What Happens When Spotify Deletes Everything?

Episode Transcript
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Dave Jackson (00:00):
Ask the Podcast Coach for September 20th 2025.
Let's get ready to podcast.
There it is.
It's that music.
That means it is Saturdaymorning.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
According to the thing at thebottom of the screen, I'm Dave
Jackson fromtheschoolofpodcastingcom, and

(00:23):
joining me right over there isabsolutely nobody, because Jim
has whacked his back, and sowelcome to Dave's Hell.
There's nothing Dave loves morethan doing this show solo.
It's always a bit of a trainwreck.
Glad you're here, but if youwant more, jim Collison, of
course go over toHomeGadgetGeekscom, and so I

(00:47):
will be pointing out a lot todaythat if you go to
AskThePodcastCoachcom slashquestion, you could be right
there.
You could be Jim Cullison today.
So I will be taking yourquestions.
I also, I am prepared.
I went and found lots and lotsof questions.
I also, I am prepared.
I went and found lots and lotsof questions, but there's
nothing more fun than trying toread the chat as you're talking

(01:10):
and trying to figure out what isgoing on with that.
Well, I want to give a specialshout out to Randy Black on the
passing of his co-host.
I don't know about you guys,but I am about done with death,
a little too much this week, andjust nastiness and things like

(01:32):
that.
And you know, what makes thatstuff almost tolerable but not
quite is a good coffee pour,which I don't have any coffee.
I have my handy dandy.
Wow, how do you pronounce that?
Oh Walla?
Oh Walla Sounds like some sortof I don't know the Indians

(01:52):
called this oh Walla, which is,you know, cherokee for water.
So cheers to everyone as wepretend to pour some coffee here
.
And that oh Walla pour isbrought to you by my good friend
, mark.
He said clicking the buttonthere we go From our
podcastbrandingco.

(02:14):
I have used Mark multiple timesto do my artwork.
Might have a new one coming,but that's a secret, we can't
tell anybody yet.
And the beautiful thing aboutMark is number one he's a secret
, we can't tell anybody yet.
And the beautiful thing aboutMark is number one he's a
podcaster.
So that whole like oh, it'slike a radio show, but it's not
kind of thing.
And, randy, I see you, buddy,and there we go, I will let him

(02:36):
in backstage and if you want tolook good, because you know
they're going to see you beforethey hear you, that is something
that Mark can do.
He can make you look beauteousand beautiful and professional
and all that kind of firstimpression kind of stuff.
And the beauty of it is, again,besides being a podcaster, he's
been a graphic artist for over30 years yeah, 30.

(03:01):
That's 3-0.
And he's going to give you thatone-on-one kind of service that
nobody on fiverr, nobody else,is going to give you.
So, uh, go check outpodcastbrandingco.
That's podcast brandingco.
One more time podcastbrandingco.
Tell him dave and jim sent youand uh, if jim was here he'd be

(03:23):
holding up his coffee cup andwould have that logo that says
based on a true story.
Look, if you want.
You know you're sitting in thetheater, the lights go down, a
black screen appears and it saysbased on a true story.
And you always wonder I wonderhow much of this like when they
say based, like, are we talking10%?
Are we talking 90%?
Well, there's one place to findout and that's based on a true

(03:46):
story podcast.
Our buddy, dan, over there,brings on somebody who knows the
actual subject and then they goover the movie and you find out
how much of that was based on atrue story.
So, dan, thank you for yoursponsorship.
We deeply appreciate it.
And now we get to see if Davecan figure out how to add Randy
to.

(04:06):
Let's see, I see him on ZoomNow.
See, I should have practicedthis before we went.
Can I drag and drop you fromZoom into?
Nope, I can't drag and drop you.
Oh, here we go, wrong button.
I click on add because I wantto add.
Yes, I want to add.
Now I see Randy in this and nowassigned to placeholder guest

(04:27):
one.
There he is the one, and only Iknow it says Jim Collison, but
Randy my my, as the old sayinggoes, and I do.
I know I'm being snarky here,but I'm not.
Thoughts and prayers, buddy.

Randy Black (04:39):
That was.
That's.
That's part of why I popped on.
I wanted to to thank you andthank other people in the
community who, throughout thelast week, have reached out,
have offered exactly that.
Jim was just a month short ofhis 70th birthday and had a we

(04:59):
talked before he was in stagefour colon cancer and this was
not the cancer that got that.
That took jim from us.
It was actually a gallbladder,oh man, and an infection then
got out of the gallbladder intohis system and they removed.
They removed it, but he, henever woke up and it was a week

(05:23):
of heartache.
You know, I've been friends withhis daughter for a while
because I've been working withhim on the show but had never
met her in person and met herfor the first time yesterday,
helping her to try to findthings at his business where we
recorded and stuff.
And I just want to say thankyou to everybody.
He was a powerful force in whathe did, well known in the coach

(05:48):
, in the basketball coachingworld, yeah, but that was not
what he wanted to be rememberedfor.
He wanted to be remembered assomeone who helped anyone and
everyone.
Yeah, and that's why that's whywe were doing the show.
I spent.

Didn't you kind of know that, going in when you
started?

Yeah, yeah, I've.
You know, I've known him for 30years, met him when I was a
teenager the first time and itwas it was my pleasure to be
able to try to help him.
We spent hours sitting in a ina hot room upstairs at his
business that we had just soundtreated.
We had just gotten dropbackdrop stands and moving

(06:26):
blankets to shut up, to kind ofclose us in, to help sound treat
it.
And that was the last thing.
That was the last episode werecorded.
We finished that night.
We had already had thingsplanned for the next episode
ready to go.
As we're leaving every time,because he and I had gotten very
close, I tell him I love you,brother, and do you know, fist

(06:47):
bump or handshake or thatclassic you know real fast, man
hug.
But this time was different andI don't know.
I don't know what was differentother than like, what was
different with Jim, other thanhe grabbed me and he embraced me
when he told me he loved me.
That's the last time I talked tohim.

Yeah, and I'm happy that that's the last time
I talked to him well, you know,I'm just glad you guys were able
to record what you could youknow.
Yeah, because now, and that's-it is talking.

When I was when I was there with his daughter and
her boyfriend you're sayingtalking to them his wife called
and I've gotten to know his wifevery well over the six months
we started this project and sheasked me to go through and pull
things out from the recordingsthings that he said, some of his
little stuff he said orthoughts he had about stuff.
They're working on gettingpictures and things together.

(07:39):
So we're gonna put together avideo of pictures of Jim and his
family and things he did overtime and pull some music and
stuff in and then insert thoseclips of Jim saying these things
.
But you know I will say thatprobably for the rest of my life
the text tone on my phone willbe this Bam son.

(08:04):
I will never let go of thatrecording.
He became one of my closestfriends in this time that we've
been together, and the memoriesI have from this short amount of
time are never, ever going togo away.

Yeah.

But again, thank you to everyone who reached out,
who said thanks, who said thankyou, kind words of we're
praying for you, we're prayingfor Jim At this point.
It's a matter of supporting hisfamily as much as possible.
I'll be okay, I'll be fine.
You know I'm going to miss him,but I miss because this is the
most fun I've had in the decadeI've been in this space, was

(08:42):
working with Jim, and you knowwe made it 11 episodes, so we
got past that magic seven thateverybody's always talking about
.
But we've and I don't know ifwe're going to continue with
that show.
I'm waiting on things I'm goingto.
We've got a request out foranybody who knew him.

(09:03):
I've got a Google voice numberTo call the number.
Just tell a Jim Clayton storyand we're going to put that all
together for the family.
We're going to put it out as anepisode on the feed, but I'm
looking to also, you know, maybesit down and I mentioned it to
his daughter Sit down with hisdaughter and his son and his
wife and just talk about Jim.
I've even got a recording ofhis two adorable little

(09:28):
granddaughters saying bam, son,that we can use and do stuff
with.
So you know.
Again, thank you to everybody.
It's so appreciated the supportthat was out there.
You know, and I knew there werecertain people that if I
reached out like you, daniel JLewis, ralph Ralph is amazing,
even reaching out to some peoplemay know him Jimmy Pruitt,

(09:51):
pastor of Rich Church down inFredericksburg, texas, where the
Podfather goes to church, andeven the Podfather reaching out
to Adam.
The prayers and things thatwere coming from the community
were tremendous and I'm thankfulfor that.

Yeah, absolutely All right, my friend.
Well, I appreciate it.
And you know, yeah, races,that's an amazing gift you can
give to the family.
Yeah, it's, I have.
I don't know where it is.
That's the part that bothers me.
But I don't remember what mymom sounded like and she's
somewhere we have on a VHS tapeand she wasn't even on camera.

(10:25):
She, she didn't.
She forgot that cameras recordaudio as well.
But you know the fact that you,you know we have, you know
hours and hours of Todd Cochranand we've got, you know Jim now
on tape and that's, you knowthat's, that's precious material
there.

Yeah, and that was, and that was part of what I
mean.
His daughter was pushing him.
You have to do this.
We need people to have thisrecordings of you, we need
people to know that.
And he's got tons of stuffhimself, you know.
He posted four, five, six video, little video clips, every
single day.
And suddenly on Wednesday twoweeks ago, that stopped.

(11:00):
Yeah, and I was like, hey,maybe he's not feeling good
today.
And like every Wednesday hewould send me his notes off of
notes I put together and say,hey, here's this if you want to
look over it, so we're ready fortomorrow.
And he didn't do that.
I was like, well, maybe he justdoesn't feel good, he'll do it
in the morning.
And then, while I was at workon that Thursday morning, his
daughter sent me the message andit was, it was, it was a week,

(11:24):
just over a week, and we losthim.

Yeah, oh man.
Well, hang in there, my friend.

