5 ways my students are using AI to save time and make more sales

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business.

- Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency.
- How refining your messaging and copy becomes much easier when using AI as a starting point.
- The benefits of using AI to adapt email templates for your brand's tone of voice.
- Using AI to brainstorm and outline content topics that bridge the gap for your audience, while overcoming content creator's block.

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Episode Transcript

Speaker 1 (00:00):
This is really good if you struggle to come up
with content topics. It's a great way to ensure your
content is strategically aligned with what you are offering, and
it can speed up that content planning process because otherwise
it can take a very long time to plan content.
Welcome to Imperfect Action. I'm Steph Taylor. The years, I
read all the books, downloaded all the freebies, and did

(00:22):
all the courses, but it wasn't until I started taking
imperfect action that my business had its first million dollar here.
Imperfect Action is about doing things before you're ready, prioritizing
consistent action over perfect action, and moving forward even when
you're not sure you're doing it right. On this show,

(00:43):
you can expect mindset advice, actionable marketing tips and strategies
to build a business that brings you more profit, more freedom,
and even more joy. Are you on the list to
get my daily businesses? Every day, I'll send you a
bite sized prompt designed to help you grow your business
in a more intentional way. Sign up at Steph Taylor

(01:03):
dot Co, forward slash DBB, or at the link and
the show notes. Hey, welcome back to in Perfect Action.
This is episode eight hundred and forty two. Today, I'm
sharing a couple of practical ways that my students have
started using AI to save them time and to make

(01:25):
more money in their businesses. Now, AI is a very,
very very useful tool, and it's come a long way,
even just in the last couple of months with the
new release of Claude's latest models. So chat GPT four
had been the best one, I guess, the best large
language model available to us up until this point, and

(01:48):
a couple of weeks ago, Anthropic who creates Claude, released
their most up to date model, which is in my opinion,
miles better than chat GPT. So if you're a little
bit lost and you're like, what's a large language model,
it's a form of AI where you know, chat GPT
is the most common one that you would know of,
but it's a form of AI where you are feeding

(02:11):
it a prompt and it is generating a response to
the prompt based on its analysis of all of the
information that it has been trained on. So it's kind
of predicting. You're giving it like a question, or you're
telling it to create something, and it's formulating its response
based on I guess, like predicting what it should be

(02:33):
saying based on what information it's been fed. That was
a terrible definition. I kind of made that up on
the fly. So if you really want to know, google
LLM and you'll get a much better definition. But that's
roughly all you need to know now. In my Q
and A calls with Launch Magic, which I'm about halfway
through this current round, and my Q and A calls
my Conversion Campaigns students each month, we've been chatting a

(02:55):
little bit about AI, like it's just kind of come
up in the calls, and we've been talking about different
ways that my students can use AI to save them
time in implementing the course content in Launch Magic or
implementing their monthly cash injection campaigns in Conversion Campaigns. Now,
I do want to emphasize that AI is a tool

(03:18):
that will enhance your creativity and your expertise. It's not
there to replace it. What you get out of it
will be a direct result of what you put into it. Okay,
So if you feed it really generic blah prompts, and
I'll give you some examples of that in this episode,
then you will get really generic blah outputs, and then

(03:40):
you'll be like, oh, well, chat GPT or claud it's
never going to replace humans because it's just not good.
But in actual fact, if you give it the right prompts,
and in most of the cases that we're talking about
in this episode, when I'm prompting it, I'm also uploading
certain files, usually like PDFs or documents, and to be

(04:00):
to do that, you do need to be on the
paid version of either Claude or chat GPT or Geminize
the other one, Google's one. I haven't used it as
extensively as the other two, so I can't really comment
on it. But you know we're talking the paid versions
are like twenty dollars a month. They're not a huge amount,
and they will save you more time than that. Then

(04:21):
what is worth twenty dollars a month? So yeah, you
need to be able to prompt it well. And part
of that prompting can involve uploading files and that's my
favorite way too prompt it. Okay, these are very practical,
actionable ways to use AI in your business. And while
I'm talking about them through the context of my students
and the templates and the workbooks that I give them,

(04:42):
if you are in any courses that have templates and workbooks.
You could fill those out and upload them as well
and use that. So hopefully these are some good inspiration
points for you. And a little bonus one. I'm talking
about five student ones in this episode, but a bonus
one this episode that you are hearing today. I used
A to help me organize my massive brain dump of

(05:03):
thoughts of things that I could talk about in this
episode into a coherent outline, and I asked it to
ensure that I hadn't missed any key points. So it
took my floaty ADHD thoughts and put them into a
nice cohesive structure, which saved me a lot of time
because it does take a while to help in these episodes. Okay,
so number one, my conversion campaign students are using AI

(05:26):
to fill out and personalize their sales email templates. So
my conversion campaign students, each month they get a series
of email templates and a workbook that they fill out
and then they send those emails to their list. Most
of the campaigns are like three days or five days.
Some of them are shorter, some of them are longer.
It changes each month, but they get the templates from

