Podcast Release Forms on a Live Show Do You Need Them?

Episode Transcript
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Dave Jackson (00:00):
Ask the Podcast Coach for September 6, 2025.
Let's get ready to podcast.
There it is.
It's that music.
That means it is Saturdaymorning.
It is time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson fromtheschoolofpodcastingcom, and

(00:20):
joining me right over there isthe one and only Jim Cullison
from TheAverageGuytv.
Jim, how's it going, buddy?

Jim Collison (00:27):
Greetings, dave.
Happy Saturday morning to you.
Sorry, we're a little late,it's my fault.
I jump in, I get Dave talkingand then all of a sudden we're
like we got to go.
We almost sometimes are like oh, let's just do the show, just
you and me.
It's always good to be here.

It's.
It's a little more fun with thechat room and, and, and dave
remembered, at the last minute Ihad to format the hard drive on
the roadcaster or the discthingy, uh, and, and that took a
second.
But uh, we're here now and uh,it's funny because there was a
report that came out that we'renot supposed to do chit chat.
And we just did chit chat and,and now we're going to do ads,
which are great fun.
So we break all the rules, webreak all the we are rebels here
.
And then we're going to do ads,which are great fun.
So we break all the rules, webreak all the we are rebels here

(01:06):
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(01:27):
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Because he sat down with meone-on-one and said, well,
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(02:11):
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Yeah, well, we have a question because we, you
know, we have a thing rightabove us.
If you ever see the video, youcan go to askthepodcastcoachcom
slash question.
You can join via audio, viavideo.
You know, obviously we've gotthe chat room, which is where
this is coming from, and so whenpeople come on the show, I've
never asked them hey, is it okayif I use your likeness?

(03:33):
And so Ralph is asking I'mlaunching my live show and I
wanted everyone's opinion onwhether I need to get a signed
release for those coming on thelive show so I can use the
content.
To me, I kind of go, it's a liveshow.
I just said at the beginning ofthe show live.
You know, we've never askedanybody for a release form.
I find release forms to be apain in the butt.

(03:57):
To me it's almost like a prenup.
Now, on the other hand, it's alegal thing.
So if you want to keep yourselfout of legal trouble but I'm
also the guy that somebody goeshey, I said fart bubble on your
podcast 12 years ago, can youtake that down?
I'm in between jobs and I'mtrying to, you know, make.
I'm just afraid if somebodyGoogles me, they're going to

(04:18):
find fart bubble and I'm like,oh, okay, and I will take it
down.
I, I, I, you know, I only have,you know, hundreds of other
episodes.
People can listen to Jim, ifyou ever you know had.

Okay, yeah, we bought both at work and in my
own podcast.
Yeah, and I we had to,proactively.
You know we had a situationwhere we had to proactively pull
one down.
But I think, depending, think,depending, listen, it may depend
on your net worth.
If you're you know you may wantto get.

(04:53):
If you're you know, if you'rejason and travis kelsey and
you're having a guest on who'scontroversial, you may want to
get a release signed.
Right, I mean again, consult,we're not lawyers, we don't play
one on tv and and we evendidn't stay at a holiday in
express last night.
But you can.
You just if, if you, if ithelps you feel better sleeping

(05:17):
at night that you have releaseson people, that that then you're
like, hey, I've got this thing.
I mean because, eventually,right, it's not the, it's not
the signed release that gets youout of trouble, it's your
defense in court that gets youout of trouble.
And so you, you, you know, ifyou feel, if it helps you sleep
at night, yeah, get them the.
Uh, dan or Feb had said in thechat, like he and this is what I

(05:39):
do too, I'm assuming I've askedyou to come on my show.
You came on my show.
You talked on my show.
Everything you said isavailable for release unless you
ask me not to, and I won't.
If you ask me not to, I won't.
So I'm kind of a Dan.
I'm like.
You know.
It's not like I cornered you insome corner and put a

(06:04):
microphone in your face andforced you to talk.
But whatever helps you, ralph,whatever helps you sleep at
night, would be what I would gowith.

Well, our problem is, somebody will come on and
like, hey, it's Steve, steve,you're on with Dave and Jim.
What's going on?
Hey, I need to know what to do.
I'm like, oh great.
He's like, oh, wow great,thanks guys.
And then Steve leaves blah blah, blah, blah.
I'm like, oh great.
He's like, oh, wow, great,thanks guys.
And then Steve leaves and I'mlike, oh, I forgot to ask him
what his website was and now Igot to go find Steve on the.
I think his name was blah blah,blah show.

(06:32):
Wait, there's 26 of those, anyof those names you know?
Like, if you've got the time togo, chase down somebody to get
their signature to where they'regoing to go.
I need to do what?
Okay, whatever.

Sure, you know so.
But Ralph's saying in chat,right, he's like how do you do
that on a live show?
This is kind of what you'resaying, right, how you do it on
the live show.
Well, we assume you called inand so right, we didn't force
you.
There's no, there's no, notrickery right.
If we wanted to, you couldfollow up.

(07:05):
You know.
You could create a process tosay, hey, hang tight, we need to
get your information.
Or you could make sure we gettheir website when we're done
and you could contact them.
Right, you could do all thatwork.
Does it help you sleep at night?
If it does do it.
If it doesn't don't.

But like right now , right, we have
askthepodcastcoachcom slashquestion and we're lucky if we
get one person to join us live,right, that's fine.
Chat, you know, our audiencehas very clearly said we're good
putting our questions in chat.
So the thing is, the morefriction Jeff C brought this up
the more friction you put, theless people are going to do what

(07:38):
you want them to do, which isto come on the show.
I mean, there are studies thatif you ask for the first name
and their email address, versusif you ask for the first and
last name and email address,they're like oh, I'll give you
my first name, but I'm notgiving you my last name, Forget
it.
And now you don't have theiremail.
So you know it's like well,that's fine, as long as you're
fine getting fewer emailaddresses.

(08:00):
But if you like, hey, here's, Iwant you to come on and ask me
questions.
You just got to answer this 35questionnaire thing and you know
, tell me the.
All I need is your socialsecurity number and your
mother's maiden name.
They're not going to come on.
So it's one of those thingswhere you know I'm crazy, I just
let people againaskthepodcastcoachcom slash

(08:21):
question.
If you want to join and we'vehad I don't know in 10 plus
years, maybe two or three peoplethat were a little weird, you
know.
But live's a different.
You know, if you want to dolive, read the book Beyond
Powerful Radio by Valerie Geller, because she talks about.
The thing with live is, ifyou're asking for people's

(08:41):
opinions, like we just started,it's now betting season, I mean,
I'm sorry, football season herein America, and you know it's
just one of those where peoplecome on they're like oh man, you
shouldn't have played thatquarterback, he's an idiot, this
guy's got no talent.
Okay, Thanks, Jim fromPoughkeepsie.
You know, I don't know, he hada bad night, that's for sure.

(09:03):
Yeah, the guy's an idiot,Shouldn't have played him.
The guy has one one thing he'sgoing to say the quarterback's
an idiot, you shouldn't haveplayed him.
And so you have to be okay withgoing.
Okay, Jim, thanks so much.
And onto the next caller Likeyou have to be fine hanging up
on people because they've givenyou what they needed to say, and
some people, when they come on,like, oh, I'm on the show now,

(09:24):
I'm going to stay on as long asI can, and so letting people on
is different, it's, you know,Danny Brown says end of day as
well.
Just be nice and removeepisodes if it really bothers a
previous guest.
That's what I do.
Yeah, so maybe.
I'm naive and that could be.
I'm just not worried about itbecause I don't have a problem
pulling stuff down and I don'ttalk about things that are going

(09:47):
to get people sued.
You know, I had somebody Iinterviewed this week and they
were talking about the femalebreast and they used the T word
and I was like, am I going toedit that out?
I'm like because we all knowwhat that word is, we all know
what they are, and I was likeyou know.
But I was like you know, I'mprobably just going to avoid
that.
I mean last, week.

That's what your audience expects, right?
I mean, in some circles that'sgoing to be just fine, and
others, if you have an audience,you know, if you've been a PG
podcaster for a long time andyour audience is depending on
you to remain PG, although Ithink you can say that in.
Pg.
But let's just you guys knowwhere I'm going with this.
Yeah, then don't let it go.
I mean I said on Home GadgetGeeks.

(10:27):
I can count on one hand thenumber of times I've sworn on
that podcast.

Right.

And easily, maybe on two fingers, the times I've
right.
I just don't do it there.
That's just that audience doesnot want that.
They're not.

That's not what they're here for audience does
not want that.

They're not.
That's not what they're herefor.
Yeah, they listen.
My neighbor listens to it withmy name, with his son, jack, who
is five, and he and jack knowsme like I.
He's across the street, I, uh,you know he.
So you, you've got a.
You just got to know youraudience.
Right from that standpoint,stephan Stephanie makes a great
point.

Oh, she's got a couple great points.

I watch a show where before that's not the one
I was going to read, but that'sokay.

Oh, but that's a good one too, yeah.

Well, I watch a show where, before they have
callers, they also give mycallers opinions have nothing to
do with me or my sponsorsdisclosure, and we could do that
too here.
Before you bring somebody on,you could say hey, just as a
reminder of this, the opinionsof our guests don't represent
Ask the Podcast Coach.
It's you know, whatever.
However, you want it'saffiliates or whatever.

Yeah, and Stephanie has many, many talents
.
Nosyafcom.
She says when I'm filmingsomething in public, I have a
sign that says, being in thisarea, you agree to be on video.
You can have that on your showor say before you come up you
are also agreeing to yeah, likewe could have here.
It says askthepodcastcoachcomslash question.
I could have a thing on thebottom that says you know,

(11:55):
joining this call gives youpermission.
I know on PodPage we have aguest intake form that you can
send to people and they uploadtheir bio and their headshot and
all that stuff.
And at the bottom there's athing that has a link to our
release form.
But it also says by clickingsubmit, you are acknowledging

(12:15):
that you read the terms ofservice here and you are giving
us permission to use your stuff.
So you know you could kind ofdo what Stephanie says there,
basically like hey, by doingthis you acknowledge that.
Ralph says I'm confirmed, Imight call someone out on
something they are doing andthey get butt hurt and they want
to take our, they want to takeit out on me later because they

(12:38):
perceive I have something.
Because they perceive I havesomething.

