're like,ah, you know, really?
Yeah, no, you really got to do,you have to both focus on the
listener one at a time in anorganic growth perspective to
get them to say something aboutyour podcast.

(29:07):
And you also have to advertise,you have to do mass
advertisements if you want thatthing to grow.
You know, if you want that thingto go, you're gonna have to
figure out how to get it infront of people, right?
You have to do both.
And at the same time, you got tomake great content.
So So there's never a one thing,right?
It's always a dichotomy or atrichotomy of competing factors.

(29:30):
And I love Drucker's examplebecause those, that quarterly
planning and annual planning canbe opposites at times, right,
when you're doing that.
So love that example.
I just think we've got to makesure we're in the right mindset
of like, no, I got to do, I gotto do all these things.
You know, I think like HomeGadget Geeks does a really nice
job at the individual level ofBut I don't advertise it

(29:51):
purposely.
I don't advertise it largeoutside of the circle I'm in.
I want it to be a tight circleof friends.
That's what I want it to be.
It's successful to me becauseit's that way.
I am fiercely loyal to myDiscord group, and I don't
tolerate anything in it.
You make one comment that's outof line, you're gone.

(30:14):
Like I don't need that, butthat's the purpose of that show,
right?
The purpose of the show is tocreate community.
So I'd have to do both.

SPEAKER_00 (30:21):
Yeah.
It's tricky.
And then there's always, youknow, we've said it over and
over.
It's gotta be good content.
And I always go back to the loneRanger, which is like one of the
top five flops of all time, eventhough it had Johnny depth at
the height of Johnny depthnesswith all the pirate movies.
And I saw that movie and, And Itold people, don't go see it.

(30:43):
This is horrible.
It's, you know, it was just abad movie.
And Disney was like, oh, well,people don't know about it.
I mean, they had the dolls andthe posters and the Happy Meal.
They were ready for this thingto take off.
And it just didn't because itwas awful.
So there is a time when you cankeep spending more and more
money.
And it was like, no, we knowabout the movie.
You don't have to keep tellingme about it.
We just, I'm not going to go seeit.

(31:05):
It's kind of crazy.
Chris Stone is going, Imentioned earlier, he says, hey,
you've hit Parader and CircusMagazine.
Don't forget Metal Edge, ofcourse, and Rip.
Uncle Marv says consistency ishuge.
Listeners respect shows thatkeep showing up with great or at
least decent content.
Yep, and Uncle Marv is off torecord his first episode of a
new show.

(31:25):
So he didn't say what it was.
Coach Dave, my second show wasabout how youth sports empowers
us to pass on life lessons.
I connected with the state ofMD.
It's not Maryland?
Is that MD?
I think it's Maryland.
Yeah.
Association.
They want this messageassociated with them.
They embed my shows andsponsored it.

(31:46):
Beautiful.
There you go.
Find somebody who has the samemessage that you do and partner
with them.
Chris says, when a listenershares the episode and tells you
how amazing it is, it's worthway more to him than if it's an
ad.
And then Ralph says, so theanswer...
is to pay for people todiscover.
Yep, that works.

(32:06):
Bottom line, if you want to growyour show, you've got to market
your show, plain and simple.
It's funny because I've beenworking with a coach, and you
think you're marketing, andagain, I will say it, until you
get an outside point of view,and he's like, well, what's your
welcome sequence like?

(32:26):
And I go, what do you mean?
He goes, well, when somebodyjoins your email...
What's your welcome sequence?
I go, well, they just get thenext email that comes out.
He goes, you don't have awelcome sequence.
I go, I've never heard of awelcome sequence.
He goes, okay.
And so I've been going throughand this and that.
And then he's like, well, whenwas the last time you ran, I
forget what it is, a campaign?
I go, well, I send an email whenI can, at least weekly.

(32:48):
And he's like, yeah, but whenhave you sent a campaign where
you're actually selling peoplestuff?
I go, I don't know.
I don't.
I just, at the bottom, it'slike, hey, if you need help with
your podcast, he's like, you'venever run a campaign.
He goes, no.
He goes, so you're wondering whyyour sales aren't up, but yet
you're not trying to sellanybody anything.
And I go, well, yeah.
So I'm actually going to soon,I'm going to be running a

(33:10):
campaign.
And so, yeah, you have toadvertise.
And there are times, and bythat, there are other ways to
advertise besides advertising,but that's if you got the money,
do it.
But it's just one of those whereyou think you're doing...
I remember, man, this isprobably five years ago, I did
an episode about, so you'redoing everything you can to grow

(33:33):
your show.
And people go, yes.
And I go, great.
Take away the internet.
What are you doing?
And they're like, what do youmean?
I go, well, if you didn't havethe internet, the internet went
down.
Google broke.
What would you be doing?
And they're like...
Well, I guess I could print outflyers.
I could hand out business cards.
And I'm like, yeah, are youdoing that now?
And they're like, no.
And I'm like, then you're notdoing everything.

(33:54):
I go, everything is everything.
You're doing all the easy stuff.
And granted, some of those won'twork as well as others, but I
go, when you tell me I'm doingeverything, are you really doing
everything?
Like, are you going to whereyour audience is?
Well, no, that requires me toget out of my chair.
Oh, okay, well, then you're notdoing everything.
And so it's tricky.

(34:15):
And we did have another questionpop in here.
And this is a gear question.
Oh, wait, I didn't hit mybutton.
Because, you know, I've got thebutton now.
Yay, there we go.
We're going to a new topic.
And this is a gear question frommy buddy Ray over at Around the
Layout podcast.
Could the Behringer HRM1000-BKmultipurpose headphone actually

(34:39):
be decent...
For$10.90 on Amazon.
Yeah, I have one in my closet.
And what it is, this is where hesays, I need two pairs of
headsets for a remote event inNebraska.
Yep, exactly.
And that's one of the reasons.
Wait

SPEAKER_01 (34:53):
a

SPEAKER_00 (34:53):
minute.
We're

SPEAKER_01 (34:54):
in

SPEAKER_00 (34:54):
Nebraska.
What's going on here?
That's right.
Jim's going to get his modeltrain on.
When are we going to be?
Why are we not doing a meetup?
Why is that not happening?
But that's one of the reasonswhy I like the PodTrak P4.
because it has four headphoneouts built into it.
But if you're not using that,yeah, all you do is it comes

(35:15):
with a cable that you plug oneheadphone out of your whatever,
Focusrite, and you plug it intothis thing, and then you just
have multiple headphone outswith a knob for each one.
So if you have somebody like methat's deaf, I can crank my
headphones up, and the personnext to me who is not isn't.
And yeah, it works.
I used to use it back in the daywhen I didn't have a P4.