Appreciate it, dave .
Yeah, again, thanks toeverybody.
Love the community, you knowwe're.
We're at a point in our countryand in our world where we have
a lot of headbanging anddisagreements and strife and
yeah, just, it ain't worth it.
Yeah, in the end it's not worthit anymore.
I just don't, I don't, it's notworth it.

That's me.
I woke up this morning andpeople are still going on about
Jimmy Kimmel and I was just likeyou know, can we just, can't we
all just get along?
You know it's crazy, but allright.
And I was just like you know,can we just, can't we all just
get along?
You know it's crazy, but yeah,all right, my friend, we'll hang
in there.
Okay, thanks, dave.
Yep, we'll see you.
Oh, my goodness.
Yeah, brad brings up a questionhere.
Should and that's how it works,by the way.

(12:15):
Oh, good, you know, you just goto askthepodcastcoachcom and I
will bring you in.
Should you make clips of thefunny or special comments made
during every show?
You do so?
You can make an annual one.
That is the way to do it,because what happens is it's
December and you're like, oh,I'd like to take a week off for,

(12:36):
you know, christmas or whatever, and then you go to do it.
Well, when you go to do ayear's worth of clips, you're
like, plus, you don't rememberwhat you did two weeks ago, let
alone what you did in January.
And so, yeah, if you're goingto do anything like that, you
want to do it in.

(12:56):
You know, it's like when I hada cat.
I hated cleaning the litter box, but if I did it every day just
a little here and a littlethere, not a big deal, but if I
let it go a couple of days, thenit was a job and so if that's
something you're going to do,definitely do it in spurts.
Justin has a question fromTwitter.
Thank you, justin.
Not sure if you got my lastmessage, but how do podcasters

(13:17):
know in the early stages whetherslow growth is because of
needing more time andconsistency to get better
traction or whether it's becausethe show needs tweaking?
How do you know?
You ask your audience.
There's only one way to findout, right, because you're like,
if we look at that, you know,is it greater traction because

(13:37):
the show needs tweaking?
How do you know if the showneeds tweaking?
So I always like to take thingsabout podcasting and move it out
of podcasting.
So if I was a baker and I said,here, eat my cupcake, and
somebody ate it, and they saidyou know, this would be a lot

(13:58):
better if it had icing on it,and you're like, oh yeah,
because it's just a cake rightnow.
So you put some icing on it andthey're like, oh ooh, that
icing's a little, that's alittle too sweet.
And then you go here try thisicing and they go, ooh, that's
perfect.
That's how you know.
So, if you, I always go back toJack from the Darknet Diaries,
jack before keyword, before helaunched, he took people and

(14:23):
said listen to this episode.
And then he launched, he tookpeople and said listen to this
episode.
And then he said did you makeit all the way through?
And if not, why did you stop?
Because maybe you stopped notbecause it was bad, but because,
hey, I'm at the dentist, youknow that type of thing.
And then he asked them on ascale from one to 10, how likely
are you to share this with afriend?
And if he got a seven or less,he kind of went back to the

(14:44):
drawing board and so he figuredout okay, this is now resonating
with my audience.
And once he got that, then atsomewhere in his show he would
slowly and specifically andconfidently ask them to share
the show.
Now, that's not a 10,000download switch, but he knew
they should want to share theshow because he knew it was good

(15:06):
.
Now, in my travels including,you know, some of my shows I'm
not sure we want to hearfeedback.
You know, like I just startedoff the show with a couple
minutes of advertising.
If I was coaching myself, I'dbe like that's not a great way
to start the show, but I do thatbecause I'm only going to do a
half hour to 40 minutes withoutany commercials.
So if you look at thepercentage of content to ads on

(15:31):
this show, it's very small.
But the fact that I do them atthe very first two minutes is
not great placement, and so Irealized that not every
podcaster is open to feedback orthey just go.
Yeah, this is the way we do itand I'm like okay, you know so,
but that's it.
Ask your audience the key.
If you haven't read it yet.
Where is the book?

(15:51):
Oh, my goodness, I know it'sright in front of me somewhere,
but the book by Tom Webster theaudience is listening is a must
read it's.
And by that it's, and by that Imean don't like you should read
it, but it's here it is.
I knew I had it.
The Audience is Listening byTom Webster Great, great book.
I still think he should havecalled it your Baby is Ugly,

(16:15):
because there are, you know, alot of people.
The title of the show or thetitle of the episode is how to
Make a Million Dollars TurningDog Poop into Gold.
Thank you, steve Martin.
And you know you start offtalking about whatever and
you're like no, no, get, get tothe topic it says.
It says right above this, thisis the thing.
And you know you're talkingabout your cat and the fact that

(16:35):
you had to get a new carburetorfor your car or whatever.
You know so.
And Dan says the key word thereis audience and not making
change.
Oh boy, I salute you, dan.
In fact, I will put your logoon the screen one more time just
for that.
Yeah, he says you know it's nota single person.
We've talked about this storyon this show.
We had a guy give us like twoand a half pages of notes and

(17:00):
they were great notes.
And I mean he was like hey, onyou know episode, you know, and
they were great notes.
And I mean he, he was like hey,on you know episode, you know,
one 37 from February 26th, atthe 37 minute mark.
You guys did this Like hereally went back and listened.
But there was only one problem.
It's called ask the podcastcoach.
It's a.
It's a way for me to do freepodcast consulting.
It's a way for me to connectlive with my audience.

(17:21):
And he wanted me to dointerviews and like, doing
interviews is tough enough, Idon't want to do it live.
And then just, he basicallywanted a completely different
show than this one.
So I appreciated his feedback.
It was like this is greatfeedback, except this is not my
show, you know.
So, again, if it's in, if it'ssomething I can do and something

(17:45):
that more than one person wantsabsolutely, and then you get
into weird situations where,speaking of cats and litter
boxes, when I had one, 50% of myaudience loved when my cat
would interrupt my show and 50%absolutely hated the fact that
my cat would interrupt my show.
And so you know, chris fromPodtastic Audio and his new car

(18:07):
show type in the name of yourshow, Chris, I'll throw that in
here.
I heard on Buzzsprout that theywere saying that SEO isn't worth
as much as a lot of podcastgurus preach.
I'm not buying that yet becausewe don't know what AI is doing
to get their answers and myguess is they're using search,

(18:27):
and search is based on what?
Oh yeah, that's right SEO.
So I'm not buying that yet itmay.
In fact, I am right now kind ofdoubling down on SEO a little
more than I used to.
So that's right.
He says Bernie the cat shouldbe in the Hall of Fame, yeah, so
yeah, we'll see, I guess.

(18:49):
But anything I can do to boostSEO, why not?
If I can add some alt text tomy images, why not If I can, you
know, find some keywords thatin theory I mean the whole.
I know mom said don't go playin traffic, and that was good
when you're, you know, eightyears old.
But if I can't, why did I do anepisode about Ozzy Osbourne?

(19:10):
Well, number one I wanted totalk about Ozzy Osbourne and
part of him dying was blowing upmy childhood and I didn't feel
like talking about podcasting.
So I talked about Ozzy Osbourne, but I would be lying if I said
I didn't do that.
Partially because I knew peoplewere talking about Ozzy you
know, give people what they wantand so he was popular at the
moment and I was like, well,that's kind of a win-win.

(19:32):
I'm not really in the mood totalk podcasting and this will
maybe get me some better SEO.
We'll see.
And I've had people say thatwas a really cool episode
because it wasn't your typicalway of talking about podcasting.
So yeah, because it wasn't yourtypical way of talking about
podcasting.
So, yeah, tim says Dave oncecalled my baby ugly and I'm
grateful because my friendswouldn't.
I have had many a people that Ihave said, and it's not that I

(19:55):
rip people to shreds, I'm justlike, hey, this is confusing.
This is what I'm thinking, I'mthinking out loud and you know,
and then in the end they go well, my friend said it was great
and I'm like, well, okay, youknow again, not everything.
Sometimes I'm not your targetaudience.
I always tell people that youknow, so keep that in mind.
There are times when Ray ishere from around the layoutcom

(20:18):
model train show.
Well, when Ray gets intotalking about you know,
companies and brands anddifferent types of traffic, I
have no idea what he's talkingabout.
And I kind of look at that andgo, that's good, because in one
hand, yes, that's jargon.
But when you're in that bubble,that's not jargon.
So that's kind of when I go, oh, you're talking in a way that

(20:40):
only people that really lovethis stuff are going to get it.
Ralph has a question here.
Ask your audience.
But what if they don't evenrespond to the survey?
Well, that's going to happenfrom time to time.
Do we assume that if thedownloads aren't growing, it's
working?
Wait, if we let me reread that,do we assume that if the
downloads are growing, it'sworking In theory?

(21:01):
Right, if I'm dumping waterinto a bucket and I can see it
going up the bucket and thebucket is getting fuller, I'm
assuming the bucket's working.
But if I'm dumping water into abucket and I see a bunch of
water coming out the back of itand the water is not rising,
then there's something wrongwith the bucket.
So, yeah, if they don't respond,then what you want to do and

(21:25):
it's not always gifts and thingslike that, but you want to you
want to put who doesn't want tobenefit?
I would love to benefit.
What's the benefit?
I don't know, but if you tellme I'm going to benefit, I'm up
for it.
And so if you can explain tothem that, hey, I'm doing this
for you, you, mr or Mrs List,I'm doing this for you and I

(21:47):
want to make the best podcastfor you, and I can only do that,
there's only one way to do thatand that is I need your
feedback.
And I realize that you'rethinking oh well, I'll do that
later and somebody else willsend him some feedback.
No, no, I need your feedbackbecause I'm doing this show for
you and if you get nothing there, then you're just like well,

(22:10):
okay, then you, you can't.
You don't want to scold them,but you can say well, I asked
for feedback and I didn't getany.
So today I'm going to do thisbased on my feedback.
Now, if you don't like thisshow or if you didn't like this
topic, hey, let me know and Iwill do less or more of this.
But because I've had audiencesthat just the only time I got
feedback is when I threatened toquit and I just said, hey, I

(22:31):
think I'm done with this show.
It was called Weekly Web Toolsand the only time I ever got in,
they came out of the woodworkno, don't quit the show.
So yeah, ralph says I set up ashort link to buy a coffee.
I use short links and see thatpeople are visiting the link,
but in six months, zero peoplehave given Try Patreon.
Nope, it's not the thing.