You know that's legit.
If you're going to call peopleout, you better get a disclosure
.
Like I would not go.
I would not get activelyhostile towards a guest and not
expect some.

And it could be as simple as you know.
You could go hey, joining menow is Jim, jim, how's it going?
Jim?
And Jim would say Great, it'sgoing great.
And I go hey, just before weget to your question, just again
, I have your permission to useyour likeness in this recording
and you'd go Sure, great, what'syour question?

(13:20):
You could do that, that would bean easy one.
Just make it super quick,acknowledging blah, blah, blah,
and then later, if somebody goeswell, you're mean because you
said I'm stupid.
Well, here's the solution forthat.
Don't be stupid, I don't know,but I think if you're don't do
it would be my advice.

(13:41):
If you're this worried about it, don't do it because you're.
It's teams that play not to loseusually lose, like I.
I hate when a team is up by 14points because you know it's
betting I mean football seasonand you'll, you'll be up by 14.
So, instead of doing what youdid that made you win, you

(14:03):
switch to a defense and peoplejust start scoring points on you
and you lose the game becauseyou're not playing to win,
You're playing to not lose.
And so if you're worried about,hey, I want to do this and
deliver this kind of content,but instead you're focusing on
what you're not going to do.
And are people going to?
I just assume my audience likesme.
Maybe that's again naive,because it is the internet and

(14:26):
there are bad people on theinternet, but I don't know, I
can't see my little.
We got 19 people watching rightnow.
I'm assuming these 19 peoplecame here because they want to
talk podcasting.
So I don't know.
I probably am naive.
I have been, oh man, probably.
At least I know one.
I sold a drum machine to a guybecause he said he was a pastor,

(14:47):
showed me his Bible with PastorDean on it, and I sold him a
drum machine and let him take iton payments.
And he paid me one payment andI never heard from him again and
I even had his phone number.
I'd like come, I'm like hey,jimmy, you owe me some money.
Oh, yeah, I'm working on it.
And then his number changedbecause he probably didn't pay
his phone bill and I was like,well, that's what you get for
trusting people.
So it's, you know, try it.

(15:09):
You know, as always, you know,do a live show.
And that's the other thing too.
Like, maybe, if you do the like, hey, you know, jill, thanks
for coming on the show.
I just quickly, I have yourpermission to use you in this
show.
And she goes yep, and I'm like,great, how did that flow?
Did it?
Did it interrupt things?
Did it?
You know?
Was it cause?
You just don't want it to belike, oh, we'll get to her
question first, you know.

(15:29):
And then you start the thememusic Cause you're like, okay, I
got to do the disclaimer, thethe voices and opinions of Jill
are not necessarily mine, butthey're mine.
Oh, by the way, I'm sorry, weran out of time for Jill's
question, so you've got to becareful on that.
So experiment, you know, butmaybe I'm just naive.
And again, that is probably thecase.

(15:51):
Dan says have you ever hadanyone ask you to remove them
from the podcast version of thislive show?
Never, not a one, not a singleone.
That's why I'm like maybe we'reworried about things we don't
have to worry about.

It's a good question though.
I mean it's a really goodquestion.
It is yeah, I don't, I don't.
I think you should worry aboutit.
If you're going to beconfrontational on your podcast,
you should be worried.
You absolutely should beworried about it.
So I would.
I mean, I just that's, you know, when you play a fire, you get

(16:24):
burned and I, I just that's.
You know, when you play a fire,you get burned and I just you,
you're opening, they're going tobe confrontational like that on
your podcast.
You're opening yourself up forfor that.
So I, I would definitely inthat case, if you're going to be
that aggressive, I woulddefinitely get disclosures, I
would get sign offs from people.

Well, that's true, I mean, just do it differently.
Well, I just, I did a podcasthot seat and even though there's
a thing that says if you wouldlike this private and not public
, it's an extra 40 bucks,because now we're doing
consulting, and the whole pointof the podcast hot seat is the
fact that you're gettingdiscounted consulting but I get
free content.
And so later they said, oh, wedidn't realize after I, cause it

(17:05):
was definitely more negativethan positive.
There are some things they'redoing, but there are a lot of
things and they weren't even bad.
It was just like we don't needto hear you thinking through the
question, just just get thequestion and we don't need to
hear the guest thinking throughthe answer, just play the answer
.
You know, it just makes themomentum move much.

(17:26):
And they were like can we nothave that go public?
And I was like, okay, you knowagain, I'm like, but it's, you
know I still got content from it, but you know it's, it's had.
I said, no, you know you paidyou for the.
You know I was just like ohyeah, it's fine.
Whatever, no big deal, I gotcontent.

(17:50):
Steph had asked what's the nameof the book about radio.
It's not cheap, it's becauseit's used in in colleges.
It's called Beyond PowerfulRadio by Valerie Geller.
It is, it's, it's, it's a pageturner, but it's thick.
And this is the new, updatedversion where she talks about
podcasting and to be honest, Ihaven't read the part about
podcasting yet.
I probably should.
But I have the first versionand the new version and that's
the one.
If you ever hear me quote theline there is no such thing as

(18:13):
too long, only too boring.
That's from that book.
Valerie Geller's been in radioand in that whole nine yards
forever.
So also we want to say hi toMark King, who is mowing his
lawn right now.
He listens every week, neighborMark.

He's always helpful when he gets up early,
says hey, is it 1030 yet?

And then right at 1030, starts mowing his lawn.

Mark, thank you for your thoughtful and
well-timed lawn mowing everysingle week.

Yeah, ralph says, since I've been doing business
coaching, that's a concern, butfor me, since I make them look,
because I make them look well,there are ways to do the nice
sandwich.
Hey, the good news is you'reout there and you're trying your
business, you know, and a lotof people never make it as far
as you do.
Now let's look at some thingsthat could use some polish.

(19:06):
You know, and you don't sayyou're an idiot and you're
stupid and you're like.
You just go.
This may not be the smartestchoice here, because tell me a
little bit about your customer,are they like?
There are ways you can sayyou're stupid without saying
you're stupid.
You know, now on this show onoccasion, if I see somebody say
this where in Reddit thismorning, how can I get, how can
I get an idea of how muchpotential ad revenue I can earn
from a good podcast in a nicheI'm trying to budget on, how

(19:29):
much I can spend on things likegraphics and video editing,
video editing and I'm not surewhere to start because I have no
reference for potential revenue.
To me that's not the right.
I mean, I get where the guy'scoming from, but there is a bit
of a what's in it for me kind ofvibe there and I'm usually like
that's not the people that Isee push through.

(19:51):
The hard part of podcasting arethe people that love their topic
and they want to serve theiraudience.
Those are the people that makeit past that seven-episode slump
.
And I get this guy's question.
He's like look, I don't want tospend a million bucks if I'm
never going to make a millionbucks back.
I told that makes total sense.
But there are times when I seepeople this guy's not quite as

(20:12):
bad.
I've seen people say what's thetopic I can talk about that'll
take the least amount of timeand the least amount of effort
and make the most amount ofmoney.
And I'm just like don't, justno, don't start your podcast.

That's not the way to go.
Well, but listen, doing apodcast is like starting any
small business, right?
And the answer to his questionis called market research.
You need to do some marketresearch on your niche.
How many people are out there?
What are they looking for?
What are they willing to spend?
How you know how how many, howmany of them listen to podcasts

(20:46):
Like there are we?
We pay marketing companiesmillions of dollars a year to do
market research in these kindsof areas, and so the answer to
that question is market research.
Go out.
You're going to have to beatthe street to figure those
things out.
That's how you do it.
You.
You do market research, so it'sit.
It could be listen, you, youcould be going into a space

(21:08):
that's that's underserved andthere's a huge demand for it and
you can, and they all buyt-shirts, so merch will work.
But you don't know that you gotto go out and do the research in
the niche to to get thequestions.
People say I don't know how todo that.

(21:51):
Then I'm like well, then youcan't do it, you got to pay
somebody to do it.
What if you know?
It's just like me and plumbingI hate doing plumbing, so I hire
somebody to do it because Idon't want to.
You know, and I want to know.
I don't hate it.
It smells bad.
I'm not interested in marketresearch questions.
You either do it yourself or youhire a firm or a person who can
do it for you.
It's Dave.
What I get tired of is probablytoo strong of a word, but
podcasting is too easy to cometo.
Anybody can do it.
Anybody can get started it, youknow, and anybody can.
It's like a lemonade stand onthe side of the road like you.
Literally, you could set thatup in five minutes and do it.

(22:11):
Is it a viable bit?
Then they're like yeah, youknow, what could I make?
Could I make a living offselling lemonade out of my front
yard?

probably not like you know you have to be know my
neighbors are going to drive by.

Well, have you asked them?

Right, do they like lemonade?
You know?
Would they rather like you knowsomething else?
You?

live in Fairbanks, alaska, and it's going to be
two weeks out of the year, rightthose kinds of things?

Or do you live on the most populated street?
You know has tons of cars?
We're going to kind of takeanother tangent here on, because
I want to come back to Ralph.
He has a comment here, but Isaw this this morning and kind
of going back to what you weresaying, where it's just like how
is this hard?
It says I'm a sound tech withthe experience in audio

(22:57):
recording and post-productionand I'm really curious about
getting into podcast editing.
I've tried Fiverr and Upwork.
So, number one, kudos.
You tried something.
You got out of your chair Well,maybe not out of your, but you
tried something, kudos but theynever really worked for me, as
it seems like algorithms favorpeople who already have some
publicly hated jobs and reviews,which feels a bit like a

(23:19):
catch-22.
To this, I'm now going to callthis person out and go.
Quit blaming other things foryour failure.
It's too easy to go well, I doit, but the algorithms Okay.
Well, maybe you're not Okay, soI have all technical skills
needed to get the job done, butI love to hear how people
usually get started and how tofind opportunities to work with
podcasters without coming off asspammy or annoying.

