Funding the Future: How PropTech Startups are Shifting Toward Seed-Strapping

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech startups are foregoing traditional venture capital funding and turning to a new approach known as seed-strapping. This approach leverages strategic partnerships, customer-driven revenue models, and alternative sources to build and scale new products.

In this episode, Kerry and Jimmy examine what this shift means for the future of PropTech innovation and how blending the elements of bootstrapping with selective early-stage funding can create better products by removing the pressure of time-ticking returns venture capitalists are known for. The duo discusses how outside capital can create problems, rush products to market, and fracture company culture by simply having too many cooks in the kitchen.

Kerry and Jimmy’s Words of Wisdom: "The future of PropTech innovation isn’t just about raising capital, it’s about raising the right capital. By combining bootstrapping with selective early-stage funding, founders can build better products without the relentless pressure of VC-driven timelines. Too much outside capital often comes with strings attached, creating more hurdles than opportunities. In the end, fewer cooks in the kitchen can mean a clearer vision, stronger execution, and a more sustainable business."

Resources: Meet The King of Bootstrappers in Multifamily PropTech