Lorna Bush is the Senior Vice-President at Fineman PR, a division of Off Madison Ave. With a specialization in brand PR, consumer marketing, and crisis communications, Lorna has extensive experience working in diverse sectors, from food and beverage brands to outdoor destinations to public health organizations. Her expertise includes crafting communication programs, managing crises such as food safety and product recalls, and advising on issues like executive reputation management. Lorna is a member of the San Francisco Professional Food Society and the International Association of Culinary Professionals.
What you’ll learn in this episode:
With AI rapidly growing in popularity, companies and brands are realizing the value that it can provide and the time and effort it can save in crafting messages. Are there any drawbacks to relying on AI to communicate on behalf of a food and beverage brand? What do brand managers need to keep in mind?
From the perspective of Lorna Bush, a public relations professional for more than two decades, AI carries some concerns. Lorna warns that the professional integrity of any media relations employee is on the line when using AI. As a result, she emphasizes that work should remain authentic and that AI should not be used simply as a shortcut to make things easier. Information given to the public should be credible, she says, and it should remain the highest quality content.
On this episode of From Persona to Personal, Roger Hurni chats about using AI from a public relations standpoint with Lorna Bush, Senior Vice-President of Fineman PR, a division of Off Madison Ave. As a PR professional, Lorna shares her reservations about using AI and provides a compelling list of concerns, from professional integrity to brand authenticity. She explains why food and beverage brands should not entirely rely upon AI or use it as a shortcut in media relations or brand messaging.
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