(23:41):
Any tips or personalexperiences would be super
appreciated.
So I was like number one.
Let's see, I want people to findme on the internet.
Gee, how could I do that?
Maybe have a website, and Iwant them to know what I do.
So I don't know.
Maybe make some bad audioyourself and then clean up the
bad audio and put that thereside by side before and after,

(24:04):
so people know what you do, andthen come up with a price and
make a button so they couldclick on it and order it.
And then go to find somebodywho isn't you know, dave and Jim
in their spare bedroom,somebody doing a company show
that has really bad audio.
Clean up their audio and sendthem the cleanup version and go
hey, I downloaded your latestpodcast.

(24:26):
This is how it would havesounded if I had been your
editor.
Let me know if you'd like moreof this in the future and we can
look at what it would cost you.
Now a lot of people are going togo yeah, we're good, we're good
Because everybody's like, oh,no, I'm good, my content's fine.
But maybe 10% of those peoplemight go.
That's not a grade, how muchdoes it cost?
And so it's going to cost youtime, because 90% of those times

(24:50):
you edited were just wasted.
So that's your marketing budget.
Your marketing budget is basedon time, not money in this case,
because you got more time maybe, or something like that.
But it just seems like it waslike I don't know where to start
.
I'm like, well, let's see, ifonly we had something that I can

(25:11):
somehow post it and everyone onthe world could see it.
And I'm like, oh, like theinternet, like you know, we all
just want to be able to go oh,here's the easy button.
Oh, look, I'm a million dollars.
I'm like, no, it doesn't worklike that.
So I just see that stuff andI'm like but Ralph had a point.
He said I'm not afraid, I justknow some people suck and are
always looking to take somethingaway from someone if they have

(25:31):
the chance.
This is just reality.
Buy insurance I forget the nameof it.
I know the name of the companyI found that had.
It was called Thimble, Iremember that.
But there's an insurance youcan get.
So if people sue you because,well, they don't like your
glasses, you can get insuranceagainst that.
I forget what it's called, butthat is a thing.

(25:54):
So if you're ever worried aboutyou know people coming after
you.
You can get insurance so thatif somebody does that and they
win a claim of you know $5,000because you call them a you know
clown penis, you know, andthey're suing you for defamation
, you know your insurance willcover it.

There goes our PG test.
There's it.

I know I said the P word.
She also says Stephanie makes apoint.
People might not come on livethough if you're going to be
calling them out.
Dave Ramsey kind of does thisright.
He's like, well, the lottery isjust the stupid tax, you know
why, baines and Rass and blah,blah, blah.
So he kind of just calls themout.
But that's his thing, don't be,dave Ramsey, we already have

(26:38):
one of those.
So it's you know.
And I will say that you know Ihave podcast hot seat no line at
the moment.
You know a lot of people aren'twilling, either a don't want
feedback or they're afraid that.
You know a lot of people likeI'm not going to go on podcast
hot seat, you're just going totell me all the crap I do wrong.
I don't want to know that youknow I wouldn't do it.

I mean, I could have easily done it.
I'm not going to do that withyou.
There's no, I don't know Somepeople really like that.
I don't.
Yeah, that's not a.
That's not a.
I struggle to listen toprograms that are
confrontational.
I think.
I think, personally, there'sbetter ways to do it, but the
people like it, or people listento it, or some some people are
helped by it.
Sometimes people need to justget, get you know the truth well

(27:25):
, whatever that means to them,and so yeah, well, I mean, look
at american idol, the first.

We all used to watch the first three weeks
because that's when all thepeople that couldn't sing would
come on and they'd be like youknow feelings, nothing more than
feelings, and they're like,okay, you're awful.
You know, I don't know who toldyou you could sing, but you,
you're awful.
You sound like a dog in heatthat's been pinched by.
Get him out of here, because itwas entertaining.

But nobody likes that except William Hung.
It works in that situation andit works in the gong show.
Remember the gong show, wherethey would intentionally bring
folks on that way, but theaudience was set up for it.
Right, the right chuck.
What was his name?
Chuck?
I always say chuck woolery, butthat's a different.
No, uh, that was uh simoncowell yeah, no, no on the gong

(28:13):
show who was oh, uh chuck yeah,what was his name?

chuck something anyways it wasn't woolery,
because that was love connectionthat's the, that's the other
guy.

Yeah, no, but listen, the show was set up that
way.
Like people, people came onthere, they knew what, they knew
what to expect.
So I, I think, listen,regardless of what you're doing
from a podcast standpoint.
People listen to your showbecause they they want to
confirm their own biases for oneright and two, they they don't

(28:42):
want to be in a lot of cases.
They don't want to be in a lotof cases.
They don't want to be surprised, they want to.
They're coming to and they'reexpecting consistent content
week in and week out.
Unless you're a show thatconstantly shocks people, if
that's, if you're the shockeffect, if you're shock and awe
and you're just constantly,there could be a group of people
that really, like, every weekthis is different in some way.
Right, in most cases, peopleare coming to listen and not be

(29:07):
surprised, right, or?
And that doesn't mean thetopics can't be controversial or
they can't be done in acontroversial way.
It's just what are theyexpecting to get?
And yeah, well, and the moreconsistent you can be with that,
the better, ralph says.

The reality is, sometimes the sandwich just
tastes bad.
There is no good parts to pointout and I just don't want to be
, you know, basically givingthem a unicorns and rainbow
answer.
Well, if you're going to callthem out, you know it's.
You know, pick your poison.
And also the other thing youhave to keep in mind, because
this is not easy You're going togive people really valuable

(29:45):
advice.
You're going to tell themexactly what to do and they will
ignore you and you have to beable to handle that without
going, because that's half thefun of coaching is watching
people pay you money to ignoreeverything you tell them.
That's the part that is, Ithink if you read through the
lines, I need to ask him them.

(30:05):
That's the part that is, Ithink if you read through the
lines, I need to ask him.
But if you listen to Eric KJohnson's last show, there was a
hint of like I can't take thisanymore.
People are like why is my showgrowing?
I don't know.
Maybe the 12 minute thing aboutyour cat at the beginning of
the show, when the title was howto make money selling.

(30:25):
You know whatever you know andyou're talking about Mr Whiskers
, that crazy little rascal.
Chris Stone, this is a greatbumper sticker.
Right here Anyone can selllemonade.
Not everyone makes greatlemonade.
Preston, bravo, my friend, youknow, and that's it.

Sometimes great lemonade doesn't have the
exposure it should have becauseit's just the wrong place at the
wrong time that's it.

Yeah, so danny's like hey, forget lemonade, we're
gonna do a beer stand now.

We're talking now we're talking and and here in
the united states that'd beillegal.
But okay if that's right, Iwant to do, although I think you
do it with a liquor license.

You'd have to have a liquor license I think there
are places in texas that arelike a drive-through, like you
can get and crack a beer rightin the drive-through.

So you may be confusing that with buying
through like they havedrive-through liquor stores.
I don't think I don't think youcan crack it in the car.

I think everywhere in the us that's illegal well,
if it's going to be legal,anyway a lawyer, it's going to
be texas, yeah.

So cheers to everyone in texas, yeah they do
have drive-through liquor storeswhere you can pull up and tell
them what you want and theybring it to you yeah, danny says
to the person trying to be anaudio editor sell it to the
celebrity podcast.

Most of those sound horrible and they do.
Yeah, steph says I understandyou usually feature one call to
action on your podcast and inthe show notes for testing, how
long would you recommend runningit?
Three months, six months or anyother duration?
Good question.
It depends, of course, becauseit's a podcast answer.
So it depends.
If you're daily, you know,maybe two weeks.

(32:03):
It's a podcast answer, so itdepends.
If you're daily, you know,maybe two weeks.
If you're weekly, maybe sixweeks, because it's got to get.
You know, I read a report once.
They said if you want everyonein your church to hear a subject
, whatever it is, you have to doit at least three weeks in a
row to catch everybody, becausenot everybody hears every

(32:24):
episode.
But I would start off with sixweeks.
What about you, jim, if youwanted somebody to like a call
to action to give it a giant,you know?
Oh, at least three months.

Three months.
There you go, I would, yeah,most, most listeners at least
okay In my experience in thepodcast I've done and the folks
that I've worked with theirlisteners are anywhere from
right caught up.
But but a good chunk of themare two or three months behind
and so I just like theconsistent repetition of brand

(32:55):
for for that period of time, andeverybody hearing it and you
know a lot of my listeners areare weeks behind.
So mine would be at least 90days on something like that if
you can.

Your mileage might vary At least 90 days.
Listen to Jim.
He has a lot more experience inthe land of surveys than I do.
So there you go.
Yeah, yeah, yeah for sure.
And as for the guy wanting tobe an editor, he can make a show
out of that.
Here's here's bad audio.
Now, of course, you might wantto get a, he might want to get a

(33:31):
release, but he can make a showout of here's the before and
after of you know such a nichethat would be.

there's 10 people on the planet who would listen
to that.

There you go, right, but you you could call it
like how to make your, how togrow your podcast with better
content, and then here's somebad content here.
Listen to this, where this andthen here's that, and a and B.
Hire me and I will make yourcontent sound amazing, but then
you'd have to get a releasebecause, unless it's content you
made, you're using otherpeople's stuff.

