Candle Business Coach

Candle Business Coach

How do I start making candles? How do I grow my candle business? What's the secret to success? Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making. Every Friday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this is the show for you.

Episodes

July 25, 2024 44 mins

Bestselling author and successful businessman Allan Dib joins me on the podcast to talk about his incredible book The 1-Page Marketing Plan. If you've ever been unsure who your target customer is, or struggled with your marketing, then this enlightening conversation will have you taking action in your business in no time.

 

In this episode we chat about:
- Why having extreme clarity about who your target market are, is central to y...

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The lovely Kylie from Tiny Giraffe Art and Design joins me on the podcast for the second time, this time to discuss the balancing act of life's different responsibilities. We also talk about feeling like impostors in our businesses and managing feelings of guilt and shame.

 

In this episode we chat about:
- The importance of believing in yourself and your business' success.
- Why journaling is an act of self-care.
- How to recognis...

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July 11, 2024 37 mins

Welcome to the fourth episode in our "Candle Maker Connections" series. This time Jenni and Steph join me on the podcast to discuss all things websites - from choosing a website platform, to designing the various pages of your site, we deep dive into the realities of creating your own website and why the journey can be so challenging.

 

In this episode we chat about:
- The pros and cons of hiring a website developer vs doing it you...

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The beautiful Kat from Crafted Wild joins me on the podcast to talk about not only brand strategy, but to also contemplate female empowerment, soul nourishment, and connecting to ourselves and radiating our values and purpose out into the world through our business. This heart-warming conversation will leave you feeling inspired and connected.

 

In this episode we chat about:
- The beauty in giving yourself permission to desire mor...

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In today’s episode I’m sharing the various ways I can support you with your business. From private coaching or joining the membership for candle makers (The Candle Makers Collective), to participating in my free Facebook group (Candle Business Hub) there are several ways I can help guide you along your candle making journey.

 

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SHOW LINKS:

- The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/t...

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Candle maker Karen from PinkKatz joins me on the podcast to discuss all things candles and her candle making journey.

 

In this episode we chat about:
- How having a business means constant evolution.
- Why it's so important to be in love with your business and candle making journey.
- The challenges that arise when you get stuck in research rabbit holes.

 

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KAREN'S LINKS:
Website: https://pinkkatz.com/candles
Facebook:...

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June 13, 2024 57 mins

Welcome to the third episode in our "Candle Maker Connections" series. This time Alicia, Sue and Jenni join me on the podcast to discuss candle making and candle businesses - specifically aimed at helping newer candle makers navigate those early days of their journey.

 

In this episode we chat about:
- The common mistakes new candle makers make.
- Why safety (for yourself and your customers) is more important than a pretty candle.
...

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In one of my earlier podcast episodes I asked my listeners to contact me if they were a brand new candle maker and wanted to be on the podcast so we could record the beginning of their journey (and to also do a follow up episode 12 months later). This time last year the beautiful Sade and I recorded her story as a new candle maker, so in today's episode we're chatting about the past 12 months and what the journey has been like for ...

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At first I was unsure if I was going to record and release this episode, but then I realised it was my own perception of fear holding me back, and as I always say and believe: when your goals and dreams are bigger than your fear, then nothing can get in your way of making it happen. Can't wait to hear what you think!

 

MY NEW BUSINESS:

Website: https://www.magnetisedmemories.com.au/

Instagram: https://www.instagram.com/magnetised.m...

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Candle maker Michelle from Within the Chaos Candle Co joins me on the podcast again, to discuss all things candles. We first spoke on the podcast over 18 months ago, so let's dive into Michelle's journey and see what she's been up to and how she's intentionally growing her business.

 

In this episode we chat about:
- Why saying no to opportunities is a sign of strength.
- How exhausting social media can be (in more ways than one).
...

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May 17, 2024 60 mins

Welcome to the second episode in our series called "Candle Maker Connections." This time Alicia, Bec and Sue join me on the podcast to talk about all things social media.

 

In this episode we chat about:
- Why scheduling your social media content is a double edged sword.
- The benefits (and drawbacks) of running paid ads.
- How being authentic and showing up as your genuine self on socials is more important than the vanity numbers.

...

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If you've been considering outsourcing different tasks in your business but don't know where to begin, then you'll benefit listening to the lovely Karene from Virtual Hustle on the podcast today.

 

In this episode we chat about:
- Why outsourcing the tasks the don't bring you joy helps you have more time for the things that do light you up.
- The importance of sharing who YOU are, more than sharing your products.
- How investing in...

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I’ve been thinking about the different ways I help candle makers transform and grow their business, and it occurred to me that there is another way that may be beneficial to you. I’m calling it the Discord Coaching Day. Listen to today's episode to learn more.

 

SHOW LINKS:

- Discord Coaching Day: https://candlebusinesscoach.com.au/discord/

- The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-m...

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Pinterest and SEO expert Simone Pavils joins me on the podcast to talk about the reasons why Pinterest is such a powerful marketing tool for your business. Simone is a beautiful and passionate entrepreneur and our chat will help kickstart or re-ignite your Pinterest journey. You will learn so much during our chat, so make sure you've got pen and paper ready!

 

In this episode we chat about:
- Why consistency is key when using Pinte...

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April 18, 2024 60 mins

Welcome to the first episode in our new series called "Candle Maker Connections." Alicia, Bec and Sue join me on the podcast to chat all about candles, as well as share tips and advice about making candles and running a candle business. This is a lovely conversation you don't want to miss.

 

In this episode we chat about:
- How to trust your instincts in business, even if it means completely pivoting.
- Why you should NOT always li...

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Candle maker Cartier from Grace + Marie Candles joins me on the podcast (for the second time) to discuss all things candles and her candle making journey. We last spoke over 12 months ago, so let's dive into Cartier's journey and see what she's been up to and how her business has grown over the last year.

 

In this episode we chat about:
- How when we're faced with challenges, it gives us the biggest opportunity for growth.
- Why t...

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In today's episode I'm sharing my experience of the Australian Soap & Candle Conference, and chatting with you about the upcoming Candle Maker Connections podcast series. And don't forget about my $7 ebooks and the free Candle Business Startup Guide.

 

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SHOW LINKS:

- $7 ebook: Wholesale guide = https://candlebusinesscoach.com.au/wholesale-guide/

- $7 ebook: Market stall guide = https://candlebusinesscoach.com.au/market-...

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Candle maker Bec from Carnation Candles joins me on the podcast (for the second time) to discuss all things candles and her candle making journey. We last spoke over 12 months ago, so let's dive into Bec's journey and see what she's been up to and how her business has grown over the last year.

 

In this episode we chat about:
- The importance of continuing to learn in your business (and how to do it without spending money).
- How o...

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In today's episode, you get to hear firsthand from several members of The Candle Makers Collective about their impressions, experiences and thoughts about the membership. If you've ever considered joining The Candle Makers Collective, but have held back, then you'll want to tune in and learn exactly what makes this membership so special (and yes I'm biased, but I'm so proud of the beautiful community we've built and continue to nou...

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Candle maker Bec from Little Rabbit Candles joins me on the podcast to discuss all things candles and her candle making journey.

 

In this episode we chat about:
- Why it's so important to share your journey before (and after) you launch your business.
- How everyone has the ability to be a creative person, no matter what skills you currently have.
- The humbling experience of being a parent, whilst also running a business.

 

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