In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
- Why is focusing solely on launch promotions a mistake when using the closed door membership model?
- What are the common mistakes and misconceptions around implementing a closed door membership model?
- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
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