So, yeah, listen, there's a progression in the way
podcasting works for mostpeople not all people, but for
most people and we start withthe how-to ideas.
Hey, I have some information.
I think some people would findit helpful.
I think it would be, you know,good if I got this out.
So you start being helpful, youstart getting out helpful
information, but eventually, allthe helpful you've said all the

(34:19):
helpful things, you've come upwith everything that needs to be
done and you're like well, butI still want a podcast.
So you, you move from helpfulwhich you still do sometimes
into opinion, and then you starthaving opinions about the
industry, right.
And then you start talkingabout okay, that's because those
are the things that arechanging, or maybe the tools
that you're using just aren't,or it's just not as much fun to

(34:42):
be in that space any longer,right.
And so there, there's a naturallife cycle that happens in to a
lot of podcasts, where they gofrom you know, hey, here's how
you use this software tool, tohere's the business of the
software tool.
Let's talk about the industryaround it, right, kind of thing.
So we kind of, we kind ofnaturally morph on those things.

(35:05):
Anyways, it's just, it's kindof just a natural.
You can't, you can't let.
I mean, we're a good example ofthat.
We don't spend time anymoredigging into podcast platforms
to say this and that you shoulddo this.
We've, you know, it's kind ofgone the way of because all that
stuff has been done, kind ofgone the way of because all that

(35:26):
stuff has been done.
You know, what's interestingtoday is talking about the, the,
the, you know, the industryitself.
That's what people come for.
So I don't know, it's just yougotta, as you're on that journey
, as you're creating that, yeah,you could go down that way.
It's only gonna, it's onlygonna be good for a while, and
then things change and, and youknow, your focus changes.

Yeah, absolutely I'm laughing.
The the the chat room is doingone of those days where they're
just running with the topic.
Here Stephanie says I didpodcast hot seat and you didn't
come across as mean, unless youhave somehow turned me.
And I'm like why back up what Ilike?
Here's why I think this.
And there are times whenthey're like, oh well, my

(36:06):
audience is this and I go ohwell, in that case, keep doing
this.
So and I forget who said wheredo I find podcast hot seat,
podcasthotseatcom.
We'll get you right there.
Stephanie also went back beforewhen we were talking about
giving out your social securitynumber.
Tim Bryan says his socialsecurity number is 8-6-7-5-3-0-9

(36:29):
.

Not his.
That's Jenny's.
That's Jenny's social securitynumber, that's it.

Ralph says yes, people do ignore me and they pay
me hundreds a month to do that.
Yeah, that's the head scratcher.
Stephanie says how far inadvance do you plan your
commercials you use in your show, dave?
They're really pretty cool.
I try to make a couple new onesa month because one of the
feedback that I got from myaudience is can you, can you mix

(36:55):
up the ads, like we?
We understand we're going tohear about the school of
podcasting, but when I hear thesame ad, you know 8 million
times.
So I try to like make one ortwo new a month.
And that's just what I'm tryingto do is come up with different
angles, like oh, let's talklike I have one where I talk
about your future self, well,thank you.
When you have this skill nowand this skill and this skill
and these are the skills youlearn, your future self, well,

(37:17):
thank you, because you did this,your future self.
So it's just kind of, you know,that's just me playing with
marketing, and so my audiencehates the same ad.
So I try to do that.
And the way it works inCaptivate is those are in my
library and so when it comestime I leave a spot.
I leave like maybe a half asecond for an ad and I will put

(37:38):
a marker there for me and I'mlike, okay, it's time to put an
ad.
And when I do that andcaptivate, a big old thing rolls
up.
It's like, okay, here are allthe ads you have in the library.
Which one do you want?
I'm like, oh, we haven't playedAdam Curry in a while.
Let's play Adam Curry or I'llupload a new one.
So it's not really in advance.
I just I got the feedback ofplease, we love Mark Lawley from

(38:03):
you know, practicalpreppinginfo, but if I have to hear that ad
again, it's a great ad becausehe's talking about how when he
joined the School of Podcastinghe had this many listeners and
now he's got this many listeners, but they were just like please
quit giving me the same ad overand over and over.
And I totally agree with that.
I know in the morning when Imake my eggs, the sports station
has a bank.
And as soon as I hear theteep-a-doo-pa-doo, it's like

(38:26):
this music.
And I'm like, no, and at thispoint I can almost recite the
whole commercial.
And I'm like do they not haveany other ads at this station
that they have to play?
You know the local credit union, so that's always fun.

I need to record you for an ad for my for home
gadget geeks where you just saypinky, you're so crazy pinky,
you're so crazy.
Yeah, there you go that's myfavorite d Jackson thing.
I think about that all the timewhen I see something.
I hear your voice going, pinkyyou're so crazy.

Well, there's always that one, you know, on
the morning zoo you've got theguy who's the slack jawed.
I'm going to say whatever Iwant, because that's the way I
am.
And I'm just going to tell youlook, you're stupid and you're
dumb, go you know.
And then you've got the dork.
That's the way I am, and I'mjust going to tell you look,
you're stupid and you're dumb,go you know.
And then you've got the dork.
That's like oh, no, football,who you know?
And then you have the.

(39:22):
The.
It's either one woman and she'seither like usually that's it.
Usually it's like ah, you guys,ah, you know.
So, whatever it is, so that'sthat makes me laugh.

Does that hurt your voice?
Yes, to talk way up here.
I don't understand why you guysdoing that.

That's so crazy yeah, that's not a lot of fun,
so that's my favorite voice.

I just I could listen to it all day this is I
found myself turning down intheir car.
Now they're turning down thesound a little bit.

It's my favorite voice this morning I mixed Layne
Staley from, yeah, alice inChains, like what would it sound
like if Alice in Chains did OldMacDonald?
And it was like Old MacDonaldhad a farm Because he always had
that nasal, oh I like coming onthe rooster.
And I was like, okay, dave,you're weird, why.
Why, I don't know where thisthing come, you know, e, I O.

(40:22):
So that was actually more AxlRose.
But anyway, meanwhile, back atpodcasting, here's a fun
question from rich Graham.
My early episodes are prettybad.
Should I take them down?

Oh yeah.

That's a good question.

Yes.

I almost want to put I should make and I could do
this in Captivate, I could makea pre-roll thing that says this
episode talks about equipment.
Do not make any equipmentpurchases based on this episode.
It's older than whatever, and Icould add that to every show
that talks about equipment.
That's you know X amount of old.
Because I've had people like,oh, I went out and bought the
new Behringer mixer and I'm like, no, no, no, like oh well, you

(41:02):
said that back in episode 18.
I'm like, yeah, that was 20years ago.
That's not the best thing tobuy.
So that's the part.
I've taken quite a few down thatjust have any value.
When I remember one, Iinterviewed a guy from InnerTube
and I think I interviewedsomebody from FeedBurner all on

(41:23):
the same episode and I was like,yeah, the one company doesn't
exist and the other one Iwouldn't recommend at this point
, and I was like that deliversno value and I still have it,
like I have the file, but it'snot in my feed anymore.
So I guess the deciding factoris cause there's there's a
difference between it's not asgood as my current stuff and

(41:45):
it's bad, like there's bad andthen there's not as good Cause.
A lot of times we hear it likemy early episodes are just, the
audio quality is bad.
And you know, I'm I'm startingand I've got music that's way
too loud, you know.
So I'm like, hey, welcome tothe show.
Uh, I don't know, and you can'thear anything and I'm like, ah,

(42:06):
you know.
So I guess my thing would be ifit damages your brand, if it's
that bad cause there's, there'snot as good, and then there's,
oh, that's bad, I might pull itdown.
Now, if you wanted to, you couldre-record it.
Episode 36, dave's version.
Right, just like Taylor Swift,just re-record everything if

(42:28):
you've got the time, but I don'tknow, just take it down, just
take it down If you question it,it, if you listen to it and you
go, I take it down.

You know, now listen, it's your podcast, you
can do anything you want with it, but that if you're asking for
my advice, I think if it's notgood, we listen.
I listened to our first episodeof home gadget geeks 15 years
ago and it's a little cringy,cringeworthy.
But then you get into it andyou're like, oh, this is kind of
nostalgic, I'm gonna leave toleave it out there.
So I've Rich, I've gone throughthat same exercise At Gallup.

(43:02):
We recently pulled downeverything that was 2019 and
back, just because it was theinformation was getting a little
long in the tooth, right, Imean, it was just a little
little outdated, outdated, youknow, you could kind of tell,
especially the videos, and soyou're, you know, we, we just we
unlisted them and took themdown and and they're still there

(43:23):
.
Like everything's still onyoutube.
I can go back to it if I needto.
Or, you know, we just took themout of the feed.
I've got everything.
That's that we need to go backto to get get things on.
But, yeah, I, if you're reallyuncomfortable with it, it's okay
to pull it down.
No one's going to notice forthe most part.

Yeah, that's true, most people don't even know
it's there, and that's why wesay, instead of repurposing an
episode, like some people are,like, hey, we went back to the
archives, this is episode 123.
You can do that, but you couldalso just say, hey, no new
episode this week.
Why don't you go toaskthepodcastcoachcom slash,
follow, follow the show andyou'll see all of our episodes

(44:02):
and you can see the titles thereand pick your favorite or one
that you haven't listened to yet.
I would A, you get morefollowers and then, b, you're
probably going to get downloadsof your back catalog where
people are like, oh, I didn'tknow about this one, oh, and
this one, and this is where yourtitles really come into play.
So that's another way you cando that as well.

Ralph had a.
Well, ralph says, you know,yeah, he sounds great value in
going back and yeah, yeah, ifyou go back, there are.
I mean, if you need a pat onthe back or you need to see the
progress that you've made foryourself, those can be very
beneficial and be like man, I'vecome a ways since then.
Your audience doesn't reallycare how you've progressed.

(44:41):
For the most part, they're notso interested in your, in your
growth journey.
Sometimes they are.
Listen.
This is why it's your call.
If you want to leave them outthere, great, if you.
For me personally, and what Ithink it's what I would do if
you're uncomfortable with themand you say they're not very
good, I take them down.
Right, I just there's.

