Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
In this podcast episode, host Philippa Channer focuses on the critical role of SEO and content optimization for small business owners. She explains how SEO helps content reach the right audience and the importance of organic traffic. Philippa discusses long-term SEO strategies versus paid ads, emphasizing the need for high-quality, relevant content. She covers key SEO elements like keyword research and on-page optimization, as well as technical aspects like website speed and structure. Additionally, she advises using tools like Google Analytics for performance insights and staying updated with SEO trends. The episode ends with Philippa teasing a personal upcoming segment.
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