In this episode of Founder’s Story, Ben Glinsky uncovers the truth about the supplement industry — an opaque $150 billion market where overpriced products and shady “proprietary blends” have become the norm. Ben shares how LiveGood is flipping the script by making premium-quality, fully transparent supplements available at a fraction of the cost, creating a model that already attracted millions of customers in record time.
Key Discussion Points:
Ben exposes the industry’s “dirty secret”: most supplements hide actual ingredient dosages behind proprietary blends, while marking up products 5–10x their cost. He explains why consumers have been conditioned to associate high price with high quality — and how LiveGood is breaking that illusion by offering USDA-certified organic products with published lab tests at near-cost pricing. Daniel and Ben also dive into the company’s unique membership-driven, affiliate-fueled growth model, the power of transparency in building consumer trust, and why adapting to AI-driven commerce is key to staying ahead in health and wellness.
Takeaways:
Listeners will learn how to spot misleading supplement labels, why the average consumer quits after 3 months due to pricing, and how LiveGood’s Costco-style membership model makes health sustainable and affordable. Ben shares personal insights on walking away from the industry when it felt ethically broken, only to return with a mission-driven approach that’s reshaping consumer expectations. His story is a reminder that passion and purpose — not just profit — fuel enduring business growth.
Closing Thoughts:
The supplement industry isn’t just about wellness products — it’s about trust, transparency, and accessibility. With LiveGood, Ben Glinsky is proving that entrepreneurs can scale a global company while putting consumers first.
Learn more at https://livegood.com/
Get more leads and grow your business. Go to https://www.pipedrive.com/founders and get started with a 30 day free trial.
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