(45:02):
Sometimes, you know, we treatthese things like they're the
Magna Carta, you know, andyou're like this isn't the
Declaration of Independence,right?
This is just your podcast,right?
This is just your podcast.
It's not that, you know, and Idon't want to diminish the work
that we do, because I think wewe do some good work, but I I

(45:23):
think sometimes we just give ita little more value than it's
worth.
Just like, move on to what'sgoing on today, you know, and if
it's great content that hashistorical value and you want to
leave it out there, leave itout there as long as you want
yeah, rich, rich.

Graham says I went back on youtube to see baby jim
and dave, and yeah we had blackhair all sorts of stuff.

Yeah, yeah, I'm sure I had a beard, yet in those
I think that was pre-beard days.
That's right, no, right on yeah,we we probably give some advice
there that we're still givingtoday, because we get the same
questions every week that Ipromote my show, and it's not
just Dave's question.
Listen, you guys in the chat dothis too.
You ask us questions we'vetalked about because we like to

(46:09):
continually talk about theseprinciples.
It's one of those things thatpeople like to do.
Principles, it's one of thosethings that people like to do.
You 30 that are here thismorning and whoever's listening
to the podcast, you enjoyhearing it over and over and
over again, if you didn't needto stop listening a long time
ago.
So, if you're listening to this, you like that kind of stuff.
Yeah, for whatever reason,sometimes I wonder, like Dave,

(46:31):
how, how, how many more timescan we say this?
But we do it in a way that'sentertaining and engaging for
folks.
That's why these 30 show up,although two just dropped.
They're like oh, jim's going ona rampage, I'm out of here, you
know.

Yeah, oh, my God, oh, stop that's it Eject.

Back to you, Dave.

Well, and Ralph says, hey, not repeating your
advertising over and over.
He goes isn't it the wholerepetition?
The repetition isschoolofpodcastingcom.
At the end of it.
You know, blah, blah, blah,it's all there,
schoolofpodcastingcom.

You can run the same ads as long as you want, as
long as your audience willtolerate it, right?
I mean, this is where marketresearch comes into play.
How is my audience engagingwith my ads?
And if they're tired of themand they're walking away because
your ads are so bad or whatever, they don't like them?

(47:27):
By the way, they can be bad adsand still be really effective.
I mean, I think about my goodfriend, Dave Garofalo, over
there at the Scar Authority.
His ads are horrific, Dave.
Sorry, I know you listened tothe show, so I'm sorry.
Some of them are horrific.
They're awesome because they'rehorrific, right?
This is one of those weirdthings where you know there's I

(47:48):
can.
I can recite three or four ofthe jingles in his ads now
because they're so awful.
They stick in my head, that'sit.
Now you're worms, exactly, yeah,so I'm going to turn somebody
away from your podcast.
Probably Does he not havelisteners because they can't.
He runs, you know, seven oreight or nine ads in a in a two

(48:09):
hour podcast.
He runs three blocks of sevenor eight ads, one after the
other, just like old schoolradio and all the conventional
wisdom.
All the podcast gurus would belike you can't do that.
Well, you know what?
He takes more money to the bankon those ads than all of those
podcast gurus put together.

Yeah Cause, if they don't work, those sponsors
yeah, if those ads don't work,those sponsors don't come back.
And if they're coming back,they're still working.
So, and that goes back to youknow, if it's working.
And what's the goal of the show?
Oh, to make money sellingcigars.
Okay, I got my why?
And I must be entertainingsomebody, because somebody is

(48:49):
buying cigars.
And if they didn't, then youknow, it's one of the things
like, hey, this doesn't work onpaper, but it's working in
reality.
And that's why I'm trying tocome up with an episode.
I've been working on it all weekto answer the question and I'm
not going to answer it here.
You've got to tune into theSchool of Podcasting.
But how do you grow your show?
And that's the fun part isthere is no one-size-fits-all

(49:12):
what Dave is doing over at CigarAuthority.
I would not.
I'd be like, on paper thatdoesn't look like it's going to
work, but it works for hisaudience.
And so if I, so, if I, if I'm anew podcaster and I go wait,
dave's making bank I'm going togo in and I'm going to do this
and I'm going to have, you know,four minutes of ads in the
middle.
Okay, well, maybe your ads.

(49:37):
You know, bill Burr is famousfor his ads.
Why?
Because he hates his sponsors.
He'll just say well, like Iknow I'm supposed to say this
and that, but I don't know.
I mean, I use it, it's good,it's okay, but I don't know what
and what.
If they always say if I don'thit all the points, they're not
going to pay me, I don't needthis.
This podcast has me playingstadiums now Like what do I need
sponsors for?
But if you want some stuff andhe just you know, and I would
not recommend people that aren'tBill Burr to do that, but it

(49:59):
works for Bill because, well,he's Bill Burr.
And so, and we're all, lookingfor that paint by number.
Oh, just do this.
Check.
Okay, I've done social check,I've done the thing.
Check how come I only have 27downloads.
It's content, you know, or it'sthe timing or it's the
competition.
You haven't found your audienceor there's no audience for you.

yeah, that's true right, I mean, in some cases you
, you might be, you you knowthat you may go niche down so
hard.
You just have a few people outthere that you need to find
right and for it, yeah, listen.
And then dave, one one morething on dave groffalo he, he,
you know he was an overnightsuccess after 10 years of work.
Right, I mean, it was bingo.

(50:44):
Right, I mean he's been at it along time.
He's also obsessed with that,with the, with the podcast and
the, the way they do it and thethings they do on it and the way
they do it.
He does a ton of things wrongthat are right for him, right,
right, and he is him and he'sconsistently him every single
week.

And it's authentic .
Yeah, dave is being Dave.

No, for sure.
Yeah, it is, and sometimes it'sfrustrating and sometimes it's
sometimes I just like him morefor for some of the thing you
know, some of the thing you know, right, some of the things he
does.
But he brings his whole self tothat show every single week and
he does a ton of work for thatshow, like he spends.

(51:29):
He comes to every single showwith pages of notes of things
he's going to talk about, and soit's not like he's just showing
up.
All right, let's just do thisthing.
It's Saturday, we're just goingto show up and I'm hoping my
guest can carry this.
No, he's got pages of notesthat he's ready to go.
He's got two hours of contentto fill and he is grinding it

(51:51):
out.
So there there's a situation.
I mean he's successful becausehe has worked hard to make it
successful.
In what he's done he's brokenall the conventional wisdom.
He doesn't do anything.
If he listened to the podcastgurus like us sometimes, and
actually did that stuff, I don'tknow if he'd be in his right
he's doing.
I don't know if he'd have beenas successful.

(52:12):
I would listen to us.

I just finished a book that was about the
marketing strategies of TaylorSwift and time and time again
she was like no, no, we're usingmy songs, like I wrote, and
they, like teenagers, don't wantto hear about this stuff.
And there's no, there's nofamous teenage.
They wanted her to wait till 18to do this.

(52:33):
And she was like no, I'm doingthis now and I'm using my songs,
and all the music gurus arelike, yeah, that's probably not
going to work.
I think it worked, you know.
So there are times where youknow Ralph says be careful
telling anyone their content isnot great.
Oh, I will say that every day.
I said at the beginning of thisshow, we are doing the
beginning of this show wrong.

(52:53):
And then there are people thatgo I don't care this, doing the
beginning of this show wrong.
And then there are people thatgo I don't care, this is how we
open the show, this is why we doit.
If you don't like it, there areonly go to podcast about
podcastingcom.
There are plenty other shows tolisten to.
This is me being me, and youeither like me or you don't.
If you don't like me, see it.
Thanks for giving me a shot.
If you hate the show.
Please tell two friends.

(53:13):
You know, it's just the way itis.
It's like you know we have aquestion I want to hit and I do
want to hit this one, though.
Randy says it's so much easierfor persons who are famous from
getting something.
Yeah, but here again, do notblame your failure on someone
else.
I know it's the algorithm.

(53:35):
Oh, it's as well.
Ok, it's easier for that.
But you know what it's not.
You know that just means yougot to work a little harder.
Like right now I could say the,the Akron podcast isn't growing.
Well, you know why?
Cause a I don't put out contentconsistently.
I'm not interviewing localbusiness owners, I'm not.
I haven't put out any signagein downtown Akron and I can sit

(53:58):
here and go.
Oh, you know what I need acelebrity.
No, no, go do the work.
Dave, you said you wanted to dothis.
Go do the work, quit whiningand complaining and go do the
work.
To me.
I'm saying that to me.
So I see a lot of people like,well, what do you do for promote
?
Oh, I promoted on Twitter.
Okay, where's your audience at?
I don't know.
Well, who is your audience?
I don't know.
Go do the work.
Yeah, stop it.

So you know what you should do for the Akron
podcast.
You should.
By the way, akron is coming toNebraska.
The football there.
Your college team is going tobe playing here tonight, 6 PM.
So technically we probablyshouldn't even be talking to
each other because you know weshould be fighting.
But you know what you ought todo.
You ought to run for mayor ofAkron, oh no.

(54:41):
No, no, no.
Not intending to get it.
Think of all the publicity youwould get for being on the
ballot and for like people.

Yeah, there you go , dave Jackson.
Who is Dave Jackson?

Wasn't he that country singer years?

ago.
No, that's Alan Jackson.

But you know like there would be, you ought to run
or city council or you know oneof those where you get your
name on the ballot.
Because think about the free,all the free advertising you
would get.
You don't have to win.
It's going to cost you money,but any advertisement costs you
money For a local podcast.

I think you should do it Well.
Joe Walsh and Alice Cooperwould run for president just
about every four years.
They would throw their name in,they'd get a little exposure,
they'd play one of their hits onthe radio and you know you're
back in it.
So, but speaking of having toomany commercials, it's time for

(55:44):
us to thank our awesomesupporters.
You can be one of these awesomesupporters and you can.
You can give me money and tellme to go to H-E double hockey
stick because I said your showwas bad.
I know double hockey stick.
I say because this show, if youwant to make your show better,
we're not just about, you know,launching and growing, we're
about making your show better.
Over at the School of Podcasting, use the coupon code COACH and
get instant access to courses,coaching and community.

