227: Decolonizing The Coaching Industry with Conscious Leadership with Tori Washington

We get to be leaders of what we want to see in the world.

We get to create what we see is missing.

And that’s exactly what you’ll learn how to do from today’s guest --Spiritual Business Coach and Strategist--Tori Washington.

Tori blends spirituality, business, and self-sovereignty, and civil rights in the most beautiful way.

In this episode, Tori helps us ask the really difficult questions on:

• How we can decolonize our businesses
• Access the truth of who we are as leaders underneath all of the programming
• Look at who we might be unconsciously excluding as coaches and marketers

You’ll hear us discuss:

• Being on the frontline of The Evolution
• Having integrity in all of our actions
• Focusing on impact over profit
• Starting fires with revolutionary content
• The energetics of masculine and feminine in marketing
• Niche Vs. Archetypes
• Decolonizing and creating safe containers within your offers.

Moments:

• [8:00] Tori tells us about her background and how she came into her over-arching world views.
• [10:42] Tori explains what revolutionary content is.
• [13:23] Creating anchors for pieces of content that are controversial.
• [15:30] Selling to the wounded feminine and how it’s causing harm.
• [22:47] Uniting and integrating the feminine and masculine energies.
• [27:55] Tori describes her own energy.
• [32:13] Tori explains her thoughts on the concept of “niche”
• [35:59] The concept of using an archetype vs. identifying a niche.
• [44:20] Breaking down the meaning of decolonizing your business

 

Quotes:

“Uncomfortable truths are ones we avoid. No one wants to be the one who brings them up. When we embrace an uncomfortable truth--a part of you dies.”

 

“The hustle is the flow. What would your business look like if both your feminine nd masculine energies were housed within you?

 

“Your energy is the strategy. It’s having a feminine mission and waking up with your masculine and getting to work.”

 

"My unconscious bias lived in my niche. Identifying your niche by design does not include people of color or types of humans."