(35:38):
And it comes in handy.
And it's like this big.
It's like the size of a walletor a cigarette pack, for those
of you that remember what thosewere.
And it is one of those.
It's like$10.90.
That can't be any good.
And you're like, no, actually,it does the job.

SPEAKER_01 (35:53):
Yeah, I think you're going to get what you pay for.
I mean, it won't be the world'sbest sound, but you're probably
going to be in a spot where thatdoesn't matter.
You're probably not going totravel too well after a couple.
You may get a couple sessionsout of them before they might
break easy.
Actually, Sony makes a wiredon-ear headphone.

(36:13):
It's the MDR-ZX10.
They're$12.
Let's call it$13.
That might be a little bitbetter.
Dave, I bought some Sonyheadphones 12 years ago when I
started podcasting in Gallup,and those things are still
running.
I mean, I've thrown those thingsaround.
They sat on the desk, right?
Not all cheap stuff.

(36:34):
I think I paid$10 for them atthe time, too.
Not all cheap stuff lasts long,but I think that's a great, from
a tech perspective, give them atry.
And they're crap, but use themuntil they break.
I have a pair of Jabraheadphones that I got issued at
Gallup pre-pandemic, and I haveused them, you know, they've
been replaced twice now.
So I just still use them whenI'm out in the shed.

(36:54):
And they still work great.
So sometimes you find something.
Listen, then I've had brand newheadphones that they worked for
a week and they weren't verygood.
I have a pair right now wherethe mic is not very good.
So yeah, I'd give it a try forthat kind of environment.
Like I said, I'd go with theSony at$13 as opposed to the
Behringer at$11.

(37:16):
But we're talking$2.

SPEAKER_00 (37:17):
It's a$2.

SPEAKER_01 (37:18):
$2! I

SPEAKER_00 (37:20):
want my$2! It's like a nickel these days.
Yeah.
Just to piggyback on that, foryears, a lot of us used
Behringer products, but thething that made them last is we
didn't move them.
Unless you're Jim and you spillbottles of wine into them on a
regular basis.
A couple times.

(37:41):
Don't do that.
We got another question herefrom an author, and he wants to
know, hey, I have just publishedmy new book.
Congratulations.
And I'd like to make a videopodcast episode about it,
allowing viewers to buy the bookand receive an autographed copy
via mail.
Any tips on best services to beused?

(38:02):
Gumroad is what I use to sell mybook if somebody wants an
autographed copy, gumroad.com.
The thing that's tricky aboutthat is you've got to give them
some value up front because ifyou just go, Hi, I'm Dave
Jackson.
I have a book.
See, it's red.
You should buy it.
Okay, I'll autograph it for you.
Send me$25.
okay, why am I buying your book?

(38:22):
And even if the book is, to usethe old Steve Martin phrase, how
to turn dog poop into gold,okay, I want a copy of that.
So you've got to deliver value,some sort of tip, something that
makes them want to buy the book,because it can't just be, hey,
it's Dave, buy my book.
Here you go, link beneath thevideo.

(38:43):
I don't think that's going tosell a lot of books.
In fact, usually, it's hard toHow do you sell a book in one
lesson?
You know what I mean?
Just one video.
Now, if you're doing multiplevideos, and the video thing is
easy.
It's called YouTube.
It's not a podcast, technically,but be a YouTuber and deliver

(39:06):
value about your industry oryour topic or whatever it is.
For the record, if you do audio,it'll get 15 times the listens,
and people will listen longer,on audio.
So nothing wrong with video.
If you want to do video, pleasedo video.
Do YouTube all day long.
But if you're not showing thingslike here, I will show you how

(39:26):
to rip a piece of paper in half,holding it in one hand and doing
the other.
If you're not showing something,then do audio as well.
And for that, I love Captivate.
The Captivator Buzzsprout aregreat.
And then get yourself a nicelittle Samson Q2U.
There's$100.
I would get that even if I'mdoing a video show because you
don't want to sound like crap.

(39:47):
There is this website calledschoolofpodcasting.com that
helps people with that that youmight want to check out.
Use the coupon code COACH whenyou sign up.
Jim, how do you– because when hesaid episode, I was like– And if
you want to answer back there inthe chat, are you talking about
one or doing multiple one?
Because if it's one, that'salmost impossible.
How do you get people to buyyour book?

(40:08):
You got one shot.
That's almost like a fun littleexercise.

SPEAKER_01 (40:12):
Be good.
Yeah.
You better be good if you gotone shot.
Listen, there's only thing that,okay, I'm going to offend
somebody and I don't mean to onthis statement.
So don't be offended, but if youare, I'm sorry, in advance.
There's only one thing more, onething more promoted or no, one
thing worse than a podcasterwho's promoting himself all the
time.
And that's an author who'spromoting himself all the time.

(40:34):
Like book authors, like, youknow, we catch ourselves like,
oh, my podcast.
Oh, this is my podcast.
on my podcast.
This is my podcast.
You can't, in today's space withbooks, I've, listen, I work with
a lot of authors.
And you, if you write a book,you're on a two-year journey,

(40:55):
maybe three to promote thatthing.
And you got to promote it Inevery possible way.
You've got to create groupsaround them.
You've got to go to conferencesand speak about it.
You've got to go on otherpeople's podcasts and promote it
there.
You need to find ways to promoteit.
Like you said, both, you shouldhave an audio version of it
that's available.

(41:16):
You should have extra add-ons tothe book that are available.
So, yeah, I wrote the book, butif you buy the book now, I'll
give you these worksheets,whatever you got.
Yeah.
forum available as well.
It is, man, I tell you what, Andyou kind of got to wonder, I
kind of got to wonder about thedollars and cents of book
writing these days.
Like, man, you spend a lot ofmoney promoting this thing and

(41:39):
you wonder, do I ever make anyof that money back?
And maybe for some people,that's not the point, right?
For some people, they're usingthe book as a tool to be an
influencer or to be in a spaceor to get asked to be a keynote
speaker.
I don't know why people lovethat so much.
I don't.
But to get in these influencethings, right?

(41:59):
Jim Collison, So I guess youalso have to ask your question,
What am I trying to do with thisbook?
But man, lots of people, I talkto lots of folks who are
inspired to write their firstbook, and I'm like, You're, you
are having a child.
Just be, let's just be reallyclear about this.
Just as expensive, they takejust as much time, and you're
going to promote that thing forthe rest of your life.

(42:20):
So, you know, just be cautiousof what you're getting into.
And so congratulations ongetting the book written.
If you get that written, you gotit published.
Awesome.
It's just a ton.
You should always, you're goingto always be promoting that
book, right?
ABC always be no ABP always bepromoting.

