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October 10, 2020 51 mins

Sometimes, the path that you choose puts you right where you’re meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the production industry must continue to evolve.


Kyle Morris




NMR Events





Terri Walters

Twitter: @TerriLWalters -

LinkedIn: @TerriLWalters -



Event Yak


Facebook: @TheEventYak -



Moonfish Production, Ltd.



Facebook: @MoonfishCreative -



Episode 23 By the Numbers: 

00:00 | Terri Walters

Meet Kyle Morris: Vice President, Business Development at NMR Events.


04:15 | Kyle Morris

My very early start in the production and events business – learning that content was, and still is, KING.


07:44 | Terri Walters / Kyle Morris

The key to good content is knowing your audience and knowing how to speak to them.


08:49 | Terri Walters / Kyle Morris

The journey from hands-on production to sales and business development: Knowing your strengths.


12:38 | Terri Walters / Kyle Morris

A COVID-19 silver lining: How NMR made the leap into virtual and built their unique business model.


16:26 | Terri Walters / Kyle Morris

On how NMR takes it to the third-level (almost live) event experience.


23:12 | Terri Walters / Kyle Morris

Did having a “gear-centric company” with the right engineers already in place help you make the virtual leap in such short order? On making an incredible well-engineered solution for virtual events.


25:12 | Terri Walters / Kyle Morris

On how to think about virtual events – gear, people, execution and budgets. Really, nothing has changed.


28:23 | Terri Walters

How are clients reacting to this new virtual forum? Challenges, failures and successes.


33:12 | Terri Walters / Kyle Morris

How do you manage the “misconception” that virtual events should be virtually free? Educating clients to help them see the missed potential in their DIY events.


37:58 | Terri Walters / Kyle Morris

What are some of the misconceptions clients might have about doing a virtual event?


40:50 | Terri Walters / Kyle Morris

On a macro-level, how do you see COVID shaping the future of events? Timing, safety, and the hidden benefits of hybrid events.


45:42 | Terri Walters

What advice can you offer people in our industry who are still struggling?


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