Three Years Till We're All Replaced?

Episode Transcript
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Dave Jackson (00:00):
Ask the Podcast Coach for October 25th, 2025.

Announcer Dude (00:05):
Let's get ready to podcast.

There it is.
It's that music that means it'sSaturday morning.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson from theSchool of Podcasting.com, and
joining me right over there isthe one and only Jim Collison
from theAveregeguy.tv.
Jim, how's it going, buddy?
Greetings, Dave.

(00:29):
Happy Saturday morning to you.

Jim Collison (00:30):
Happy uh Halloween Eve.
Halloween.
Halloween is an Eve.
Happy Halloween.
We're getting close, right?
It's not quite there, but we'regetting close, right?
Halloween is on its way.
It does it feel like every yearit's a longer road to
Halloween.
Like well, because we startcelebrating it.
Yeah.
That's basically it.
Halloween.
All of a sudden, Halloween.

(00:51):
What are those shops that openup?

Spirit Halloween.

Yeah, yeah, yeah.

It's like, oh, look, the old Dick Sporting
Goods is now a Halloween shop.

It's Walden's books is now Spirit Halloween.
It's Waldens.
That's it.

Borders, yeah.
Yeah, yeah, yeah, yeah.
Oh man.
Yeah, I went to I went to amall this week just because I
haven't mall.
You still have those?
And I was laughing because Iwas thinking of all the things
that aren't there anymore.
And that was one of them.
Bookstores.
It's a lot of clothes shops.
Yeah.
You know, and hot topic and youknow, all that things.
But mall.

(01:29):
It's like Amazon except real,right?
Exactly.
And you know, the one thing youcould get there was that's it.
Nice hot coffee there.
And I'm gonna laugh because Idon't think I rewound our thing.
If I click there, yep, I gottago back.
Oh, Dave didn't do his morningprep.

(01:50):
Uh yeah.
What do we get?
It is.
Uh that coffee pour is broughtto you by our good friend Mark
over at podcastbranding.co.
Uh, I am looking forward to, Ijust emailed him yesterday of my
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And uh, so I'm not just acustomer, I'm a repeat customer.

(02:10):
Why?
Because he does really goodwork.
He makes you look pretty, hemakes you look professional, he
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And this could be artwork, itcould be a website, it could be
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There's really only one placeto go, and that's
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Mark's been an award-winninggraphic artist forever.

(02:34):
Basically, he's been doingthis.
And look, let him bring themarketing side.
You just bring your show, lethim know kind of the vibe of the
show, and he will go on fromthere.
You're gonna get personalizedattention that you're not gonna
get from some dude on Fiverr,and it's just gonna make you
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So, again, there's only oneplace to go, podcastbranding.co.

(02:55):
And uh tell him Dave and Jimsaid you, and then let me know
what he designed for you.
I want to see it.

I bet it'll be good.

Yeah.

Big thanks to our big thanks to our good friend
Dan Lefebvre over there, basedon a true story, based on a true
storypodcast.com.
You know, we're still rockingthe mug.
I mean, I I am amazed.
He must we've been doing thisfor a couple years, right?
Here, I'll put throw the mugback up there.
There we go.
We've been doing the mug for acouple years.
Dan, thanks for getting thatmade.
Also, listen, for Dan'ssegment, you know, he also sent

(03:25):
me a sweet little coaster awayback here.
Oh, wait, hold on.
You you oh, okay, yeah.
You too could have, you can seeI'm using it.
Like it's it's not like it'snew.
I use it on the desk here.
You too can be creative, likeDan.
If you want to check out whathe's doing, check it out today,
based on a true story, based ona true storypodcast.com.
If you missed it, Project BlueBook.
Very interesting interview.

(03:46):
If you're if you're into that,you should go out there and
listen to it.
Check it out today, Dan.
Thanks for your sponsorship.
See, when I hear blue book, Ijust think of the car thing.
Is is that what that's about?
The show in the 70s, ProjectBlue Book, don't you?
The the the TV series, they hada TV series.
It's back when the governmentwould not, you know, say there's

(04:06):
no they would say, Oh no,there's no UFOs.
Yeah, no, no, no.
Then there was a governmentthing and it was all mystery and
blah blah blah blah.
If you if you were into that.
So uh in Dan's series, it the Ithink Netflix did a series on
this bringing it back.
So they're talking about that.
So cool stuff if you likesci-fi, or that's not really

(04:27):
sci-fi.
That's more what is that?
That's like Bigfoot UFOs.
What do we call that genre?
There's a genre like that of inpodcasting, right?
Of all the uh paranormalparanormal, yeah.
Would that be that's kind ofmore ghosty stuff than I was
thought.
I was thinking Bigfoot and BigFish.
It's all in big shoes.

(04:49):
I'm sitting up.
Uh uh life's a little bit sure.
Not sure I'm gonna be able todo it the whole show, but I'm I
was gonna give it a try.
I mean, I'm sweating right nowfrom from the effort it takes to
sit up, but it's gettingbetter.
So that's right.
It's not over, but it's gettingbetter.

Yeah, it's a step in the right direction.
We're finding out here.
I clicked on the wrong thing.
There we go.
Is wait, where did the one herewe go?
YouTube isn't showing.
I keep going to click, and mymouse has its a mind of its own.
YouTube isn't showing namesthis morning, it's showing
handles.

Oh, it is showing handles in the chat.
So the names in the chat, justto be clear, names in the chat
showing handles and not I don'tthink it's you certainly you
didn't change anything, Dave.
No, I don't I don't think it'sanything we changed.
Very strange.

Well should I uh uh I'm gonna play a clip just
because it made me wet my pants.
Oh this is uh no, there's forat your age, there's things for
that, Dave.
This show is brought to you byDepends.
Podcast for your next podcastmarathon, you know, and we are

(05:58):
middle-aged, I do have to youknow get up and pee every 15
minutes.
So yeah.
I had that I had that takencare of, by the way.
So you you you can too.
You can too.
The uh this is from JoePulitzi, who his show is called
Content Inc.
You can find it atcontentink.io.
He also he's an author of thesame book, Content Inc.

(06:18):
His new book is Burn thePlaybook.
He's a guy I I look to.
He he runs the content creatorexpo in Cleveland, uh, used to
run content marketing world.
So when Joe says, well, firstof all, uh he has a great
opening hook.
Let's check this out.

Joe Pulizzi (06:34):
I spent this week at MAKON in Cleveland surrounded
by some of the smartest peoplein AI and marketing.
And it was one of those raretimes where every conversation
feels like a glimpse into thefuture.
And here's what I heard.

Okay.
So right there, you're like,well, okay, wait, the smartest
people, they said something.
I I thought that was a goodhook.
And here's what he heard.

Joe Pulizzi (06:57):
Again and again.
Creators have about threeyears.
Three years before the waycontent is created, delivered,
and consumed changes sodramatically that it could upend
the entire creator businessmodel.
Right now, you and I createcontent.
We build audiences, we nurturetrust.
People come to us because theylike our voice, our perspective,

(07:19):
our consistency.
But the experts I spoke withbelieve that soon, soon and very
soon, devices will do this forpeople.
Now imagine this.
Your phone or glasses or cardoesn't just find content, it
creates it on demand,personalized, synthetic, but

(07:39):
perfectly tailored to your needsand preferences.
Instead of asking, what podcastshould I listen to?
Your device just serves youone, written, written, voiced,
and optimized just for you.
Spooky.

We'll we'll stop it there.
And so his his answer to thiswas in the next three years,
make as many human connectionsas possible.
Like lean into being human, dothe stuff that AI can't do,
because you know, he just madeit sound like he could go, give
me a five-minute podcast aboutthe latest news in Akron, and

(08:17):
it'll like, here you go.

Well, that it could that actually could be
very beneficial, right?
That kind of content whereyou're thinking about like tell
me the lit what's going on.
I've been doing this with theAI recently, where I, as I'm
driving home, I say, hey, giveme a recap of the news for
today.
And it starts going through it,and then I can start asking it
questions about news.
That actually could be really,really helpful.
I mean, imagine the the abilityto get deeper and more

(08:41):
information quicker.
But that's different, right?
That's not that's like in mymind, that's like local
disposable content.
And yes, we have folks doingthe news, right?
I'm sorry, but AI may take thatpart over.
Right.
But the other kind of like theother kind of content, like the
you know, we we I I think wewere talking about the

(09:01):
paranormal at the beginning ofthe show, you know, paranormal
or the the the the true crime orsome of those kinds of things
that are creative.
I I don't I'm not sure it it'sthere with AI.
I'm not I'm just not sure it'sthere, right?
And so I'd agree and disagreewith that statement that I
think, yeah, three years fromnow, there's gonna be AI is

(09:23):
gonna take some of these spaces.
But Dave, I I don't know.
Like the our our chat roomcomes on Saturday mornings when
we're live because they're theywant to influence the
conversation, they're interestedin our lives.
They're you know, I sat up andStephanie Graham in chat was
like, Hey Jim, you're sittingup, you must be feeling better.
That's a hit human interactionyou don't get with AI, you know?

(09:45):
It just doesn't happen.
So what what makes us human,right, is that we're not perfect
and that we don't get it rightall the time, and that we don't
that we make mistakes, right?
Yeah, that that's part of thehuman experience.
So I'm not sure I wouldn't Iwouldn't go too gloom and doom.
I don't know, Dave.
What what are your thoughts?

Well, it it's just one of those things where it's
kind of like I'm with you.
I I think things are going tochange over the next like three
years.
Number one, I think people aregoing to finally figure out that
when they go, I wish this woulddo this automatically, that
what you're really doing issaying, can you please change my

(10:23):
bill uh to about $20 more amonth?
Because everything that's addedAI, I just I use a tool called
Tela and I love it.
And it does all sorts of stuff,but they added AI to it, and
guess what?
It's going up about 20 bucks amonth if you want all the bells
and whistles.
Like AI is not cheap.
And I keep hearing, and I don'tknow how much of it is true,

(10:45):
that just the power it takes,the electricity it takes to run
all these data centers, is gonnacome back to where like we
can't sustain that.
I don't know how realistic thatis.

