Using ChatGPT for Storytelling With Cody Worden, Area Director of Sales and Marketing at Grand Hyatt Vail

Cody Worden is the Area Director of Sales and Marketing at Grand Hyatt Vail. With over two decades of experience, Cody has worked with hundreds of sales professionals, enriching his expertise and deepening his understanding of the sales industry. He’s been a sales and marketing leader at two key resorts in the Vail Valley. Cody is an outdoor enthusiast with hobbies that include snowboarding, hiking, and mountain biking. 

What you’ll learn in this episode:

As more and more businesses depend on AI for help with communication, many are still discovering ways ChatGPT can be most beneficial. How about using it to tell your brand’s story?

According to Grand Hyatt Vail’s Cody Worden, who oversees sales for a hotel that’s undergone multiple iterations, his brand found value in using ChatGPT for storytelling. He says his longer-tenured team members came together and discussed the hotel’s history, its unique features, and the beauty that surrounds it. They put the information into ChatGPT and asked it to tell a story that would resonate with potential customers. The result has been a marketing foundation, which Cody says is a message his brand can build upon to amplify the experience the hotel offers.    

On this episode of From Persona to Personal, Cody Worden, Area Director of Sales and Marketing at Grand Hyatt Vail, joins Roger Hurni for a conversation about personalizing communication with potential travelers. Cody discusses the value of telling his hotel’s story with the help of ChatGPT. He shares the sales and marketing techniques that have been most effective for him and which strategy he would like to try in the future. Cody also talks about the importance of being emotionally invested in his team.