Consistent Customer Referrals Can Sustain Growth With Emmanuel Burgio, Principal and Founder of Blue Parallel

Emmanuel Burgio is the Principal and Founder of Blue Parallel, a boutique travel company that specializes in providing luxurious adventure experiences to destinations that include Latin America, the Mediterranean, and Antarctica. Emmanuel graduated from the London School of Economics and then worked in investment banking in New York City. Due to his passion for adventure and discovery, he eventually took a year off to travel the world. The profound experiences he gained on that exploration inspired him to create Blue Parallel.

What you’ll learn in this episode:

For a midsized business focused on luxury travel experiences, growth can take place through an aggressive marketing campaign. For others, it may occur as a result of providing a quality product that turns first-time customers into repeat clients who grow the business through word-of-mouth referrals.

According to travel expert Emmanuel Burgio, the latter scenario has sustained growth for his luxury travel brand. He explains that his primary focus is on the quality of the experiences they offer since that's the best way to generate returning clients and get referrals. Emmanuel notes that relationships with travel advisors are also valuable because they repeatedly contact his company with return clients. 

On this episode of From Persona to Personal, Roger Hurni sits down with Emmanuel Burgio, Principal and Founder of Blue Parallel, for a conversation about growing a luxury travel business organically. Emmanuel shares the type of traveler Blue Parallel attracts, how it gains repeat and new clients, and his vision for the brand over the next five years. He also discusses his passion for travel and the benefits of allowing employees to work remotely while living in their chosen location.