(22:52):
It's not so the idea thatpeople do this with media hosts
too.
They're like hey, I'm onPodbean and my audience isn't
growing, so I'm going to switchto Buzzsprout and that's isn't
growing.
So I'm going to switch toBuzzsprout, and that's not the
problem, it's not the media hostthat grows the audience.
And I always use the analogy ifI take a little red Corvette

(23:14):
because, baby, you're much toofast and you ride that on a flat
runway in Texas, that thing isgoing to go about 225 miles an
hour.
Now you take that same littlered Corvette and you put it on a
flat runway in Maine, thatthing's going to go about 225
miles an hour.
Why?
Because it's not the runway,it's the car.

(23:35):
So here should I take my contentand try to promote it with buy
me a coffee, I'm going to get Xamount of money.
Or should I take my content andput it on Patreon?
It's not the platform, it's thecontent.
And so because in both cases,like buy me a coffee, you know
you can pick how many coffeesyou want.

(23:55):
Now if a coffee costs you ahundred bucks, they may not
donut and I'm not.
I know you're not doing that,but there's that, but it's.
It's kind of dishearteningbecause that means somebody
thought about it.
And either A, because withPatreon I mean really what's the
difference?
Like coffee could be $5 andthen you can buy me one, two or
three or whatever when, withPatreon, like mine is five, 10

(24:19):
and 20.
And like, well, what ifsomebody wants to give me three?
Well, they can't, you know, butI don't think it's the platform
there it's gotta be.
And this is where the you'veheard the whole teacher thing,
right, where tell them whatyou're gonna tell them.
Tell them and then tell themwhat you told them.
Well, that third step.

(24:40):
That's why we say do the JerrySpringer at the end of an
interview.
Right?
I just got done interviewingRalph from you know, ask
Ralphcom, and it was great.
Ralph reminded us that you knowwe need to run our podcast like
a business and you know you canwrite off some of those
expenses and blah, blah.
So I'm, I'm.
I don't want to redo the showbecause he just heard Ralph say

(25:01):
that too, but anytime, for me,what I call the Jerry Springer
is where you get to talk,because if you do an interview,
you're getting out of the way ofthe guests so they can just,
you know, spread all theirchocolatey goodness all over
your show and then at the endyou can.
You know, ralph brought up thatpoint about how we should
monitor our expenses and Ihappen to look the other day.

(25:23):
I use Monarch money for mybudgeting and I'm spending close
to $60 a month on McDonald'sand I had no idea.
So Ralph has a great point whenhe says you should be tracking
every expense.
Okay, so I just shared a littlestory about me, how I used it
and how Ralph just deliveredvalue.
Because sometimes you have togo hey, that thing you just got

(25:43):
I don't know if you know this ornot, but that's valuable.
And so sometimes if somebodygoes to, we just haven't quite
convinced them that what theygot was valuable in theory.
And I'm going by the value forvalue thing here, cause in
theory, if I gave them value andI asked, that's the other thing
.
If I just put a buy me a coffeebutton there, not everybody's

(26:06):
going to go oh look, it's ayellow coffee cup.
They don't know what that is.
You have to tell them and askthem hey, if you find value in
this, you know, give me some ofthat value back, kind of things.
It's tough.
And again, remember that onlyabout 3% of your audience, if
you're amazing, is going toactually, you know, go on that.
Now there are absolutelyexceptions to that rule.

(26:28):
If we go back to Ray, fromAround the Layout there's a guy
that lives in his community getsinformation that you can't get
anyplace else.
So sorry, chatgpt, you're notgiving me information that you
can't get anyplace else and youknow he's got that community,
and you know, raised way, way,way over 3% when it comes to
engagement.
Yeah, and I'm trying to findChris's name.

(26:50):
Yes, the new show Cool Carswith Chris is Chris from
Podtastic Oda, so it's a matterof when.
You know.
So, randy, you know obviouslyhe's going to go through a
period of of helping the familyand all that, but trust me,
randy's got other podcasts inhim.
He's going to come back.
I think he already has likethree or four.
Randy asked do you think a TVshow kind of an Anthony Bourdain

(27:14):
format, with a Bill Burr as ahost would be a success?
Visit the studio, go out to eat, discuss the show and other
topics.
That works with Bill Barr.
I'm combining people's namesBill Maher and not even Bill
Maher.
How about Bill Burr?
There we go.
Third time's the charm.
Yeah, chris, nessie, in caseyou're wondering, jim hurt his
back so we're gymless today.

(27:36):
But here's the thing I you knowI can look at this and go a TV
show kind of a Anthony Bourdainformat where we go out and, you
know, go out to eat and discussothers and Bill Burr.
The question is, is that a goodformat?
It is a format, but there's alot of things that work there,

(28:00):
If you only have like.
Right now we've got a singlehost.
I don't know, I can't see.
I don't know how many peopleare watching right now, but I'll
wait a minute.
If I look at my thingamabob, 30people according to my stream
deck.
So right now I am holding 30people's attention.
That's the thing.
Can I hold your attention?
And that's hard to do.

(28:21):
You know, later I'll be singingand dancing and you know I'll
do my Britney Spears routine,all those fun things that we do.
So the only I mean I've nevertried like I've got some beef
sticks.
That's like my new thing, likebeef sticks as a snack versus
like potato chips or somethinglike that, because I'm just
going for the protein and I'venever put tartar sauce on a beef

(28:44):
stick.
Only one way to find out ifit's good and that's to do it.
You know.
So there is, there is no rulewhen it comes to hey, I've got
an idea for a podcast, you thinkthis will go viral?
I have no cause.
There are things that go viralthat I go wait what?
And then I have other thingsthat I'm like this should be

(29:06):
amazing, everyone's going tolove that, and it's just you
know, it just doesn't work.
So the only one way to find outand the key to that, randy, is
do you love that topic?
Whatever you're talking about,wherever you're going to go eat,
you know comedians in carsgetting coffee with Jerry
Seinfeld work, because he wastalking to Eddie, eddie Money,

(29:28):
eddie Money, yeah, eddie Murphy,and he was talking to Kramer
and he was talking to, you know,comedians in cars and in
general they were being funny.
Most of the comedian shows theMark Maron's I need to listen to
Bill Burr because I know a lotof people love that.
So, yeah, that's always.

(29:48):
You know those get views andactually it doesn't make them
good.
It gives me.
I clicked once on that because,oh, wow, jerry Seinfeld's
talking to Eddie Murphy.
Click, great, now was it good?
Okay, it was pretty funnybecause it's Eddie Murphy saying
he might come back to comedy,which, for the record, he never

(30:09):
did, but I wish he would and so.
But I've listened to othercelebrity shows, like Larry King
had a show where he just arguedwith his wife and I'm like,
yeah, if I wanted that I wouldhave stayed married.
It was just one of those thingsthat like, yeah, okay, I wanted
that I would have stayedmarried.
It was just one of those thingslike, yeah, okay, you're a
celebrity.
But besides Larry going, allright, poughkeepsie, you're on

(30:30):
with you.
Know, randy Statlin from theStatlin brothers, you know how
long can you hold my attention?
How long should my show be?
How long can you hold myattention?
That's really it in a nutshell.
How long can you hold myattention?
That's really it in a nutshell.

(30:51):
So, yeah, we're talking LLC,sole proprietorship, which is
the best for the podcast.
Now, what Ralph told me becausehe says it depends to discuss
this more yeah, go toaskralphcom, he'll be happy to
do that.
Llc is not and Ralph correct meif I'm wrong it's not as
ironclad.
It doesn't mean there's agaping hole.
It's not as ironclad as a sole,as a yeah, the sole

(31:11):
proprietorship when it comes togetting sued.
But Dan has a great point.
He says again, anything can bepopular with enough money,
marketing behind it, yeah, butif it's not good you know good
content people watch once and bedone.
You know that's key.
It depends on how you definethat success.

(31:31):
Yeah, I mean, I remember AmySchumer and I like Amy Schumer.
She's pretty funny, butunfortunately she was nine
months pregnant or eight monthspregnant when she did her show.
She did it in a glass patiowhich was horrendous for the
audio and sounded like she didzero prep.
Well, it turns out she did zeroprep.
Why?
Because she was eight monthspregnant and that show was

(31:54):
horrendous in my book because itwas like Amy and Friends or
something like that.
So I've heard Kathy Lee Giffordwas another one.
That's like I'm Kathy LeeGifford, that.
So I've heard Kathy Lee Giffordwas another one.
That's like I'm Kathy LeeGifford.
You will like my show becauseI'm, you know, mayim Bleylik on.
She's Amy on the Big BangTheory and she was Blossom.
For those of you that remember,I can't listen to her show
because every time you getsomething good, it's like and I

(32:17):
found the best recipe for applepie, it's, it's great, here it
is.
Wait, there's a commercial, andthen it's like what?
And then anytime I see somebodybring in their old co-hosts,
I'm like oh, ratings must not bethat good.
Yeah, so Daniel says it's notas ironclad as a corporate

(32:38):
regarding getting sued.
Yeah, thank you.
You said sole proprietor.
Thank you, daniel, for givingme straight there.
Yeah, and then Ralph says LLCis better than sole
proprietorship, depends on theplans for taxes.
Yeah, well, you know,askthepodcastcoachcom slash
question, we'll get you into theshow.
It's a lot of fun and I didfind out that whichever one I

(33:00):
went with is more paperwork thanan LLC.
And if I had to do it again,because you know who doesn't
love paperwork, but it is whatit is.
So while we're playing aroundhere, I did want to talk about a
thing that came up on Reddit,and this is really not new.