Let's let's be clear.
Like, I mean, certainly AI istaking up a lot of power today.
Yeah, the big worry is thefuture power.
As they start talking aboutthere's all this, I don't know
if you've seen there's this kindof like this I shouldn't say
it.
No, I'm not gonna say it.
There's this circle of of uh ofcompanies, you know, you think
about OpenAI and Microsoft andGoogle and Oracle and right, and

(11:23):
they're all NVIDIA, they're allbuying from each other, they're
all say, hey, if you give me ahundred thousand a hundred
million dollars, I willguarantee you you can buy our
chips at a nickel, you know, andthen we'll send them to you,
and and we'll guarantee you getthis right.
So they're looking at all thatprojected.
If you put all the contractstogether, I mean, you can't

(11:46):
build these data, it takes ittakes years to build these data
centers in a lot of regards,right?
So there's a lot of promise,and as soon as they're looking
forward, they're starting tolike, oh my gosh, like we don't
we don't have the powerinfrastructure to be able to
handle this.
And we don't.
Many of these data centers arebuilding their own power, you
know, they're they're they'rebringing in portable equipment

(12:06):
and and running, you know,running portable power centers
to make these these things kindof work.
So today, sustainable, I mean,it's certainly using a lot of
power, but as they look to thefuture, the thing I'm worried
about in this is the bubble it'screating because yes, it's
twenty dollars, but not enoughpeople are paying twenty dollars

(12:28):
to make this worth it, right?
Yeah, and I think this is theearly dot-com.
If you were around, you and Iwere around in 2000 when they
were laying fiber cable allaround the world, three three
level three, if you rememberthat name, right?
All this cable, and they werespending billions in they all
then we call it the dot-combubble, right?

(12:49):
Yeah, we're in friends, we'rein the AI bubble, and I don't
know when it's gonna burst, butthere's I mean, it it has to,
it's not sustainable.
This that you can't do youcan't do what we're doing.
The math doesn't work, right?
So there's gonna be, I mean, AIis gonna come to it.
Doesn't mean AI is gonna goaway.
When the dot-com bubble burstin 2000, the internet didn't go

(13:11):
away, right?
It just took us some time torecover, you know, from it.
Right.
And so there's gonna be an AIbubble burst.
It'll be interesting to seewhat happens when all this stuff
that they're giving away forfree or very cheap becomes more
expensive or not available,right?
That that'll be interestingwhen that bubble bursts, it will

(13:32):
be interesting.
So I think we've got threeyears is I like that statement
of three years.

Yeah.

The next three years, something happens, I
think, in the next three yearsfor sure, around this.
And it could, it could bereally, really interesting.

Yeah, Chris says people have more options,
including AI built things, likeJoe speaks of, but it's more
noise.
People will make choices, somewill choose human connection,
you know.
Craig from AI Goes to Collegesays Meta is building a huge
data center near me, which isLouisiana.
They're also building a powerplant.
And then Randy says they'rebuilding a couple data centers

(14:07):
in rural West Virginia.
The electricity provider hasmore than doubled our rates in
response to that.
Well, that's not fair.

Uh well, but friends, here's what's to watch
out for.
Like, what always happens onthe backside of a bubble, right?
When it bursts, things getsuper cheap.
So, yes, there's a lot of powerconsumption.
They're gonna ramp up thesepower, you know, they're they're
gonna build and bring onlinenew new power facilities.
When this does burst andthere's no all of a sudden

(14:36):
there's no demand for AI and allthis stuff backs out and
everybody runs away from it, youknow, all this money walks
away.
We're gonna have an abundanceof power.
Yeah, that's that capability.
And our electricity will bevery cheap.
Yeah, that's true.
It could, could.
I mean, that's that's one thingthat could happen, right?
Yeah, so it could could getinteresting for sure.

That would rely on CEOs not being, you know,
greedy bastards, which usuallydoesn't.
Get your crypto mining stuffready to go.
You might want to be ready.
Jeff C says, yeah, I read thisin Joe's newsletter.
I think live shows like this iswhere people will run because
of the human connection.
That's a good point.
I had I saw somebody in Reddittoday that said, Does doing a

(15:18):
live show grow your show?
And I actually did an episodeon this on the Your Podcast
Consultant.
I think what it does is itgives you instant connection
with your audience.
I mean, we've got 32 people inthe chat room right now, which
is amazing.
I mean, that's that's one and ahalf classrooms in my book.
I remember when I had 20 peoplein a class, I was like, oh, I

(15:41):
hope they're well behaved.
That's where things start toget out of hand.
And so it's gonna be, you know,the the live thing, you get
that instant connection.
It's I know a lot of peoplethink, oh, it's great because
when you're done, you're done.
No editing.
And I'm like, okay, but let'ssay that's true.
I've been up since 8:30 gettingtopics and stuff.

(16:02):
So the time I spent editing, Inow spent preparing because it's
live.
And so I I don't know.
And you know, as much as wehave 32 people here, that's you
know, it's a a small fraction ofthe people that listen later.
So I don't, in terms of growingyour show, because I don't, I
mean, do you watch anythinglive, Jim, on TV besides sports?

(16:26):
Sports, but yeah, that's aboutit.
Even that I don't.
I learned I can wait two hourstill the football game is over,
and I can you you end up withthis cool little rhythm where
it's like they snap the ball,they throw it.
He the minute the guy getstackled, it's two clicks to the
right on my remote till he snapsthe ball again.
So you can actually just watchthe game and then you skip all

(16:49):
the commercials.
You can blow through a footballgame really quick.
And I was like, well, there yougo.
If I can watch, instead of itbeing two hours, it's now 45
minutes.
I'm like, I'm never watchinganother live football game.
Now, if it's with a bunch ofpeople, the football game is the
background noise.
I'm really there for the peopleand the catch up with my
brother and whatever else isgoing on.

But uh I actually watch more sports on YouTube
after the fact where it's thecurated, these are the best
plays.
Here's the whole program.
You here's a whole three-hourfootball game in 20 minutes,
right?
I kind of watch those.
And that actually, that's anapplication where AI could do
really well of give it threehours of a football game, say
remove all the commercials andjust give me the, you know, give

(17:33):
me the highlight place.
Matthew out there said, nah,uh, no one's abandoning AI.
Uh Matthew, don't don't hear meas saying we're abandoning or
anyone's abandoning.
No.
The ecosystem is notsustainable.
And the demand for it is not ashigh as they're anticipating.
Yes, we're using it, and it'sgonna stay, it's here to stay,
and we're gonna, it's gonnacontinue to be a tool, much like

(17:54):
the internet was, you know, inin 2000.
What I'm saying is theecosystem as it's being run and
built today, it's an arms race,and none of those, that's just
not fiscally or or yeah,fiscally sustainable.
And there will come a point intime when they consolidate down,
and then it's not us who pullout, it's gonna be these AI

(18:15):
organizations that have to pullback because their financials
won't work.
Yeah, they can talk these bigstories now, but eventually
venture capital will be like,no, I don't think so.
You know, the what could leadto this?
Here's what's scary, Dave.
So I just saw the other day oneof the I think it was OpenAI or
one of them, it committed, youknow, billions of dollars to

(18:37):
this, you know, multi-billionsof dollars to this initiative.
And it had it was backed bycompanies like Chase and JP
Morgan and Bank of America,right?
This is the banks now gettinginvolved in the big banks now
getting involved in giantspeculative things.
Okay, let's remember back tothe last time the banks got

(18:57):
involved in a big speculativelending.
Oh, it was 2007.
What happened in 2007, eight,and nine, right?
It's it it, you know, when thewhen the markets begin to pull
back in, right?
Because eventually this thing'sgot to make money.
There has to, and it's to behonest, there's not enough money
on the planet to pay for thisthing right now, right?

(19:19):
And so, like, when they startto pull in, it's gonna get it'll
get interesting as it begins toimplode exactly what happens,
who stays.
It'll it will stay, a versionof it will stay.
Don't get me wrong, it's notit's not going away, right?
The internet didn't go away,but it's gonna certainly change.
And it's uh accessibility toit, accessibility, yeah,

(19:39):
accessibility to it will changeas well.
So we've got it, it'sinteresting times.
These are if you missed the dotcom bubble, and if you miss the
financial crisis of 2008 andyou want to see what a real
crisis looks like, just waittill the AI bubble pops and and
watch the what do they say,watch the rats flee from the
ship.
Right?

(20:00):
It's good, it's gonna be superinteresting.
I I think this is gonna beit'll stay, it's here to stay,
and there's some really greatstuff about it, but yeah, it's
gonna look different when itdoes.

Yeah, the uh Ralph says you nailed it.
The problem is nobody watcheslive, but I think they see the
replay is being done live and itit brings you the credibility.
Yeah, I know I was listening toAdam Curry on uh No Agenda, and
he was talking about how hiswife watches Megan Kelly, and he
goes, Oh, so what do you likewhat app do you use to to

(20:33):
consume her show?
And she goes, Oh, I justwatched the clips on YouTube.
And so that's another one whereeven that it's time shifted,
it's not live, but now peoplearen't consuming the whole show,
they're just getting the bestparts uh as shorts.
I'm not sure shorts is a greatstrategy unless because I know

(20:54):
the the payment criteria onshorts is different than long
stuff on YouTube.
But if you want, in theory,giant quotation marks, more
views, because remember, a viewon a short is that's it, that's
a view.
There you go.
Congratulations.
That four milliseconds is now aview.

(21:15):
But I just wonder about thatstrategy.
On one hand, I because I thinkshorts are great for branding
and getting your brand outthere.
But I'm I'm wondering now, interms of versus live versus you
know, watching the whole show.
Now we have people that feelthey are consuming the whole
show.
Like she said, oh yeah, I I I Iyou know, I'm a fan of her

(21:38):
show.
I watch it all the time.
And she wasn't.
She was watching a coupleshorts from uh, you know, hour
and a half show.
And I was like, well, that'sinteresting.
To you know, oh I'm yeah, I I II consume her kind.
Well, you're consuming theshorts.
So that's it's interesting.
Jeff, Jeff has talked aboutthis.
Oh, go ahead.
Go ahead.
Jeff has a great point.

(21:59):
He says live shows buildcommunity.
Sure, there are 30 people herewatching now, but most show up
each week.
Hard to put an ROI on that.
Absolutely.
Yeah, thanks, Jeff.
Go ahead, Jim.

