Nicole Cardone is the Co-founder and CEO of Fruitful Brands, the umbrella company of SorBabes and Fudgy Pop. SorBabes offers artisanal, flavor-dipped sorbet bars and Fudgy Pop produces rich, dairy-free fudge bars. After working as a financial analyst in the private financial sector, she created disruptive frozen food products focusing on flavor, quality, sustainability, and human and animal welfare.
Deborah Gorman is the Co-founder and Owner of Fruitful Brands, SorBabes, and Fudgy Pop, where she focuses on reinventing and innovating classic treats. The brands have been featured in Fortune, Buzzfeed, PopSugar, and more. As an experienced food industry professional, recipe developer, and chef, Deborah’s skills include innovation, R&D, and business development.
In this episode…
Sweet treats like ice cream bars and fudgsicles are nostalgic for many American consumers. However, many of these products are now white-labeled, sold in bulk, and made with artificial ingredients some consumers can’t tolerate. Today’s resourceful guests have developed a unique way to innovate their product line while educating and targeting consumers.
Business partners and frozen treat trailblazers Nicole Cardone and Deborah Gorman recreated sorbet with frozen fruit bars after becoming dissatisfied with traditional options. Their staggering success inspired them to create similar products using chocolate. Yet sorbet and chocolate are distinct categories in consumers’ minds, so Deborah and Nicole founded a separate company to launch and market chocolate-dipped pops as exclusive products. Managing juxtaposing brands with products in adjacent categories creates opportunities to emphasize their similarities and differences through educational website landing pages.
In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf hosts Nicole Cardone and Deborah Gorman, the duo behind Fruitful Brands, to talk about managing two diverse brands under one company. Together, they share SorBabes’ first packaging designs, Fudgy Pop and SorBabes’ innovation and growth plans, and how they partnered to reinvent the frozen food category.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.