(56:07):
And if you go toaskthepodcastcoachcom, that's
PodPage.
And I saw somebody this week inPodPage said hey, I heard about
this on Ask the Podcast Coach.
So if that was you, thanks forlistening and you can try
PodPage by going totrypodpagecom.
And if you need more, jimCollison and who doesn't just
simply go to the one and onlytheaverageguytv and check out

(56:31):
Home Gadget Geeks.
And again, I still think I'mgoing to use vidIQ.
I put this in here think I'mgoing to use vidIQ.
I put this in here like I'mgoing to use vidIQ.
I have not logged in in about amonth, so I'm not going to say
if it's good or I've heard goodthings.
That's why I bought it, but Ihaven't done there yet.
And now it's time foreverybody's favorite segment,
which of course, is the wheel.

(56:52):
Oh names, and so will it beRoss brand, or Shane Whaley or
York or Randy or that.

Who is the?

airplane guy Max.
Yes, I was like, okay, I knowit's a cool name, I remember
what it is.
Here we go, we're going to findout.
Spin the wheel.
It goes round and round and thewinter, the winter is almost.
Ralph Could be Craig.
It looks like it's going to beCraig.
If you like AI, you got to goover to.
Ai goes to collegecom.
Sign up for the newsletter.

(57:26):
He had a really great articleas well as a great podcast.
Holy cow, as we're doing this,somebody wants that spin to go
over to grit and growth business.
Because, holy cow, jim, did yousee this come in?
We got one of these, we got asuper chat.
That means I got to hit the.
Got to hit this wherever it is.

I released my first.

That's not it.
That's not the air horn.
I don't know what that wasthere.
We go there it is.
Thank you for that.
Ralph sent us a 50 bucks.
Holy cow.
Here's something in honor ofyour 1,000th show, my friend.
Thank you, ralph.
Yeah, this episode.
Next episode is episode 1,000of the School of Podcasting.
So thank you for that.

(58:06):
And you know, if you want to bea supporter, it's super simple.
You could be like any there.
It is Aviation News Talk,that's Max's show.
All sorts of fun shows herethat are supporting the show.
I deeply appreciate.
That makes me get up on thesaturday morning.
I'm like why do I do this show?
These people get me out of bedon saturday morning.
Thank you for that.
And if we're saving you time ormoney, maybe we're saving you a

(58:29):
headache, maybe we'reentertaining you as we educate
you.
Well then, maybe you can.
You don't have to spend the 20bucks to get on the wheel of
names.
You could sign up for as littleas $5 a month and go to
askthepodcastcoachcom.
Slash awesome.

And we did have.
Are you guys really the Akronzips?
The Akron zips?
Yeah, and we have a zip, we who?

knows we have a kangaroo, knows we have a
kangaroo.
We have a kangaroo named zippy.
He's our mascot.
But yeah, it's and you're gonnawin because we suck.
You know, if you're innortheast ohio, you're the
spread is 34 points.
I've never seen them, yeah yeah, you like our, I don't even
follow 96.4 chance that thatNebraska wins.

Gee yeah.
How bad would it be if theylost?
I'd have to come and grovel.
Gravel or grovel, I think it'sgrovel.
I'd have to come and grovel.

Yeah, grovel is a bunch of I'll put the link in
the chat.

By the way, if you want to follow along the battle
of Ask the Podcast Coach, asNebraska plays Akron tonight,
that's at the Akron Zips, 6.30pm Central.

Yeah, randy, about that thing about having a
celebrity, it's easier, it'seasier, but it's not guaranteed.
Hence Larry King's podcast.
Hence Amy Schumer's podcast.
Hence Kathy Lee Giverd'spodcast.
You can't just go hey, I'm acelebrity and I'm not going to
plan anything and we're justgoing to talk because you know

(01:00:00):
I'm famous.
Ok, so my cat chewed on thecouch and then my husband asked
for a peanut butter and jellysandwich, you know.
Or my wife is complaining aboutmy card playing again.
Ok, what's in it for me?
What is the value, except maybegetting a glimpse into a
celebrity's life?
But I remember once I waslistening to Mark Maron

(01:00:21):
interview, a comedian they weretalking about.
Oh, I remember over in thechuckle hut, and then I had to
play the laugh factory and ohman, harry, the laugh factory
was an idiot, oh yeah, and youhad to put up with a closet.
And I'm like I have no ideawhat this is.
And I'm like, why am Ilistening to this?
This is not making me laugh,cry, think, groan, it's, it's
educating me about the chucklehut.
But I don't think I'll ever beat the chuckle hut and I was

(01:00:43):
like, oh, I'm listening to thisbecause they're celebrities, but
they're wasting my time and Ihit stop, so it's not a.

Jim Collison (01:00:50):
You're not their audience, though you.
You, you're not the core right,and some of those, some of the
the the stars, so to speak havemuch higher standards on what
the download numbers need to befor it to be worth it to them.
Yeah, so they get in there andit's like, oh yeah, if I'm not
10 000 podcast, if I'm not 10000 downloads out the shoot, I'm

(01:01:11):
not doing this very long.
Right, in?
In lot of cases it wasn't theiridea anyway.
Right, they had a publicityteam that said hey, you know
what would be great, you starteda podcast, because everybody
started a podcast.
I don't know why they talk thatway, but that's the way
marketing guys talk, you start apodcast, everybody would start
a podcast and they're like, okay, I'll show up for it, and

(01:01:32):
they're not, their heart's notin it.
They're doing it for money andthat's okay, Like they can do it
for money Because some of themare doing really well with it.
I mean, who would have thoughtit's easy in hindsight to look
at Joe Rogan and say, oh yeah,of course he was going to be
successful?
I didn't Like the early days ofhis podcast.

(01:01:52):
I was like what are peopleseeing in this?
Like it's horrible.
His podcasts are terrible, inmy opinion.
Right, I don't listen to him.
I don't like him.
I don't like his style, I don'tlike what he does.
I don't like the, the way hedoes it.
It's just not my preference.
It doesn't mean it's wrong, itjust means I don't like it.
And so I thought why are?
Why is everybody watching this?

(01:02:17):
I don't get it right.
And yet everybody did,including all my kids, who are
like dad, why are you notlistening to joe rogan?
Yeah, come on, you gotta there.
Talk about, talk about pressurefrom a fan base, like all of my
kids were like.
You know, dad, you're a loserfor not listening to that.
Right, I got some peer pressurefrom my own kids.

Dave Jackson (01:02:32):
Well, here's the thing too, like Joe Rogan, I
would also say.
Joe Rogan is an amazing podcastwaiting to happen, and what do
I mean by that?
I'll give you a classic example.
He interviewed Julian Lennon,john Lennon's kid, and an hour
into the show they finallytalked about something that I

(01:02:53):
would deem that, something likehe talked about how his dad said
hey, if I ever leave this worldearly and I want to communicate
with you, it's going to be viaa white feather Very weird thing
to say to your kid.
And an hour into Joe Rogan,after hearing where the best
spaghetti is in Spain and thebest I don't care in, the best

(01:03:13):
whatever, like who cares, youknow, you know they come up with
this white feather story.
And the best I don't care, andthe best whatever, like who
cares they come up with thiswhite feather story, I'm like I
was literally getting ready tohit stop because I'm like this
is just wasting my time.
Like I like Julian Lennon.
I'm glad to hear he's doing OK,but I was like why did I have
to wait an hour?
Because this is something Iwould tell other people and

(01:03:35):
there is something about thatlike having that information.
I got to get the address here.
Josh Liston did a show calledSake this, which if you're a
dumb American, looks like sake,this, s-a-k-e.
This, but he's talking.
They talk about weird thingsthat are happening in Japan.
The primary focus of the showis Japan and Japan has invented

(01:03:58):
a human washing machine.
Basically it's like a big.
He said if you take like anApple HomePod and just make it
six feet tall, it's basicallythey've redone the shower and
it's weird.
And he was talking about wouldyou get in one of these machines
like naked, and you know, and Iwas like well, that's weird,
that's something I might talk tosomebody about.
They had a bunch of these weirdthings that are going on in

(01:04:20):
Japan versus did you know that?
You know Donna Summer's name isspelled wrong.
It's supposed to be a U, not anO.
I'm like okay, it's trivia, butI'm not going to go.
Did you guys know?
Did you hear Like of go?
Did you guys know?
Did you hear like what's goingon?

that's there's a a thing that you hit a certain
nerve that people will, yeah,you know, go.
So they do have an advantage.
Listen, they do have anadvantage.
They have name recognition,right, you know jeff c just said
he was like why is this guyfrom news radio and fear factor
you knew two places where he wasfrom like you knew the name and
him doing a podcast.
Like okay, now you have to kindof like, is that what I want?
But as soon as you heard joerogan you were like, oh yeah, I

(01:05:03):
mean in the ufc crowd.
Oh, yeah rogan.
Rogan put a lot of time in.
He's worked hard in his career.
I mean, fear factor was a lotof work like that's not.
It's not like he showed up fora 15 minute recording I think of
.
I didn't know this.
Ryan seacrest right has takenover for pat sajak on wheel of
fortune.
Yeah, and last season andthey're coming up on their on

(01:05:26):
their second season.
They record six of those a dayfor, like I don't know, two
months.

Oh, man, can you imagine you're on?
You're like on game 18, daythree.
You're like, okay, yeah, pick avowel.

You know, I know, yeah that's grinding it out and
you're like seacrest is anotherguy who, yeah, has put the work
in.
Like like him or not, the guyhas done a ton of work right to
get his name out there.
He's done a lot of things tohave that.
So they've been given aprivilege and an opportunity

(01:06:04):
that most of us don't get.
Yes, so they're gonna.
They're gonna have a jump onthings like that.
The question is can they startit, be successful and continue
it for whatever length of time?
This is the other thing I think.
Sometimes people think successis a podcast that never ends.
Just you and I have kind ofdone that.
We've chosen to be in the space.

