Dr. Jeff Cook—orthodontist, entrepreneur, and second-generation dentist—didn't exactly have a straight path to private practice ownership. From a childhood surrounded by jets on a Marine base to pursuing a degree in zoology with dreams of aviation, Dr. Cook eventually found his calling in orthodontics, joining his father in the same Yuma, Arizona practice that helped shape his upbringing.
Tune in as Dr. Cook reflects on the lessons learned from working alongside his dad, the values that still guide his practice today, and why owning his own building was one of the best decisions he ever made.
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