(33:22):
This guy says hello everyone,and I wanted to share my
experience to help others avoidwhat happened to me.
I like this guy because he tookresponsibility for his actions.
He says I ran my podcast forover six years with 168 episodes
.
In one episode I played a fewmusic tracks I had created using
Sonos, so not illegal orcopyrighted content.

(33:44):
He says that was againstSpotify's terms of service.
My mistake, I should havechecked more clearly.
So, yeah, it's not just illegalmusic, it's any music.
They don't want any music onyour podcast in Spotify.
He said the fun thing was,instead of just removing that
episode, they deleted my entirepodcast.

(34:05):
Yeah, 168 episodes.
See you bye.
No warning, no strike, no way torecover the feed.
Support is almost non-existent.
My last email was completelyignored.
So what he took away from this?
Big platforms can remove yourcontent without warning.
Yep, you give them almost fullusage rights.
When you upload, they canremove it, change it or ignore

(34:27):
you completely.
And again, with Spotify, well,you could not not pay them
anymore.
Support is minimal.
Yep, you get what you pay for,mostly automated replies, no
real conversation.
Always back up your episodes,including show notes, and be
ready to move if needed.
Yep, I have mine's in Backblaze.
I have all my old episodes inBackblaze because it's dirt

(34:50):
cheap.
After a takedown, you can'taccess your podcast at all
anymore, even though you're theone who created it.
Yeah, you don't own it becauseyou paid nothing for it.
You get nothing.
Good day, sir.
I haven't given up.
I'm now self-hosted.
Oh, that's a bad idea.
My podcast with a new feed.

(35:11):
Why is why?
He said there we go.
Why is it a bad idea toself-host?
Because and I know you can gobut I'm on HostGator.
Unlimited bandwidth, unlimitedstorage, and that sounds great.
It's not the bandwidth, it'snot the storage, it's the that
thing, resources I'll use Idon't know if that's the right

(35:34):
word but basically a website ismade up of text and images, so
we're talking kilobytes ofinformation.
A podcast is made up of, youknow, mp, mp3 files, which are
megabytes, and so there's a bigdifference between serving a
website page, that's I don'tknow 13 kilobytes, versus a
single MP3 file that's 50megabytes.

(35:54):
And now 300 people try to grabthat MP3 file at the same time
and the poor little web host isgoing and it can't keep up and
so they go.
Hey, you're kind of likekilling our servers over here.
You either need to move or getyourself a real media host.
So when he says, I moved toself-hosting, that's not a good

(36:17):
idea.
See Buzzsprout, see Captivate,see Transistor, see Blueberry,
see anybody but Spotify If youneed free Red Circle.
But come on, now hobbies costmoney.
So, yeah, it's always.
Yeah, no music at all.
That, yeah, rich says it ispretty stupid, but you know it's
, it's, oh, it's what you callit.

(36:38):
It's, it's Spotify.
They're not known for beingsmart unless it's you know how
to.
You know scam musicians out ofmoney and all that fun stuff.
So, coming in to help usunderstand all this stuff about
LLCs and that whole nine yards,the one and only Ralph Estep Jr,
even though it says JimCullison.

(36:59):
Welcome to being Jim Cullison,Ralph from.

Ralph Estep Jr. (37:02):
AskRalphcom.
All good, my friend, I don'tmind it at all.

Yeah, so tell us LLC SoulCorp all that you know.
We're in your wheelhouse, myfriend of accounting, so fire
away.

I'll back up a step first.
So let's start here.
So if your concern isprotecting personal liability,
then you definitely want to bein something besides a sole
proprietorship.
Because if you're in a soleproprietorship, there is no
separation between you and thebusiness.
So if someone was to sue you,you're going to get sued
personally.
So that's first step.

(37:35):
So most people are going to say, yes, it's good to be in
something.
Now, daniel J Lewis mentionedsomething about you have to have
at least $120,000 in revenuebefore a corporation makes sense
.
I'm going to disagree with that.
Here's the deal If you are asole proprietor, then all of
your income, that's and I'mtalking about net income minus
your expenses.

(37:56):
So you've made this much onPatreon, you made this much on
buy me a coffee, whatever thosethings are you made a certain
amount of money.
Well, if you're a soleproprietor, you're going to pay
not only federal and state tax,but you're going to pay
something called self-employmenttax.
That's an extra 15.2%.
That's a big number.
So one of the benefits to gointo a corporation or an LLC is

(38:17):
to try to mitigate some of thatself-employment tax.
Well, so that's why I said itdepends.
So if you are in a position.
Let's say you're married,husband and wife.
One of the things we could dois we could create a two-member
LLC, and not to get everybodylost in the weeds, but by
creating a two-member LLC, andnot to get everybody lost in the
weeds, but by creating atwo-member LLC, the game we're
trying to play and it's totallylegal, totally appropriate is to

(38:37):
divide the income into twopieces and basically so let's
just say you're married, dave.
I know you're not, but let'sjust say you were.
So you're married, husband andwife.
You assign each of you 50%ownership in the business.
Well, dave is the only one thatactually does stuff in the
podcast.
So we make Dave the activeowner.
Well, on Dave's income theself-employment tax happens,

(38:57):
can't get around that, but onDave's wife's it doesn't.
So I just sheltered half ofthat income from self-employment
tax.
Now Daniel J said okay, but howmuch money do you have to make
the break even for this?
This to break even cost-wise isabout $8,000 a year in net
income.
Now, if you're not married, thenwe go in to talk about
corporations and specificallywhat I put people in is what's

(39:20):
called a subchapter Scorporation, and what I do there
is if you're not married, youdon't have that other person you
can bring into the mix, then Iput you in a subchapter S
corporation and I pay you asalary from that.
Why do I pay a salary?
Because on that salary you'regoing to pay social security and
Medicare tax.
But here's the beauty of it Onthe income that's not from

(39:41):
salary, no social security,medicare tax.
So let me use a simple example.
Let's say that your content ismaking you a net profit of
$100,000 a year Big number.
But let's just say it's doingthat.
Okay, if we do nothing you'regoing to it's going to cost you
an extra $16,000 a year in tax.
That's that 15.8%.
I'm rounding up, but seek amath on on the on the audio

(40:03):
rounding up.
But if we do that ascorporation, we pay you, let's
say, a half of that as a salary.
I just saved you $8,000.
So not only have I saved youmoney, I've also given you that
liability shield.
Now, I'm not an attorney, so I'mnot going to give you legal
advice, but any other thing.
I think it brings to the tableand, dave, you and I've had this
very conversation it brings tothat more stability.

(40:24):
It's a corporation, it's an LLC.
I just think it brings you asort of street cred is probably
the best word to use.
I just think it brings you likesort of street cred is probably
the best word to use, but italso, honestly, I think it also
insulates you from IRS audits alittle bit.
Because if you're doing it as asole proprietorship, there's
very little difference betweenyou and the business.
So these expenses like you goto the grocery store well, I had

(40:44):
to buy stuff for the podcast,or I went to Staples or I went
on Amazon If you have a separatebusiness account, you're doing
everything separate.
I love that in an audit I dealwith audits all the time I can
say to the IRS no, no, no, daveJackson has a business account
and Dave Jackson has a personalaccount, and never the twain
shall meet.
And the auditor goes oh, yougot me there.

That's it.
There you go, excellent, andwhere can people find more
fun-filled advice from you, mrRalph?

So you can get advice from me at AskRalphcom.
But if I can plug this realquick, starting October 7th I'm
going to be doing a live show.
It's going to be Grit andGrowth Business Live and you can
get to it by going togritandgrowthbusinesscom slash
live.
It's going to be at 8 pm onTuesday nights, Eastern time.
You can come there, askquestions, just like this.
I'm going to be out there.
If you want to do some businesstalking business coaching, I'm

(41:35):
going to put myself out thereabsolutely free.
Be happy to talk to anybody,Sort of just like ask the
podcast coach.

Only better.
There you go.

Oh no, it's not going to be better, my friend.
I don't have the street.
This from 30 years.
It's funny.
I was doing an interview on a.
I did a comedy show.
Dave knows this.
I did a comedy show the otherday.
Talk about stepping outside ofyour, your element, right.
So I did this comedy show andthe guy's like, well, you're a
pretty boring guy If you're anaccountant.
I said, dude, I've been doingthis since I was eight years old

(42:13):
, up in it.

So if anybody hasn't seen something, I've seen
it because I've been doing itfor such a long time.
Wow, excellent, all right,askralphcom.
And when you said October, what?

date is it October 7th, first Tuesday in
October.
It'll be at 8 pm Eastern time.
Again, that'sgritandgrowthofbusinesscom slash
live.
I'll be using Ecamm just likeyou're using Dave, but you can
come on, you can do live justlike we're doing here.
You can put questions in thechat.
Be happy to answer any of thosebusiness questions, because a
lot of people don't even knowwhat questions to ask.
And that's the problem.

(42:39):
Sometimes we just don't knowwhat to ask.

Yeah, we don't know what we don't know.

I'm here to help because I want to see
people be successful.
That's my passion.

There you go.
Excellent, all right, my friend.
Well, thank you so much forjumping in.

You're welcome, David.
You're doing a great job, bythe way.