Yeah, I don't I don't think you ignore the
shorts.
They're they're brand building,right?
They you can you can get themout there.
It's that's one of those thingsas your brand is big and gets
bigger.
The more you do of those, themore they help, right?
Because you're everywhere.
That's the point of brand, isto be everywhere, right?
To be in be in the face ofpeople with them seeing you all

(22:30):
the time to a point that doesn'twe know brand doesn't last
forever.
I mean, Taylor Swift at somepoint will not be popular.
There will be a moment whereher popularity wanes, right?
Let's just say, let's just saythat, right?
But that's the point of brand.
So I I don't think the theshort, you know, the making
shorts, getting them out there,doing them well, I don't think

(22:51):
that's a bad idea.
Just know what it's for, right?
It's a branding exercise.
Get it out there, do more, getwell.
Now, to only do that and expectit to be a driver back, okay.
That may be a too much of anexpectation.
Depends on your content, to be100%, you know, honest.
If you've got great shortcontent that's engaging, who

(23:13):
knows where it could go withwhat you're I watch this.
Her name is Brooke.
Oh, I can't remember her lastname.
She shows up in my feed all thetime.
She does these shorts where shetakes a comedy skit, Nate
Borgatszy or whatever, and sheshe she uh lip synks it and she
does it from different anglesand you know, different facial

(23:34):
expressions.
She's wearing different outfitswhile she's playing the
characters of these jokes, ofthese skits kind of thing.
It's very engaging.
She does a great job, and it'sit's one of those kinds of
things you're like, okay.
Now, Brooke, I don't know how Imean she's gonna have to make
money off advertising becausethere's it's not like she's
gonna take it on the road.
It's not like she's making along form podcast, you know.

(23:55):
But Brooke does a nice job onthe short side of things.
Certainly it's engaged me, andI watch them sometimes.
I like to watch just to see thecreativity that she makes with
these, you know, taking takingsome existing content and making
it that way.
So I think there can be somevalue in it.
I just wouldn't I wouldn't sayit's the only thing you should
do for sure.

Yeah, it's uh it's tricky.
I know the lead singer fromSmashing Pumpkins, Billy Corgan,
I think is his last name, andwhat he does is he puts out the
long video and it's out forabout a week.
So at that point, it's gone toyour core listeners.
If it's gonna go outside ofyour core, you know,
subscribers, it'll do that.

(24:35):
So he's given it a chance to goviral, and then after that, he
will put out shorts of that.
So I think that's kind ofinteresting.
And Stephanie says, Yeah,you'll see people through
comments how watching a clip isout of context.
Yeah, if they only get part ofthe story, they kind of miss
that.
Ralph had a question.
He says, uh, my new show, TruthUnveiled with Ralph, is growing

(24:59):
quick on YouTube, up to 40,000subs.
Nice, and just hit 235,000watches to my last short.
Again, I'm a big fan of this.
Go look and see how far peopleare watching or listening.
Question is what can I do toreach monetization quicker?

Well, more and more and better shorts, right?
Keep keep that going.
And then it has to listen, ithas to drive the short has to
drive links back to amonetization strategy.
So what what do you have tosell?
Or what if they're what do youhave on your show that will
watch that will create ad contad revenue for you?

(25:39):
Just doesn't magically happen.
I mean, Ralph, I know you knowthat.
So you've got so what's drivingto the revenue stream?
I mean, you can have thegreatest brand in the world.

If you don't have anything to sell, yeah, I what
do you what are you selling?
I mean, YouTube monetization, Imean, I'm my channel's
monetized.
I forget how long it took, andI honestly don't care because
I'm making maybe five dollarsCPM.
You know, it takes months forme to get a check from Google.
You don't have enough volume,do you fix the problem?
That's where you need, and it'sthat's where you not only need

(26:12):
the followers, but if you go toany popular channel and see,
you'll see where they have like3.2 million, and then they have
you know 987 views.
I'm like, wait a minute,there's three million people
followed the show, but only 900of them have come back to watch.
And you're like, okay, well,when you're making five dollar

(26:34):
CPM, that three million, youknow, subscriber podcaster just
made five bucks.
I'm like, so I've never lookedat YouTube as like, oh, this is
where I'm gonna really make themoney.
It's it's for Ralph, if it wasme, I would like, oh, by the
way, if you need an accountant,you know, come hire me kind of

(26:55):
thing, or hire me for a businesscoach or whatever it is you're
trying to do.
That will always make moremoney than any kind of
advertising.
So unless you're a hyper nicho.

He says in chat, he says the show is selling
faith.
Okay, so you're selling anidea, right?
Or you're selling you want,you're trying to sell influence,
right?
You're trying to beinfluential, have more people
follow you so that you what yousay they do, right?
That's basically whatinfluencing is, right?
So, yeah, so that the youyou've got to then continue.

(27:26):
If that's the product thatyou're selling, you've got to
make it available to a wideenough audience that they want
to listen, they want to followyou.
You have to be in a spot wherethey in and so you know how you
you've got to either do thatthrough paid advertising or
you've got to get them to do itfor you, or or you've got to get

(27:48):
an in another influencer tohelp you along with it, right?
Those are the kinds of thingsthat you have to do.

Or put a link in your in the the first link of
your description should be tobuy me a coffee.
Because I I don't think youhave the little dollar sign
until you're monetized.
And actually, buy me a coffeewould be a better link because
they take a much smallerpercentage than YouTube does.
YouTube takes, I want to say30%, it's a lot compared to

(28:16):
everybody else.
So that would be and then askfor it.
Like, hey, if you found thisshow valuable, if if this helped
uplift you or whatever, yougotta ask for it then.
Just it's just a matter of, youknow, you could ask for email
addresses and then pick somebodyto give away a book, that'll

(28:39):
grow your email list, which willthen you can then turn around
and you know try to monetizethat, which is aside from well,
it's just a marketing arm ofsell your own stuff.
When you have your own stuff,that's the most profitable.
And the email list is the thingthat that really drives that.
So it's kind of tricky.

Yeah, and I I'd be a little hesitant.
Like people ascribe value tothat which they paid for it,
right?
So the if they paid ten dollarsfor something or a hundred, the
course it seems more valuableto them.
I I would, you know, I thinksometimes we give it away for
free.
It's everything's free, free,free, free.
I'm not sure that's realengagement, right?

(29:20):
I I I think we there needs tobe some kind of value built in
to I mean, and I value myPatreon subscribers uh
personally more because theycommit every single month to,
you know, to to help with orthey see value in the podcast so
they give back.
So I'm not sure that's a greatmodel either.
I mean, it's yeah, it's reallyhustling all of them, right,
Dave.

(29:40):
I mean, it's really findingit's doing them all and working
super hard and maybe failing abunch.
And then you if you get luckyand the the gods provide, then
all of a sudden, you know, youmay you may go where you want to
go.
You may not.
May it may happen ten yearsfrom now.

The I think.
Think the best kind of slant onthis is I heard about a
podcaster that was you could gethis book by or yeah, there was
oh how did he do it?
There was somewhere in there itwas like pay what you want, and
then I think he would takesomebody out of that group and

(30:20):
it it was just random and refundthe payment.
So that way you were gettingsome money, it wasn't a set
price, so some people would giveyou twenty dollars for your
book, somebody might give youtwo bucks, but he would then go
in and refund it.
That way one person would getthe book for free, but you still

(30:41):
had to kind of pay for it.
So that was an interesting.
I was like, that's a differentslant on on that, and it is
because a lot of times whenyou're just like it's free, you
know.
So yeah, Randy says, BillyCorgan, musician, podcaster,
professional wrestler promoter,yes, and is now wearing eye
makeup when he does hisinterviews.
So he's got his spooky, youknow.

(31:03):
Everybody uh Jim and I aregonna start putting on uh what
what a mascara.
No, I can't touch my eyethings.
It's not gonna happen.

I'm just gonna be really clear about that.
I can't it's not I barely growa beard very well, so let's just
let's just be clear about that.

Yeah, should shorts be on a separate channel?
Boy, that's a fun question,isn't it?
I I wouldn't.

I wouldn't.
I think we we get two, I don'tknow.
That's a good question.
That is a good question.
It kind of depends.
Kind of depends on the contentand your shorts and what your
what the long form content lookslike on your on your YouTube
channel and what you're doingthere with it and your audience
expectations.
I would test.
I would test it.
I would test it.

If it's on another channel, then I don't think you
can do the link to the longversion because it's not on the
same channel.

I would start on the same channel until people
say, and listen, this is an areawhere I've watched some
YouTubers do this where theythey they created long content
first and then they went short,and then they moved their short
to a different channel, and Ireally like their short stuff
and their long stuff.
Then they so they then theydivided them out, and then the
audience complained, so thenthey brought it back.
I don't know what theirstrategy is now.

(32:14):
Like they've done, they've madeso many changes.
Right.
I think sometimes pick astrategy, yeah, stick to it.
Yeah, you know, for at leastthree months.
More than a month.
Yeah.
Give it more than a month,like, oh, we're done.
Okay, I'm gonna try somethingdifferent.
However, okay, Dave, that goesagainst the current
entrepreneurial guru right, failfast.

(32:35):
Fail fast, right?
And so, well, geez, you couldfail through everything in two
months, and then you maybethat's the point.
I don't know.
I I I think that sometimes inthis space we need to give it a
little more than a couple weeks.