SPEAKER_00 (42:36):
Yeah.
The, one of the best, mostlucrative speaking gigs I got
was a keynote and they even paidfor my travel, which was cool.
And they paid me to speak wasbecause they found my book on
Amazon.
So that's it.
But the thing that blew me awaywas you get done with the book.
And for me, it went through fiveyears.

(42:56):
Rough drafts, right?
Here, we need to approve.
And I'm like, have we not foundevery typo under the sun?
You know, oh, this time we'redoing it for, now we're
fact-checking.
Now we're doing this and that.
And I was finally like, okay,finally it's out.
And you think you're done.
And really, that's where thework just begins.
Writing the book, it turns out,was the easy part.
Getting people to read thatsucker is like, oh, man, it's

(43:20):
ridiculous.
Yeah, he says I can.

SPEAKER_01 (43:22):
Oh, go

SPEAKER_00 (43:23):
ahead.
He says, I can make severallives about it.
Yeah, don't just do a live,record those.
Put them out as an audio and avideo podcast and always have a
good call to action.
Hey, for more, if you like, goto ProfitFromYourPodcast.com.
That's a podcast about my book.
And occasionally now, I will putout an episode, but that's one I

(43:43):
did fairly frequently as thebook came out.
And every time the book cameout, I would get a book sale or
two, not a ton, but a few, tothe point where now...
That's the one thing I reallymiss.
When I self-published, I couldlog into Kindle Direct
Publishing and see when was thelast sale of my book.
And I could see when it wasself-published that, hey, that

(44:05):
actually got me a couple ofsales.
And by a couple, I mean acouple.
And now that it's through apublisher, I don't know how many
books I sold until like twice ayear I get a check.
And I'm like, oh, it's doingpretty good.
Okay.
But yeah, the work is reallyjust starting, unfortunately.
And that's...
That's depressing as all getout.

SPEAKER_01 (44:25):
Yeah.
And I wonder where the future ofbooks will be.
You know, I've been thinking alot about this, the whole idea
with generative AI reallydemocratizing that kind of
content, right?
I mean, listen, I could sit downthis afternoon and with AI's
help, I could probably write apretty healthy book in a day

(44:46):
now.
You know, it'd make the outline.
It'd fill in the gaps.
I'd tweak some things.
I'd try to add a few personalexperiences in there so it
sounds like I wrote it kind ofthing, right?
But if I can now go that quickon some of those things, and
it'd be pretty good, right?
They're pretty good stuff, Ithink.
You know, you can kind of tell,but you could kind of tweak it

(45:07):
so it's not that way.
What are we providing that'sdifferent?
than what somebody could just goout on a certain subject and
just generate themselves.
I mean, I could, if I wanted toknow, I mean, I could, in a, if
I wanted to write about thehistory of whiskey making in
Kentucky in an afternoon, Icould write a pretty

(45:28):
comprehensive, get a prettygood, you know, now it's going
to need to be fact-checked andall those other kinds of things.
But I wonder, I think we stillhave to continue to remember the
human experience on some ofthese things, you know.
And what can we bring that AIcan't?
Why don't we bring the humanexperience to it?
That's why 30 of you are hereright now listening.
Listen, the stuff we give you,you could get on, you could have

(45:51):
generative AI make everythingDave and I say to you.
It just doesn't have anyexperience, right?
It's not as fun.
It doesn't joke around.
I'm monkeying around withgetting, having an AI co-host
because I want to see whatthat's going to, you know, what
that's going to look like for ashow.
And we'll do it live and we'llfigure it all out.
But that is, I've been gettingready for this and spending a

(46:14):
lot of time talking to the AIand figuring some things out.
It's really clear.
I mean, it doesn't have anyhuman experience.
And so be careful.
I think some, in some cases,like for writing books or even
producing websites or even onour podcast, if it's just
information-based content, And Idon't know how much longer
those, that's going to reallyfit the bill, because all that

(46:35):
information is out there andavailable.
What people are looking for isexperience.
And so, you know, like Ralphjust asked me, Hey, did you
review this audio thing on theiPad?
No, I haven't.
It'd be helpful if I did.
I've got an iPad.
I should probably check it out.
But it's the human experience, Ithink, that makes the
difference.
That's what we bring that AIcan't bring to it, at least
today.
I don't know, maybe in thefuture, I've had these thoughts,

(46:57):
Dave, of if I had a personal AIthat would hang out with me and
do things with me, would it gainpersonal experience?
Would it get frustrated when ittries to get the nut off the car
tire and slams its fist rightinto the tire and cuts its
knuckles?
Does it get mad?
Would the AI get mad when itdoes that?

(47:18):
I just don't know if it has thepersonal experience.
I think that's what folks arelooking for or that's the value
that we add is that personalexperience.

SPEAKER_00 (47:26):
Yeah, and it's what Google's looking for.
And I know a lot of people arelike, well, Google's going away.
They're dead.
And I'm like, AI is the newthing.
And I'm like, I wouldn't countthem out just yet.
Because they're looking, theacronym is E-E-A-T.
So it looks like somebody who'sreally hungry.
I want to eat, right?
But E is experience.

(47:47):
And that's it.
Sharing an experience that youhad, it shows that I've done
this.
And then expertise, whatever itis you're doing the experience
of.
Authoritariveness, that's a funone to say.
So again, you're an authority onthe subject in a way.
And then trustworthiness.
And that's where I'm nottrusting a robot.
But if this person said, hey,been doing this for 15 years.

(48:10):
And when I did this, doing thisthing, this is what happened.
And this is what worked and thisis what didn't.
Because I know what it's likewhen we did this or that.
So it's always kind of fun.
And I just had a fun...
Do I have?
Nope.
I have weird buttons popping upon my screen for no reason.

(48:30):
I was like, wow, do I have avirus all of a sudden?
That's always kind of fun.
But oh, that's what it was.
Holy cow.
I was like, what's going on?
What's going on is, oh, where,what page is it on?
Don't telegraph it.
Don't telegraph it.
I'm not going to telegraph it.
But you do, you have to have a,you know, you have to have that
experience.

(48:50):
That's what people want.
And yes, if we do this now,thank you, Randy Black.
because he just gave us anawesome super chat for$10.
Thanks for the great work eachSaturday to help us all.
And actually, we have in July,we'll be talking about Randall a
lot because he has a new podcastcoming.

(49:12):
Shh, don't tell anybody.
But yes, thank you very much forthat.
We appreciate that.
He just basically wanted me tohunt for the button.
That was it.

SPEAKER_01 (49:18):
It's always fun to watch you hunt for it.

