EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Episodes

June 12, 2024 47 mins

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain compani...

Mark as Played

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search.

Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! 

Google AI Overview...

  • Mark as Played

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

    https://creators.riverside.fm/edgeoftheweb.

     

    Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO wi...

    Mark as Played

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

    https://creators.riverside.fm/edgeoftheweb.

     

    Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in! 


    Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the A...

  • Mark as Played

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

    https://creators.riverside.fm/edgeoftheweb.

     

    We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each pie...

    Mark as Played

    Google Under Scrutiny: Examination of the Lies

    ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only, Michael King, Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been ...

    Mark as Played

    Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. 

    Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on indiv...

  • Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media indu...

    Mark as Played

    Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI.

    The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and n...

  • On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital ...

    Mark as Played

    Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! 

    Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search re...

  • Mark as Played

    Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking facto...

    Mark as Played

    Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and...

    Mark as Played

    This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. 

    In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential gro...

    Mark as Played

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

    https://creators.riverside.fm/edgeoftheweb.

     

    Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discu...

    Mark as Played

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

    https://creators.riverside.fm/edgeoftheweb.

     

    Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experi...

    Mark as Played

    Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google...

    Mark as Played

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

    https://creators.riverside.fm/edgeoftheweb.

     

    Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI ima...

    Mark as Played

    Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew.

    Did we get ya? Happy April Fools from all of us at EDGE of the Web!

    This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts...

    Mark as Played

    Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web desig...

    Mark as Played

    Popular Podcasts

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

      The Nikki Glaser Podcast

      Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

      White Devil

      Shootings are not unusual in Belize. Shootings of cops are. When a wealthy woman – part of one of the most powerful families in Belize – is found on a pier late at night, next to a body, it becomes the country’s biggest news story in a generation. New episodes every Monday!

      Start Here

      A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.

    Advertise With Us
    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2024 iHeartMedia, Inc.