Yeah.
Stephanie says, Can you uploadshort clips all at the same
time?
Or do you need to space themout?
No, I think you can upload themand schedule them.
I think you can schedule themto release.
Yeah, I think you can.
Yeah.
So Ralph says, well, VidIQ istelling me now when you say
that, that's VidIQ's AI istelling me that I should be

(33:09):
earning about $2,000 a month.
Not sure where that is comingfrom, but that's what it's
telling me.
Well, if that's not true, thenmaybe it's time to stop paying
attention to the AI and Vid IQ.
I mean, it's I I've started touse that tool and I'm I'm still
paying for it.
I haven't gone into it yet, butI'm glad Ralph is doing this

(33:31):
because now maybe I'll quitpaying for it.
But this is where see, and Idon't know VidIQ.
I just I know other people haverecommended it.
Also, they have an affiliateprogram, but it's one of those
things where not every like whatworks for Jim and it works

(33:53):
gangbusters may absolutely tankfor me.
Everybody audience everybody'saudience is different.
They're all the same, they liketo listen to podcasts, they
like to watch YouTube, but whatworks for Jeff C may not work
for me.
And so that's where you have toreally know who your audience
is and what they want, and givethem what they want, and then

(34:13):
ask them to tell a friend, etc.
etc.
And so some of the stuff,because I I mean I watch a lot
of YouTubers talking aboutYouTube.
There's a great video I justsaw this morning, and it's two
guys that are big shot smartypants, it's blank and blank, and
they took like f 47 videos, andthey're they're interviewing

(34:37):
top YouTubers, and they took outthe best advice, and it was all
great, but I was like, Well,that's true, and it was you
know, things like know youraudience, duh.
But I'll be interested to seehow specific they get, because
some of it's very generic.
Randy says YouTube's totalrevenue is about eight billion.

(34:58):
That's with a B kids, based onhow much they are paying out to
content creators, they can't bemaking money.
Alphabet has to do has to besubsidizing it with funds from
another division.
That could be possible.

Hey, two of the biggest YouTubers that I know,
and they're pretty big, boththey do their shorts, they have
long content, so 30 minutes moreof their videos, right?
And then their shorts are ontheir page.
So I would, you know, it wouldgo to their YouTube page, you
can see video, and then there'sa short tab.
Yeah.
So I think I think probablykeep it on the same page now.

Yeah, and Stephanie's got a great point.
Reach out to other people inyour genre.
So in Ralph's case, that's afaith-based show.
See if there are other ones.
And there is a oh man, there'sa word for it.
You can go into a video and asksomeone to be, and it's not
contributor, it's not partner,but it's a word in your YouTube

(36:00):
studio.
And if they accept it, thatvideo will go onto their channel
as well.
I forget what that's called.
I'm sure somebody will figureit out.
But that is something else youcould do.
So keep that in mind.
And in just in terms of youknow, reaching out and and
finding other like-mindedpeople, he says, so Matt says
someone I know motivatesattendants to classes by taking

(36:23):
money to attend and giving themoney back at the door when they
arrive.
That's a good idea.

So that is an awesome idea.
Actually, so I worked for abank like a thousand years ago,
and the bank got bought byanother bank, and we were having
our final Christmas party.
And they, you know, at the endof the year and they charged for
it.
And the uproar, you know, theuproar gave in the organization
of this bank has more money thanyou know, they just sold, and

(36:53):
how dare they, right?
It was like five bucks.
It literally was like fivedollars to get into this
Christmas party.
Everybody was complaining, butit the the the night we got
there, they gave you the fivedollars back.
They didn't tell anybody,right?
They gave you the five dollarsback and were like, enjoy
yourselves, thanks for coming.
It was the most, the bestattended corporate Christmas

(37:16):
party the company had ever done.
A company had been around, youknow, 100 years.
And so I I I love that idea ofbecause it goes back to the
point I made earlier.
If it's if everything's free,people they they're like, well,
it's not worthless then, youknow.
It you're like, okay, whatever.
You don't but you pay for it,you charge somebody to come to

(37:38):
your live event, they'll bethere.
Yeah, it's little as fivedollars, and they will be there
because they they gave you somemoney.
So I love that advice.
It's we've talked about itbefore, but I I love that
advice, and I I'd say don't shyaway from trying to make
everything free.
No, shy away from trying tomake everything free.
Yeah.

Well, back when I played in a band, some of the
best places we played had a doorcover, cover charge, cover
charge to get in, and it waslike five bucks.
And that was to help pay theband, but also if you can afford
five bucks just to get in thedoor, you can probably afford
another five for a beer, youknow, et cetera, et cetera.
Jeff says Shorts now has a newcollaboration feature.

(38:18):
That's it.
Collaborate.
It's a pretty cool feature forvideo podcasters who have
guests.
Yes.
So if you have guests andyou're doing video, definitely
do that.
Lead with Jim says uhoriginally started a different
channel because it was believedshorts hurt the channel, but now
they combine.
But you but you have to knowthe shorts audience and the long

(38:40):
form audience are not the same.
Yeah, that's true.
There's a a guy, I just callhim the bearded coffee dude.
It turns out his name is NickFuentes.
He's a a right wing kind ofguy, but he's he's pretty
sarcastic and he's pretty fun towatch.
And I love his shorts.
His shorts are fun, they're tothe point, and they end with a
little punchline.
His long form stuff, I tried towatch it yesterday, and it's he

(39:03):
he is his delivery was justinformation.
It might as well have beensaying 13% of people do this,
27% of people do this, and thisis why.
And this is what's and it wasjust info.
There was no I don't know,there weren't any stories.
It was just like readingWikipedia, and I was like, and

(39:24):
the fact that you know thesepeople are are are awful and
they're dumb and they're stupid.
And I'm I'm tired of namecalling.
I don't know about you, I'mdone with that.
I'm like, if if all you'regonna do is call names, like
ich, you know.

It's been around, it's it's been around since the
beginning of time, right?

Where two or more are gathered, there will be name
calling, yes, and a casserole.
VidIQ is for YouTubers, Mattsays.
It's harder to make it work forpodcasters.
It's about building a packagingfirst by chasing popularity.
Yeah, the and I wish I knew thename of this video.
I'll see if I can find itbehind the scenes here.
But they were saying how therewas a guy that got like 400%

(40:03):
more views because his contentwas amazing.
No, because he spent more timelooking at his he changed one
thumbnail and it it just blew upthe video.
So that that I get.
And there we go.
I found the video.
It's called the YouTubeplaybook in 37 minutes.

(40:25):
I'll put a link in the shownotes and here in the chat room.
Although I shouldn't, becausenow you guys are gonna go watch
that.
Or so I thought.
I'm trying to copy and pastefrom one computer to the other
one here.
But it's from Colin and Samir.
I knew I I remember it wasso-and-so and so-and-so.
But they were saying that, andI don't know, I don't know why I

(40:45):
get offended that the thethumbnail takes so much.
I'm like, I work so hard on thecontent, and it's not gonna get
an audience because thethumbnail.
And I'm like, that just doesn'tseem right.
That who whoever makes thegoofiest faces gets the most
views.
But yeah, and then yeah, Chrissays every YouTuber, every
podcaster, we're all looking fora shortcut.

(41:06):
I mean, that's the people makemillions off of people.
Yeah, Colin and Samir are theYouTube people at the moment.
Yeah, that's uh yeah, like Isaid, I've watched four minutes,
four minutes of this hour, youknow, they'll they'll be hot for
like the next hour, you know.

Dan Dan Lefebvre says something interesting in
the chat.
He says, Do you think, and I'llask you this question, do you
think that's why so many peopledon't see value in podcasts
because they're free?
I'll ask you that, Dave.
What do you what do you I'vegot a thought, but what are your
thoughts on do you think weshould I mean it it makes
logically it makes sense, but Idon't know your thoughts.

Well, I know I don't hesitate to listen to one
because it's not costing meanything.
Whether that that will get youyour first click.
If you tell me something and iteither makes me laugh, cry,
think, grown, educate, orentertain, but especially if you
say, try this, and I try it andit does what you said it did,

(42:07):
you've now gained my trust.
Now you've got my second click.
That's and and if I do itagain, I'm now your I'm probably
your follower.
So once it worked, I'm gonnacome back and and follow you.
So to me, the free is it, Idon't have a problem throwing
away shows because, well, youknow, it it didn't cost me

(42:31):
anything, and this is notbringing me any value.
So, you know, so to me, it'sweird.
We're paying in follows andsubscriptions, which hopefully
then that person has a strategyto turn that into some sort of
money, unless they're just doingit because they want to be
helpful.
I don't know.
What do you think, Jim?

Yeah, I think in most cases the free podcast is
the loss leader in the you know,you're doing it, making it
available.
It's not free, it's not free toyou.
You're spending your time, youryour money, your I have been
going through all mysubscriptions for podcasting.
I'm like, oh, I spent, I spenda little bit of money each
month, you know, making thishappen.
So it's not free to you.
You know, you've you've putvalue in it, but it is a loss

(43:13):
leader uh for some people.
And then, you know, it's itdepends on how you want to
monetize if you're going downthere.
If you don't want to monetize,then just let it be its own
thing.
Just do it the way you want todo it, right?
But if you want to monetizethat, then the the value piece
comes in.
You know, we see this onYouTube with a lot of
memberships, right?
They have a membership abilitythere where you can create a

(43:34):
membership level and people canpay and they get exclusive
content based on, and thenYouTube will surface that
content to people who are notmembers, and you can click on
it, it'll be like you need to bea member to do this, right?
That's a strategy, and I thinkthe question goes back to what
we said in the very beginningwhat are you selling?
Right.
Then you back, you backeverything into that question.

(43:57):
What are you selling?
Whether it's in it doesn't haveto be the selling doesn't have
to be a money thing.
You don't have to be doesn'thave to be t-shirts or hats or
right, you can be selling ideasor concepts, but that's still
what are we selling, and then weback into that.
Like, okay, what do I need todo to attract people to do that
if that's what I'm doing?
Dave, I mean, you and I do thison Saturdays, and we've been

(44:17):
accused of hiding this podcastin the because we don't we don't
push it super hard.
I you know, we don't spend alot of time or a lot of money or
a lot of effort on trying tomake it the largest podcast on
the planet.
You do some things, you put iton LinkedIn, you've you've I I
see you do some things with it,right?
I always like it, try topromote it and those kinds of
things, but we don't go hardcoreafter it.

(44:38):
I think part of it is is one,we really like doing this, so
it's just kind of fun to gettogether on Saturday mornings to
get it done.
Two, it is a outreach for youand an idea generator for you
for school podcasting, right?
You get benefit out of it byhearing what people are talking
about.
So the value for us in it isthat, right?
That's what I that's how I seeit.