SPEAKER_00 (49:21):
But speaking of buttons, let's go to this
button.
You can be an awesome supporterand maybe Jim can, are you going
to bring on your buddy?
Oh, wait, hold on.
In the middle of this, wait, canwe do two things at once?
Yes, we can have, holy cow, asuper chat in the middle of the
awesome supporter.
That's beautiful.
Thank you, Coach Dave.
He says, I agree with Randy.

(49:43):
Everybody just wants me.
I'm just going to leave that on.
Well, just every five seconds,it'll just explode money.
That'd be a great way to do theshow, wouldn't it?
Just every now and then,although it might get a little
old.
But yes, you can be an awesomesupporter.
Deeply appreciate it.
Go to askthepodcastcoach.comslash awesome because there's
already people out there withlinks to their website that you

(50:03):
can go hang.
Dave says these people areawesome.
And if you really want tosupport the show, you could join
the School of Podcasting Imentioned earlier to our author
friend.
And, hey, just go over there,use the coupon code COACH and
get access to courses.
Unlimited coaching.
What does unlimited coachinglook like?
It looks like a Saturday nightat 830 when I'm talking to

(50:23):
someone in Taiwan tonight.
Yeah, that's unlimited coachingand an amazing experience.
Check it out,schoolofpodcasting.com.
Use the coupon code COACH whenyou sign up for either a
monthly, quarterly, or yearlyexperience.
And while you're ataskthepodcastcoach.com, that is
using PodPage.

(50:44):
Also using PodPage.
And if you want to try PodPage,go over to tripodpage.com.
That's my affiliate link.
And we're using Ecamm to livestream today.
Just go toaskthepodcastcoach.com slash
Ecamm.
And Ecamm has two Ms becausethey had an extra one and said,
hey, why not just stick it nextto the other one?
And they went, oh, that looksgood.
Ecamm.
And if you need more JimCullison, and who doesn't, he's

(51:07):
right there over there attheaverageguy.tv or Home Gadget
Geeks.
Multiple ways to get the sameJim because he's just that good.
And now it's time for the wheel.
Oh, names.
And so let me switch over tothat.
Who will it be?
Will it be Ralph?
Will it be Greg over to IndieDrop-In or Craig at AI Goes to

(51:29):
College?
Or it could be Ross Brand.
We got all sorts of fun people.
And we're going to hit the spinbutton if I can get my mouse to
work.
There we go.
And the winter is, watch it bethe one I, there's one on here I
don't want to win because it'snot time.
Oh, it's Craig.
Is it Craig?
No, it's the one and only Glennthe Geek from

(51:50):
thehorseradionetwork.com.
If you like horsies, then youshould go over and check out
Glenn's show because the onething that Glenn never is well.
Don't be boring.
Exactly.
So thank you, Glenn.
for being an awesome supporter.
I believe Glenn is my oldest andlongest awesome supporter.
He has been around forever.

(52:13):
And if you would like to be anawesome supporter, it's super
simple.
Just go over toaskthepodcastcoach.com slash
awesome, because you might bethinking to yourself, well, you
know, this show saved me sometime.
Maybe we saved you some money,saved you a headache, or we just
kept you educated.
Well, all you got to do is go toaskthepodcastcoach.com slash

(52:36):
awesome.
And yes, we have three peoplecoming to the stage in just a
second because we're going to...
What's the name of the

SPEAKER_01 (52:45):
AI?
My AI friend?
His name is Mick.

SPEAKER_00 (52:47):
Mick.
Mick.
All right.
So we think this is going towork.
Hey, Mick, can you hear me?

SPEAKER_01 (52:57):
Oh, there we go.
We're going to have a fail.
Mick, can you hear me?
Oh, he's...
Hold on here.
It is now getting there for somereason.
I'm still working out the, I'musing loopback on the Mac to
get, let me make sure I've gotall the settings turned on.
Of course, you know, thisworked.

(53:17):
This always works when you'retesting it.
It's hearing me.
I can see my microphone goinghere.
Let's just refresh it reallyfast.
It had been sitting there awhile.
Yeah,

SPEAKER_00 (53:29):
maybe Mick took a nap.

SPEAKER_01 (53:31):
That may cancel.
Let's see if this brings it uphere.
This is co-pilot.
Can you hear Mick there now,Dave?
Is he coming through?
I cannot, no.
All right.
I'll have to continue to work.
We were trying to get this towork.
It's all right.
We can still talk about it.
We were trying to get thisworking in the pre-show.

(53:53):
And for some reason on Ecamm, Ican't get it.
I can get it in Restream is whatI use.
I recorded it.
It seems to be working just finethere.
But the goal here will be tohave Mick as a co-host on
Thursday on Home Gadget Geeks.
And so Mick and I have beenpracticing in the car.
There's actually a co-pilot, aMicrosoft app on Android or iOS

(54:15):
that you can download.
And so on my commutes home, Ibring up Mick.
We have conversations.
He'll summarize the day.
He'll, let me switch back over.
He will, we can haveconversations about the news.
We talk about him being on thepodcast.
He's super excited to come,right?
The generative voice AI stuff isgetting really good.
Like, I now want to change thesettings on my audio, so I don't

(54:37):
know what's going on.
But the generative AI stuff isgetting really good, and I think
we're to the point.
You can't, you know, I'm goingto have to I'm going to have to
create an outline.
Let me shut him off because he'stalking in my ears.
Jim, why are you ignoring me?
Yeah, exactly.
Exactly.
Hey, I'm still here.
I'm still here.
I think the generative AI stuffis good enough that at this
point, I think I'm ready to tryhim as a co-host or maybe it's,

(55:00):
better set as an interviewer,right?
So again, I'm using Microsoft'sCopilot.
They have a generative voicefeature that you can turn on the
phones.
You can actually turn yourcamera on, too, and it'll, you
can point your camera at stuff,and it will describe it for you
and do some of those kinds ofthings.
The creepy thing for some, orthe cool thing about others, is
the voice work, the has gottenso good that, and you have about

(55:24):
eight voices you can choosefrom, I think, on that, that it,
I'm getting to the point now,we're holding a conversation
with it that doesn't feel weirdanymore.
Like I'm using it as a, youknow, as an example, I'll say,
Summarize the news.
It'll give me some headlines.
Then I'll say, Let's talk moreabout this news story.
What more do you know aboutthat?
And it'll dig into that.
And then I'll say, Tell me moreabout this aspect, right?

