The 4th part of our 5-part look at Singapore's Music Scene explores the Media and how artists reach their fans: Television, Radio and now, Social Media. We talk with Rob Middleton, who worked at both MTV and Channel [V], about how the 2 music channels approached the Pan-Asian market. Nic Shields pulls back the curtain on local radio and support for local musicians
And we hear from artists who now engage with their audience via Social Media, as well as a former Singapore Idol Winner who now helps MNCs get the most from their social engagement.
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