Yeah.
Stargate Pioneer, good to seeyou, buddy.
Do people not see value inradio?
I don't.
Man, the the morning radio guyhere, Rovers Morning Glory.
Every morning it's when I talkabout if when people make you
laugh, cry, think groan, I tuneinto him for about 10 minutes

(45:21):
every day to just go, like oneday they were talking about
somebody's feet.
And I'm like, okay, I'mwatching this and I'm bored
because I don't really careabout their feet.
And they they have this one guythat's just weird and dumb and
stupid, and all they do is makefun of him, and he's just
because he's kind of weird,dumb, and stupid, but he's got

(45:42):
really bad hygiene.
And I'm like, uh, okay.
Now, in in the same way that Idon't read fiction, I want
something that I can like, whatam I supposed to do with the
fact that this guy's toes aredirty and ugly, you know, and
the fact that the audio of itwas, oh, don't like okay, that's

(46:03):
helpful.
So, no, and every time I turnon radio, because I'll go in the
kitchen and I'll ask the womanin the tube from Amazon to play
the sports channel, and I'm hereto tell you 70% of the time
it's gonna be an ad for onlinebetting, which I just find sad.
And it's followed by another adfrom a different online betting
thing, which is then followedby yes, another online.

(46:27):
It's just uh it's justdepressing.
And, you know, so I I keepgoing back to radio because it's
easy.
That's the one thing I can goin my car and click a button and
go, oh, great, that same songI've heard a million times from
back in black.
You know, do I really need tohear you shook me all night long
again?
You know, so more channels thanthe 80s chick.

Well, and then I'll go to the next one and the
next one.
Move away from 99.9 the rock toyou know 107.4.7 the buzzard.

Yeah.
Home of the buzzard.

Yeah, which back in the day launched the bands
Bruce Springsteen and Rush.
And now they're probably stillplaying Bruce Springsteen and
Rush.
I'm like, where's the newmusic?
But don't get me started.
If you haven't watched it, ithas its place, though.

It has its place.
I mean, certainly it's stillworking.
If it wasn't making money, itwouldn't be working, right?
I mean, we saw theconsolidation of radio in the
90s, and that was the only wayradio was going to survive was
to consolidate down and make itmore efficient, right?
They had to do that to survive.
Your local radio station, if itwas independent for most of the
time, would not survive today.

(47:40):
Now, there's probably someexceptions.
Oh, in my area, whatever.
There's a few exceptions, butyour local radio station would
not be around today if they hadnot consolidated, right?
And then two, it's stillgetting listens, and advertising
is still making money.

Yeah, they still make tons more money than
podcasting does.

Yeah, they do indeed.
You know why?
Because they have professionalsalespeople.
Yeah.
That's why.
They have people who go out andbeat the street to get ads.
You know, if you hired aprofessional salesperson to go
out and beat the street for ads,you you you might get more ads.
You might not.
I mean, today's market's tough,but yeah, uh, that's they

(48:18):
they're there's they'reprofessionals at this, they do
it all day.

Yeah, Brad's got a great question.
Do you think there's a sweetspot to charge for people?
We mentioned five dollars.
When I opened the school ofpodcasting, it was five bucks,
and I didn't get hardly anybody.
And then I had you need a goodfriend who called you up and
said, Hey Dave, do you know ofanything on the internet that
has value that's five bucks?

(48:44):
And I went, uh probably uhmaybe some cheap plastic toy
from China.
He goes, Exactly.
He goes, You're charging fivedollars.
So I raised my price to 20.
And instantly, like literallythe next day, had more people
sign up.
The bad news was they weren'tdoing anything.
They would give me 20 bucks,and I'm like, great, my my uh

(49:08):
business model was you willstart a podcast, and people will
go, hey, where'd you learn howto podcast?
And you go, Oh, you got to gosee my buddy Dave over at school
of podcasting.com.
But they weren't now a fewwere, but there are a lot of
people that were giving me $20and doing nothing because
they're gonna get around to it.
And it wasn't until I raised myprice to 50 that people

(49:31):
actually started makingpodcasts.
And so there is a perceivedvalue problem.
Now, I just gave Tom Buck, Ijust signed up for his community
on YouTube.
Tom Buck's a YouTuber, he talksa lot about podcasting and
microphones and cameras.
Here's why I don't do majorvideo.
He was like, he was sportingwood about a lens for a camera.

(49:57):
And I was like, okay, and theywere showing it.
It was literally just thedifference between being a super
tight shot and ooh, now I cansee a little more to the
background and it's blurry.
Ooh, right?
The lens was $900.
And I was like, no, I'm notspending $900 to do this.
So I'm like, no.
But that's what Tom does.

(50:17):
And to his credit, he goes, Ididn't buy this.
This is a friend of mine.
So I'm like, okay, good foryou.
But what happened was thanks tothe algorithm.
So as much as I crack on thealgorithm, it kept serving me up
Tom Stuff.
Now I've been watching TomStuffs for years, but I actually
went over and started why and Iwatched like five videos in a
row, all that delivered greatvalue.

(50:38):
And I went, you know what?
I'm getting value for this.
And at the end, he goes, hey,here are all my supporters.
And I was like, how much isthis support?
And I could, there aredifferent levels.
And I'm like, you know what?
It's a cup of coffee.
I'm gonna give this guy fivebucks a month.
I don't know that that gets mein the names at the end.
I think I had to give him 20for that.
But just a way of saying, add aboy, I hope you keep this up,

(51:02):
have five bucks.
And so that's to me, fivebucks.
I five is the new one in mybook.
Because you know what I mean?
It's like it's like nobody useschange anymore.
Like nothing's worth 50 cents.
It's at least a buck.
And a buck now is almost likethe dollar meal at McDonald's is
now five bucks.

(51:22):
So I'm kind of like five bucksisn't as much as you know.
I remember, I always tellpeople, I remember the taste of
government cheese.
So five bucks to me is stillfive bucks.
But I think for most people,five bucks may not be that big a
deal.
I don't know.
What do you think, Jim?

Is there a price there?
Isn't it crazy how we lost thesense in our in our ads?
Yeah.
When you go out to buy, whenyou go to the grocery store,
maybe the grocery store isdifferent.
I know Walmart's different likeWalmart Target, but for a lot
of services now, you know, thelike you go out to eat the menu,
it's just four dollars orthirty-five dollars or like
there's no sense in any of thosethings, any of those things

(52:01):
anymore.
You know, here's the here'swhat I always think.
And you know, I I'm notoriousfor being cheap.
So like I love a good deal, andand I love, I mean, I love
thinking that I got one over onthe man.
That's usually what what theway I do shopping, but you know,
smart people when they, youknow, you say you're you're
getting ready to buy somethingand you're thinking, man, say

(52:24):
it's $250.
And you're like, God, $250,that's a lot.
If that $250 makes you $5,000,you you don't even hesitate,
right?
Right.
You go, if I said, Dave, I'mgonna give you $250, or you're
gonna give me $250, and then I'mgonna give you back $5,000.
You would fall all overyourself to give me that money,

(52:47):
right?
That's the value propositionwe're that you need to do with
people.
I mean, I just spent a thousanddollars on an iPhone.
Why?
Because I need it.
Like it's I I find that kind ofvalue in it.
And I think you have to askyourself the question on this
when we think about this dollar,what is this dollar amount?
Yeah, you know, listen, you'regonna get people, and I get this

(53:09):
in my Patreon group, they justit's value for value.
This is why I kind of railedagainst the value for value a
little bit, uh, or I still do insome ways.
It was too small, like it it itwasn't enough for what we were
doing, right?
And so I think you've gotta begiving the person on the other
end so much value back, theydon't even question why they're

(53:33):
why they're giving you thatmoney.
Like, oh yeah.
So don't focus on the dollaramount, focus on the value that
you're giving them, right?
What it has to be it has to beso good they don't even
question.
My my wife and daughter listento Taylor Swift.
When that album came out, thather newest album, right, they
were falling all over themselvesto buy it.

(53:55):
I mean, we have we bought thephysical album, right?
35 bucks, yeah.
It's a thing, right?
Not that that's wrong, right?
Not that that's wrong.
But it to them, it had so muchvalue they didn't even question
about it.
So as you're thinking aboutyour content, does it have that
kind of value that people arefalling all over themselves?

(54:16):
Maybe somebody wrote this in abook, Dave.

Yeah, just Jonathan Oaks of uh Trivia
Warfare delivered so much valueto his group, the Trivia Army,
is the fact that they were justlike, Where do I give you money?
George Hobb over at theGeologic Podcast.
They're like, George, look, weappreciate you're a musician.

(54:39):
And we've bought all of youralbums.
We even bought the weirdcoloring book.
Like, we want to give youmoney.
And he was just like, okay,fine, here's a here's a PayPal.
If you want to do monthly, hereit is.
That's when you know when it'stime to monetize.
Stephanie asked a greatquestion.
Do I still have people that payme 20?
I still have people that nowfor 20 years are paying me $5 a

(55:01):
month.
Not many, but I have a couple.
And when you do the math onthat, you're like, wait, $5 a
year for 20 years.
I'm like, yeah.
And I've never raised theprice.
I always tell people, whateverprice you join at is the price
you stay at.
So when I went from 49, I addedunlimited consulting and I went
to 99.
If you're at 49, you're stillat 49.
That's just a that's just aDave thing.

(55:23):
So I'm like, because youbelieved in me before, and I I
appreciate the uh that.
So so join the school ofpodcasting now before I raise
the price again.
Chris says the whole thing hasbeen a giant commercial
commercial, and that's it.
Join the school of podcasting.
Yeah.
Liz Wilcox has $9.
See, here's the thing.

(55:43):
What problem are you solving?
This is the other thing when itcomes to pricing.
Because, yeah, so if like WizLiz Wilcox, from what I
understand, is making seriousbank at $9 a month, but she's
doing it in volume, volume,volume, right?
Liz is great, by the way.
She's she's a very uniqueperson, but really knows her

(56:06):
stuff.
And I'm this close to givingher $9 a month.
And if you want to learn emailmarketing, Liz Wilcox's is $9
well spent.
And so you have to like, whatam I solving?
Because, you know, if if dad'sdying from cancer and you go,
I've got the cure for cancerright here, I will pay for that.

(56:29):
I don't even know what theprice is.
I will sell grandma to thegypsies to you, whatever, right?
Boy, there's two wrong thingsin that phrase.
I got to get rid of thatphrase.
Because A, I'm selling grandma,and B, I think gypsies is not a
good word anymore.
Anyway, so you know, that's thething.
Why do college students pay somuch money for books?

