In this episode, Jason Hewitt reveals the story of a man who created a number of common product lines and brands. From a start in the 1930's through a series of successful product launches, the smallest product among them all stands out above all the rest as the greatest success in the confectioner's legacy. What might have been, had the candy tycoon not declined his product's placement in one of the biggest grossing movies in cinematic history, leaving the door wide open for his biggest competition?
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