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September 14, 2023 43 mins

In this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Dan McDade highlights how prospect experience can be a game-changer in attracting and converting customers. We explore success stories like Harry and David, uncover the battle between sales and marketing for more leads, and discuss the power of nurturing and targeting the right audience. We also touch upon the hidden costs of neglecting prospect experience and the impact of employee turnover. 

Join us as we navigate the stepping stones of relationship building and the crucial connection between sales and buying processes. Plus, we unlock the power of insights and personalization at scale for B2B companies. Tune in to gain valuable insights on improving your prospect experience and boosting your lead generation efforts.


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