(56:51):
Because I need that book totake the class.
I will pay whatever it takes.
It's awful when it's well, thatmight be extortion.

Like your college book example.
That is extortion.
Let's just be really clearabout that.

But you know, why do people, you know, why do
people pay 20 bucks for chatGPT?
Why do we pay, you know, it itsolves a problem.
And that's usually it.
When if you want somebody topay you something, you're
solving a problem.
And that's either in almostalways it relates to saving time

(57:25):
or saving money.
One of the two is usually inthe top two, and then you get
into it removes stress, it feedsme.
Like, why do we pay for food?
Well, because we well, again,that's extortion.
And but, you know, so think goback and look at what you pay
for.

That's a good example though of this.
Like, you know, we go out toeat, and the expectation when
you're out eating, you know,hey, I could go to we have this
really popular restaurant herecalled Pitch in Omaha, and they
they have really good pizza, butit's like a $50 pizza, right?
Let's just be really clearabout that.
I can go to Casey's, which is agas station here that makes

(58:05):
really good pizza too, and I getit for $20, right?
And so there are times when I'mgonna spend the $50 because
that's I want the atmosphere, Iwant the environment, that's
what's gonna be value to me.
It's gonna be a nice evening.
I get a nice old fashionedthere.
I can't get the nice oldfashioned at Casey's.
They're not they're not sellingold fashions out of the gas
station.
Oh, that's gonna be a goodidea.

(58:25):
Maybe not, maybe just for thepassengers.
But the but you know, the thereare times, you know, hey, we
just want Casey's pizza, andI'll fork over the 20 or 25
bucks.
Nope, no problem, right?
From from that perspective.
So two different locations withdifferent expectations and
different sets of value.
I actually like the cake, thegas station pizza a little bit

(58:45):
better than I like the pitch.
But I'm buying the atmosphere,right?
When I go there, I'm buying,I'm buying that piece.
Somebody said in chat, what'sher face was doing nine dollars,
maybe I'll do seven.
No, I wouldn't go down, I wouldgo.
The other thing you can do isif you set your price too low to
begin with, raising it is sohard.
But it's so much easier to say15 and it's discounted to 10.

(59:08):
Yeah.
And then you're still a dollarover, and people are like, hey,
it's 10 bucks, right?
Don't don't set low to beginwith.
Set high to begin with anddiscount it because it's much,
much harder once you're bringingpeople in to bring that price
up.
You've set the expectation ofof what it is.
Easier to bring it down ontemper on a temporary basis and

(59:29):
then bring it back up from apricing standpoint.
Listen, if you're ashamed, I'mnot saying you're ashamed in
this case, but don't you you gotif you want, you gotta put it
out there, you know, and yougotta be proud and you gotta say
this is worth it.

Well, so many times we compare ourselves to
Netflix.
Well, Netflix is whateverNetflix is 16, 17 a month.
How can I charge 20?
Because you're delivering stuffthat they can't get anyplace
else.
That's a that's the when youget hyper niche and you You can
only get that kind ofinformation, that's worth more

(01:00:03):
money because it's solving aproblem.
So it's it's kind of tricky.
Mark from uh practicalprepping.info says he's uh used
to be a wedding photographer,once paid $900 for a used camera
lens and paid $1,500 foranother.
So yeah, so when you see thesepeople doing that, you know,
video and they're really gettingit's that's an expensive hobby,

(01:00:24):
kids.
Dan Lefebv says one dollargiven to someone online also has
all the fees taken out.
Yeah, so you end up gettinglike 60 cents out of that.
So that was that.
Let's see.
Wait, Jim, did you rant aboutfive dollars last week?
I don't remember if you did ornot.
You know, the true I don'tknow.
I'm missing that.

Jim Collison (01:00:45):
What was my rant?

Dave Jackson (01:00:46):
I don't remember.

I don't I don't either.
I was in pain.

Yeah.
Dan says, of course, the trickypart is value means something
different for everyone.
Yeah, that's the tricky part.
Because some people, five bucksis like, I don't know if I have
five bucks.
Other people, 20 is like, oh,here, have a 20.
So that's that's kind of thegood news, but you know, that's
why marketers are a full-timejob to figure out the target

(01:01:10):
audience and what they will findvaluable.
Yeah.

Dave, I think sometimes too, with that dollar
amount, we okay, the the way wedo our podcast limits our
audience, right?
The way you do it, whether it'sgonna, if it's gonna be 10
minutes or 30 minutes or anhour, okay, that's gonna get
certain audiences.
The way you do it is gonnadictate the certain audiences.
Same thing on pricing, right?

(01:01:34):
What how you charge for it isgonna limit your audience.
Listen, I know I know you allknow this, but luxury brands,
when you know, when you thinkabout the luxury brands, right,
out there, they charge more, notbecause they always have a
better product, becausesometimes it's the exact same
thing as what you paid discountfor, right?

(01:01:55):
And sometimes it is better, butis it that much better?
No, you're buying status,right?
Yeah, you're wearing thatwhatever I couldn't even tell
you what the current brands areor that because I don't care,
but there are people who do,right?
And and you're like, oh no, no,I've got I'm driving this, or
I've got these jeans, or it'sthis hoodie, or the sweatshirt,

(01:02:15):
or whatever, right?
You're buying the status that'sassociated with it, and they
fight hard.
Luxury brands fight hard tokeep their prices up.
They don't apologize aboutthem, they're always trying to
get the highest price, right?
Now, because of that, theylimit their audience.
People like me who don't give,who don't care about that stuff,

(01:02:37):
I'm not their customer.

I'm not buying a Gucci bag.

Yeah, in podcasting, we try to be
everybody's we want everybody tobe our customer.
In friends, you just limit itby what you do.
You limit it by who you are andwhat you're doing.
And so you you have to realizelike, who am I targeting?
And then don't go, don't be aluxury podcast and charge five
dollars.
Don't be a budget podcast andcharge $99.

(01:03:04):
Right?
It you hear what I'm saying,right?
I mean, so know who youraudience is, know who you're
going for, and know you're gonnalimit people out in the
process, and make sure yourvalue proposition is appropriate
to the folks that you're tryingto attract.
And there's no it's not likebudget and luxury are one's
easier than the other, they'reboth really hard, right?

(01:03:24):
If you have the $99 luxurybrand and you're charging five
dollars, you need 20 for everyone, you need 20 others, right?
So it's it's it's it's hard aswell.
So just make sure who you knowwho you're going for.

Yeah, Jeff C says uh Jay Klaus says everyone wants
recurring revenue, but it'sreally hard to provide recurring
value, and that's the trickypart.
Yeah, so it's always tricky,you know.
But speaking of people givingmoney, it's time to thank our
awesome supporters.
We really do deeply appreciatethat.

(01:04:00):
We realize, especially we hadsomebody tell us they they they
had a government job and they'renot getting paid.
And they're like, so we got tokind of back out.
So I totally understand that,but you could be an awesome
supporter like many of thesefine people on the screen.
And if you want to, if you wantreal value, well then you want

(01:04:20):
to join the school ofpodcasting.
We can not only help youlaunch, but we can help you grow
as well as plan.
Because I've had more thanwe've I've had a handful of
people that have joined theschool of podcasting.
I'm like, where should I start?
I go, go into planning yourpodcast.
In fact, I've been podcastingfor three years.
I'm like, I know.
Go take planning your podcast.
And they'll come on and go,man, I'm not doing this right.

(01:04:40):
You're like, yeah, yeah, that'swhat that's why I told you to
start there.
Don't forget you can use thecoupon code coach, and that
comes with a 30-day money backguarantee.
And if you just need somehonest feedback, check out
podcasthotseat.com where I'llcheck out your episode that you
pick as well as your website.
And if you go to ask thepodcastcoach.com, that is

(01:05:02):
podpage.
And if you want a tripod page,well, then just go to
tripodpage.com.
And if you want to learn podpage, you can go to
learnpodpage.com.
And if you need more JimCullison and hey, who doesn't,
then just go over tohomegadgetge.com or if you want
to go crazy, you can go totheaveregeguy.tv.
They both go to the same place.

(01:05:22):
So take your pick.
Two, two ways to get more Jim.
And uh it's time for our lovelyWheel of Names, where we take
one of those awesome supporterswho is paying $20 a month.
Thank you so much for that.
It's people like Jody fromAudio Branding, Ralph from the I
need to update your artwork,Ralph, the formerly known as

(01:05:43):
Grit and Growth Business, nowknown as the content creator's
accountant.
Could be John Munts, could beGreg over at Indie Drop In.
We'll spin the wheel and seewhat we get.
And it's looking like, is itRalph?
Is it Ralph?
No.
It goes up to Ross Brand, who Iaffectionately refer to as the
king of streaming.

(01:06:04):
Ross Brand on podcasting is theshow.
Super great guy.
And I know the last time I waschecking out a show, he was
explaining all the videostreaming on Substack.
And who knew that was a thing?
I was like, holy cow.
But Ross did, because again,he's the king of the live
streamers.
So thank you, Ross, for beingan awesome supporter.

(01:06:26):
And if you would like to be anawesome supporter, one of these
buttons will actually advance.
This honest, I will.
There we go.
If you want to be an awesomesupporter, because maybe we
saved you some time, saved yousome money, saved you a
headache, maybe we kept youeducated or even made you
giggle, then you can go over toAskThepodcastcoach.com slash
awesome and be an awesomesupporter today.

(01:06:49):
So thank you to all thosepeople that have been doing
that.

Greatly appreciate it.
Whoa.
What's going on with the video?
Why am I why am I big?
You're big.
You are big.

Uh wow.
That's uh wait, let's can I doscene.

Was there a scene, maybe that guy?
There was a scene and I somehowgo back to although I'm a
little bit bigger.
You're gonna drive people whohave I know now there we go.

We'll have to name is not where oh it's this is
where I cats and dogs yard andrestrict.