(55:45):
It kind of allows you to digdeeper and deeper and have an
expert on just about everything.
Now, It's expert knowledge.
This goes back to what we'retalking about with books.
It's expert knowledge on stuffthat's scraped off the internet.
It's not human experience,right?
So it's a different, which, Imean, I think as long as you
keep that in mind and you'rekind of knowing like, okay, this

(56:06):
is, you know, basically it'slike having a professor who's
actually never done anything,you know, like a, we'll say,
what if Indiana Jones taught butnever actually went out and did
it, right?
So you get some of thatexperience.
But yeah, Dave, I think thisThursday we're going to give it
a try on the show and have it bekind of a guest.

SPEAKER_00 (56:27):
How long is the delay when you talk to

SPEAKER_01 (56:31):
it?

SPEAKER_00 (56:32):
That's

SPEAKER_01 (56:33):
interesting.
Very, very little delay.
Yeah.
You can interrupt it.
which is kind of cool.
So if it goes down a path, youknow, I was, been trying to
teach it recipes.
Like, it's one of those things,I'm trying to see how long it
will remember things for, youknow, because the, listen, the
memory on AI, the memory is thekey, right?
If we just have conversationswith it, it doesn't remember the

(56:53):
conversation, and it can'trecord our experience, it's not
very worth, it's kind of, Idon't want to say worthless.
It's just not as, it's not asvaluable to me.
I want it to remember somethings about me.
So I try to teach it things.
And then a couple of days later,I come back and ask it if it
remembers, right?
Sometimes it doesn't, but if itgoes down the wrong path, I just
say, Hey, stop, that's notright.

(57:15):
This is correct or whatever.
And

SPEAKER_00 (57:17):
it'll go, Oh,

SPEAKER_01 (57:18):
sorry.
You know,

SPEAKER_00 (57:19):
I tried that.
I did a thing where I wassupposed to exercise X amount of
minutes a week and And I'd belike, hey, I just hiked for 25
minutes.
Add it to the goal.
And this was with ChatGPT.
She was like, oh, that's sogreat.
It's so fun to get out in thepark and blah, blah, blah.
And then like the next day, I'mlike, hey, add another 15
minutes to the exercise.

(57:41):
What's my total?
And she'd be like, 15 minutes.
And I'm like, nope.
Remember I did somethingyesterday?
And it was like, oh.
Because I've always heard abouthow it can be kind of an
assistant to– with things thataren't quite so– You know,
what's 59 divided by 27?
And, you know, all the kind ofhow-to math-y, like it could be

(58:02):
kind of a personal assistant sothat you're like, hey, what's
Katie's birthday?
And it'll be like, oh, it'sMarch 9th, 1972 or whatever.
And I have not been able to havethat work at all yet.
Ralph says, what's the scarypart?
Is it working?

UNKNOWN (58:18):
Yeah.

SPEAKER_00 (58:19):
No.
No.
Okay.
What is scary is that they– andI was reading it and I lost it–
is that AI tools are not beingmarketed as girlfriends.
Wait.
Is that the– okay.
Here's what's scary is thatthey, AI tools– okay.
AI tools are being marketed asgirlfriends.

(58:40):
So if it doesn't remember, Iguess that could prevent– Her
always bringing up the past.
There you go.
We need a...
There we go.
AI should be used with cautionand critical mind.
It has been trained.
AIs are also nowcross-pollinating ideologies.
Are there...
Wait, I got to find a way toblow up this.

(59:02):
Also pollinating ideologies arethere and surface in subtle
ways.
The slow blade penetrates theshield, yes.
Yeah, but there was a thing Iheard on a show where there's a
company in China and they'remarketing AI girlfriends who
even get jealous.
She's like, don't even thinkabout talking to another AI.

(59:24):
was the one clip they played.
And I was like, yeah, I don'tneed that in my life.
I was trying

SPEAKER_01 (59:29):
to get them.
I was working with Copilot andChatGPT.
ChatGPT has a feature you canturn on and talk to it as well.
It's actually gotten reallygood.
The advanced on GPT, if you'repaying for it, the advanced
voice stuff is really good.
The stuff you don't pay for isokay, right?
It's got a shortcut to it.
But I kind of thought, and thisis the problem, is I've got it
set now to listen to me and thengo out live, but I don't have it

(59:54):
coming, I don't have aconnection to come back through
so it hears you and you hear it.
So I got to work on that.
I got to work on that piece.
I just realized I don't, Ididn't build that connection to
make it work.
But listen, AI today, I think,is pretty, like, yes, we have to
be careful of all these thingsand the way it was trained.

(01:00:14):
But so, so is your friend, to behonest.
Like, you know, with some of thethings it says, some of the
things it does, I have humansthat say things like this and do
things like this.
So don't think just because it'san AI, it's any different than,
I mean, it's, You should beequally cautious of everything

(01:00:38):
that you see and hear from yourfriends as well, right?
I mean, we need to have thatcritical, kind of the listening
with a critical ear on some ofthese things.
So it is, but to Ralph andDave's point, like, yes, I think
we don't go in blindly on this,right?
Know what you're seeing there,know what you're doing.
This is one of the reasons whyI've been spending so much time

(01:01:00):
with it, you know, every day onthe commute home, so 25 minutes,
getting to know it figuring itout asking it questions seeing
where it goes with certain youknow we've talked about the news
we've talked about somepolitical things as an example
my daughter and i were talkingto it at dinner i was showing
them this and i tried to get itto swear like i was like and

(01:01:21):
absolutely the co-pilot versionabsolutely shut down at that
point it would not i gave it asentence that had a you know
that has the f word in it and itwas like nope It started the
sentence and then it's like, canwe change the subject?
And so there's some safeguardsbuilt in.

SPEAKER_00 (01:01:39):
The woman in the tube from Amazon will bleep
herself out.
She'll be like, David, you areso beeped in the head.
So it's like, okay.
Yeah.
Oh, really?
And I now have the woman in thetube plus.
And so it went from her being,we all love Lexi and her voice,
but now she's a bubbly20-year-old.

(01:02:01):
She's like, hey, David, what'sgoing on?
All right.
And it broke a lot of my stuff.
I now go, what's her name?
Turn on the bedroom.
It turns on one of two lights.
And I said, hey, why is it?
Because I have one of thosereally tall with the light that
just points at the ceiling.
And I named it the stick becausethat's what it looks like.
And I go, hey, why didn't thestick come on?

(01:02:22):
And she's like, oh, it's notpart of the bedroom group.
And I'm like, I'm pretty sureit's been in the bedroom group
for about five years now.
And she's like, I go, can youadd it to the bedroom group?
And I go, yes.
And she's like, okay, I've addedit to the bedroom group.
And I go, great.
You know, what's her name?
Turn off the bedroom because nowboth lights are on.
And then it turned off one ofthem.
And I went, yeah, this is notworking.

