Explore the hidden potential of your technology in the latest episode of our podcast with special guest Beth Arritt.
Uncover insights into maximizing automation, the impact of AI in marketing, and harnessing tools you may already have. Gain practical tips on empowering your team to innovate and listen to in-house experts.
Tune in as KiKi L'Italien and Beth reveal strategies to grow engagement, boost conversion rates, and tap into artificial intelligence for your association. Whether you're an association leader or interested in leveraging technology, this episode holds the treasure you seek!
Several significant themes are covered that resonate with the current trends in the association industry. KiKi emphasizes the importance of small data management, underscoring its accuracy before diving into the vast sea of big data. Beth shares a compelling case about the success of automation in membership campaigns, revealing how a well-executed automated strategy can yield remarkable conversion rates and revenue over time.
Both speakers accentuate the potential in investing in existing technologies, including AI tools that might be underutilized, and the importance of allowing experimentation with innovations like ChatGPT within the organization.
Beth's actionable advice on giving staff the freedom to innovate and the mutual emphasis on valuing the insights from technology-savvy staff members contributes to the conversation's richness.
The dialogue culminates with practical takeaways that encapsulate the essence of the conversation: harness existing technology, foster exploration, and value the expertise of knowledgeable staff.
Topics covered in this episode: Artificial Intelligence (AI), Automation, Marketing Communication, Association Leaders, Technology Optimization, Member Engagement, Conversion Rates, Digital Strategy, Community Building, Data Harnessing, Online Campaigns, Human Capital, Innovation, Big Data, Little Data, Self-Study Programs, Revenue Growth, Employee Empowerment, Industry Tools, Generative AI Tools, Power BI, On-Demand Programs, ChatGPT, Persona Development, SEO Optimization, Membership Nurturing, Construction Industry, Industry Insights, Organizational Leadership, Teamwork and Collaboration.
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