I am doing better at this than I.
Well, I also knew I had like anhour and 15 minutes.
He texted me.
He's like dude, I reallyshouldn't be moving.
And I'm like all right, I'llfigure it out.

And that's what I was like.
All right, I've noticed, yeah,probably, yeah, yeah, it's that.
Deep breath, dave.
We all love you man.
We love you Dave, it's all good, we love you.
Dave, you're the man.
It's all good, I appreciatethat man.

All right, take care, yep, take care buddy.
There you go.
The one and only Ralph, amazingguy.
Let's do this just because it'sa good, fun spot to do this.
Let's talk about my awesomesupporters.
I do appreciate every singleone of you because we've got a
few people.
We did lose a few people, butyou know that happens.
And so thanks to everyone.

(43:46):
That is, you know, liondencom,homegadgetgeekscom.
Well, that's that.
Jim Coulson guy.
I Am Salt Lake Indie, drop-ins,spiberary, all those Yep podcast
.
Thank you so much.
And this show is brought to youby should I put on crappy radio
voice?
This show is brought to you bytheschoolofpodcastingcom, where

(44:07):
you get courses, coaching andcommunity.
I use the coupon code coach andthat comes with a 30-day
money-back guarantee.
And if you're like I don't needto start a podcast, I've
already got one.
Well, we talked about it today.
How do I know if my show isresonating?
Well, you might try sitting inthe podcast hot seat for the
record.
It's really not that hot, but Igo over an episode that you

(44:27):
pick and then I go over yourwebsite, make sure you're not
missing any of those low-hangingfruit and check it out at
podcasthotseatcom.
And if you're ataskthepodcastcoachcom or
askralphcom, well, that'sPodPage and you can try PodPage
by going to trypodpagecom.
If you want to learn PodPage,well then check out
learnpodpagecom.

(44:49):
And if you're like, oh no, jimCullison today, well, you can
get as much Jim Cullison as youwant by going over to
theaverageguytv and check outhis show Home Gadget Geeks.
And Jim, our thoughts are withyou today, because I know I just
hate sleeping wrong and youwake up and you can't move Like
I can't look left for the nexttwo days.

(45:11):
That's always fun and it's timefor the wheel of names, which,
as much prep as I did thismorning, I did not get ready for
the wheel of names.
Here we go and let's share ourscreen.
And there it is.
So who will it be?
Will it be Greg over to IndieDrop-In, or Craig at AI Goes to
College, or Glenn or Jody?

(45:33):
Well, we're going to spin itand see what happens.
And the survey says it's goingto be my buddy, shane from
Spybrarycom.
If you like James Bond, okay,that's cool, but we're talking
like real spies doing real spystuff.
He's even been on I forget, Iwant to say BBC one or two.

(45:57):
He's been on like a big shot,smarty pants news channel
because they were talking aboutspies and they're like well, we
need a spy expert and, lo andbehold, shane Whaley came up
when they searched for that.
So, congrats on that.
And that's not the right button,but this is the one we want to
go to and as always, you know,if you found this show, maybe

(46:19):
that we saved you some time orsaved you some money, maybe we
saved you a headache, Maybe wekept you educated, maybe we even
entertained you and made yousmile.
Well, you can be an awesomesupporter.
Don't have to spend the $20 toget on the wheel of names.
If you want to go, five or $10,10 will get you on the website
askthepodcastcoachcom.
Slash awesome.

(46:41):
And thanks again to all of theawesome supporters.
I do deeply appreciate that, asdoes my.
You know, car payment andthings of that nature that
always come in handy.
Let's take.
You know we talked aboutSpotify and how they kick that
port.
Well, they just deleted a show.
Let's go.
I'll take Spotify for 200,.
Alex and this one came up and itsaid I had a podcast and we're

(47:04):
so close to hitting all thecriteria to join the Spotify
partner program, which isparticularly difficult.
What?
9,500 consumption hours or over30 days, which means you got to
have a pretty popular channel.
Then my country got removed,yeah, from the eligible
countries.
The fact that I divide my timebetween two countries doesn't

(47:25):
help, but still, we worked sohard on uploading material
interviews way more frequentlythan usual to hit the target.
And then nada, spotify partnerprogram removed from our
monetization options.
Simple as that.
So bloody frustrating, startingto wonder if Spotify is the
right platform.

(47:46):
It's not.
Yeah for a podcast, if you wantto be seen.
There's a thing called YouTubethat you might want to look into
.
Now realize you're not going tomake heaps of cash on YouTube.
I think I, now that I'm nothaving birthdays and things like
that, I think I'm back tomaking like $5 per 1000

(48:07):
downloads, something like that,and so, yeah, so just you know I
, yeah, yeah.
Somebody asked what platform Iam I using.
Chris Nessie is chiming in.
I'm using Ecamm.
I did use Riverside for apresentation.
I did on for PodPage and itworked.

(48:29):
The fun part was the chat.
My chat was completely emptyand, as you know, when you do a
live show that you it's live,and so I'm trying to talk into
the camera and do this whileover on this computer I'm like
where's where's the?
Where's the chat room?
And so I went over to the podpage, youtube channel channel,

(48:52):
and I saw that I was live andI'm like, okay, it's live, it's
streaming, and I had a chat roomon YouTube.
But I and I'm going to blamethat on Operator Air that
somehow the comments were notcoming back into Riverside.
But other than that I've hadI'm batting 25% with Riverside.
I've had my very first time Iused it.

(49:13):
It kicked out my guest aboutthe minute and a half mark.
The second time I used it I hada horrendous echo and then I
had the webinar and that wentfine.
So I'm batting 30% then.
So, and just realize, whoeveryou use, I don't the only time I
have problems with Ecamm.
It's not usually Ecamm, it'sthe Ecamm talking to the stream

(49:34):
deck thing.
That makes things kind of icky.
So just a reminder if you havea question, you can go over to
askthepodcastcoachcom slashquestion, and if you don't want
to come on screen, there's a wayyou can join via audio as well.
So I realized, like David,saturday I even had a.
You know, I barely had mycoffee.

(49:55):
I haven't had a shower yet.
I do not want to be on camera.
Well then, don't just do theaudio thing.
Here's another fun one that Ijust titled.
Yeah, no, and that is startingmy first episode of a podcast
tomorrow.
Tomorrow, me and my co-hostwill be starting our first
podcast episode, looking forsome good stories to talk about
on our podcast.
I think I did this one before.

(50:15):
Now that I read that If you'rerunning out of ideas and you
haven't launched yet, no, that'syou know A.
I always love people that thinkthe day we record is the day
I'm going to be an Apple, andthat's not correct either.
It takes a while to, you know,get it Well, first of all, the
first thing you record Itypically call a rough draft,

(50:38):
you know, and then do it asecond time, maybe, maybe a
third, get some feedback on itand then launch.
And so, yeah, ralph wants toknow why are you not using the
Ecamm interview platform insteadof Zoom?
Is it the delay?
I'm going to be having asidekick for my show and we did
see a bit of delay.
I didn't see any delay withZoom, the thing I'm doing that,

(51:00):
for we had a couple people whenI was using the interview link
and one of them was Randy, andwe know Randy knows his stuff
and Randy had somehow and thismight be a Dave issue, but I
remember I like right now, rightnow I don't have the interview
up, I have the zoom window, butI was always kind of had you
know, out of the corner of myeye I was watching the interview

(51:22):
box but Randy had said heconnected and it was waiting for
me to let him in and I gotnothing.
And then I had other peoplethat would join and their
microphone like it wouldn't use,like they again I'm talking to
podcasters so they had the stuffset right.
So we just hit a few hurdlesusing the Ecamm thing and
everybody and their brotherknows Zoom.

(51:43):
So I just was like when theysaid they have the, the Zoom
integration, and I have foundout that if the, the Zoom
integration, and I have foundout that if, if people join the
Zoom I found out last week and Ihaven't I've just noticed that
I start the Zoom call at thebeginning of this, then we go 90
minutes and I'm not sure when,but I've just noticed over the
last couple episodes I will goover and look at the Zoom window

(52:05):
and it's gone and I'm like isthis a case where if nobody's in
the Zoom meeting it just kindof closes itself down?
I'm not really sure.
So that's why I'm using Zoom,just because everybody and their
brother, I mean.
I used to use Google Meet forPodPage, pretty similar products
, you know and I'd be like, okay, now share your screen and I'll

(52:26):
show you.
And getting people to share thescreen on Google Play or Google
Play Google Meet, was at timeslike pulling teeth and I'm like,
hey, can we just splurge the 15bucks for Zoom, because
everybody knows Zoom and sothat's why we're using Zoom.
Yeah, rich says the Zoom issuper easy.
Yep, everyone knows how to useit.

(52:47):
The interview mode looks blurryto the user and will throw off
a gas Plus.
It gets cumbersome for them.
Yeah, it's.
I don't quite get it becausethere are times when I'd be like
click the share button at thebottom and or I would say, on a
Google meet I forget what theicon was and it'd be like, and
there are times it just somepeople are new.

(53:19):
You know, anytime you doanything for the first time,
it's typically not smooth and Ijust said, can we please spend
the $15 on Zoom?
So, yeah.
And then Chris says practicemakes perfect and then practice
some more.
Yeah, so I last night I alwaysgo in and make sure I try to
that Ecamm and everything isgoing to play nice together.
I usually reboot my computerbefore I start and then pray
that nothing changed.
There's nothing more fun thanyou know when you everything's

(53:42):
working great and then youreboot and you break everything.
You're like oh great, probablyshouldn't have rebooted, but
then there are other times thatif I don't reboot, you know
nothing works.
So if you are running out oftime for your podcast, I saw
this in Reddit.
It says one of my biggest painpoints with podcasting was
recording an episode every week.

