Leveraging What is Unique About Your Destination With Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and Sports

Stan Adams is the Executive Director of Sports at Tuscaloosa Tourism and Sports (TTS), where he strategizes ways to attract and host high-profile, revenue-generating sports events for the city of Tuscaloosa, Alabama. He started his career in the sports tourism industry as an intern for TTS in 2015, then served as a sports marketing representative in Maryland before returning to TTS in 2019 as Director of Sports. Stan began his current role in late 2021.

What you’ll learn in this episode:

Many places have one key thing they’re known for, and it attracts visitors. However, a lot of people may not be interested in that one thing. So how can you entice more tourists to experience the lesser-known aspects of your area?

When you think of Tuscaloosa, Alabama, you may think of it as the place where the iconic University of Alabama football team plays. Of course, if you’re not a football fan, you wouldn’t give it a second thought. An experienced tourism strategist, Stan Adams says the town offers lakes, the Black Warrior River, and the Tuscaloosa Civil Rights Trail, among others, which would appeal to people whose interests extend beyond football. Stan explains how his organization’s marketing team emphasizes everything that makes Tuscaloosa unique to attract as many visitors as possible.

On this episode of From Persona to Personal, Roger Hurni sits down with Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and Sports, to discuss effective ways to promote and market an area that may only be known to a group of people with specific interests. Stan shares what makes Tuscaloosa unique, beyond great college football, and how those things can be promoted. He and Roger also discuss the benefits of using a mobile app and AI to attract and assist visitors.