Like you can't mess up these things, right?
You can't you you can't messthem up.
It's because day.
We should have done we weshould have done, we should
could we still could if youwanted to, but your artwork for
this show and for your othershows is is so good.
We should have done merch forthis show, t-shirts and hoodies
and this like for for us in thisshow as we're talking about

(01:07:45):
monetization.
Our best because we're apersonality show, right?
We don't sell anything.
Yeah, yeah, we're selling theschool podcasting, right?
I hope you all know that.
That's why we do this.
So that Dave can pimp theschool podcasting, right?
And we have good fun doing itas well.
But a secondary stream for uswould have been merch for sure,

(01:08:06):
right?
To have people wear it around,and then you could do things
where people show up indifferent places with it and
they take pictures and youreward them for that with social
rewards, right?
Those kinds of things.
We we probably I wouldn't saywe missed the boat because the
boat's still there, but merch,which is hard.
I mean, it's not you don'tbuild it and they will come.
You've got to, you know, you'vegot to do some things with it.

(01:08:27):
But merch probably would haveworked, could have worked well
for us in this in this setting.

Yeah, Rich is saying lock your scenes.
Lock your scenes.
What happened was I forgetwhere Jim was, and we had I
forget who it was, stepped in.
It was when I was out for myneck, and I think I I unlocked
it so I could change the nameand then somehow accidentally
moved it, and now it's cats anddogs, you know.

Yeah.
So I listen, I'd wear Ask theAsk the Podcast Coach merch
every week if we had it.
Like that would be, you know,we'd have hoodies and t-shirts.
I'm not saying we should dothis.
This is not pressure.
This is not like this is not,I'm not bullying you into doing
the merch thing.
It was just I was thinkingabout it.
I was just like, you know, uhthat would be an interesting

(01:09:16):
with merch, you can't go cheap.
Like, this isn't one of thosethings you go, well, we'll try
it.
You gotta kind of go all in.
Yeah.
Like have a bunch of differentstuff.
Then you gotta, you gotta sellthe heck.
Like, you guys would probablyget sick of us say, hey, we got
merch that's available for you.
Because you can't make merchand then not tell anybody about
it.
You gotta remind people, like,hey, we got merch, and by the

(01:09:40):
way, I'm wearing it, and some ofthe There you go.

I don't know what domain I typed in to get this.
I think it's podcastclothes.combecause I remember it was hard
to say clothes.
It does help if I spell itright.
I think that's where this runsover to my T public or whatever.
But yes, you've got uh youknow, school of podcast.
Is there no Ask the Podcastcoach shirt I need to get the

(01:10:04):
logo?
Especially because I've gotthat awesome logo from Mark.
But there are a bunch of if Ican get the actual link here.
Yeah ta- ta.
Nope, that's not it.
Yeah, I will put this in thechat room.
So if you want, I will I willsomehow make a Ask the Podcast
coach show.
But most of these, I think Ihave them marked up like I make,

(01:10:27):
you know, a dollar per shirtbecause they're one-up shirts.

So it's not uh AI goes to college.
Uh has a super chat out there.

Oh my goodness, a super chat.
Well, then we gotta do this.
Please work.
I hit the button.
There we go.
Yes.
Yes.
So thank you for that.
Yes, check out Craig's show, AIGoesTocollege.com.
And also, if you want to livewell and flourish, you can check

(01:11:01):
out live well and flourish.com.
And I always remember I have totime this to where the money
quits falling and I can hit thestop button.
So thank you very much forthat.
Deeply appreciated.

So well, if we're gonna do a merch though, we
gotta do it right.
I mean, that's like listen, youhave in a store is great.
We got to talk about it everyweek if we're gonna like you
would technically need a merchsegment in here, or every week,
maybe it's at the end.
Hey, don't forget, go out here,get this done.
You can order things here, getthat stuff kind of done.
So I appreciate all the supportin the chat room.
By the way, Dave still makesall the money off this, but you

(01:11:35):
know, that if we're gonna domerch right, if you're gonna do
merch right, you gotta talkabout it all the time.
All the time.
You have to have it on, it'sgotta be in the shot camera
shots, right?
All that stuff.

When I looked into this for my my book, profit
from your podcast, except that'shere.
We go there.
Profit from your podcast.
I did write a book.
Did people buy that?
It's actually available as anaudiobook now.
Find it at profit from yourpodcast.
But the people that did wellwith merch, either A, A, it was

(01:12:08):
almost always limited time only.
Get the, you know, Ow, I hurtmy neck t-shirt with Jim on it,
or you know, the you know, aphrase where it's like eCAM
isn't working today, dog gone,you know, ask the whatever.
My favorite was there was ashow that was run by LGBTQ plus

(01:12:31):
people.
And as you might imagine, thatsomehow triggers some people,
and somebody left them aone-star review and it just said
stupid, and then it used a verynaughty word.
And they took a screenshot ofthat one-star review and put it
on a t-shirt and then put theirwebsite address underneath of
it.
So it was kind of a badge ofhonor, like, yeah, we are stupid

(01:12:51):
blanks.
And so I thought that was cool.
But there was one guy that hehad, and this is where it gets
lucky, had somebody in hisaudience that would just
occasionally they would come upwith a phrase.
Somebody would say, I rememberone there was like, and and I I
don't this is so weird out.
I just remember it involved apoopy banana.

(01:13:12):
I don't remember why, but butthey made a poopy banana shirt,
and it was an inside joke to thefans.
It probably got people going,why do you have poopy banana on
your shirt?
And then they go, Oh, it's thispodcast, blah, blah, blah.
But again, it was availableonly for a limited time only.
And yeah, Rich says, fourthwall.
I what I should do is talk toAlex from Podmatch because when

(01:13:37):
I wear the Podmatch t-shirt,it's like, oh, it's not itchy.
It's not sometimes when you geta big giant decal, it's rough
and it doesn't bend.
Like pod match shirts are nice.
A Weber, I still love theirt-shirt.
So it's a matter, like yousaid, you want it to be good
because it's part of your brand.
And fourth wall, if I rememberright, doesn't make bad stuff.

(01:14:00):
I know there's a bunch ofYouTubers that use that, but
then again, you kind of go, isthat because they have an
affiliate program?
He said, looking for his link.
They do have an affiliateprogram.
And so, but from what I've seenat least, you know, I need a
pod page sweatshirt because allmy t-shirts, it's getting a
little cold for uh t-shirts herein Ohio.

(01:14:22):
But yeah, merch is one of thosethings that it sounds like a
great your super fans will buyit, but the the problem is
because you're not buying inbulk, they're fairly expensive
to make one-offs, and then youmake, you know, if if you don't
jack them up, because then it'slike, you know, I remember I was

(01:14:43):
at the Rock and Roll Hall ofFame a couple months ago, and
their t-shirts were like 35 to45 bucks.
And I'm like, I like the rockhall, but no.
Like, A, they weren't thatgreat looking shirt.
It was just a picture of apyramid with little guitar frets
on it, and I was like, eh, youknow, so that was one more I
want to give you $40 to keepthis thing open.

(01:15:06):
It's very much a patron kind ofthought there that it was, I
was it was more of a donationthan I want a really cool shirt.
Yeah, so Rich says, yeah, youcan use a cheap shirt or a more
expensive one, higher qualityshirt.
Yeah.
Sweatshirts, you know, yeah.
You know, it's uh one of thosethings.
Have you ever tried merch foranything?

Yeah, yeah.
We had home gadget geek shirtsfor a while and they sold okay.
Uh Addy Salcito.
Remember Addy?
Yes, yeah.
So Addy helped me.
That was a little partnershipbetween me and her.
She liked doing that kind ofstuff, and I hated it.
I hate merch.
See, let's just let's just beI'm gonna just be transparent.
I hate doing merch.
But it would, so she was like,Oh, I would love and not the

(01:15:50):
merch itself, but I hate all theback end business stuff you
gotta do right for it.
So I said, I don't we are shewas on my podcast.
I said, I don't want to do it.
She's like, I'll do it for you.
I said, Would you do it andkeep all the money?
And she said yes.
I was like, that excellent.
You you set up the store, youkeep all the money, I'll sell
the t-shirts.
And so for about a year, wesold t-shirts, and then I I did,

(01:16:12):
I just kind of we did it for awhile, we stopped it, you know,
and they sold, we sold I don'tknow, 50 of them, maybe 25,
something like that.

So yeah, and if you if you want a really good
looking shirt, you know, there'sa guy called Mark at
podcastbranding.co that couldprobably help you design a
t-shirt as well.

Well, because you use Mark Dave, that's why I mean
your logos are so good.
Yeah, because you and you know,home gadget geeks, I had a
designer do mine too.
And so, like, you know, there'sit it is when you have that
kind of con when you have thatkind of stock, it's not what you
call it, but art, graphics, youshould take advantage of them

(01:16:51):
for sure.

Yeah, and it's well, I love the fact that part
of your logo like is yourglasses.
Yeah, right.
Yeah, like that's that's kindof cool.
And the fact that you've got aa home, it's just it's it's you
know, this is one of those wheresomebody put some thoughts into
it.

So if you turn the glasses up, it's GG for gadget
geeks.
Right.
So right.
I mean, you yeah, all theselittle in, you know, there are
these all these little hints inthere of things.
The uh the guy who did my logowas uh we I had him do it when
he was a high school student wayback in the day.
He's gone on the he the thelatest Wonka movie that came out

(01:17:33):
a couple years ago.
He he created the font for thatfor that whole movie.
Wow.
This dude's talented.
Yeah, he I didn't know at thetime.
He was young, I mean he wasstill in high school when I had
him do my logo stuff, and he hewas looking for some additional
experience, and he was a supergreat guy.
And so we partnered together onthat and he made some stuff for

(01:17:54):
me, and uh, and I've used theheck out of it.
So it does.
That's an area.
I mean, I really I really valuethe talent that Mark has
because we none of us, nobodyelse, I shouldn't say nobody,
not many of us have that kind oftalent, and so thank goodness
he is sharing that talent withthe world, and he's worth every
penny.
Like you're gonna pay for it,but he's worth that's you know

(01:18:16):
when we're talking about value.
This is a good example of it.
Mark is not the cheapest guy.
No, he's not, he's not thebudget fiver guy.
He's he but everything he doesis excellent, and it's it's for
me, if I needed it, I'd pay forit.
He and I talked about I talkedabout replacing my logo at one
point.
We talked about doing it, and Ijust never never got I never

(01:18:37):
got to it.
It was just some it's a it's alittle bit of work too on your
end.
If you're gonna do your logostuff, it's not like make a logo
and then it magically appears,right?
There's back and forth thatgoes on and some revisions and
some of those kinds of things.
So, but very much your yourgraphic design work is worth
every penny if it's done right.