(54:02):
It sounds like a lot, but Iwant to spend less days per
month recording due to my fullschedule.
One of the best decisions Imade was recording two episodes
at a time.
Instead of recording oneepisode each week, I have
recorded two episodes at onceevery other week and then
schedule them to release inadvance.
I'm doing that this weekend.
I will be at the EmpoweredPodcasting Conference next

(54:24):
weekend, so I'm recording thisweek's episode and I'm recording
next week's episode because I'mnot going to be here or I get
back late Sunday night and don'tfeel like staying up till four
in the morning to record Mondayshow.
He says is this some hugegenius secret of a strategy?
Not really, Absolutely not, butit was a small change that
allowed me to continuepodcasting and stay motivated.

(54:46):
Sometimes a small change canmake a huge difference and it
keeps you on the right track.
This may not work for your showif it's an in-person or an
interview type of podcast.
But if it's something that youknow might work for your show, I
100% recommend it.
This can also be used to doublethe amount of episodes you
release each month withoutchanging the amount of days you
record.
Yeah, Jody, does this a lot.

(55:07):
Jody Kringle from the AudioBranding Podcast does this a lot
.
Jody Kringle from the AudioBranding Podcast.
And I know Courtney Elmer doesthis for her show, where you'll
get on with her or to do aninterview, and then she will.
She does this in advance andabout halfway through the
interview, when you've talkedabout, you know, topic A, and

(55:29):
she'll go all right, thanks,Dave, for coming on the show.
And you're like, thanks forhaving me, this is great.
And then she will say I mean,it's the same recording.
She'll be like hey, Dave,thanks so much for coming back.
And you'd be like thanks forhaving me.
And then you go into topic two.
It's the same interview, butshe plans to split it into two.
So you did one interview andyou get two episodes out of it.
So it just takes a littleplanning ahead of time.

(55:52):
So, yeah, and then Chris Nessiesays yep, in the end, do what
works for you.
Yeah, I always say look at your,you know record, you know,
track your time, whether it'swhile you're doing research,
while you're actually recordingit, while you're doing the
editing, while you're doing thepost-production, while you're
doing the show notes, all thatstuff.
Record it, your time.

(56:12):
And then look at how much timedid it take you and ask you hey,
you know, that took me, youknow, 12 hours to do a 45-minute
podcast.
Do I have 12 hours a week to doa podcast?
And you go no.
Well, again, then guess what,You're not doing a weekly show,
or you need to do a shorter showor something like that.
So keep that in mind.
It's always fun when you, youknow, when you, especially when

(56:36):
you first do it, it's alwaysgoing to take longer.
So, but there are all sorts ofthings you can do to.
I always say, for those of usthat remember seesaws which is
sad that there's a large chunkof the population what is a
seesaw?
But it was this little boardand you would sit on it and when
one end went down, the otherone went up.
And I always say podcasting isa little bit like a seesaw,

(56:59):
because the more planning you do, the less editing you do.
The less planning you do, themore editing you end up doing.
So that's always fun too.
That's why I've never been afan of winging it.
I have an interview now in thecan that we had scheduled so far
in advance that when it cametime to do the interview, I

(57:20):
forgot who was interviewing who.
I had not done my prep.
So we did a quick kind ofpre-interview call on the
interview and then I'm like,okay, let's start this.
And just because I kind ofdidn't know where I was going
that's a lot of times when youhear the person's like, tell us
a little bit about yourself whatthey're really saying is I
didn't do any homework and Ineed to know where I'm going,

(57:42):
and so there was a bit of that.
Now, the fun part is then right, no less planning, more editing
.
So that's one of those thingsthat it was an interesting
exercise and what I ended upwith was not what I thought I
was going to get.
But it was one of those whereI'm like, yeah, this is where
planning comes in a lot.

(58:03):
So here's another fun one.
So I've been working on a newpodcast and I was working on
drawing some branding assets forsaid podcast when OPE my nearly
I don't know what OPE sounds.
Ope, yeah, you know me.
I don't know what that is,Other people's ears I don't know
.
But my nearly 10-year-old iPadbit the dust Like straight up,

(58:27):
decided life was no longer worthliving.
It had seen too much of myabuse and sent itself into
oblivion, and along with it wentmy new logo.
Youtube channel banner talksprites for the video version of
the podcast Makes sense, sinceI'll be talking about a lot of
art topics and about 10 yearsworth of artwork.
Because I'm an idiot and I onlybacked up some specific pieces

(58:51):
because I didn't realize thatauto backup for the specific
software I was using was apremium feature.
The cost of repair for my oldiPad was more than buying a
refurbed, newer model, but I wasreally happy with the way
things were looking and I was soexcited to share my new podcast
with my teeny, tiny but full ofincredible people audience.

(59:12):
Yeah, I cannot stress enoughBack up, back up, back up, and
so I use Backblaze for that, andit backs up my entire hard
drive.
It backs up an entire twoterabyte external hard drive and
so if things go kablooey thenyou know you're not so messed up

(59:33):
of going.
Oh wait, my logo.
Yeah, that's a bad thing.
Let me, I think I can do this.
I don't want to do that.
I have a fun tool that I canshare my phone with.
Yeah, I know my phone with.

(59:54):
Yeah, I know Chris says so manynerdy topics this morning and
there's no gym, so keep that inmind.
And, Randy, are you coming backor are you just still there?
We'll, we'll find out here in asecond, but let me, and we will
put him here.
That makes sense becauseRandy's a big IT nerd as well.
So, here, hold on, We'll evengive you the fun field even

(01:00:18):
though he's not here.

Randy Black (01:00:19):
Wait, what?
What I was?

Dave Jackson (01:00:21):
going to share a tip with you.
Oh, I discovered.
Oh, okay, well, hold on, I wasgoing to do, I'll rant.

Tell me what to rant on and I will rant.
No.

I don rant.
Tell me what to rant on and Iwill rant.
No, I don't, I will go for it.
I'm looking for this, eventhough you're not.
Jim, and now Randy's beenwaiting for this.
It's time for Jim to get hisnerd on.
Yes, yeah.

Okay, my preferred term is geek.
Geek, that's right, I'm sorry.
So I discovered that ChatGPT hasthis really great ability to
take an unprocessed piece ofaudio and if you tell it what
microphone you're using and whatdevice you're recording to, for

(01:01:05):
instance, Rodecaster Pro 2,Rodecaster Duo, Rode PodMic it
will analyze the audio and willthen give you settings
appropriate for your voice, foryour purpose.
Interesting, so like and I'vedone this like recently and
hadn't thought about it, and asI'm working here listening to

(01:01:25):
the show, watching the show andeverything, I came across my
printout of the microphonesettings for myself and Jim, and
it reminded me, oh, I shouldshare this.
So it will break it down foryou for the high-pass filter
settings, the de-esser settings,every single component in there
, the noise gate settings, thecompressor, the EQ.

(01:01:46):
It will, even after you seteverything, you can do another
recording.
It will, even after you seteverything, you can do another
recording.
Stick it back in, have it,analyze it.
And the RODECaster devices arenotoriously low in volume.
Yeah, In LUFS they'renotoriously low.
Like, my master compiler is setas high as possible and the
highest LUF level I can get isnegative 22.

(01:02:06):
Yeah, and negative 19 is whatyou should be at for mono,
negative 16 for stereo.
And it will even tell you that,oh, you're low and you go
higher.
No, well, you need to useanother tool and then it'll
recommend another tool.
So it recommends use.
Auphonic is the big one and Ilove Auphonic.
Yeah, so just something.
If anybody's using a Rodecasterdevice, you can even do it like

(01:02:27):
if you're using just the RodePodMic USB, the settings that
are available in road centralfor that.
It's the same, it's almost thesame settings, and it will walk
you through that process andgive them to you.
It is amazing.
I simply took a.
I turned all the processing off, recorded my voice, just
natural.
I added that file to my prompt.

(01:02:49):
And let me pull my prompt upand I'll tell you exactly how I
prompted it.

Yeah, I was going to say what is the prompt,
because that's what somebodyChris wanted to know.

The prompt I used was and this is when I did the
two voices, because I had twoseparate recordings was I think
I got it.
I think I got it.
I think I got it.
Let's go all the way to the top, to my original prompt, because

(01:03:17):
this is a combined prompt here.
I have a Rode PodMic USB this iswhat I did it with for just the
PodMic USB, and I want to tweakthe settings to make my voice
sound as good as possible.
I have a sample recording withno processing turned on.
Can you use that to make somerecommendations for processing
settings for me?
And then it lays out there.
You know, when you send me thefile and this is what it says it

(01:03:39):
will do Check the raw tone ofyour voice so it's looking at
low tone, low range, low balance, mid highs, everything with
that.
Look at the noise levels andthe room sound.
That's nice.
Recommend EQ bands so where tocut, where to boost.
Suggest compression ratios,ratios, thresholds, attack and
release to fit with your voicedelivery.
Provide guidance on limitingand overall loudness and, if

(01:04:02):
needed, give you tips for mictechnique and room treatment
that was a nice one here at theend.
That's interesting so and iteven gave me out the waveform
and the frequency spectrum,showed me those forms so that I
could see where my voice wasnaturally, and then gave started
giving me the details on how toadjust the settings to get my

(01:04:23):
voice sounding as good as itcould and I think my voice
sounds pretty good, yeah, well,and, like I said, I just told it
what microphone, what deviceI'm or interface I'm using and
it walked right through theprocess and there's a, there's a
couple little things like it.
It gave me something.
I think it was the the on likeon the noise gate with the

(01:04:45):
roadcaster.
You have a setting forhysterious still not really sure
what that is sounds like agreat.

it sounds like a song or an album by, or even an
awesome band name.
Yeah, exactly.