(05:48):
me and they're using AI to fill those templates out
so that they then can just schedule those emails. So
the whole process. This is how the process looks. Firstly,
they fill out the workbooks that give them each month
with their offer details, their audience info, all of the
key points that they need for that particular month's campaign,
and these change each month. Then they upload their completed

(06:11):
workbook and the email templates that I've given them to
the AI tool. So they haven't completed the email templates,
they're still empty fill in the blanks, so they upload
it to Claude, Chat, GBT, whichever tool they're using. Then
they prompt the AI tool to fill in the templates
based on their workbook answers, so rather than them having

(06:33):
to read through the templates and fill in the blanks,
which I mean, I've made it pretty easy. It's about
as easy as I could have possibly made it. But
this is just a timesaver because it's reading AI's reading
through what they've given it in the workbook and then
going to the templates and looking at okay, cool, we
need to put that there. We need to put that there,
and writing those emails for them. This saves them a

(06:56):
lot of time. Well, firstly, writing emails from scratch because
they don't have to do that, and it's filling out
the templates, it's helping them to maintain consistency, and it's
also making it a lot quicker for them to get
those campaigns out there. So this podcast is called Imperfect
Action for a reason. I created conversion campaigns based on

(07:16):
the whole concept of taking imperfect action to generate more
sales in your business. And if you sit there and
ponder on every single time that you are sending out
a little campaign to make more sales, every single time
that you are selling to your audience, then you're going
to find that it's a lot harder to make sales.
So the whole idea behind this was I wanted to
be as quick and as easy as possible, and by

(07:38):
using AI to fill out those templates, it's making it
even quicker for them. Okay, I will say, you do
definitely need to review the output that it gives you
because it may have used a little bit of creativity
and filling it in the blanks, and that's fine. Always
review what it's given you before you copy it and
paste it and schedule those emails. The second way my

(08:01):
students are using AI, my launch Magic students are using
AI to refine the messaging and the copy for their launchers.
So in the course workbooks, I walk my students through
steps and questions to brainstorm and to refine their messaging
for their offers, and then turn that messaging into copy

(08:23):
for their sales emails and for their sales pages. But
what they've been using AI to do is to further
brainstorm and further refine their messaging because when it's your
offer and you're really close to it, it's really hard
to see what you don't see right. It's really hard
to put yourself in your ideal client's shoes and critique

(08:45):
your messaging. So what they've been doing is they've completed
the workbooks on their offer messaging the ideal client, all
of that, they've uploaded that to the AI tool of
their choice, and then they've asked AI to help them
refine and sharpen the messaging based on what they have
put into the workbook. And a great tip here would
be to also ask it to ask you any follow

(09:06):
up questions it has for you to help it clarify
the messaging. So I would say something like, if you
have any follow up questions that would help you to
make this messaging even stronger. Please ask me and I
will respond, so that you have everything you need to
write the best messaging for this offer something like that.
Another tip that you could do for this is if
you had transcripts from calls with your ideal clients. So

(09:30):
I get my launch Magic students to do calls with
their ideal clients to really figure out what's the person
struggling with, what beliefs do they have, what have they
already tried to solve the problem, those kinds of things.
You can use those transcripts to get that messaging even better.
So I would upload those transcripts from those calls with
the clients into the AI tools, and then I would

(09:51):
ask AI to potentially identify common phrases, common words, pain points, desires,
that kind of thing, and then ask it to use
those insights to make the messaging even more targeted. Okay,
now these are pretty advanced ways to use it. I
don't haven't really heard of many people in the online

(10:11):
business space giving suggestions like this, So obviously, always review
what it's giving you and use your own judgment based
on what you know about your ideal clients. But this
can be a great way to save time if you
are somebody who really struggles with messaging and really struggles
with copy. Okay, number three, My conversion campaign students are

(10:34):
using AI to adapt the email templates to their brand
tone of voice. So when I create the templates each month,
I obviously have to make them in quite a neutral
tone of voice because we've got such a wide range
of students in the membership and they all have very
different brand voices. So what my students have been doing

(10:55):
is they've uploaded the provided templates as well as two
or three previous emails that they have written in their
brand voice, emails that they've sent to their list, and
then they ask AI to rewrite those templates in their
specific tone of voice. So there might be certain ways
that they use certain words. They might say gonna instead

(11:16):
of going to, and then that helps them to maintain
that consistent brand voice across all of their communications. It
saves them time having to manually rewrite it, and it
means that they can get that campaign out there even faster. Okay,
and you might need to iterate this a little bit
with AI to get that tone to really feel authentic

(11:36):
and aligned, So it might give you one version where
it's not quite you know, it's using words or structuring
sentences in a way that maybe aren't the way that
you would do it. So then you can just say,
let's try that again this time write it in Australian
English and make sure that this so different things you
can do. The number four is my low which Magic