(01:02:43):
I am worried that not really apodcasting thing, but it is a
thing.
And this is where, here's thething.
Podcasting can help you in somany ways.
Satirist does a show calledvoiceofgreece.com.
And if you are a person thatwatched my big fat Greek wedding
episode, Remember the dad withthe Windex?
That is his target audience.

(01:03:03):
Somebody that just wants to knowmore about Greece.
And it's really niche, but hewas talking about...
I said, man, you are somebodythat I know you're reading this
because it's really long.
I said, that or you neverstutter or stumble.
And I said, but you read reallywell in a way that doesn't make

(01:03:24):
it sound like you're reading andit's not boring.
And he said, well, I've gotabout...
27 years of reading to mychildren and grandchildren.
And I was like, man, that is agreat tip.
Read to your kids.
It helps your podcast.
But I heard a thing on a podcastand they were playing, and I'm

(01:03:44):
not throwing shade at this kid.
It just makes, this is what I'mworried about is if we don't
learn how to interact withpeople, then We're going to lose
our human skills, right?
And then we lose ourexperiences, which is exactly
what Jim was talking about.
But there was this kid thatworked at Starbucks, and I have
the transcriptions.
He says, people wonder why weneed a union at Starbucks.

(01:04:05):
Now, he's actually sobbing ashe's saying this.
He's crying.
He goes...
I'm literally about to quit.
I don't know if I'm going to doit, but I really want to.
I almost walked out today, andI'm crying in the back room
right now, and I'm crying on thefloor.
It's just like I'm a full-timestudent.
I get scheduled 25 hours a week,and then on the weekends, they

(01:04:26):
schedule me the entire day fromopen to close on the schedule
for eight and a half hours, bothSaturday and Sunday.
I'm like three and a half hoursinto my shift, and there's just
so many customers, and wehave...
Four people on the floor, andthere's just so many customers.
And I was like, A, I want togive this kid a hug.
But also, I'm like, I don'tknow, man.

(01:04:47):
I'm like, you can't handlepeople.
And there are people, look,again, I want to watch myself.
There are people that have legitanxiety, but then there's
anxiety because, like, I workedin a fast food restaurant.
Like, you get slammed at, youknow, 6 o'clock.
Every day.
And you're behind.
And you just keep making themilkshakes.
And you just keep doingwhatever.

(01:05:07):
And eventually it slows down,but it's not going to go on
forever.
You don't run in the back roomand get on the floor and cry.
And the thing I thought wasreally odd is when you feel that
bad, your first act is to turnon your phone and tell the
world.
Look at me.
I'm crying on the floor ofStarbucks.
And I went...

(01:05:28):
Yeah, maybe we should beencouraging our kids a little
more when we're growing up.
Hey, you can do this.
I don't know.
It's just kind of– I wondersometimes about that.
Yeah, see, Dave's got it.
He goes, poor baby, only eighthours a day.
But I was just like, that's kindof what we maybe created if
we're not careful.
I don't know.

SPEAKER_01 (01:05:47):
Yes.
Let me give an alternative sideto this.
Let me be controversial.

SPEAKER_00 (01:05:52):
Well, that's it.
I don't know what's going onthat kid's day.
He might just be having a reallybad day.
But go ahead.

SPEAKER_01 (01:05:58):
You never know.
I think we're the problem.
The customer is the problem.

SPEAKER_00 (01:06:02):
Oh

SPEAKER_01 (01:06:02):
yeah.
I think we've gotten worse.
Yeah.
Like I am, you know, I was outthis week a couple of times in a
couple of service events that Iwent to, you know, restaurants
and stuff.
And I was actually embarrassedby the way some of my friends
behaved way.
It just didn't what we did.
Right.
And you're like, guys, you know,have a little bit of

(01:06:23):
understanding, a little bit ofcompassion for the person that
And that, you know, we, youknow, I've been in some
situations where, you know, thecustomer just like, we are out
of hand as a customer culture.
It's out of hand.
If one thing goes wrong, we loseour collective stuff.

(01:06:44):
Right.
And fire up the phone of...
Jim Collison, Ph.D.:

UNKNOWN (00:00):
:

SPEAKER_01 (01:06:48):
Oh, my God, yeah.
Well, post, the first thing I dois I go to Facebook and I post
it, because that's my right.
You know, this is, I'm coming into get great service.
And, you know, you are, and youshould get great service.
But every once in a while,things that are out of the
control of the server or out ofthe control, something doesn't
go right.
And listen, and everybody'sgoing to say, well, it was their
fault.
You know, I get that.
There are times, yeah, you getbad service, you should just

(01:07:09):
walk out.
I think we're, I think we're atfault.
at times, we're part of theproblem.
The customer is part of theproblem, just because we've lost
the ability for grace.
You know, we're just not, we'rejust not gracious anymore with
people.
You know, we just, we lose ourstuff at the drop of a hat on an

(01:07:29):
error made on the check, youknow, and just saying, Okay, you
know what, don't, don't worryabout this.
I got it.
You know, it's$2.
Don't worry about it.
I got it.
Right?
It's fine.
And we just, we're not kind toeach other that way.
And I think it's, I think it'sa, it's a bad state of our
consumer culture that has got usthere.

(01:07:50):
And so, listen, I'm not, youknow, yeah, we got to work hard
and all those other things onthe workers.
And yeah, you've been, you, I'msure you're yelling at me right
now because, no, that was, itwas definitely their fault.
And we got to stand up for goodservice.
And I've been in places that'shad bad service.
Yeah, we all have.
Okay, we all have.
That does happen.
But I think most of the time,we've just lost the ability to

(01:08:12):
be gracious in situations andjust say, yeah, I'm sorry.
I'm sorry you're having a badday.
Or, Compassion.
Like, have some compassion forthese people that, it's obvious,
you know, you go in a situation,this situation this last week,
you know, we came in with awhole bunch of people, and they
obviously were not ready for us.
They were not ready for a biggroup.

(01:08:33):
And the server needed to resetsome expectations.
Like, she was thinking onething, we were thinking another.
There was a little bit oftension there.
Once we got the expectation set,everything was fine.
She took care of us.
It was great.
But then there were some thingssaid wrong.
And you're just like, oh,friends, just have a little
grace.
Like, have a little patience.

SPEAKER_00 (01:08:54):
I ordered this thing that goes on the back of your
phone.
It's a little, some sort of LEDscreen so that you can use your
good phone camera and still useit this way.
Right?
So I'll be able to see that.
And it said, order now.
You'll have it by Monday.
I did.
That was two weeks ago.
So I emailed them yesterday.
I go, hey, I just want to makesure, like, because it's,

(01:09:16):
there's this new, some sort of,like website called, I think
it's shop.com.
And once you download the app,it's just a way to track
everything you're buying so theycan send you more stuff.
And I said, Hey, I noticed inthe app, it's like, it's not
here, but it's thing.
They're like, yeah, we had aproblem.
And I see where it's coming fromChina.

