Dr. Brandy Zachary is a powerful and unique functional medicine teacher and award-winning practice owner. She has taken functional practices from zero to $1.8 million in mere months and has worked with thousands of health entrepreneurs on their branding, marketing, sales, speaking, clinical and practice strategies. Dr. Z helps practitioners grow 6 and 7 figure business and is passionate about the business of health and rapid practice growth.
This episode of Designs for Health shifts gears away from the clinical side to all things business. Together we explore the common problems that overworked, under compensated health practice owners face and the strategies that will help them develop a better business. We discuss essential business growth practices, including effective marketing, building a better team and her recommended business tools. Dr. Z is on a mission to help burnt-out practitioners improve their quality of life, consider their own needs and long-term future first, and craft a practice that they are excited to continue working in for years to come.
I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.
Key Takeaways:
[2:10] Dr. Z’s transition into functional medicine and a health practice consultation business that she directs from Mexico.
[5:52] Tactics for rapid business growth including teaching and sharing content with others.
[7:11] Essential business growth practices include effective marketing, an attractive offer and fulfillment.
[9:15] Ideas for improving communication and engaging clientele at in-person events.
[10:22] Dr. Z’s Practice Plan and mentorship models help practitioners focus on their long-term plan.
[15:35] Bringing on additional practitioners is not the only answer to creating a dream practice.
[17:08] First steps to move away from the daily grind that burns out so many health professionals.
[19:38] Strategies for forging effective collaborations between health practitioners and nutritionists and health coaches.
[24:00] The importance of maintaining a health license even after leaning into health coaching.
[27:56] Best practices for creating successful ads in today’s today’s saturated marketing world.
[33:16] No cost consults are sales calls that will increase interest, but may not be the best route to generate business.
[37:11] Tactics for reconciling the high costs associated with dedicated care with the desire to help as many patients as possible.
[45:32] Dr. Z’s top tools for enhancing your functional medicine business and bringing the right people onto your team.
[54:12] How to connect with Dr. Z.
[55:10] The business tools that Dr. Z has changed her mind about using in recent years, her favorite supplements and preferred health practices.
Episode Resources:
Design for Health Resources:
Dietary Supplement Specialist Certification Program
Designs for Health Spotlight Functional Testing eLearning
How Dr. Brandy Zachary Reinvented her Functional Medicine Practice Online
Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog.
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