Investor Connect - How to Raise Funding 20

In this episode of Investor Connect, Hall T. Martin engages with Marie Wise, Chief Innovation and Partner of WiGL, to explore the company's journey in wireless power and their shift towards saltwater-generated power batteries. Marie discusses the challenges faced in raising over $11 million in four years without launching a product and shares insights into redirecting the company's focus towards consumer markets like camping and disaster relief.

 

Marie highlights the obstacles encountered due to divergent opinions within the team, where ex-military members prioritize Department of Defense contracts over venture capital funding. This misalignment hindered product development and market entry. The discussion underscores the importance of focusing on consumer markets and engaging anchor clients to drive product development.

 

The conversation underscores Investor Connect's role in assisting startups like WiGL in refining market strategies, identifying anchor clients, and preparing for investor engagement. Hall outlines Investor Connect's approach to fundraising campaigns and the importance of aligning valuation with market realities, ultimately aiming to facilitate tangible progress and product launches within defined timelines.

 

Visit the company https://wi-gl.com, or their Instagram - https://www.instagram.com/wiglenergy/ or LinkedIn https://www.linkedin.com/company/wigl/

 

 

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