(12:00):
students are using AI to help them plan out and
brainstorm content topics for the lead up to doors open
in their launch. So what they've been doing is they've
filled out all of their workbooks in Launch Magic up
to you know, I think it's like the first three
modules where we're really uncovering the magician's gap, the gap

(12:22):
between where your ideal client is now and where they
need to be to be ready to buy when you launch.
So they've uncovered that gap, they've uploaded those workbooks where
they've uncovered that gap to the AI tool, and then
they've asked AI to generate content topics that bridge that
gap for their ideal clients. And you can even take
it one step further and you could ask, hey, will

(12:42):
you outline or you give me a rough outline for
these particular topics based on what I've put in the workbook.
This is really good if you struggle to come up
with content topics. It's a great way to ensure your
content is strategically aligned with what you are offering. And
it can speed up that content plan process because otherwise
it can take a very long time to plan content.

(13:04):
And if you want to create that, if you want
to turn that content into outlines, you can ask it
to generate those outlines, or you can also do what
I've done, where I've just brain dumped a whole bunch
of stuff and asked it to structure it into an episode,
which is how we ended up with this episode. Okay, Now,
I do want to remind you that the human touch

(13:24):
is crucial when it comes to selecting and refining these
topics that it gives you, and you might find that
some of them are a good starting point, but you
might want to tweak some of them slightly. And I
do want to remind you that the output it gives
you will only be as good as the inputs that
you give it. Because my student's go into quite a
lot of detail uncovering their ideal clients, pain points, beliefs, frustrations,

(13:47):
things that they've tried to solve the problem. All of that,
the AI tool has a lot more to work with
than if I simply prompted it with something like, well,
you generate ten content topics for my podcast for business
owners who are struggling to market their business. That's going
to give you a very generic output compared with if
you are uploading a workbook where you've identified that the

(14:10):
specific ideal client runs a marketing agency and their biggest
pain point is generating leads, but they're spending all their
time on Instagram. Now suddenly you can create topics that
are a lot more focused for that ideal client. Number
five converting email content to social media content. So in

(14:31):
conversion campaigns, I focus on email templates. I think some
of the months I give social media templates, but generally
most months it's only email templates. It does depend on
the campaign obviously, so the email templates that I give
can also be repurposed into social media templates. Even though
I know, I find that email personally has proven to

(14:55):
convert a lot better. Social media has been a great
place to nurture my audience, but email has been a
great way to convert the into buyers. And that's why
I give email templates rather than social templates. Also, everyone's
on different social media platforms. This would be a rabbit hole.
But what my students have been doing to turn those
emails into social media templates is they have uploaded their
completed email templates to AI. They have asked AI to

(15:17):
convert that content into platform specific social media posts, and
then they've also given it, you know, specifics, So they've said, well,
this is for LinkedIn, this is who my audience is.
Do not include hashtag, I don't know, things like that,
any little specific requirements that they have, and that can
be a great way to ensure that you're getting those

(15:39):
same campaigns in front of a greater proportion of your audience,
especially if you haven't yet built your email list as
much as you've maybe built your social media list, and
it saves you a lot of time having to create
that separate social content. What I would suggest is prompting
it to tailor the output it gives you to the
specific social media platform. So if it's for LinkedIn, tell

(16:01):
it it's for LinkedIn. If it's for Instagram, tell it
that it's for Instagram. Because the way that it would
create something for each of those platforms is different. Okay,
So there you have it, a couple of different ways
that my students are using AI in conjunction with the
resources that I give them. I hope this has sparked
some inspiration. If you're one of my students, this is
hopefully giving you some ideas on how you can implement

(16:23):
the things that I've given you quicker. And if you
are not one of my students, but you've done any
kind of online courses, this can be a great way
to get through the courses you've bought a little bit
quicker and to get better results from it. So hopefully
you can use those resources as well. Now, I do
want to remind you AI is there to enhance your

(16:44):
expertise and to save you time. It's not there to
completely replace it, so you know, don't tell it. Hey,
outline me an episode on five ways to use AI tools. No,
that's not how I got this outline. What I gave
it was a list of different ways that my students
have been using the tools and with a bit of
context around each one, and ask it to structure that

(17:04):
into an episode rather than it doing all of the
thinking for me. Right, it's just doing the structuring. You
can use it in so many creative ways based on
what you need in your business, so I encourage you
to really start playing around with it. I would recommend
paying for the paying for it because the models that
you get access to when you pay for it are

(17:25):
better and you get higher usage limits, so you can
use it a bit more before you run out of prompts,
and then the prompts have to reset, which depends on
the tool, but like Claud resets a couple of times
a day, and it means you can upload PDFs and
documents and use that as part of your prompts rather
than having to always just type it out. So I

(17:46):
hope this has been useful for you. That is it
for today's episode. Thank you so much for listening. Catch
you next time.