How much time and money have you dumped into failed Facebook Ads Campaigns? Don’t blame Facebook! They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part! My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable.
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Started off as an Email Marketer
- [03:45]
- Built email lists
- Sold them to other digital marketers
- Got into facebook ads when they first started around 2013
- Started build his business for himself mastering Facebook Ads
What makes Facebook Ads so powerful
- [05:00]
- If your target audience is over 25, they are probably on facebook
- It’s the platform with the widest reach…”unlimited traffic”
- Advertising on websites, there’s a limit to the number of people you can get your offer in front of
- Facebook makes it easy to start doing ads, but you need a little education to do it effectively
Download the Free PDF Highlight Reel!
Click here to download David's top Facebook ad campaign tips from the episode.
Why do most Facebook Ad Campaigns Fail?
- [07:00]
- Most business owners do not know their numbers
- Going to facebook, spending money on ads, but don’t have Key Performance Indicators setup
- Most businesses really don’t know who they’re marketing to
- Their customer avatar is very “thin”
- Facebook is a great platform, but it doesn’t do the marketing work for you
How to identify your Customer Avatar
- [09:30]
- This is the “ideal person” that you are trying to do business with
- Like building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing
How to find the Psychographic Information
- [11:50]
- 30-40 years ago you had to do focus groups
- Today, people tell you everything they think and feel on the internet
- Find where your customers hang out (blogs, social media), and follow them and observe what they say
- Sit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketing
- You must do the front-end marketing work to be successful with back-end advertising
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