But it gave me like a number for that and I said,
well, it's expressed aspercentage on the settings and
it went, oh easy to adjust, andadjusted it to the percentage.
Oh, Just a tip for anybody outthere who wants to try to get
the best they can out ofwhatever they're using to record
.
I'm sure that if there'sprocessing settings similar on

(01:05:17):
and I haven't used the Zoomproducts for the PodTracks, I
haven't used the Tascam,whatever Tascams is called I'm
sure there's similar stuff andit may even be something you can
use to tweak your settings forEQ and different stuff in
Audacity and all the other ones.

That's what Chris says, yeah.

It's pretty cool.
It worked really well.
Somebody else had suggested itin a Facebook group.
I was like I don't know aboutthis, so I jumped on it one day
and I am extremely happy.
Like I'm in a room withmultiple monitors in front of me
, so sound is bouncing back atme, it's bouncing off the wall
behind me.
There's a little fan settingnext to me that now nobody hears

(01:05:57):
.

Yeah, so you're saying you actually took the
settings and put it in and itworked?

I put it all in on my Rodecaster and the last thing
I have to do like my voicesounds good, everything comes in
pretty crisp and clear.
The last thing I do is I sendit to Auphonic and process and
it gets my level up and if thereis any noise in the background
it gets rid of pretty much allof it.

Ralph Estep Jr. (01:06:18):
Yeah.

So I've, I've, I've got a sweet setup.
But chat GPT is what helped meget to that point.
Just just a tip for anybodyyeah.

Something to try, right.
Sometimes you're not sure whereto start and you're like all
right, well, let's go with this,yeah, cause we have some, some
skeptics.
Daniel's like I'm not reallysure you know of its capability
to analyze audio, but you know,give it a shot.
And it's like everything else Iknow.
When I do demos of pod page,I'm like there comes a part
where you go better, this way,better, that way, better, this

(01:06:49):
way like, and pick one.
It's, it's up to you.

So if you, oh, it's and the the settings I had gone
through and worked on and triedto get dialed in on my own.
This is so much better yeah, itsounds so much better than it
did and I didn't think itsounded bad, but this has
cleaned it up a lot and made itmore fit with where I want my
voice to be and my sound to be.
Very cool, excellent.
All right, man.
Well, thanks for the tip.
I appreciate it.
Awesome, very cool.

Excellent, all right, man.
Well, thanks for the tip.
I appreciate it.
Awesome.
Have a good day, man.
Yeah, we'll see you.
Yeah, the the thing I want toshare here, and I think this
will work if I do this.
Yes, you guys can see, it is atool.

(01:07:35):
So I'm talking about this thing.
It is I was hoping about.
Well, here, let's go to thesupport page.
That will help me figure out.
Edit point is the name of thesoftware, and now I got to go
find it again.
But if you're a person thatdoes since we're talking about
feedback, it's kind of wonky.

(01:07:57):
But basically, if you're usingApple's cloud-based iCloud,
right, you upload a file iniCloud and then you can go in
and say, hey, give me a showfrom such and such and get the
file that way.
That's the only thing I waslike, ah, that's kind of clunky.
And then you listen to it andyou can basically say, hey, I
want to enter a note at thispoint.

(01:08:19):
And then, when you're done, youcan basically say, hey, I want
to export these markers and thenI set as text and then
basically, I said copy it andthen I threw it into a note.
And so if you're a person whois giving feedback on stuff.
This is a handy.
It's like $15 a year, I thinkit wasn't, you know, expensive

(01:08:42):
in my opinion, if it's going tosave you time, the only thing I
thought was wonky and I kind ofwondered, being an iOS I don't
know if it's on Android or notbut for giving feedback and a
way to listen.
I like Pocket Cast because Ican mark bookmarks, but in terms
of actually writing a note,which I guess I could, I could

(01:09:02):
have a really long name for abookmark, but that's a handy
little tool that I just foundout about.
From it's the show, from what doyou call it?
With Colin Gray and Matthew?
I know it's the podcast.
From what do you call it withColin Gray and Matthew?
I know it's the podcast host.
Is their website and theytalked about it on one of their
shows.
Yeah.

(01:09:24):
And then Chris Nessie brings uphey, since we did kind of
mention, if you're talking aboutAI and audio stuff, mike
Russell has an amazing channelwhere every day he's like I did
this and I typed in these threeprompts and look, it built me a
house.
It's amazing.
And then he says also, ifyou're doing legal stuff, check

(01:09:45):
out Gordon Firemark.
He's a good guy, as always.
And then Harlow wants to knowdo we have any input on who is
actually listening toAI-generated podcasts?
Anyone meet a person that hasrecommended oh, there's the key,
that's recommended one.
And in my travels, no, becausemy two episodes ago, if you go

(01:10:09):
to schoolofpodcastingcom, slash1000, we talked about what is
remarkable content and in myopinion, ai content is not
remarkable.
It's not bad sometimes, butit's nothing that I'm like oh
man, I can't wait to tell Danielabout this.

(01:10:30):
He's going to lose his mind.
I've never heard lose your mindkind of content come out of AI,
unless it's wrong.
Like my favorite was the.
There's a blog post on Castos'website that says podcasting has
had a discoverability problemsince the nineties.

(01:10:50):
And I'm like, yeah, I'm prettysure they did have a
discoverability problem in thenineties because it didn't exist
yet.
I'm like, yeah, I'm pretty surethey did have a discoverability
problem in the 90s because itdidn't exist yet.
And that's kind of when I wentOK, I'm not going to really
trust the.
You know the things on thatblog anymore.
Your integrity goes right outthe window when you do that.
I talked about this earlier, butjust to repeat it, what's the

(01:11:14):
best way to move from one hostto the other.
Just to repeat it, what's thebest way to move from one host
to the other?
A, what is your current host ornot doing that you want the new
host to do?
Because I know a lot of peoplethink that like, oh, if I move
from you know Buzzsprout toCaptivate that I'm now going to
get the names and emailaddresses of my audience.

(01:11:36):
And that would be a no, nobodydoes that.
There's a little thing calledGDPR from our good friends in
Europe, and the only way you canget even gender information is
from Spotify.
So that's where you want to doyour own audience survey to get
that kind of stuff.
And it's again, it's not themedia host that's going to make

(01:11:57):
your show grow, it's yourcontent.
So yeah, so keep that in mind.
Chris says I sampled theNotebook LM audio and video tool
to go over my latest YouTubevideo.
It was okay but not fun.
I have tried that where I willtake the transcript from a show,
throw it into chat TPT and saythis is a podcast for, in my

(01:12:21):
case, podcasters who are tryingto do blank yada, yada, yada.
Here's the transcript.
And so you paste that wholething in and then you go either.
What's missing?
How could I have made thisbetter?
And I get the artificial part.
I'm not sold on theintelligence part, but it did.
Do I remember?

(01:12:41):
I did this once with the futureof podcasting, which is a show I
do with Daniel J Lewis, and itsaid you guys use too much
jargon.
And so I looked at it, becauseanytime somebody gives you
feedback, the first thing youwant to do is go do they have a
legitimate point?
And I looked at it and I waslike, yeah, we do, but for our
target audience.

(01:13:01):
That's not jargon, that's justthe way we talk.
So if I had been using wordsthat people, like most
podcasters, don't know or maybewe're more advanced podcasting
and the beginner podcastwouldn't know.
But that was one note that Iwas like huh, and I was like,
well, I get their point.
But in the end I was like, ok,I get why it said it.

(01:13:22):
And I think it said that wetook tangents and I'm like, hey,
dave Jackson's one of theco-hosts, you're taking tangents
.
So that was another thing.
So it's something you might try, you know, because the thing
that ChatGP doesn't have.
I'll give you a prime exampleIf you go to YouTube and type in

(01:13:43):
redneck Star Trek.
There is a video and it's AIobviously like.
It has Spock sitting on a porchwith some sweet tea and he's
got tattoos all over him and youknow, and Captain Kirk has a
giant mullet.
It's pretty funny, and soanytime somebody shares

(01:14:04):
something with me, I go why didthey share that?
So, number one, it's prettyfunny, it's something you can't
see anyplace else becauseLeonard Nimoy is dead.
So you know, we can't have himdress up like a redneck on a
front porch anymore.
The song wasn't bad, it wascountry.
So you know, take it for whatit is Three chords and the truth

(01:14:26):
, you know.
And then if it was nostalgic.
So there were a couple thingsthat I was like okay, why are
people sharing this?
So nostalgia was one.
You can't get it anyplace else.
The song wasn't bad and it madeyou laugh.
So I was like okay, causeanytime somebody shares
something with me or I sharesomething with someone else, I'm

(01:14:47):
always like okay, why?
And for me nostalgia was a lotof that one.
That was a lot of like, oh wow,look, that really does look
like Kirk and Sulu, and, youknow, scotty and the whole, the
whole crew.
And so I don't think Chatship.
Et gets nostalgia because it'sthat's an emotion and it doesn't

(01:15:08):
have that.
So I think that's where, again,anytime, you can lean into
stories.
Yeah, there you go.
Ralph says be careful, thereit's more than three chords, I
think it's four.
Yes, on the bridge they throwin the.
You know they might even throwin a seventh chord.
Now I played in a country band.

(01:15:28):
There's some really goodpickers in country, so keep that
in mind.
Arliss says thanks, dave andDan, for the input.
I wanted to get a community gutcheck on that versus a company's
press release.
Oh yeah, that's here's thething.
Here's what I like about it.
There's that one company that'smaking 3000 episodes a week.
It's going to be absolute slop.
And then she called us what isit?