(01:06:24):
We kind of do that.

But S town is a great example.
Yeah, there's a great showcalled S town and I think it's
seven episodes, and they said inepisode one this is episode one
of a seven part series.
Like this is, it wasn't meantto go on forever and they ended
up getting sued, which was kindof fun, but it was a really
popular thing, because theyouted somebody in the podcast

(01:06:49):
who didn't want to be out and sothey got sued.
Speaking of you know, maybethings you shouldn't say on your
podcast.
Well, and maybe things they gotsued because they got sued.
Speaking of you know, maybethings you shouldn't say on your
podcast.

Well, and maybe things they got sued because
they're famous, Like this isn't.
We say this all the time Becareful what you wish for in
getting famous, Right, Becauseas soon as you get famous you're
a target.
Yeah, and I could say somethingtoday that to one of you that
I'd probably get away with.
But if you knew my net worth,it's not.
By the way, you knew I had abillion dollar or even a

(01:07:19):
multimillion dollar net worth.
When I say that, you mightchange your mind because you're
like, oh, take this guy to thebank.

Well, cardi B I think it's Cardi B's in in in a
trial right now because she waspregnant.
She told her OBN like hey, I'mCardi B, like you know.
I don't know if she was tryingto keep the pregnancy kind of
secret or whatever, but she'slike I'm going to pay you extra,
I'm going to come in on Sunday,I don't want anybody but you

(01:07:48):
there.
And she shows up and there's asecurity guard, female security
guard and she's like oh my God,it's Cardi B.
And starts filming.
And Cardi B is like no, no, no,don't do this.
And apparently things got alittle heated and, according to
this woman, her fingernail CardiB's fingernail like slashed her
face.
And they have pictures andyou're like I do not see a slash

(01:08:08):
anywhere of any type.
But she's in court now andshe's suing Cardi B for like $25
million or something ridiculous.
Why?
Because she's Cardi B and she'sgot money.
So, yeah, I totally get thatpoint.
Randy says I'm just a one-manshow.
They do have resources to getpeople and consultants.
Joe Rogan has a team of two,mark Maron has a team of two.
Now, granted, they're MarkMaron, they're Joe Rogan, they

(01:08:32):
have managers and they'reconnected.

For the podcasting , rogan's got a firm that
represents him from a prstandpoint, so let's just be
really clear he has an agent.
They have teams of people, Imean.
So, yes, for the podcast it's ateam of two.

Yeah, but his, his engine is much bigger than but
even this thing about Mark Marinstarted his podcast because he
couldn't get a gig anywhere.
His comedy career was over andthe reason he got popular is his
show was like wait what youknow?

(01:09:09):
And he, it was amazing andpeople wanted to listen to it.
So it's, you know, it's hard,it's anyway.
I think it's hard, it's anyway,I think it's hard.
I'm not saying celebrities,here's the thing.
Celebrities, can they have anadvantage in that?
I will click play onceautomatically.

Yes.

Now, if it's good, I will click play on the next
episode.
Most of them I do not.
Amy Poehler's first episodeswere horrendous because she
didn't know what she was doing.
I'm like, did you not do a dryrehearsal somewhere?
You know you're an actor.
Didn't you do a dress rehearsaland you could just tell she was
?
You know now.
She's much better now, but it'sstill her talking to her
friends about.
You know what it's like to befamous and blah, blah, blah and

(01:09:49):
it's you know it's insights.

But that's what we do.
We spend all the time talkingabout what it's like to be
famous.

We do that all the time, oh yeah, I can't even go
to the grocery store.

Yeah, sure I know I have to order everything in.
I live in a gated community.

Sure, that's us.
Jeff C has a great point.
He says you can look tosuccessful people's podcasts for
best practices but you have tonavigate it for your own
audience.
Audiences and algorithms havechanged since those gurus
started, absolutely.
I'll give you a preview of theSchool of Podcasting.
I have one little story.

(01:10:27):
My brother, when he wasprobably 16, got a ceramic frog
and he liked it and somebodysaid, oh yeah, and he had a.
He got a little patch of a frogand put it on like some little
fishing hat and all of a suddenit went out unto the world that
Doug likes frogs.
Now he, he thought the thingwas cute and he had the one

(01:10:47):
little thing.
But he wasn't like, oh my God,I love all thing frog.
For two years everybody boughtmy brother a frog, not asking
him hey, are you still intofrogs?
Because he would have said whatdo you mean?
I've never really been intolike, they are not my thing.
I bought this one and put oneon a hat, but without checking
with your audience hey, is thiswhat you still want?

(01:11:10):
You end up with, you know threeyears of frogs on top of your
TV that you kind of didn't want.
But everybody thinks you lovefrogs.
It's like no, you know threeyears of frogs on top of your TV
that you kind of didn't want,but everybody thinks you love
frogs.
It's like no, you need to goback and check the temperature
of your audience and see like,hey, are you still doing this
kind of thing?
So it's tricky.

What happened?
We went from like 20 to 30 to40 up in the live, like we're at
the end of the show.
Welcome everyone, welcome tothe.
I mean we're famous.

Here's a fun question.
This one's really fun, jim,like we'll have to watch to, but
it's a good question.
When something terrible happens, like the shooting at the
Catholic school in Minneapolis aweek or so ago, should it be

(01:12:02):
mentioned in the recordingsyou're doing at the time or just
ignore it and carry on To this?
I tip my hat to the one andonly Johnny Carson, who, because
of the gray hair I grew upwatching.
He was one of the early hostsof the Tonight Show and he
simply people would say whydon't you take a hard stance?
Because now, like StephenColbert is super left wing and
Jimmy Kimmel's, you know, andall these guys are really
talking hardcore politics.
And Johnny just said that's notwhat they're here for.
He goes, they're here to, hegoes.

(01:12:23):
I'll talk about the news andI'll make fun of the news.
He goes.
But we're not really here tolike that's not.
We're here to escape the crappythings that are happening in
the world.
So for me, I know last week wewere headed right towards
Cracker Barrel and I said do wewant to?
And I was like you know what?
We're not here to talk aboutCracker Barrel and we can talk
about rebranding if you want,but it's like nah, and I was

(01:12:46):
just like nah, I just steeredright by it because that's not
what people are here for and soI am a person.
Now, if I wanted to say hey,before we start today, I just
want to say thoughts and prayersgo out to everyone in
Minneapolis.
That's dealing with that.
That's a horrible thing.
But when you talk gun control,right, you got the people that
are like guns don't kill people,people kill people.
And then you got the otherpeople that are like every you

(01:13:09):
shouldn't be allowed to have asquirt gun.
So welcome to a topic thatyou're going to just split your
audience on.
So I tend to just steer away,jim, do you?

ever do anything like that.
Sometimes we have to, sometimeswe have to have those
conversations and you have totalk about it.
I think the answer always is isit appropriate for your
audience for what you're tryingto do?
This may be one of thosesituations, by the way, where
you have to be very, verycareful when you address this.

Right.

So you have to apply, think a lot before you
say right.
But I think we have to think.
This may be something we do, weerr, and then we take it down.
That's a possibility.
Like later on you're not goingto take that down.
That's a very that's apossibility.
Like later on you're not gonnatake that down, or you're not
gonna leave it up, or maybe youdo leave it up.

(01:14:01):
There are, you know, therethere are.
We're coming up on theanniversary here this this week.
Is it this week, five days fromnow, 9-11, right 24 years ago.
And you know I made the decisionto that's my live thursday
night live.
I could have moved it.
I I canceled the show for 9-11.
I just was like I'm not feelinglike it's appropriate for me to

(01:14:23):
be out podcasting on that day.
That's me, other peoplecomfortable with it.
They had no problem with it.
A lot of people never wouldhave even known.
They went oh yeah, oh, that'sright, it is 9-11, right, kind
of that was me.
That was my conviction in mythoughts of it.
That's what I decided to do.
Have I podcasted on 9-11 in thepast?
Yes, so it's not like I'mtrying to make some statement

(01:14:44):
with it or whatever.
So I I think, as far asmentioning those kinds of things
, sometimes you need to and it'sjust.
It's just part of it, right?

if it, if it's completely taken over the news
cycle and you know that wholenine yards and and a lot of it's
just part of it, right, if it'scompletely taken over the news
cycle and you know that wholenine yards and a lot of it is
just it's weird, because if youdon't mention it then maybe you
might look cold-hearted Like Ican't believe you didn't mention
the hurricane that took a while.
You know For sure, and so I getthat.
It's just one of those I thinkDan says.

(01:15:14):
I think it depends what you say, because opinions are fine, but
something you knowmisinformation can be harmful.
I think I'm on the record thatmurder is bad, I think.

I've said that before.

I generally am not pro-murder.

I would agree with you.
I would agree with you.

So it's just.
What's sad is that you, that'sjust part of society now and
everybody is like well, thoughtsand prayers, I'm like well, so
far those aren't working Jeffsays I go to Cracker Barrel for
the plate of carbs, not thepolitics, oh man.
Yeah so that might be just afollow your heart kind of

(01:15:51):
situation and if you decide tosay something, just think about
it.
Because, like when OzzyOsbourne died, I didn't feel
like doing a podcast.
That was part of my childhood,so I instead did a podcast about
here are 11 things you canlearn from Ozzy Osbourne,
because I felt like talkingabout Ozzy Osbourne, I'm like
okay, but my audience is like Iwas more of a Tiffany, you know

(01:16:11):
Debbie Gibson person growing upand they don't want to hear
about Ozzy Osbourne.
Debra Gibson.

Debra, yes, debra, now, not Debbie, that's when
she was 17.

Debra.

