The Challenge of Selling Proptech Products in The Multifamily Housing Industry

 

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the nuances of selling technology to property management companies, ownership groups, and real estate investors who are exploring the need for clear value propositions, proof of ROI, and the ability to align products with operations for achieving efficiency and scalability.

In this episode, Kerry and Jimmy examine insights they have learned from industry leaders. These insights uncover the critical roadblocks facing Proptech vendors, such as overcoming resistance to change and integrating solutions into legacy systems. They discuss the importance of education, trust-building, and strategic partnerships in driving adoption and the need to ditch old-school sales tactics that alienate potential buyers of your products. 

Kerry and Jimmy’s Words of Wisdom: "Breaking into the multifamily housing industry with a Proptech solution isn't just about having the best product, it's about understanding the complex decision-making processes and proving your value at every step. Success requires a deep knowledge of the industry and a commitment to showing measurable results that align with operators' goals of efficiency, scalability, and resident satisfaction."

Resources: Market, Lease, and Retain Inside a Single Platform

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