617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard

How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on.

We discuss the counterintuitive ways pricing affects perception, why marketing is more than just a nice website, and how to use simple strategies that don’t cost a fortune to create an unforgettable client experience. Plus, we explore the surprising lessons architects can learn from unexpected industries.

If you’ve been relying on your portfolio alone to win work, this episode will change how you think about marketing—and your firm’s future.

• The hidden reason why raising your prices might bring you more clients.
• A common mistake that keeps architects stuck in a cycle of low fees.
• What an architect can learn from luxury hotels and Elon Musk’s Cybertruck.
• One simple change that could instantly improve how clients perceive your firm.

 

► Transcription: https://otter.ai/u/7_l6mghf9nJU709-Y_LNHa7fCvQ?utm_source=copy_url

 

► Feedback? Email us at [e-mail]

 

► Access your free training at http://SmartPracticeMethod.com/

 

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

 

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

 

*******

 

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

 

*******

 

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

 

Carpe Diem!