No one could have anticipated how the COVID-19 pandemic would affect consumer behavior.
Are you keeping your company in a metaphorical box? How could you shed the labels of B2B and B2C and expand your offerings to all types of consumers?
The brands which have performed the best in this dynamic market have asked themselves hard questions like these, and have allowed their identities to ebb and flow along with consumer desires.
Email us your thoughts: podcast@mojoactive.com
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