(01:09:37):
Well, instantly right there, Iwas like, Oh, they're probably
trying to figure out, do we wantto ship it now?
Do we have to pay a tariff?
Like what's, if we ship it lastweek, we would have made money.
If we ship it next week, we'regoing to lose money.
And whatever it was, and I waslike, they said, it's just so
you know, it's on its way.
And it's so-and-so.
It's not lost.
We've got your money.
You're going to get yourproduct.

(01:09:58):
And I was like, okay, cool.
That was all I wanted.
And I could have said, but whenI ordered it, it said I'd have
it by Monday.
That was too weird.
And I was like, well, I've nothad it for 60 years.
I think I can wait another week.
Yeah, I wanted to make videoslast week, but again, I can
wait.
Well,

SPEAKER_01 (01:10:16):
I've been in situations where people leave
their stuff just because theyordered in a reserve and it took
five extra minutes to get there.
And you're like, hey, friends,look around.
Look around.
It's a busy place.
Or how about with your server?
Say things don't get off on theright foot.
And instead of just slammingthem, just say, hey, is

(01:10:40):
everything okay?
Like, is everything okay?
Because they may be having theworst day of their life, right?
Something happened in theirlife.
Because I know you're never onyour phone in your car when
you're trying to do things andyou're getting text messages in.
Or the server comes up to youand you're on your phone.

(01:11:00):
They're standing there.
Oh, hold on.
I just got to send this text,you know, kind of thing, right?
I'd love to see us be a littlemore patient at times with folks
and just say, hey, what's goingon?
You know, what is, what'shappening with you?
I think we make too manyassumptions that, and yes, there
are those times when you getterrible service and you should
call it out when you do.
But, you know, I've always foundoftentimes I think I can, we

(01:11:23):
can, Sarah's good at this too,turn servers that where it
started bad and then you juststart being really nice to them.
And then all of a sudden stuffstarts showing up.
You're like, oh, a littlekindness.
Yeah.
Yeah.
Imagine

SPEAKER_00 (01:11:36):
how that works.
Absolutely.

UNKNOWN (01:11:39):
Yeah, for sure.

SPEAKER_00 (01:11:39):
Let's, as we start to round third here, I thought
we'd do an oldie but a goodie.
And somebody says, as I am newto podcasting and still
learning, I was wondering whateveryone thinks the acceptable
length of an episode should be.
Haven't talked about this in awhile.
As a listener, I prefer longerepisodes depending on what type
of podcast it is.
Of course, my podcast is isabout my and sometimes my

(01:12:02):
guests' reactions, thoughts,feelings about shows, movies,
and occasionally music.
That's a lot of, that's okay.
It has a very all slash we'lljust talk as we usually do vibe,
which is my goal.
So my episodes may be a bitlonger.
My longest episode is two hoursand 15 minutes.
It's a long time to holdsomebody's attention.

(01:12:24):
Now they say it's probably thelongest episode I'll ever do,
but I had a guest say, And wetalked about multiple episodes
of a show.
That's what it says.
Okay.
Do y'all prefer longer episodesas listeners?
And what do you think of longerepisodes as creators?
I'm just wondering.
Sorry for the long post and hopey'all have a great day.

(01:12:46):
So when I saw this, it's always,first of all, two hours and 15
minutes.
Because look, I've listenedto...
Probably now six or seven JoeRogan episodes, and every time I
get done with it, I go, thatcould have been a phenomenal
one-hour show.
But instead, I had to sitthrough two and a half hours.
So there's always ValerieGeller, right?

(01:13:09):
There is no such thing as toolong, only too boring.
But the other thing, and thisone just sounds like two friends
that want to get together andjust talk, and there's nothing
wrong with that, but I don'tthink you've figured out your
why.
unless you just want to sitaround and talk.
But to me, that's part of yourwhy.
If my why is to keep my brand infront of people because I'm

(01:13:32):
trying to sell stuff, then doshorter shows and do them
multiple times a day.
If I'm trying to position myselfas an expert that you want to
hire, then I'm going to do alonger show and really deep dive
into a topic.
And then the fact that they'rekind of all over the place.
I'm going to be talking about...

(01:13:53):
thoughts, feelings, shows,movies, and music.
So that's kind of all over theplace.
We talked earlier about, youknow, they don't all have to be
home runs, but they do have tobe baseball.
You know what I mean?
If I tune in for baseball andyou're talking soccer, I'm like,
you know, so I always, this iswhere really knowing who your

(01:14:17):
audience is and what they wantthat makes editing.
I know a lot of people hateediting.
I love it.
Because I'm like, okay, doesthis bring value, yes or no, to
Ken Blanchard or Kim Kradge orJim Cullison or whoever, you
know, Ray Arnott?
I'm like, whoever's listening,are they going to go, ooh, that
was good?
And if they do, then I keep itin.

(01:14:37):
If it doesn't, I take it out.
So I don't know.
Jim, how do you, because you'rekind of, you're not just kicking
back talking, but your show isvery conversational.
So how do you figure out, is itjust a case of like, you know,
that we've beat the snot out ofthis topic, so we're done?
Or how do you figure out whenyou're done?
Jim

SPEAKER_01 (01:14:57):
Collison I think it kind of depends.
You know, okay, from a, I alwaystake, I always take this from,
you can't put the, you know,when you're sawing a log, you
can never put the wood back on.
I mean, you can, but it takes alot of work.
So when you're giving a podcastto somebody, and if they want,
if you've made it 15 minutes,but there, you had another hour
worth of content, I think you'rerobbing them of what could be,

(01:15:19):
because...
Jim Collison, M.D.:

UNKNOWN (00:00):
:

SPEAKER_01 (01:15:20):
Listen, you always make the choice.
I was chatting with my goodfriend Ed Sullivan over there at
Sonic Cupcake last week, as Ialways do.
And I said, Hey, did you listento the last Home Gadget Geeks?
He goes, No, because you startedtalking about hard drives, and
I'm not interested in that.
And I was like, Okay, that makessense.
But we talked about lawn gadgetsa little bit later in the show.
And actually, I try in my title,to give the major points of what

(01:15:42):
we've talked, because we are avariety show.
You know, we maybe cover threeor four topics in a show.
So in the title, I try to give,like, hey, we talk about this,
we talk about this, and we talkabout that, so that they know.
You could also, and what Ishould probably do, and actually
Leo Laporte does a nice job ofthis on his shows, is he records
the intro at the end of theshow, so he knows what they've

(01:16:07):
talked about, and then he bringsthat in post-production.
He brings it to the front andcomes in and says, Hey, we're
going to talk about this andthat, and this is happening and
that happening.
I could probably do a better jobon Home Gadget Geeks of
forecasting what's coming up inthe show.
If it's going to be long andthere's going to be multiple
topics, then I probably need todo it that way.

