EP.336: Pricing Psychology- How to Confidently Set (and Raise) Your Rates

Let's talk about something that makes many of us squirm – setting and raising our rates. If you've ever felt your heart race when quoting your prices or caught yourself apologizing for your rates, this episode is your permission slip to step into your worth.

Here's the truth: your pricing isn't just about numbers on a page. It's about your relationship with your own value, your vision for your practice, and yes – your impact on our entire profession. In this episode, I'm pulling back the curtain on the psychology behind pricing, sharing the mindset shifts that transformed my own relationship with money, and giving you practical tools to price your services with confidence.

Whether you're just starting your private practice or you're ready to raise your rates in an established business, you'll discover how to move past those "who am I to charge that?" moments and into full ownership of your professional worth.

 

WHAT YOU’LL LEARN IN THIS EPISODE:

 

• Why your money mindset might be the real reason you're undercharging (and how to fix it)

• The surprising truth about what goes into your rates (hint: it's not just about time)

• How to identify and release inherited beliefs about money that are holding you back

• The connection between undercharging and burnout (and why raising your rates can make you a better practitioner)

• A practical framework for setting rates that feel both aligned and profitable

• The real reason some clients say your rates are "too high" (and how to handle it with grace)

• Why charging premium rates serves your clients better

• Step-by-step guidance for raising your rates without losing clients

• The mindset practices that help you own your worth with confidence

• How to communicate your value in a way that makes pricing conversations feel natural

 

Ready to transform your relationship with pricing and step into your full professional worth? This episode walks you through exactly how to do that, complete with practical exercises and mindset shifts you can implement right away. Whether you're struggling to set your initial rates or feeling nervous about a necessary increase, you'll find the tools and confidence you need to price your services in alignment with your true value.

READY TO TAKE IT TO THE NEXT LEVEL?

 

Download our free "How to Calculate Your Rates" workbook and discover a step-by-step process for setting rates that honor your worth and support your business goals.

 

Come join us in Money Mindset Mastery & More, our amazing Facebook community where dietitians like you support each other, share wins (big and small!), and create magic together. This is the cozy corner of the internet where you can be yourself while dreaming bigger and growing stronger. We're having real conversations about building fulf