Get it right.
Dave Jeez, stop beinginsensitive to her.
I apologize to my Canadianfriends all the time.
I have a lot of Canadianlisteners and each week I start
with I'm very sorry that.
I know we're in a little bit ofa tiff.
It's not you, it's me, and Ijust apologize to our Canadian
friends.
By the way, if you're in Canadaright now, sorry, dave and I
are both here in the US.

(01:16:42):
You know we're having a littledifficulty right now.

Are we having See, this is the joy of not watching
TV.
No, it's kind of passed.

I mean it hasn't, it hasn't, it's a little, it's a
course, that's a joke, but butsome people actually may not see
that as a joke.
So if I've offended you I'msorry, yeah.

Here is one that, oh no, I'm looking at.
I thought this was a questionthat's my talk for, by the way,
if you wanted to speak atPodfest, you missed the deadline
.
It was last night at midnight,luckily I I saw that very late
and I'm like, where are theyannouncing this?
And I, where people are justlike hey, here's my artwork and
here's my show, and I'm like,hmm, you know, here's a quick

(01:17:46):
question.
We can throw this in because Isee we got nine minutes.
What are your opinions on thesocial media presence for
podcast?
Should I make accounts for mypodcast?
Yes, which are the mostbeneficial?
Yes, Depends.
Yeah, which one?
Do the one you like doing.
Like, I'm a Twitter person anda Facebook person, so you know
where I put my stuff Facebookand Twitter.

(01:18:06):
I'm trying to do more LinkedInstuff because my survey said my
audience is on LinkedIn so Ineed to do more stuff over there
.
But, in general, whichever oneyou like doing, do that one,
because otherwise if you hatedoing it you're going to quit
doing it.
Yeah, randy said, isn't that allFacebook groups on you know?

(01:18:27):
Basically they're all kind of,yeah, getting a little like, a
little more.
I saw where somebody did a livestream into a group.
I was like how did that not getblocked?
But in terms of social, if, like, all I talk about is podcasting
, so I just point people at Ithink I'm David Jackson on
Twitter because you know and Iwill, all my podcasts are about

(01:18:48):
podcasting, so I have thatcommon theme.
But if I did a podcast about Idon't know cross-country
ballroom dancing, I wouldprobably not put that.
I would make it its own socialthing because typically, you
know, podcasting, people don'twant to know about cross-country
ballroom dancing.
So but just also keep in mindthat social is, for me, the

(01:19:13):
thing we learned from the wholeTaylor Swift experience, with
her coming on the Heights, is.
It's a great use to use it topromote an upcoming episode, but
in general, I don't know thatsocial.
It's weird.
I saw there was a report thatcame out and they said social
was the number one way peoplediscover podcasts, followed by
family and friends.

(01:19:34):
People Discover podcastfollowed by family and friends
and I'm like I'm going to putmoney on the social that people
discovered a podcast on was froma DM from their family and
friend on.
Like somebody DM me onInstagram and said, oh, you
should watch the show.
That would be it.
I've never seen social outrank.
In fact, I've heard multiplereports that posting on social

(01:19:54):
is almost a waste of time.
It's just a branding thing tokeep your brand in front of
people, but in getting people tostop the scroll and go listen
is next to impossible.
So I don't know, jim, yourthoughts on social.

Yeah, you know, go where the people are, give them
a try.
You know there was a question.
Do you have social, dedicatedsocial, for the Akron podcast,
for your local one?
I do yeah and that one Does itwork, do you get much engagement
on it?

It does a little, because what I do is when I post
that, hey, this week we talkedabout so-and-so, I will tag.
If it's a business or a company, I will tag those people.
So I'm just trying and that'sthe whole point of that show is
to let people in Akron know youhave a podcast consultant in
your backyard, and so that's thewhole point of that.

(01:20:42):
So I'm just trying to get thosepeople and also to spotlight
things that you know, likethere's when school went back in
session, there was a bunch ofplaces where you could get free
haircuts and free schoolsupplies and things like that.
So I just wanted people to knowhey, this is here and you're
not going to see this on theCleveland News Station, so that
kind of stuff.

I have a buddy of mine, andy Sekulowicz.
He's out in Clinton Iowa andAndy's a good friend.
I follow his social stuff.
They do a Clinton Iowa businesspodcast that he has done now
for no-transcript.

(01:22:00):
You've got that local podcasttoo.

I mean, andy has found what's worked for Clinton
Iowa, that's it Well right, youknow a member of the school of
podcasting, kim Newlove, doesthe pharmacist's voice, but she
also does the Perrysburg podcast.
And what's fun is she justtaught a podcasting class in

(01:22:22):
Perrysburg, ohio, and one of thepeople in her class is someone
from insert, really small cityin Ohio here, and the guy that
ran the paper had to shut itdown Because I don't know about
you.
But now it's like the Akronpaper is like oh, here's the
Beacon Journal, here's thepamphlet, and that used to be I

(01:22:43):
used to deliver that and it'sreally like even the Sunday
paper is small.
And so the local paper is likeyeah, we kind of had to shut it
down because nobody reads thepaper anymore, but the guy wants
to start a podcast and so she'sprobably going to get to help
that guy to start a hyper localshow.
So it's different.
That's why I keep doing it.
I wish I had more time to do it.

(01:23:04):
I just don't.
And I'm reaching out to anotherlocal, akron kind of newsy kind
of thing to go hey, you havecontent, I have exposure.
Let's put these two together.
I'll promote your thing, youcan promote my thing.
It should work.
So we'll see you know.

But the danger of local dave and you should know
this is you live close to thepeople.
Yeah, who are your listeners?
Oh, yeah, right, I mean it'slike we could say something here
, and I'm pretty sure I don'thave too many.
There might be one or two localfolks who listen to this
podcast, but when you're doingan exclusively local podcast, if

(01:23:43):
you get controversial, you livewith those people.
They're in your town.

I walked into a Chipotle and there were four
cops and I was like, oh, I hopethey don't listen to the show
Because the Akron PoliceDepartment has a problem of, I
don't know, shooting innocentpeople or slightly innocent
people.
We seem to have, you know, nowthere are a lot of great you
know, obviously, people, butthere is some time, yeah,
allegedly shooting people thatare yeah.

(01:24:09):
So it's one of those and I kindof point that out and I have a
map on my.
I have a map that you can lookat all the shootings in Akron
and I'm like, yeah, nobody'sgoing to go to the zoo, why go
look at the shootings map?
I'm like that neighborhood isnot friendly to outside people,
so you live, you live in thoseneighborhoods.

So, you know, think before you think.
Oh you know what, Maybe I'llreally niche down and do a local
podcast.
Well, hey, friends, those areyour neighbors, yeah.

Yeah, be careful, be very happy and rainbows,
whatever Ralph was sayingearlier.
Puppy dogs and rainbows,Rainbows, fairy dust and
unicorns is what I like to sayhere's a fun question as we
start to wrap up, although thepodcast coach in me just said
never announce that you'realmost done, because there are

(01:24:56):
some people that just hit theokay next already?
Yeah, yeah, yeah.
So Randy says my hosting siteoffers AI editing and they
caught off one of my shows wayshort.
Are they going to get morerestrictive with content and
topics?
Most of them have a dial.
Like when I use Descript, I goremove a and you know that's it.

(01:25:18):
Those are our favorite crotchwords and it does a good job of
that.
Now I'm using buzz sproutsthing.
Where it removes, it doesn'tremove the other one, so it's
not quite as that.
But I saw where it could removethe fluff and that's that's a
subjective term remove the fluff.
So I would be careful with that.
And that's the thing with allAI try it, see how it does, and
if it's doing things likecutting your show short, you're

(01:25:40):
like, okay, I guess I'm notgoing to use that, or maybe I
need to do a better prompt orhowever, that's working, but you
know.

Terms and conditions.
You should be looking at yourhost provider's terms and
conditions for their AI.
I mean, they may not they maynot say anything in them and
still be doing it, but you, youdefinitely and this is the great
, you know, that's the greatthing about podcasting is it's
open.
So if you're there and you'rebeing restricted and you can do

(01:26:08):
your own thing, you can do yourown hosting.
You could, today, you couldcreate your own AI.

That's it.
Dan's got the best idea ever Doa local podcast about a city on
the other side of the world.
Maybe I should do the Akronpodcast.

You do the Bellevue Nebraska podcast.

There you go.
Ralph wants to know is there anAI tool that removes bad
content?
Descript is supposed to.
I have not tried that feature.
I like that one up to a union.
Ray just wants to know can westart over from
aroundthelayoutcom?

Oh sorry he missed it, but that's all right, we
recorded it for you.
Yeah, we recorded it.

Yeah, give me a couple hours, it'll be up.
Jim, what's coming up ontheaverageguytv?

Dr Brian Freelander.
He is a assistive techspecialist in all things
assistive tech, and we talkedabout assistive tech and AI and
it was a great conversationaround it.
I think this is one forpodcasters.
We talked a lot about thegadgets the pens, the notebooks,
the stuff that's available, buteven from an AI perspective I

(01:27:13):
think you might find itinteresting.
It's posted right nowhomegadgetgeekscom.

And on the School of Podcasting, episode 1,000,
1,000, 1,000 is coming up whereI will be talking about how do
you grow your podcast, and Iwill explain how.
What is boring and what's notboring, and is it just content
or is it?
Do I need AI or do I need?
Is it the marketing?
What's what's the deal?

(01:27:40):
And so there are lots, thereare analogies o' plenty on this
Cause.
You know, golf seems easy,Bowling seems easy, but there's
a lot of things when you swingin a golf club.
So that will be coming up onMonday and we'll be here next
Saturday with another episode ofAsk the Podcast Coach and Jim's
going to talk about AI, becausewe're going to talk about it

(01:28:02):
this week and I totally forgot.

We had 51 at the end of the show.
Come earlier, friends.
We started.
930 Central, 1030 Eastern.
We'll see you next week.
We ran out of music.

Oh no, Now we've got to do it over the whole
thing.

Oh, we're starting over.
Ask the podcast coach.
That's it, we'll see you nextweek, see you guys.

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