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June 7, 2025 • 87 mins

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PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

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School of Podcasting
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[00:00:00] Introduction and Greetings

  • Opening the show with hosts Dave Jackson and Jim Cullison.
  • Mention the usual Saturday morning preparations and shared personal stories.
  • Discussing quirky, everyday mishaps and a reminder of the show's theme.

[00:01:20] PodcastBranding.co Sponsor Segment

  • Highlight of podcastbranding.co by Mark, a professional podcaster.
  • Importance of cohesive and professional branding for podcasts.

[00:02:37] Based On a True Story Podcast Sponsorship

  • Shoutout to Dan Lafe and his podcast "Based on a True Story."
  • Discussion about historical events like D-Day and related content.

[00:03:35] Mark Maron's Podcast Retirement

  • Big news about Mark Maron retiring his WTF podcast.
  • Exploring reasons for retirement, including potential burnout and the impact of advertisement contracts.
  • Discussing the future of podcasting stalwarts and potential new faces in the industry.

[00:09:30] Podcasting Consistency and Burnout

  • Conversation about podcasting frequency and handling burnout.
  • The importance of maintaining mental health alongside podcast production.

[00:18:38] Feedback and Peer Review in Podcasting

  • Discussion on the challenges of getting honest feedback and peer reviews.
  • Debate on constructive criticism and the balance between personal style and audience expectations.

[00:31:55] Promo Swaps and Advertising Strategies

  • Debunking the myth of promo swaps and shared ads as a successful strategy.
  • Emphasizing the importance of authentic, relationship-driven podcast promotion.

[00:45:08] Community and Networking in Podcasting

    Ralph is the host of Grit and Growth Business, Financially Confident Christian, and the Truth Unveiled. Find all of his shows at askralph.com

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