(01:15:50):
Luddites, the CEO, people thatthink all AI is AI slop.
And I'm like, well, ai, that'slike.
I don't mind AI on images.
You know I use it occasionallyfor pod page on our blog.
I'll write a blog and I'm likehey, can you make this better
without losing my voice?
And you know I like it as atouch up tool.

(01:16:10):
I'm not a.
I don't think I trust it as a.
Hey, write this.
And I'm just going to copy andpaste it.
You always want a human inthere to again make sure it's
not saying things likepodcasting's had a
discoverability problem sincethe 90s, because you'll lose
your credibility.
And I also think again, if welook at what makes remarkable
content.

(01:16:31):
I've never seen anything comeout of ChatGBT that I was like
wait hold on.
Oh my gosh, did you, did yousee this?
Oh my, I got to go telleveryone.
You must read.
I've never done that.
When I've gotten something outof chat GPT, I'm like, oh,
that's, that saved me some timeand now I'm going to make it
better.
I always tweak that.
So, and the one I heard was onknitting.
And so Google has the E-E-A-T,which is experience.

(01:16:58):
So when you like, I rememberthe one time my grandma taught
me how to knit and blah, blah,blah, and I forget what the
other E is, authoritativeness,e-e-a-t, and I forget what the T
is Just makes me hungry everytime I talk about it.
But there's none of that in,you know, unless they start
making.
I did do something where I hadI call it Kyle and Sheila the

(01:17:20):
Google LM, cause you knowthey're going to do a deep dive
and it was some transcript and Italked about how I'd lost my
wallet and somebody actuallyreturned it to me and Sheila
said oh, I remember the one timeI lost my wallet.
And I'm like, liar, liar,Sheila, you lie, you never had a
wallet, you're not a person.
So eventually I think they'regoing to have AI start making.

(01:17:42):
I remember that one time wewent to the amusement park and
the you know I'm like no, thatnever happened.
You know, dan says AI is a tool.
It needs humans to use, use itproperly, yep, amen, brother.
And, just as importantly, tokeep other humans to use it
improperly.
Yeah, so when I hear 3,000episodes that are horrible, I'm
like, on one hand, I hate thefact.

(01:18:03):
Now for the new podcast, theperson's like I've never
listened to a podcast.
And then they go to ApplePodcasts and they find the show
and, by the way, the one I wentto listen to started off with, I
think, a minute and a half ofads that were not targeted at
all.
They weren't about knitting,because the show was about
knitting.
And then you know it was JamieLee, you know Capricorn or

(01:18:27):
whatever her name was, and she'sall friendly and bubbly and you
know.
So she had the presentation andshe was all happy and fun and
so glad you're here, and I waslike, yeah, but, and there's no
disclosure that she was AI,which I believe you're supposed
to do.
I know, at least on YouTube youhave to disclose when you have
somehow made your voice soundfunny, or let's see, though

(01:18:48):
there's reverb.
So I need to do that.
But there is this one.
Yeah, all right, baby, let's OK, there's, that's a little weird
.
And then this other one's notquite as low.
So this is when you're doingthe whatever.
Welcome to.
Yeah, here's a fun one.

(01:19:11):
Oh, wait, a minute, let's do,let's turn that off while we're
at it.
If anybody here is a kit poweruser, I would love to know,
because I'm trying to talkmyself out of doing something
stupid.
And so pricing for right nowI'm like closing in on 2000.

(01:19:33):
So when I look at this for kitlet me share my screen because
I'm on kit kit is going up by ahundred dollars a year.
So if I go to kit creator proright now I'm on people it's 470

(01:20:02):
.
So I'm like wait, I could get7,000 more subscribers.
And this is where you startgetting bright, shiny in.
You know like, ooh, this onedoes this.
So I looked, I'm like what's the?
And I spent a lot of timebecause it's free.
They have a free tier.
That's actually pretty powerful.
And so I looked at this andthey have smart recommendations

(01:20:24):
and I wish I cannot find it yet.
I wish there was a way toidentify how many people from on
my list came from thisrecommendation.
Engine that they have in kit,cause I do get people that join.
I get that more on sub stack aswell.
Engine that they have in Kit,because I do get people that
join.
I get that more on Substack aswell.
And then they have Facebookcustom audiences and you're like
, oh, look at that.

(01:20:44):
And then it dawned on me I'm notrunning Facebook ads and I just
looked at this and was like,well, I'm thinking of upgrading
to this one because it had aninsights dashboard and some
other things that again, atleast here they're letting you
know what they are, getactionable insights about your
marketing and sales performanceto drive more revenue.

(01:21:04):
And I'm like, okay, well,that's $900 a year and I'm like
versus 470.
So if anybody knows how to like, because I the other thing is
that I was like wait, dave,don't, don't get lost in the
bright, shiny new tool.
And then I saw that if you buya yearly subscription of any
version, they'll move your emaillist for you and recreate all

(01:21:28):
your automations.
Cause that was the big negative.
I'm like, oh, I don't want tocreate my welcome sequence, I
don't want to do all my leadmagnets again.
And they're like, oh, we'll dothat for you.
And I was like, hmm,interesting.
So if you're a kit user and apower user, I'd love to know how
much, because they're gettinginto things like an e-commerce

(01:21:50):
platform and I'm like I don'treally need that.
And if you're going to be anall-in-one thing kit, well then
I'll just use this otherall-in-one thing and have it.
You know, basically save myself500 bucks a year.
So Steven is asking aboutRandy's little trick there.
Did you use a WAV file or anMP3 when you prompted chat?
I would use a WAV file if itwas me.

(01:22:12):
I'm not sure what Randy used,but yeah.
So if anybody has, if you're apower user of Kit, let me know.
Or if you're listening to thislater, there's a link at the top
of the show notes that lets yousend me a text message if you
want to answer it that way.
And of course, you can alwaysgo to askthepodcastcoachcom,
slash voicemail and leave amessage that way.

(01:22:37):
Going back to the AI slop it isslop today, but it'll get better
.
I think we need thosedisclosures.
Yeah, that's what they.
I mean, it didn't sound bad,you know, it wasn't.
If you think back to the earlyAI voices, they've come a long
way.
Even what's her name in the boxfrom Amazon now is much more
friendly and bubbly because they, they use that.
Now she's, you know, they'reusing AI and she's much more.

(01:23:00):
Last night I asked her what thetemperature was outside and it
was like, you know, a quarter toone in the morning.
And she's like well, it's 64degrees outside, blah, blah,
blah.
And then she's like but youknow, she, she made a remark
like, kind of like, why are youasking what's the temperature
outside at a quarter to one inthe morning?
And I'm like well, I just needto know.
If I, you know, is it warmoutside, I'll turn on a fan.

(01:23:22):
If not, you know, et cetera, etcetera.
Yeah, jeff is a kit guy.
I might ask Jeff, I thoughtabout that and so, with that, I
think, as I look at the clock,we're going to call it a day.
Thanks to everyone for chimingin and jumping in.
I really appreciate that.
Oh, no show next week.
I will be in Charlotte, northCarolina, hanging out with Ralph

(01:23:47):
from askralphcom, craig fromAIgoestocollegecom and Mark from
practicalpreppinginfo allmembers of the School of
Podcasting.
I'm looking forward to that,and anybody else that's there.
You can find it atempoweredpodcastingcom.
I hope that's the right address, I believe so, if not just
Google Empowered PodcastingConference.
Mark Roenick is running thatthing and it looks to be a good

(01:24:09):
event.
Now, I've never been there.
So if it's not, it's, you knowtheir marketing did a great job.
But so if it's not, it's, youknow their marketing did a great
job.
But I kind of know Mark alittle bit.
I think he's going to put on agood I.
I listened to his show that hedoes daily on clubhouse and he
seems like a good guy.
So his brand is strong withthat.
Dan says great job on the soloshow.
Yeah, I hung in there.

(01:24:29):
It wasn't quite as, as Ralphsaid, I might've been going at a
little quicker pace.
But I, I might have been goingat a little quicker pace, but I
think I didn't go squirrel, youknow, four million times like I
normally do.
So I appreciate that.
So, yeah, no show next week.
We will be back whatever twoweeks from today is, which is,

(01:24:51):
if I pull up a calendar, wouldbe October 4th.
So we will kick into Octoberwith a new episode of Ask the
Podcast Coach.
I'll be telling you about mytime at the Empowered Podcasting
Conference on the School ofPodcasting, and we'll probably
talk about Randy Black a littlebit.
We're going to talk about whathappens to your podcast if you
die, and it's something Ibelieve I talked about years ago

(01:25:13):
.
But I got to go to ToddCochran's funeral this week and
that was and it was open casketand it's one of those like oh,
are we still doing those?
So that kind of caught me offguard.
But we'll talk about that andsome other things that are going
on in the podcasting space.

(01:25:34):
But I know myself I am 60.
I don't plan on dying anytimesoon, but heaven forbid.
I don't want to put this, Idon't want to manifest this, but
if I, you know, tripped over ashoe and hit my head on a coffee
table on the way to do lunchtoday and I died, I got no
passwords anywhere.
Like my family is in bad shape,if I were to kick the bucket,

(01:25:57):
and so I with Todd, and then ifwe go back to Neil.
Every time a friend of minedies.
I go, yeah, I probably shoulddo that.
And I reached out to Gordon.
Gordon is the guy.
If you want entertainment lawkind of stuff and you know if
you need an LLC, if you need acontract, read over, he's the

(01:26:17):
entertainment lawyer, not thewill lawyer.
That's not his thing.
And plus he gave me greatadvice and said, oh, and it's
also really dependent on thestate, so don't die out of state
because that messes everythingup too.
So thank you, gordon for that.
Find him at Firemarkcom and wewill see you in two weeks with
another episode of Ask thePodcast Coach.

(01:26:39):
Take care, everybody, stay safe.

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