(01:16:27):
So I think there's some tricks.
Listen, I'm a big fan of longershows.
I don't, I think, when I'm not afan, well, okay, boring is in
the eye of the beholder.
So let's get off the boringthing for just a second.
What's boring to me may not beboring to somebody else.
You do your thing and let theaudience decide if it's boring
or not, right?
If you want to go to 15.

(01:16:48):
Now, but there are some thingsyou could do to make it easier
for the audience to know, hey,what's in this for two hours and
15 minutes?
What can I expect, right?
We did an hour-long show atGallup.
That was super popular.
And then all the conventionalwisdom, and I couldn't get the,
they're like, you got to do it15 minutes.
And I'm like, no, they wantmore.
Yeah, but the average,everybody's saying 15 minutes.

(01:17:13):
And I'm like, but they want anhour.
Like, that's what the audiencewants.
Now, I get folks who say, thanksfor shortening those up.
And I said, you know, you couldhave always just stopped
listening.
But I can't give you more if youwanted it.
And then every time I said thatto somebody, you see it churn in
their head for a second.

(01:17:33):
I'm like, oh, yeah, I guessyou're right.
I could have just listened to itand stopped when I ran out of
time.
But if I had more time, guesswhat?
I can't deliver the content tothem.
So you know me.
I go against the short podcastthing.
I go against this.
We have short attention spans.
All that stuff is not true.

SPEAKER_00 (01:17:54):
Well, I realize we're up against time, but I
want to answer one quickquestion.
Ralph says, so if you don't havean audience, how do you ask them
what they want?
So I'm going to show this on thescreen.
So what I'm going to do is I'mgoing to go to Amazon, and so
I'm going to go Small Business,just because that's kind of what
Ralph's new show is about.
And so I could go here, and Isee some sponsored books, and

(01:18:19):
I'll just go Dummy's Guide toStarting Your Own Business.
Great.
So I click there.
And then what you want to do isI would come in here down to the
comments.
Jeez, Amazon, can you advertiseto me a little more?
Holy cow.
But I would come in here and Iwould look at the two comments.
And four-star reviews.

(01:18:39):
Why?
Because they're moredescriptive.
They'll say, I would have givenyou a one-star review, but you
did talk about this.
A four-star review is like, hey,I would give you five, but you
didn't talk about this.
Then I'm going to go to YouTube,and I'm going to type in small
business.
And I'm going to find the topchannel once I get through all

(01:18:59):
the shorts and crap that I don'twant to look at.
Thank you.
YouTube.
Okay, so we have somebody heredoing a content calendar.
88 small business ideas.
Okay, so I'm going to click onthat just because and of course
I'm going to sit through an adthat I didn't really want to
watch.
Jeez, how is that?
But anyway, I can now go to thisperson's Easy Business is the

(01:19:21):
channel that I'm clicking on andthen I'm going to go so many
windows open.
Go to videos and sort bypopularity and So here, your own
home factory, okay, or top 88business machines, whatever.
And I don't really even carewhat the video is.
I'm just going to click on thisand look at the comments.

(01:19:43):
That's it.
Because that guy has an audiencesimilar to mine.
I'm going to see what they'recomplaining about.
And, you know, you're going tohit a couple of these.
I'm not getting anything out ofthis.
Well, okay, keep looking.
This isn't going to be afive-minute activity.
But you'll see nuggets of like,this was good, but they didn't
talk about this.
Or I can't believe this guydidn't mention this or that

(01:20:04):
because you don't have anaudience.
So go borrow someone else'swho's talking in public and you
can get an idea of what may or,and again, it's not foolproof,
but you need to know what thosepeople are thinking.
And that's two places.
And I realize, right, there are37 reasons already.
I have those comments or botsand blah, blah, blah, but it's a
strategy.

(01:20:25):
And it'll get you going.
It's

SPEAKER_01 (01:20:26):
a good strategy.
I never thought of going in andlooking at the negative comments
to see what people want more ofor how you can give them what
they're looking for.
Because

SPEAKER_00 (01:20:38):
one-star reviews on Amazon are like, worst book
ever.
Okay, thanks.
That's helpful.
And five-star reviews are like,everyone should buy this book.
They're not descriptive at all.
But two and four usually does.
But with that, as we head outthe door here, Jim, what's
coming up on Home Gadget Geeks?

SPEAKER_01 (01:20:59):
Well, since we had those problems in the beginning,
I will say happy Father's Day toall those fathers that are out
there here this week.
And so I would have said thatearly on, but I had some
technical difficulties.
Sorry about that.
But Mike Wieger joins me thisweek.
We spent a lot of time talkingabout fiber and broadband, and
there's some new fiber offeringshere in the Omaha area to change
your internet speeds.

(01:21:19):
And so we spent some timethinking about that.
And of course, if you have toupgrade your internet speeds and
you get more, you know, you getmore speed, you might need to
start changing some of yournetworking devices to take
advantage of that.
So we spend a little timetalking about that as well.
So available.
Mike's a good guy.
He was my co-host for a longtime.
Available Home Gadget Geeks,which is pod page,
homegadgetgeeks.com.

SPEAKER_00 (01:21:40):
There you go.
On the School of Podcasting.
It's one of those soup episodes.
So we'll have a review of theZoom PodTrack P2.
I've got some insights into somethings I've been...
It's one of those where it'slike none of these are big
enough for one episode, butwe're going to stick them
together.
And I'll probably take Rich'ssuggestion and do kind of a

(01:22:00):
table.
I usually do that anyway.
Like, hey, on today's show,we're going to talk about this,
that, that, and that.
And without being political atall, there's a lot of things
going on...
Yes, that's today.
With different protests.
So talk about being graceful topeople, you know, just because
somebody thinks differently thanyou do.
Yeah, don't be safe today and,you know, make your opinion

(01:22:24):
heard.
And remember, that's your goal.
I want to be heard.
And sometimes when we don't feelheard, we yell and scream.
But no, you'll be heard.
And in the end, nothing willchange.
So there you go.
Welcome aboard.
Yikes.
Let's

SPEAKER_01 (01:22:40):
get out

SPEAKER_00 (01:22:40):
of here.
Let's get out of here.
Excellent.
All right.
We'll see you next week withanother episode of Ask the
Podcast Coach.

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