In this episode of our podcast, we dive deep into the refreshing world of botanical beverages, focusing on the launch of Lumenade—a brand that marries all-natural ingredients with essential electrolytes. Hosted by Marina Castillo and Tessa Morris, the discussion starts with a peek into Tessa’s hectic life balancing real estate duties with her passion for crafting a unique drink option aimed at millennial women.
Tessa introduces us to Lumenade, describing its signature flavors: a classic lemonade and an inventive strawberry mint lemonade. She shares how personal experiences with dehydration, especially on the golf course, inspired the inclusion of electrolytes in the drinks to boost hydration. The conversation naturally flows into the challenges and importance of educating consumers about Kratom and Kava, elements central to their product but often misunderstood in the market.
The hosts emphasize the significance of quality and regulatory challenges, stressing the importance of GMP certification in ensuring product safety and consistency. They also discuss plans to film educational sessions to further enlighten consumers and dispel prevalent myths surrounding these ingredients.
The episode wraps up with reflections on the importance of quality ingredients and sustainable practices in the beverage industry. Marina and Tessa’s enthusiasm is palpable as they outline their next steps, including content creation aimed at both enlightening and engaging their audience. It’s an insightful session that blends entrepreneurial spirit with a commitment to consumer education and product integrity—a must-listen for anyone intrigued by the nexus of beverage innovation and business acumen.
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