EP16 – The Behind the Scenes Truth of Starting and Growing a Creative Business with Hello!Lucky

Do you feel like you are on a roller coaster in your creative business? Are you struggling to figure out your business's purpose and the north star? Today's sister duo Eunice and Sabrina of Hello!Lucky, an award-winning letterpress greeting card and design studio, pull back the curtains and share how they started and grew their business and let their passion and purpose guide them throughout the journey. 

TODAY YOU WILL LEARN HOW TO

• Ride the ups and downs of a creative business
• Define your businesses north star
• Use your purpose to add meaning to others lives
• Use the skills you have to make a difference
• Figure out which of your clients to focus on most
• Stand up for yourself and say no when something is not a good fit

FIND HELLO!LUCKY HERE:

• Hello!Lucky’s Website
• Hello!Lucky on Instagram
• Hello!Lucky’s Info for Small Business Owners
• Hello!Lucky at Paperless Post

FOR MORE OF HIGHLIGHT REAL:

• Visit JOSEPHINEKIMBERLING.COM/HIGHLIGHT-REAL-PODCAST  for the show notes for each guest
• Follow @letshighlightreal on Instagram

MORE ABOUT HELLO!LUCKY

Hello!Lucky is an award-winning letterpress greeting card and design studio. It officially came into being in 2003 when Eunice, a gifted illustrator, got obsessed with the craft of letterpress, which creates beautiful, tactile prints that offer a humanizing counterpoint to our fast-paced digital world. Sabrina, a creative entrepreneur, dove in to get Hello!Lucky off the ground with its first collection of letterpress printed greeting cards, which pushed the envelope with exuberant illustrations and fun puns. 

Now, years later, Hello!Lucky is an award-winning design studio working with dozens of partners to design products ranging from best-selling children’s books to bedding, ceramics, socks, stationery, custom photo albums and more.

Hello!Lucky is founded in the belief that creativity, positivity, humor, and kindness are the key ingredients to a life well-lived. They believe in bringing playful exuberance to everything they make, and to creating products that deepen connections between people and their loved ones.  They also believe that everyone deserves the opportunity to express themselves and to live in a world that affirms beauty, diverse experiences, and kindness.