Yeah, the the fun thing was this was the old
school of podcasting logo.
So it had a little microphone,and it had, you know, like this
looks like a waffle pattern onthe microphone because that
would be the grill and then thefont and then a little hat,
things like that.
The problem that I didn't thinkabout when I originally had

(01:19:21):
this done was this microphonewith all the patterns on it and
stuff is horrible to print on at-shirt or anything else.
And so in theory, I should havelike wiped out the microphone
and just used from here on over.
But that's I forget, I think Ipaid 10 bucks for that from
somebody on Fiverr, right?
Not a horrible logo, but in theend, when you know, when I got

(01:19:43):
to the one I'm using now, I wasjust like, oh, this is so much
better.
So, you know, you kind of getwhat you pay for with that.
Speaking of paying for things,as we got about eight minutes
here.
Oh, first of all, I loved Richjust made a comment.
He said Jim hates merch as hewears a Nebraska tea shirt
drinking from a branded mug.

(01:20:04):
And also, somebody brought upthe fact that we were really
impressed that uh Miss Nebraskawas crying the new Miss USA and
Jim didn't say a thing.

I didn't know.
I didn't know.
Yeah, so well, let me be andlet me be clear.
I said this in the chat room.
Let me be clear.
I I hate doing merch myself.
Like I don't want to, I don'twant to design it, I don't want
to set up stores, I don't wantto have to pimp it all the time.
I don't want to have to.
I I definitely buy, you know,the t-shirt I'm wearing is

(01:20:35):
because I ran a marathon atGallup and we all bought these,
you know, I paid for this.
We all bought these really coolshirts that were, by the way,
done by designers.
They look good, right?
And and I think on the back itsays sweat like a pig, run like
a fox, something like that, orrun like a fox, sweat like a
pig, something like that.
So it's super cool, right?
But and uh, and of course,yeah, Dan.

(01:20:57):
I mean, this has this is thismug has great, this logo is
awesome.
I mean, Dan did a nice job onthat.
That's a really well done logo.
So I love the concept of merch,and I love I love when people
have great design on that.
I just don't like I I don'tlike managing it.
I don't want to do it, I don'twant to run a store.

(01:21:19):
Yeah, you know, that's one ofthe things that he said, wait a
minute, Jim doesn't make anymoney.
Yeah, I don't want to managethat.
Like there's there's otherreasons, but I don't want to
manage all that stuff.
I don't want to have Dave tosay, okay, I gotta cut you a
check for, you know, let'sfigure out how to no no no no no
no.
I'm here because I like hangingout with Dave, you know, and
there's there's other thingsinvolved in that as well, but

(01:21:41):
primarily I just want to supportmy good friend Dave.
Like I want I want to be a goodhuman and come out here and and
I want to see Dave besuccessful with this.
And so yeah, it's one of thereasons I was like, no, let's
not, let's not do that.
You just you do it.
It also allows me to just on aSaturday morning, an hour before
the show, say, I can't I can'tshow up today.

(01:22:02):
I can't do it.
Sorry, right?
You know, so I have greatfreedom in that sense because
because of that.

Well, I will ask you in two months, because it'll
be January.
We always have the what I callthe uncomfortable conversation.
I'm like, hey, are we stillgood with and you'll go, you
know, and then we move on.
Well, I actually need to talkto you about that after the
show's over today.
So we're we're gonna have thatconversation two months early.
All right, good.
You know, Steph says, How manyclips of your show do you put on

(01:22:31):
YouTube?
I don't think it's a number.
For me, I know I'm I'm nowplaying with Riverside, and I
said, Hey, Makey, make someclippy doos, and it did, and I
was like, Yeah, that one's notvery good.
Uh that one's uh okay.
Oh, that one's not bad.
So my answer there was one,because there was one that was

(01:22:52):
good.
So I don't think it's a matterof you know, it's you know, I
it's a tease.
It is the a lot of mall talktoday.
If you remember you'd go to themall and there'd be a guy in
the food court giving you piecesof chicken hoping you would buy
the sandwich.
If if I were to eat five piecesof that chicken, I wouldn't
need the sandwich.
That's the point.
So you gotta you gotta keepsome there so people you want to

(01:23:16):
leave them wanting more.
That's the whole point of theshort clips.
This is a horrible one to bringup at four minutes till.
Uh, here's a hot take to pullthe podcast effort versus value
apart.
Monetizing and drawing valuefrom your podcast, but with no
interest intrinsic goals is notgoing to work.
I'm not sure I fought.
Do you follow this?

Yeah, like you know, we go can you throw can
you throw it back on the screenfor a second?
And we go back to that concept,like the of effort versus
value, right?
Monetizing and drawing valuefrom your podcast, but with no
intrinsic goals, it's not gonnawork out.
In other words, like if you'reif you if you don't have a goal
in doing it, yeah, I mean itcould be a struggle.
I I think it's more aboutfocus.

(01:23:59):
Like, what's your focus gonnabe?
And if your focus is tomonetize it, you've got to go
about it a little bit differentthan if it's not to monetize it.
And by the way, neither one ofthose is better.
You can, you know, we just saidI I don't monetize this podcast
with Dave because my my valueshere are are to support Dave.

(01:24:19):
That's what I want to do,right?
It's it's a choice I've made inthat.
But if we had come out the gateand said, okay, Dave, you and I
we're gonna split it 50-50 andwe're gonna go at this thing
like we want to make some moneyoff of it, we'd do it completely
different.
I mean, it would be a differentkind of show, right?
Now, content may be the same,but we may do some some things a

(01:24:40):
little maybe not.
But yes, so I agree with that,right?
And that doesn't mean it can'tbe just because you decide not
to monetize it, it can't besuccessful.
It can be very successful andnot a lick of monetization,
right?
That's in it.
So I think home gadget geeks isa lot that way.
Like I don't, there's I do verylittle to monetize that thing.
I have other I have othermotivations of why I don't, but

(01:25:04):
I do very little to monetize it.
It it for me, it's brought meover the last 15 years, it's
brought me a lot of greatpersonal value.

Yeah.
So I I remember there was amember of the school of
podcasting, and I asked him howhis downloads were doing.
He's like, Oh, I haven't lookedat my downloads in months.
He goes, All I know is I get totalk to people I have no
business talking to.
And he goes, So you know, it'slike, so it's not always about
money.
It's like now those thoserelationships led to other

(01:25:33):
opportunities, which probablyled to money, but you know, SP
says values, goals, focus,mission, statements, and
strategy are all great topicsfor deliberate planning for
content creation.
Yeah, that's even when I was inbands, I remember I was in a
country band, and we knew weweren't moving to Nashville, but
we wanted to be one of the bestcountry bands in in the area.

(01:25:55):
And so we had a set thing whereit had to be a song that was in
the top ten within like thelast five years.
That was our criteria.
Like if it made it to number11, it's a great song.
I'd love to play it, but it'snot a top, and it just made it
easy to select songs, and thenwe had, you know, you show up on

(01:26:16):
time, we, you know, we'd alwaysdo a sound check.
It's just it was just all theselittle things.
Now it was a hobby, and wespent money to make sure we had
the right equipment to soundgood, but in the end, you know,
it was a hobby.
And in the end, did I makemoney?
Sure.
But I wasn't gonna, you know,uh quit my day job anytime.
So if it it's funny, because inthe 70s, you know, you made

(01:26:38):
somewhere between 50 and 100bucks a gig, and in the 2000s
and 2010s, you m made fifty to ahundred bucks a gig.
You know, and if you and that'swhy you have more people now
doing in a way, kind of AI.
You have uh guys that have uhthey're called looping machines,

(01:26:58):
and so he'll he'll hit a buttonand it'll record him playing
some chords, and then when helets off his his foot, it
starts, it just keeps repeating,and then he'll sing over that,
he'll play the guitar, so he's aone-man band.
Because A, nobody A, thereisn't much live music, at least
in Akron, Ohio.
If it was if I was in Austin orNashville, that'd be a
different story.
But yeah, so anyway, Jim, whatis coming up on Home Gadget

(01:27:23):
Geeks?

Yeah, we just talked about it, and because I
don't do a lot of advertising, Itook the week off.
You can just do that whenyou're when you're so I took the
week off, but uh plenty ofshows to check it out to check
out if you want to go out there.
A couple live shows coming upthat'll be interesting.
You can check it all out.
I said check it out too manytimes.
HomeGadgetGeeks.com.

Check it out, yeah.
So uh the um this is not athing I just do all the time,
but it just so happens uh thatanother famous person died, and
I'm doing a show kind of basedon that, and I'm you talk about
hot takes.
Uh Ace Freely, the lead guitarplayer from KISS, uh passed
away, unfortunately, at the ageof 74.

(01:28:03):
I'm now going to baby proof myhouse because what killed him is
he fell and ended up with ablame a brain bleed.
But here's the hot take.
In my opinion, Ace Freely wasnot a fabulous, remarkably holy
cow kind of guitar player, andyet he influenced millions of

(01:28:24):
people.
So, how is how do you influencepeople when you're not the
absolute best in your field?
And so I look into that and Iwas like, oh, I see some things
here, why people connected withhim, and how you could do the
same thing with your podcast.
So, and what's fun about that,it's already recorded, which

(01:28:44):
means I'm gonna go spend timewith my uh great nieces and
nephews today.
We're going to um Craniacs inPennsylvania.
I'm driving out of the state togo to a weird store that does
Christmas 24 7 365.
It's a giant Christmas store,and it's not even Halloween yet.
That's scary.
But uh, we'll be back here nextweek, ask the podcastcoach.com

(01:29:08):
slash live.
Thanks to uh Craig over atAIGOSTOCollege.com,
podcastbranding.co, and based ona truesttorypodcast.com.
Uh, if you're watching onYouTube, like, subscribe, and
ring the bell.
And no matter where you'relistening or watching, tell a
friend.

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